These wellness-themed alcohol innovations range from superfood-infused cocktails to in-bar ice baths like Amstel's 'Cold Tub Pub' activation. In addition to offering the brand's cool beverage to visitors, the pop-up featured an ice bath option for cyclists following the Prudential Ride London race.
Similar events to note include the 'Classics & Classics' pop-up bar which paired craft Sauvelle Vodka cocktails with The Drop Date's top sneaker picks. The unique activation embraced consumers' growing obsession with athleisure and wellness, proving that indulgences are even more enjoyable when enjoyed in moderation, and balanced with healthy lifestyle choices.
Other wellness-themed alcohol innovations include Barbell Brew's high protein beer blend, and the ETHOS boutique gym concept which pairs high intensity workouts with rejuvenating spaces, and an in-house bar serving healthy drink mixes and wine blends.
30 Wellness-Themed Alcohol Innovations
25
All-Natural Vodka Cocktails
Trend Hunter Talks to Dan Beach and Neetu Godara of SoCIAL LITE Vodka
24
Restorative Hangover Bars
The 'Matt Hangover Bar' Supplies Beds, Inhalable Oxygen and More
23
Protein-Enriched Beers
This High-Protein Beer is Designed for Health-Conscious Beer Drinkers
22
Hangover-Preventing Wine Wands
The Wand from Pure Wine Filters Out Hangover-Causing Elements
21
Energizing Cocktail Mixers
Kicktail Energy Mixers Remix Cocktail Mixers with Energizing Additions
20
Alcoholic Seltzer Drinks
White Claw Hard Seltzer Puts a Boozy Twist on Sparkling Water
19
Hybrid Wellness Studios
ETHOS is a Fitness Boutique That Challenges, Comforts and Nourishes
18
Alcoholic Kombucha Tonics
Good Omen Bottling's Kombucha Beverages Introduce a New Craft Brew
17
Wine-Infused Overnight Masks
Holika Holika's Therapeutic Sleeping Masks Boast Antioxidants
16
Surf Bar Pop-Ups
The Aperol Beach Club Serves Up Drinks and Gourmet Eats at Bondi Beach
15
Wine-Soaked Spa Experiences
New York's Aire Ancient Baths Spa Offers a Luxurious Red Wine Bath
14
Vitamin-Enriched Sparkling Waters
The Purity Organic Sparkling Beverages Contain Real Juice
13
Vitamin-Based Hangover Pills
The 'Flyby' Supplements are a Preventative Cure for Hangovers
12
Healthy Avocado Margaritas
This Blended Fruit Drink Contains Avocado for Added Creaminess
11
Cocktail-Inspired Teas
PostTea's Cocktail Tea Product Takes Inspiration from Gin & Tonic
10
Charcoal-Infused Cocktails
'The Dark Night' is a Dark, Detoxifying Drink Served at Minnow
9
Wine-Infused Face Masks
Miss Spa's Newest Face Sheet Mask Features Red Wine Extract
8
Cocktail-Inspired Yogurt Drinks
This Vilvi Yogurt Product Takes Flavor Cues from a Piña Colada
7
Cocktail-Inspired Energy Drinks
BLU Premium Drinks in Tequila and Mojito are Alcohol-Free
6
Irish Holiday Fun Runs
'The Shamrock Run Provides' a Fun Way to Celebrate St. Patrick's Day
5
Thorny Elderflower Cocktails
This Seasonal Champagne Drink is Infused with Prickly Gooseberries
4
Boozy Brunch Marathons
The Great Divide Brewing Company's 'bRUNch' Served "Breakfast Beer"
3
Canned Smoothie Cocktails
The JUICEBAR COCKTAILS Adult Cocktail Beverages are All-Natural
2
Uplifting Turmeric Cocktails
Sandlot's Superfood Cocktail Gets Its Bright Color from Turmeric
1
Sudsy Cycling Relay Races
Jones College's 'Beer Bike' Race Pairs Legs of a Cycling Relay with Beer
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Upcycled Whey Protein Drinks
This Fermented Beverage Concept Combats Against Waste
Cheese-Themed Luxury Spas
The Wedgewater Spa Highlights the Best Cheeses of Wisconsin
Immersive Whiskey Brand Activations
The Johnnie Walker Blue Room is a Pop-Up at Yorkdale Mall
Beach Nostalgia Capsules
Duvin Design & Pabst Blue Ribbon Present 'Relax with Pabst' Capsule
Easy Access Ice Baths
The Ice Barrel 500 Has a Thickly Insulated Construction
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Immersive Wellness Experiences
