These examples of niche web programming range from Latino cooking channels to rapper talk shows that pair music and sports content. When examining famed video platform YouTube, niche beauty bloggers are not only spotlighting innovative makeup looks but are also addressing social and political issues.
While influencer Megan MacKay's makeup tutorial touches on the horrors of domestic violence, Tess Paras' latest YouTube video is a satire that spotlights a Donald Trump beauty routine, inspired by the controversial presidential hopeful.
When examining cultural web content, Hispanic video channels and Mexican beauty vlogs target a Latino demographic. For those seeking spiritual content, examples like YouTube's Healing Crystals channel teach viewers about the healing properties of naturals stones while web-based cocktail tutorials and wine networks educate budding mixologists about signature blends and artisan drink recipes.
35 Examples of Niche Web Programming
35
Video Cocktail Tutorial Sites
The 'Tipsy Bartender' Teaches Viewers to Make Exciting DIY Cocktails
34
Natural Hair Beauty Bloggers
This YouTube Blogger Provides Tips for Natural Hair Care
33
Domestic Abuse Makeup Tutorials
This Ray Rice Makeup Tutorial Throws Shade at the NFL
32
Comedic Brand Channels
Grace Helbig Works with Marriott Hotels in a Fun Digital Campaign
31
Tween-Targeting Vlogs
'Revved Up Rooms' Features YouTuber Meg DeAngelis Giving Room Decor Tips
30
Sports Brand Original Series
Nike's Margot vs Lily Show Encourages Sport & Fitness as a Lifestyle
29
Viral Video Networks
Channels on Stevie's Video Service Are Based on Popular Social Media Content
28
Rainbow-Regurgitating Disguises
This Halloween Snapchat Makeup is a Perfect Pop Culture Costume
27
Curated Television Channels
Canadian Startup Playku.TV Lets You Build Your Own Online TV Channel
26
Online Wine Schools
The WineTutor.tv Allows Users to Learn About Wine in Their Own Homes
25
Humorous Hispanic Accounts
Social Media Star Lejuan James Shares Snippets of Life as a Latino
24
Cross-Platform Reality Shows
The Next Style Star Was Developed By Maker Studios and Macy's
23
Supermodel Cooking Classes
Jourdan Dunn Teaches Fans About Food with Her 'How It's Dunn' Special
22
YouTube Channel TV Shows
Maker Studios is Producing TV Specials Featuring YouTube Talent
21
DIY Glittery Root Touch-Ups
This Glitter Root Tutorial Shows Women How to Cover Roots in Sparkles
20
Presidential Makeup Tutorials
This Beauty Tutorial Shows Viewers How to Look Like Donald Trump
19
Community-Building Cocoa Videos
KitKat's Influencers Explore Sustainable Chocolate Production
18
Mexican Beauty Vloggers
Dulce Candy Shows Women How to Live 'The Sweet Life'
17
Live Streamed YouTube Sitcoms
YouTuber Miranda Sings Shares Her Live U.S. Tour On Netflix
16
Style Tutorial Collaborations
RachhLoves is Joining Forces with the W Network for a Style Series
15
Teen-Centric Decor Ads
This PBTeen Commercial Features YouTube Influencer MayBaby
14
Latino Comedy Channels
Horatio Sanz and Fred Armisen's 'Mas Mejor' Targets a Hispanic Audience
13
Blogger-Hosted Teen Programs
The Disney Channel Vlog Shares Celeb, Fashion and Music News
12
Educational Finance Cartoons
Bank of America's Money-Saving Videos Feature Tips to Cut Spending
11
Iconic Author-Inspired Vlogs
This Internet Series Emma Approved Updates a Classic Jane Austen Book
10
Expanding Video-Sharing Platforms
The YouTube Red Original Shows and Movies Competes with Netflix
9
Latino Cooking Channels
El Guzzi is a Latino YouTuber Who Shares Easy Mexican-American Dishes
8
Niche Movie Streaming Services
This Streaming Service Only Features African American Content
7
Hispanic Video Channels
This Youtube Channel Offers Culturally Relevant Content in Spanish
6
Crystal Healing Channels
The healingcrystals YouTube Channel Promotes Positive Energy
5
Charitable Video Features
YouTube is Introducing Donation Cards so Creators Can Give Back
4
Sporty Rapper Talk Shows
