In his digital marketing address, Jeff Rosenblum discusses how advertising can save the world. Regarded as one of the leading innovators in digital marketing, the documentary film maker and Questus co-founder believes the secret to building powerful brands is through empowerment, not interruptions. While he acknowledges altruism is not sustainable in the business world, there is money to be made and riches to be had by making the world a better place.
In the information age, there is no longer any such thing as fine print. The internet forces brands to be transparent through mechanisms like user reviews.
To demonstrate how brands can empower people, the speaker gives the example of Patagonia and its founder Yvon Chouinard. The digital marketing address also emphasizes the importance of magnets over megaphones and creating compelling content.