Othership Pioneers Emotional Wellness With Immersive Experiences
Low-Calorie Non-Alcoholic Brews
Partake Brewing's Alternative Brews Challenge Industry Norkms
Gourmet Water Bars
The AQUA Water Bar by LUQEL is a Destination for Hydration in Dubai
Bubbly Low-Calorie Mocktails
Maison Perrier Chic is a Luxe Alternative to Alcoholic Beverages
Alcohol Alternative Tinctures
Apothékary Launches the Limited-edition Free Spirit Minis Gift Set
Drinker-Specific Sunscreens
Beavertown Brewery Made a Sun Care Product for Beer Drinkers
Revolutionary THC Beverages
Cann Social Tonic Enters Total Wine & More Across Minnesota
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Whimsical Pop-Up Cognac Bars
Yinka Ilori Designed an Eye-Catching Pop-Up at Selfridges
Wellness Tincture Mocktails
Apothékary's Mocktail Magic Recipes Offer Alcohol Alternatives
Timeless Sports Drinks
Ancient Drinks Offers Time-Honored Recipes for Enhanced Energy
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Functional Hydration Mixer Rebrands
Crystal Light Debuts Immunity, Energy, and Mixology Flavors
Adaptogenic Mushroom-Powered Beverages
The TRIP Mindful Blend Comes in Four Flavor Options
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Rosé-Dispensing Billboards
Aldi's Billboard Serves Glasses of Wine at the Optimal Temperature
Emotional Utility Beverages
These Canned Drinks Deliver Refreshment and a Euphoric Boost
Alcohol-Free Festival Bars
The New Bar is Coachella's First Official Nonalcoholic Partner
Toronto Cannabis Workshops
The Cannabinista Hosted an Infused Mocktail Workshop in Toronto
Low Alcohol Beverage Brands
MIXOLOSHE to Attract Non-Alcoholic and Low ABV Consumers
Single-Serve Sparkling Wines
Wander + Ivy Packages 'Bubbles' in Patented 6.3-Ounce Glass Bottles
Beer Pairing Pop-Ups
&Beer Pairs Beer with NYC’s Best Vegan Food
Vodka-Branded Festival Series
Absolut® Presents Mixing It Up: Cosmos & Culture at Coachella 2024
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Nostalgic Non-Alcoholic IPAs
Stay Classy by Bellwoods Brewery Takes Cues from Retro Stubbies
Functional Everday Cold Brews
Bizzi is a New Holistic Beverage Delivering Caffeine and Collagen
Candle-Paired Drink Collections
The New Emotional Illuminations Collection Pairs Scents and Tastes
Skin-Nourishing Wellness Sodas
SkinTē Unveils Two Flavors of its Collagen Sparkling Wellness Sodas
Italian Cafe Culture-Inspired Cocktails
These New NIO Cocktails Come in Four Varieties
THC-Infused Summer Beverages
Tweed's Lemonades and Iced Teas Provide Summertime Refreshment
Immersive Ice Wine Experiences
Inniskillin's Obsession Wins Dinners Explores Award-winning Wines
Cup-Stealing Clothing Collections
Stella Artois' Steal Artois Collection Honors Bar Culture
Cosmic Beverage Activations
CELSIUS Energy Promotes its Space Vibe Trilogy with a Coachella Event
Functional Effervescent Drink Ranges
SmartSoda Brilliant Life Drinks are Made with Alkaline Water
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Miami-Themed Anniversary Celebrations
Alchemysts Inc. Recently Marked Its Five-Year Milestone
Sparkling Wellness Sodas
Fresh Pop is a Plant-Powered Soda Fueled by Functional Ingredients
Nostalgic Scottish Beer Collections
Vault City Launches the New Irn-Bru-Inspired Beer Lineup
Ready-to-Drink Kombucha Cocktails
Miixt's Vodka Kombucha Refreshers Were Based on Consumer Habits
Mediterranean-Inspired Cocktail Bars
Bar Bisou Bisou Serves Low-ABV Cocktails & Zero-Proof Drinks
Genderless Self Care Lines
Prohibition Wellness Offers Premium Wellness Products for Everyone
Iced Tea-Inspired Vodkas
Boston Beer Company Unveils Sun Cruiser Iced Tea & Vodka
Hard Soft Drink Refreshments
Bottlegreen Vodka Spritz Was Created with Edwards 1902
Nootropic Zero-Alcohol Cocktails
Noot Uses Cognitive Enhancers to Uplevel Drinking Experiences
Artisanal High-ABV Cocktails
Art & Rev Canned Craft Cocktails Pack a Punch in Every Serving