Adidas and Snoop Dogg Teamed Up to Create 'Coach Snoop's Turf'd Up'
3
Latin-Focused Streaming Services
DirecTV's Yaveo Platform Will Appeal to the Hispanic Market
2
Candid Model Vlogs
Karlie Kloss' 'Klossy' YouTube Channel Shares Backstage Model Moments
1
User-Ranking Gaming Campaigns
Playstation Plus Service Subscribers will Receive Free Games
Related Ideas
Virtual Video Call Makeup
Microsoft Teams Video Calls Now Offer Maybelline Virtual Makeup
Streaming Service Restaurants
The Netflix Bites Pop-Up Serves Dishes from Netflix Series
SEO-Optimized Summary Articles
The YouTube Summarizer is a Key Tool in Retaining Information
Gen Z-Focused Fashion Labels
The 'MIXT' Label Caters to Youthful Fashion-Forward Indian Consumers
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Niche Search Engine Tools
Global Explorer Helps Users Discover and Dive Deeper into Topics
AI-Powered Video Features
Google's Latest YouTube Update Enables Users to Jump to Popular Segments
Virtual Beauty Brand Ambassadors
Nars Cosmetics Unveiled a Trio of Meta-humans—the Power Players
SEO-Optimizing Content Solutions
SiteSpeakAI Transforms Videos Into SEO-Optimized Articles
AI-Powered News Networks
Channel 1 Delivers Personalized News with AI-Generated News Anchors
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
Social Podcast Exploration Platforms
'Podiscover' Helps Listeners Find Their Next Favorite Show
All-in-One Beauty Platforms
Atelier Disrupts the Industry with Its Tech-Advanced Platform
Hispanic Hair Care Campaigns
Acast and Henkel Fostered Positive Conversations in a New Campaign
Short-Form Soap Operas
Unilever and TikTok Created a Content Series to Target #CleanTok
Dark Skin-Centric Beauty Brands
NaChé Cosmetics Aims to Provide a Positive Beauty Experience
AI-Powered Content Features
YouTube Enhances its AI Offerings with Two New Creator Features
Retailer-Backed Beauty Categories
Moda Operandi Launches a Curated Beauty Category
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
AI Beauty Shopping Apps
Trendio's Video Shopping App Shares Personally Curated Content
Children-Friendly Content Platforms
YouTube Kids is Officially Launching onto Game Consoles
Inclusive Digital Platform Experiences
Google Launches More Inclusive Assistance to its Platforms
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
Creator-Endorsed Fruit Snacks
BloxSnacks is Using YouTuber Partnerships to Appeal to Gen Alpha
Human-Like AI Video Dubbing
Bemultilingual Specializes in Dubbing for Content Creators
Product-Integrated Filters
NYX and Snapchat Launched the 'Beauty Bestie' Shopping FIlter
Shoppable Hybrid Apps
Lemon8 is a New Social Media App Combining Aspects of Instagram & Pinterest
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Mexican Food AI Platforms
SOMOS' Abuela AI Shares Recipes and Educates Users About Mexican Culture
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Social Media Notes Expansions
TikTok Notes Puts Text and Images to the Forefront of Social Sharing
Gamified Youth-Focused News Apps
RocaNews Uses Challenges and Quests to Encourage Staying Informed
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
Product Maker Launch Platforms
MicroLaunch Offers a Streamlined Avenue for Feedback
Localized Beauty Marketplaces
Rinna Beauty Meets the Needs of Customers Across Different Regions
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
Accessible Streamed Retro Animes
Viz Media Makes Some of the Most Iconic Animes Accessible
Quickly Accessible Health Information
YouTube's Announced First Aid Information Shelves
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
Spicy Virtual Restaurants
The Hot Ones Pop-Up Restaurant Puts Taste Buds to the Test
Professional Short-Form Video Feeds
LinkedIn is Testing a TikTok-Like System on its Platform
Interactive Content Chat Platforms
'Writesparkle' Lets Users Chat with a Variety of Content
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
One-Click AI Editors
Kapwing's Repurpose Studio Uses AI to Create Short, Shareable Clips
