When people talk about environmental conservation or eco sustainability, water initiatives are an important aspect of taking care of our earth. Whether it's saving water or providing access to clean drinking water in developing communities, these ad campaigns and challenges are designed to provoke action in everyday people.
Water conservation efforts surrounding the California drought integrate humor and the age-old adage that sex sells. This can be seen with brick-dropping campaigns (rubber bricks you place in your toilet water tank to save water) and suggestive shower-shortening language in print advertisements.
Charity:Water has created a number of water initiatives in their endeavors to provide safe water in poor communities. This includes partnering with online Christian community Socality and selling products such as clothing and temporary tattoos.
Apps and games can also be used to interact with consumers, especially ones that involve reporting.
23 Charitable Water Initiatives
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Sensual Water Campaigns
Romerquelle Changes People's Perspective About Its Mineral Water
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Empty Bucket Challenges
OndAzul Encourages Participation in the Ice Bucket Challenge Without Water
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Charitable Temporary Tattoos
Tattly's Temporary Tattoos for Good Help NFP Organizations
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Charitable Water Bottles
MiiR's Stainless Water Bottles Give Back Clean Drinking Water for a Year
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Cheeky Water Conservation Ads
Brazilian "Xixi No Banho" Advocates Peeing in the Shower
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Green Shower Stunts
For Earth Day, Axe Canada Advises to 'Take Action, Take Your Clothes Off'
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Brick-Dropping Campaigns
This Indiegogo Project Aims to Save Water and Help Drought Victims
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Suggestive Water-Saving Ads
This SFPUC Water Conservation Campaign Uses Titillating Language
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Conflict-Battling Bottles
The WELLY Bottle is a Sustainable Option That Gives Back to the Planet
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Activist App Campaigns
Amnesty International's Report Without Fear Campaign Utilizes Snapchat
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Charitable Camera Straps
The ONA Camera Strap Raises Awareness for Clean Drinking Water
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Disturbing Climate Crisis Ads
These Powerful Posters Highlight Earth’s Energy Realities
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Wasted Water-Reporting Apps
Everydrop LA Hopes to Engage Citizens During the California Drought
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Energy-Wasting Tattletale Apps
Environmental Reporting App LightsOut Lets Users Note Harmful Acts
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Poignant Water Advocacy Ads
This Ad Shows a Fictional Girl Who Couldn't Cry Because of Dehydration
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H2O Aid Initiatives
Clean Water Charity Project Supports a 'Made to Matter' Approach to Production
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Charitable Water Campaigns
Stella Artois and Matt Damon Urge People to 'Buy a Lady a Drink'
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Arctic Swimming Challenges
Two Tales' Swim in the Arctic Serves as Its Ice Bucket Challenge Entry
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Creative Water Conservation Ads
Colgate Shows the Wasted Water From Brushing Your Teeth
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Eco Awareness Games
Koda Quest's Eco Game Blends Real Challenges with Caring for a Virtual Pet
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Charitable Devout Projects
Socality's Water Project Raises Awareness Through Events and Meetups
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Sacrificial Water Campaigns
This Water Challenge Asks You To Give Up All Other Types of Beverages
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Charitable Water Apparel
Charity:Water Gives Proceeds to Communities with Limited Water Access
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Smart Bird Baths
Bird Buddy's Bird Bath Captures Feathered Friends Cooling Off & Getting Clean
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Water-Scarce Product Concepts
The Drop Store Envisions Products from a World with Less Water
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Charitable Underwater Photographs
Christy Lee Rogers Contributes to the Nature Conservancy
Doll-Inspired Beach Bottles
PATH Unveils its Barbie-Themed Bottle to Celebrate Female Empowerment
Solid Shower Gels
The F SolidPod Shower Gel Reduces Plastic Usage & Increases Ease of Use