Coffee-Wine Bar Hybrids
'Equal Parts' Opens Down the Road From its Sister Restaurant
Adaptogenic Probiotic Tonics
Good Wolf Makes Beneficial Canned Drinks with a Base of Water Kefir
Non-Alcoholic Canned Cocktails
The Wild Tonic Wanderer Series Features Four Flavors
RTD No-Alcohol Cocktails
!MPROV Booze-Free Cocktails Take the Work Out of Mixing Quality Drinks
Health-Conscious Sparkling Beverages
Cloud Water Unveils New Products and a Fresh Brand Makeover
Beer Brand-Supported Fashion Shows
Fashion Art Toronto Has Partnered with Kronenbourg 1664
Hydrating Festival Pop-Ups
evian's Club Hydration Refreshes Festival-Goers
Performance-Boosting Beverages
These Sparkling Energy Drinks Boost Physical & Mental Performance
Monthly Mocktail Subscriptions
Raising the Bar Offers Sustainable Mocktail Kits On-Demand
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Organic Wellness-Focused Drinks
élevé's Adaptogen-Infused Sparkling Waters Come in Three Flavors
Targeted Health Elixirs
Bewell Shots Support Hydration, Energy and Mood Management
Internationally Inspired Low-ABV Cocktails
Spirited Brands is Introducing Soke and Soula
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Next-Gen Hydration Drinks
Barcode is Packed with Vitamins and Minerals and No Added Sugar
Botanically Brewed Canned Cocktails
Wild Folk's Zero-Proof Cocktails Take Cues from Foraging
Health-Conscious Iced Teas
HRBVOR Unveils its New Line of Functional Iced Teas in 12oz Bottles
Sparkling Hemp Beverages
Calexo's Alcohol-Free Drinks Elevate Social Occasions with THC & CBD
Premium Alcohol-Free Refreshments
Savyll Non-Alcoholic Cocktails are Arriving at Sainsbury's
Self-Care Barber Pop-Ups
Glenmorangie's Barber Shop Pop-Up Supports Self-Care Experiences
Gamer Enhancement Drinks
Sly Offers Gamers the Benefits They Need to Keep Playing
Mindful Cocktail Menus
Free Spirited by Loews Hotels Shares Curated No- and Low-Alcohol Beverages
Hard Water Beverages
Bluebird Hardwater Creates a New "Hardwater" Category in the Alcohol Industry
Non-Alcoholic Botanical Brewers
COLDRAW Creates Exceptional Non-Alcoholic Drinking Experiences
Non-Alcoholic Tasting Rooms
Wilderton is Opening a Non-Alcoholic Distillery and Tasting Room
Fruity Low-ABV Beverages
The Boston Beer Company Unveils a New Non-Alcoholic Beverage
Self-Service Beer Taprooms
This Interactive Taproom Invites Guests to Peruse & Pour Their Own Beer
Supplement-Infused Refreshment Ranges
The Nirvana Super Beverages Come in Three Varieties
Ready-to-Drink Wellness Coffees
These Rokit Health Coffees are Conveniently Canned
Non-Alcoholic Beer Cocktails
Talon & Tinnie Reinvents the Traditional Boilermaker for Dry January
Adaptogenic Alcohol Alternatives
Huzzy Smart Sips Share a Buzz with Adaptogens and Nootropics
Concentrated Plant-Based Beverages
Tnuva Launches the TNUVA+ Brand and New Functional Beverages
Anytime Hydration Beverages
Leisure Project is Fueled by Electrolytes, Adaptogens & Nootropics
Fermented Adaptogen Beverages
Gutsy's ADAPT2 Collection Features Holy Basil, Maca & Ashwagandha
Low-Waste Sustainable Spritzes
The Sustainable Spritz Eliminates the Need for Single-Use Glasses
Ultra-Modern Functional Sodas
Vibe Unveils a Line of Functional Sodas in Three Fruity Flavors
Bathing-Inspired Pop-Ups Bars
The #DoveDeluxeBar Shares Sensorial Cocktails & Mocktails
Alcohol-Free Craft Cocktails
Aplós Unveils its New Line of Non-Alcoholic Canned Cocktails
Non-Alcoholic Discovery Apps
The NA Drink Locator App Maps Alcohol-Free Options
Canned Booze-Free Cocktails
IMPROV is a Non-Alcoholic Beverage Revolutionizing Social Drinking
Sporty Solo Travel Platforms
SurfYogaBeer is a New York City-based Active & Social Travel Company
Premium Vodka Brand Cocktails
Absolut Cocktails Offer Three Takes on Classic Recipes
Adaptogen-Infused British Beers
Collider Brew Co. Launches a Non-Alcoholic Beer in the UK
