Manuka honey innovations are prevalent in the contemporary skincare and food & beverage categories. The ingredient has gained popularity in North America in recent years, although it has a long history of traditional use by New Zealand's indigenous Māori population.
Manuka honey is a monofloral honey produced by bees that pollinate the flowers of the mānuka tree. What makes the ingredient distinguishable from ordinary honey is its unusually high concentration of methylglyoxal (MGO), which gives it potent antibacterial properties. Brands are leveraging this efficacy in their manuka honey innovations — from Breathe by Herbal Tea Therapy, which is a respiratory support supplement, to New Zealand-based Antipodes' Manuka Honey Skin-Brightening Light Day & Night Cream, which treats dehydrated or reactive skin.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
