The Weetos Orange Chocolatey Hoops cereal is being launched by the Weetabix-owned brand as a limited-edition breakfast food product that will provide consumers with a way to satisfy their cravings in a healthier way.
The cereal comes in 420-gram packs and has a high-fiber recipe that is also HFSS-compliant to give it a low-sugar, low-fat and low-salt profile. The cereal will be arriving on store shelves in the UK in Asda starting in mid-February where shoppers can pick it up for £2.99 a box.
Weetabix Marketing Controller Alastair Porter commented on the new Weetos Orange Chocolatey Hoops cereal saying, "Choc orange flavours are everywhere you look except in cereals, so we’re excited to be bringing this on-trend taste to the category. We’ve taste-tested Weetos Orange Chocolatey Hoops among our target audience, so they’re loved by kids. Introducing new flavours attracts new shoppers, builds our physical presence in stores and should help to drive further sales of Weetos – one of the top 10 brands in the tasty category – throughout the rest of the year and beyond."
Citrusy High-Fiber Chocolate Cereals
Weetos Orange Chocolatey Hoops Cereal is Limited-Edition
Trend Themes
1. High-fiber Chocolate Cereals - The popularity of high-fiber, chocolate-flavored breakfast cereals may inspire more companies to create similar options with healthier ingredients.
2. Limited-edition Food Products - Limited-edition food products like Weetos Orange Chocolatey Hoops offer a unique and exciting experience to customers, which could create an opportunity for companies to experiment with new flavors and stand out in a crowded market.
3. Hfss-compliant Ingredients - The demand for healthier food options has given rise to HFSS-compliant ingredients, which can offer companies an opportunity to create more nutritious products that still taste great.
Industry Implications
1. Breakfast Cereal Industry - Companies in the breakfast cereal industry can capitalize on the trend of high-fiber chocolate cereals to create more options with healthier ingredients that appeal to health-conscious consumers.
2. Food & Beverage Industry - Limited-edition food products like Weetos Orange Chocolatey Hoops offer an opportunity for companies in the food and beverage industry to experiment with new flavors and create buzz around their brand.
3. Health Food Industry - HFSS-compliant ingredients can offer an opportunity for companies in the health food industry to create products that are both nutritious and delicious, helping to meet the growing demand for healthier food options.