Eco Mission-Inspired Bracelets
Ecoalition Launches Eco-Friendly Bracelets to Support Its Mission
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
Aluminum-Packaged Water Cans
Thinkerbell and the Laneway Festival's Founder Launch a Water Product
Soil Erosion Awareness Sandwich Ads
Hellmann's Aims to Save Sandwiches from Extinction
Gourmet Water Bars
The AQUA Water Bar by LUQEL is a Destination for Hydration in Dubai
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Reusable Paper-Made Water Bottles
The 'reU' Reusable Water Bottle Concept is Recyclable
Anti-Greenwashing Soap Ads
Navigating Eco-Consumer Irony with Better Climate Store's "Greenwash"
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Holiday-Inspired Conservation Collecction
WWF Launched Its Conservation Collection for Christmas
Digital Sustainable Food Solutions
Special Projects Debuts Eco Lenses to Help with Decision-Making
Cosmetic Sustainability Projects
LUSH Fresh Handmade Cosmetics Announces Sustainability Initiative
Convenience-Focused Bottle Slings
Slingwell Strives to "Make a Hydration Fashion Statement"
Activewear Eco Initiatives
Arc’teryx Sets Ambitious Climate Targets and Sustainability Initiatives
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Canned Enhanced Water Drinks
ShineWater Transitions from Plastic Bottles to Aluminum Cans
Confident Smile Campaigns
Aquafresh's New Oral Health Campaign Boosts Children’s Dental Confidence
Low-Cost Water Purifiers
The Conceptual 'Edrop' Water Purifier Fits onto Any Bottle
Ocean-Bound Plastic Bottled Waters
NEO WTR Comes in a 100% Prevent Ocean Plastic Bottle
Eco Storytelling Workwear Campaigns
Patagonia's We Can Get There From Here Tells is Inspiring
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Eco-Conscious Skincare Brands
Kiehl's Mission Renewal Shows its Commitment to People and the World
Recycled Plastic Bottle Campaigns
Coca-Cola Promotes the Toss In, Take Out Initiative
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Youth-Targeted Water Ads
Wyler's Light Launches Vibrant Campaign to Add Flavor to Plain Water
Recycled Wastewater Beers
Epic Cleantec is Upcycling Wastewater into Circular Beer
Giving Tuesday Campaigns
Lush Embraces Giving Tuesday with the Charity Pot and the #92 Shampoo Bar
Recycled Private Label Packaging
ALDI Introduced Recycled Plastic Bottles for Water and Soda
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Direct-to-Consumer Hydropanels
Source Global Seeks to Answer Impending Resource Depletion
Water Digital Wallet Loyalty Cards
Liquid Death Has Introduced the Liquid Death Country Club
Sustainable Skincare Initiatives
Japanese Beauty Brand Kao Upgrades Its Sustainability Initiatives
Tennis Court Water Stations
The Evian Refill Water System Will Be at Wimbledon
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Functional Facial Mists
These evial Facial Mists Support Skin with More Than Just Hydration
Plastic Waste Brand Initiatives
Roberts Beauty Partnered with Oceanworks to Reduce Plastic Use
Outdoor Water Sink Stations
Weltrevee Presents the New Contemporary Waterworks Outdoor Sink
Supermodel-Approved Lifestyle Collaborations
waterdrop Partners with Rosie Huntington-Whiteley
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Bbrand Identity
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
On-Demand Bubbly Water Campaigns
"Press for Bubly" Keeps Non-Drinkers Committed to Dry January
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Fluid Intake Regulating Services
Aquarate Launched the 'Hydracare' Ecosystem for Patient Hydration
Trans Kidney Health Ads
Africa Creative's Ad Sheds Light on Trans Community's Kidney Health Burden
Health-Conscious Sparkling Beverages
Cloud Water Unveils New Products and a Fresh Brand Makeover
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative So Save the Forests
Hydrating Festival Pop-Ups
evian's Club Hydration Refreshes Festival-Goers
Water-Covered Speaker Installations
Google and Lachlan Turczan Unveil Shaped by Water in Milan
Ocean Purity Petitons
The Dirty Protest is a Petition Signed with Real Sewage
Satirical Eco Soaps
Greenwash Soap Parodies Claims Made by So-Called Green Brands
Writer's Strike-Supporting Campaigns
Pure Rush Soap Debuts Campaign to Support WGA Writers Strike
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Recyclable Paper Packaging Initiatives
Walmart is Swapping to Recyclable Packaging on All Channels
Ambitious Tree-Planting Campaigns
Greenbar Distillery Will Plant Two Million Trees
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Gen Z Sustainability Initiatives
Puma's Voices of a RE:GENERATION is a Project with Changemakers
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Low-Waste Sustainable Spritzes
The Sustainable Spritz Eliminates the Need for Single-Use Glasses
Super-Hydrating Skincare Campaigns
Clinique's Protect your Glow Spotlights Superstar Moisturizers
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Low-Waste Shopping Solutions
