Chef Wylie Dufresne discusses advertising in the food industry in this false advertising speech. Dufresne also talks about culinary creativity and trends in cooking.
He says that food preparation and added ingredients are the only creative elements that go into cooking, because the meats and vegetables being used are always the same. Dufresne states that for whatever reason, occasionally some parts of an animal become more desirable and popular than others.
Dufresne disagrees with advertisements that use phrases similar to "farm to table". This is because all restaurants use ingredients that come from a farm. That doesn't mean that the food is necessarily good quality. He states that ingredients and careful food preparation are behind the quality of a restaurants food. He also believes that all restaurants should be using good product, so that shouldn't be a selling point for consumers.