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Music-Based AI Frameworks
YouTube and Universal Music Group Collaborate on New AI Music Guidelines
In-Arena Content Spaces
TikTok and MLSE Introduced the Creator Zone and a Live Content Series
Personalized TV Recommendation Apps
Watchworthy Aims to Assist Audiences in Selecting TV Shows
Digestible Shopping Feeds
Amazon Debuts the Inspire Platform to Drive Sales and Consumer Marketing
Horizontal Video Applications
TikTok is Testing a Landscape Full-Screen Video Mode for Creators
Casual Mini Games
This Online Hub Allows for Players to Easily Learn Engaging Games
Social Podcast Video Apps
Algo for Podcasts Helps Podcasters Create Engaging Content
Arthritis-Friendly Cooking Platforms
Recetas Nestlé Launches a New Platform with Inclusive Recipes
One-on-One Coaching Marketplaces
Skillest Launches New Sports to Its Roster of Coaching Offerings
Curated Website Inspiration
Browsing Mode is on a Mission to Spotlight Beautiful Website Design
Inclusive Gaming Initiatives
RNIB and Twitch are Creating Change for Gamers with Sight Loss
Problem-Based Website Ideas
Painkiller Ideas Offers a Database of Real Consumer Problems
Streaming Content-Tracking Apps
The 'CineHub' App Keeps an Eye on Content You've Watched and More
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Live Radio Apps
Amp by Amazon is a Live Audio-Streaming Platform
AI-Powered Wellness Delivery Services
'Localposh' Anticipates Products and Services for You
Affordable Lifestyle Directories
'I Have This Friend' Makes Aspirational Living More Accessible
Content Creator News Sources
Creative Brew Offers Daily Insight and News for Content Creators
Customized Streaming Platform Features
Netflix Brings Streamberry to Life with Personalized Detail
Show-Sponsoring Branding Partnerships
Coca-Cola, Henkel and Scott’s Sponsor Three Roku Originals
Vertical Video Feeds
The Reddit Watch Feed Brings Short-Form Videos to the Platform
Passion-Sharing List Platforms
MyLikes Helps Users Share What They Enjoy with Curated Lists
B2B Music Streaming Services
Tuned Global and Sona Launch a New Music Streaming Platform
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Video-Enabled Dating Apps
The 'Candid' Dating App Lets Users Show Their Personality with Video
Video-Powered eCommerce Services
Apple Shop with a Specialist Over Video Supports At-Home Shopping
Personalized Podcast Platforms
The 'iListen' Platform Turns Articles into Audio Content
Social E-Commerce Platforms
TikTok is Launching a New E-Commerce Platform for Consumers
Curated Website Suggestions
Curation of Curations Finds the Best Sites Based on Your interests
Entrepreneur Brand-Building Tools
IndieLogs Helps Founders Stand Out Through Personalized Profiles
Mystery Search Engines
Mystery Search Shows You the Question of the Person Before You
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Video Summarization Tools
Nobinge Saves You Time by Condensing Youtube Videos into Quick Summaries
Localized Networking Platforms
Presence Connects Users with Like-Minded Individuals Nearby
Creator Content Hubs
TikTok Launches a New World Hub to Help Brands Connect with Audiences
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
Diverse Streamer Programs
StreamElements Renewed its Creator Diversity Program for Another Year
Offline Community Marketplaces
Aerie’s Hidden Gem Marketplace Created a Shared Space for Brands
AI-Powered Video Advertisements
YouTube is Utilizing AI to Enhance its Advertising Approaches
Inspiring Heritage Campaigns
Comcast's 'Be the Next Story Told' Spot Celebrates Hispanic History
Fandom-Exploring Sports Partnerships
NFL and Mitchell & Ness Collaborate to Spotlight Fan Stories
Multi-Language Audio Voiceovers
Human Voice Over Helps Content Creators Reach Diverse Audiences
Music App Learning Courses
Spotify Courses Will Offer Video Based Learning Based on 4 Categories
Customizable Internet Browsers
