Popular YouTube comedian and celebrity Colleen Ballinger has chosen to team up with Netflix to release her comedic persona Miranda Sings' live tour on the streaming app for fans to view. This allows fans of the YouTube star to enjoy the content previously reserved for live spectators from the comfort of their own home.
The feature will include a front row experience to the Miranda Sings' performance entitled Haters Back Off that will stream the live event. Netflix subscribers can enjoy the performance as if they had attended the event featured in Ballinger's U.S. tour. The creator currently has 5.7 million subscribers to her channel that Netflix is most likely hoping to tap into and move to its viewing platform.
Larger media brands such as Netflix are turning to the rising popularity of YouTube creators for viral content with a pre-established fan base.