In her cultural complexity speech, brand strategist Veda Partalo applies her personal experience as a Bosnian immigrant to principles of advertising. She cites a study that claims 43% of Americans believe immigrants threaten American values while 41% believe immigrants are a burden on America. The study further stated that ingrained practices within American journalism promote these negative views. This is relevant as Partalo sees a direct correlation between media and advertising. One main difference is that in advertising, ad professionals must cater to a different audience constantly and need to learn how to communicate to everyone equally.
Partalo's cultural complexity speech highlights three advertising principles she learned: difference is an asset, but only in a welcoming environment; the buyer's motivations must be accurately reflected for advertising to be successful; advertising is also about understanding, rather than comparison.
Understanding Through Advertising
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Advertising Social Good
A New Breed of Student
Connectivity in Marketing
Veda Partalo Keynotes
The Veda Partalo speeches on cultural complexity discuss how she found understanding of herself and...
Veda Partalo's Cultural Complexity Speech Shares her Story
- By: Alyson WyersOct 22, 2013