The Arc Internet Allows Users to Customize Any Webpage
Short-Form Gaming Video Apps
'FreshCut' is TikTok for Video Games and Gaming News
Curated Music Discovery Playlists
Spotify Launches the 'Niche Mixes' Music Discovery Feature
Weekly Tech Podcasts
The Product Hunt Weekly Podcast Will Uncover the Latest Industry Insights
Music-Focused Social Media
Musicboard is a Place for Music Lovers to Unite
Nostalgic Web Browser Apps
iPod Social Turns Your Browser Into The Beloved Music Player
Content-Focused Esports Deals
Guild Esports Improves its TikTok Content with Little Dot Sport
Video Call Shopping Services
Apple's Specialist over Video Service Enhances Personalization
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Private Influencer Social Groups
CNDO Offers Private Social Rooms for Influencers and Their Fans
AI Podcast Transcribing
Podnotes Can Create Blogs, Summaries, and Social Posts for Podcasts
Blog Post Generators
Hubrank Helps Create Posts for Niche Topics with an Emphasis on Strong SEO
Social Engagement Platforms
Perspik Provides an Online Space for Thoughtful Engagement
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Monetized Educational Series
TikTok Series is a New Way for Creators to Share Premium Content
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Video Creation Web Tools
Microsoft is Rolling Out Clipchamp to Craft Premium Videos
Streaming Service-Backed Games
YouTube Is Testing Its Online Games Category Called 'Playables'
Video Channel Analyzer Tools
SimilarTube is an AI Tool That Scans for Similar YouTube Channels
Streamed Custom Radio Stations
YouTube Music Presents its new Create a Radio Interface
Food-Focused Travel Guide Platforms
'FoodieTrip' Connects Hungry Travelers to Experienced Guides
Categorized Podcast Genres
Apple's Podcasts App Launches a New Organized Update Feature
Heritage Month Sports Campaigns
ESPN's 'Somos' Campaign Celebrates Hispanic Sports Icons
Culinary Sauce Websites
Spicin Foods Launches a New Website for E-Commerce Sales and Resources
Tween-Oriented Content Series
Claire's Launches a New Media Partnership with Sony Pictures TV-Kids
Year-Long Professional Content Calendars
Content Squeezy Provides Social media Ideas
Interactive Challenge Platforms
Join and Witness Online Challenges in One Place, at Tigbar
Thought Leadership Assistants
Jessica By Queue Uses AI to Streamline Content Creation
Music-App Podcast Expansions
YouTube Music is Adding Podcasts the the US Platform
Long-Form Content Social Platforms
X Allows Premium+ Subscribers to Create Long-Form Articles
Multiview Streaming Platform Services
YouTube TV Adds New Multi-Viewing Features for March Madness
Tween-Targeted Weekly News Shows
Kelsey Russell is the Newest Co-Host of First Stop News
Streamlined Podcast Solutions
Podsqueeze can repurpose episodes into clips, blogs, and more
Content-Focused Map Features
TuneIn Launches an Immersive Map Feature for Global Content Searches
App-Backed Streaming Bundles
YouTube Debuts the Primetime Channels Feature for German Consumers
Weekly Personalized Music Curation
NewMusic Delivers New Tracks to Your Inbox Every Week
Community Challenge Platforms
Nas.io Let's Anyone Create and Manage Their Own Online Challenges
Musical Heritage Month Campaigns
Spotify Celebrates Latinx Heritage Month with "Estamos Ready"
Food-Based Video Platforms
FoodVid Describes Itself as "The TikTok for Food"
Inclusive Hiring Programs
El Car Wash Launched a Neurodivergent Hiring Program
Live Shoppable Streams
CommentSold Introduces a New Shopify Feature for Live Shopping
International D2C Content Platforms
FlixSnip Launches a New Free Direct-to-Consumer Platform
Creativity-Focused Online Networks
NOCK is an Online Network for Creatives to Collaborate
Broadcast-Like Social Channels
Meta is Launching New Broadcast Channels to Instagram and More
Amateur Youth Sports Channels
NBC Sports Next Launches the SportsEngine Play Platform
Joyfully Curated Homepages
Curations.club is a Digital Platform to Share What You Love