Spent Grain Alcohol Products
These Zenso Alcoholic Beverages Have an Eco-Friendly Profile
On-the-Go Wine Accessories
Out of the Woods Presents the Ultimate Wine Bundle
Culinary-Inspired Vodka Sodas
VAQIT's Real Vodka Sodas are Low in Calories and Alcohol
Pre-Workout Brews
Athletic Brewing & Super Coffee Created a First-of-Its-Kind Brew
Caffeinated Functional Sparkling Waters
Heywell x Foxtrot Supports Mood & Stress Management
Soothing Water Lily Beverages
Lily's Functional Non-Alcoholic Drink Features a Rare Adaptogen
Functional Non-Alcoholic Beverages
Seraphim Social Beverage is Infused with Functional Ingredients
Wellness-Promoting Fruit Drinks
REBBL Launches a Better-for-You Functional Fruit Juice Line
Paradise Sparkling Water Activations
Spindrift Debuts Greetings from Paradise for Hot New Yorkers
Globally Inspired Cocktail Menus
The Pine Bar's Wanderlust Menu Offers a Journey for the Senses
Carbon-Negative Beers
These Gipsy Hill Beers Have Received Carbon Negative Certifications
Spirit-Based Cold Brews
Kentucky Coffee's Hard Cold Brews Use Premium Coffee-Flavored Whiskey
Better-For-You Beer Brands
Thrive Unveils the 'Thrive Play' Functional Beer with Ten Vitamins
Non-Alcoholic Brew Boxes
Brooklyn Brewery's Special Effects Variety Pack Features a New NA Brew
Action-Oriented Mental Health Initiatives
TUNED IN To Mental Health Boosts Support & Curbs Stigma
Organic Cocktail-Inspired Seltzers
Barbet Offers Elevated Sparkling Waters in 3 Tasty Flavors
Non-Alcoholic Beverage Clubs
soft crush and Somm & DINR Launched Somm Grand Cru Zero
Alcohol Sporting Partnerships
AB InBev Will Be the Sponsor of the Olympics Until 2028
Premium Non-Alcoholic Cocktails
Mocktail Serves Up the Best Parts of Cocktails Without Alcohol
RTD Eco-Conscious Highballs
Crafthouse Cocktails Launches 'Gin & Tonic' and 'Vodka Soda'
Adaptogenic Cherry Limeades
Heywell and Foxtrot Launch a New Limited Edition 'Cherry Limeade'
Low-ABV Spirits Campaigns
Crossip's Defy January Campaign Spotlights Low-Alcohol Drinks
Zero-Proof Catering Companies
Split Offers Alcohol-Free Catering, Education and Menu Consulting
Winery-Made Cannabis Beverages
Sunstone Estate is the First Wine Brand to Offer a Cannabis Drink
Refreshing Low-Alcohol Beers
These New Beers from the Nirvana Brewery are Arriving for Spring
Mental Health Beer Campaigns
BrewDog and #IAMWHOLE Have Partnered to Support Overall Health
Holistic Wellness-Promoting Spaces
IHCL Launches the J Wellness Circle Holistic Experience
Whimsical Booze-Free Beverages
Everything But The Booze Sells Non-Alcoholic Mocktails in Cans
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Beer-Infused Spice Blends
Spiceology and Derek Wolf Collaborate on a Flavorful Journey
Wellness-Themed Rental Pop-Ups
Wander Partners with Good Pharma to Showcase its Offerings
Theatrical Vegan Brunches
Bar Vegan's Bubbles Brunch Presents Champagne in a Photo-Worthy Way
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
Algae-Infused Wellness Juices
REBBL's New No-Added-Sugar Wellness Elixirs Feature Aquamin
Vibrant Wine Alternatives
Kally Crafts Non-Alcoholic Drinks with Fruit, Botanicals & Verjus
Multi-City Workout Tours
Movement LIVE by Michelob ULTRA is a Lively Fitness Experience
Premium QSR Coffee Products
The A&W Brew Bar Menu Now Features Several New Offerings
Zero-Proof Sparkling Beverages
TÖST Makes Sparkling Drinks with No Alcoholic Fermentation
Alcohol-Inspired Food Flavorings
These Alcohol-Inspired Flavors Have a Delicious Profile
Botanical Alcohol-Free Wines
These New Three Mills Wines Come in Three Varieties
Crafty Canned Cocktails
These Cocktails Make Use Of Pristine Vodka and Purpose-Made Gin
Curated Alcohol-free Wine Lists
Six Ivy Collection Restaurants Offer a Low-to-No Alcohol Wine List
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Flexible Festive Cocktails
Everleaf x The Alchemist's Serves Can Be Sipped with or Without Alcohol