ASDA, Avery Berkel & Hanshow are Enhancing Sustainability in the UK
Sustainable Battery Recycling
Call2Recycle Canada Partners with BWH Hotels for New Project
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Limited-Edition Advocacy Soaps
Dr. Bronner's Castile Liquid Soaps Inspire Action to Save Orcas
Sustainable Ocean-Made Bottles
NEO WTR Launches the New 100% Prevented Ocean Plastic Bottles
Chic Water-Filtering Bottles
LifeStraw Launches the New Go Series Water Filter Bottle
Ability-Focused CSR Campaigns
Decathlon's Ability Signs Reshape the Narrative around Disabilities
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Anti-Plastic Hynotherapy Sessions
Cano Hypnotherapy Encourages People to #BreakUpWithPlastic
Sustainable DMO-Focused Initiatives
Expedia Group Debuts Two Innovative Programs for DMOs
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
Water-Saving Textile Printers
TRUE BLUE TEXTILE Highlights Kyocera's FOREARTH Printer
Colorful Water Filtration Bottles
LifeStraw Releases New Go Series Water Filter Bottles
LGBTQ+ Vodka Sodas
Gay Water is Destigmatizing the Word "Gay"
Inclusive Gaming Initiatives
RNIB and Twitch are Creating Change for Gamers with Sight Loss
Rental Bathroom Amenity Projects
Sojo and Clean the World Revolutionize Rental Amenities Recycling
Online Sustainable Fashion Toolkits
Fashion Takes Action Features an Important Resource
Sustainable Ocean Plastic Bottles
Lidl Utilizes Prevented Ocean Plastic for its New Bottle Designs
AR Car Wash Games
Splash Dash by Soapy Joe's Car Wash is Rewarding & Fund-Raising
Social Good Sparkling Waters
Barbet Debuts Artful Sparkling Water Flavors with a Charitable Focus
Sustainable Beauty Brand Initiatives
Yves Rocher's Eco Initiatives Help to Conserve BioDiversity
Ugly Lawn Water Conservation Initiatives
Shailene Woodley Asks Us to Embrace Ugly Dry Lawns
Endangered Ice Cream Trucks
Climate Basecamp's Save the Flavors Brings Awareness to Climate Change
Replenishing Mineral Water Campaigns
Crazy Water's Crazy Dry January Makes Not Drinking Fun
Educational Charity Campaigns
'Learning Palooza' Empowers Communities through Education, Action
Student-Focused Hand Washing Ads
SC Johnson Professional Launches 'Happy Hands Contest'
Charitable Laundry Initiatives
Tide Expands Its Loads of Hope Program with a New Partnership
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
Park-Inspired Outdoor Fashion Capsules
Parks Project Sets out to Preserve National Parks
Gamified Plastic Bottle Journeys
Last Bottle Takes Users on an Informative After-Recycling Journey
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Climate-Conscious Wine Campaigns
California Wines Celebrates Its 13th Annual Down to Earth Month
Hand Hygiene Awareness Ads
Qatar's Ministry of Public Health Champions Hand Hygiene Awareness
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Sustainable Movie-Inspired Bottles
Mananalu Releases a New Water Bottle Design Inspired by Aquaman
Winter Clothing Drives
United Way Organizes an Initiative to Collect Winter Clothing for Seniors
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Charitable Wine Campaigns
Starborough Partners with Oceana to Support Conservation Efforts
Indian Hand Hygiene Ads
Himalaya Pure Hands launches #Saafhaathsekhaaiye Campaign
Clean Water CSR Campaigns
The Give Water, Give Health Campaign Provides Clean Water for Thousands
Educational Water Campaigns
Suntory Boasts the Mizuiku-Education Program for Children
Meal Donation Food Products
O Organics 'Fight Hunger, Serve Hope' Initiative Helps Kids in Need
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Charitable Hygiene Supply Initiatives
Purse Project Collects Personal Care Goods for Those in Need
Accessible Floating Public Pools
+ POOL Can Be Utilized in Bodies of Water Around the City
Child-Focused Handwashing Ads
Lifebuoy Continues Global Handwashing Campaign, H for Handwashing
Period Poverty Initiatives
The Period Promise Campaign Makes Basic Hygiene Goods More Accessible
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Social Good Brand Practices
Dignity Coconuts Positions Itself to Combat Human Trafficking
Provocative Eco Screensavers
Planet-Saving Screen Savers Encourage Switching Off Devices
Eco-Friendly Vodka Cocktails
Bali Water's Paradise Pack Helps to Tidy Up Waterways
Children-Supporting Trust Initiatives
The Children who Trust Again Campaign Supports Abuse Victims
Accessible Sportswear Campaigns
Decathlon Launches the 'Play It Smart' Campaign in Canada
Global Handwashing Campaigns
World Health Organization Introduces the World Hand Hygiene Day 2023
Charitable Anniversary-Celebrating Initiatives
Earth Therapeutics Emphasizes Mental Health
Secure Firearm Campagins
The Ad Council, Brady, and Densu Unveil the Safe Stories Campaign
Gen Z-Backed Eco Initiatives
The EPA Debuts a Youth Advisory Council to Address Climate Challenges
Handwashing-Promoting Campaigns
The Karamoja Government Debuts the 'I Wash, You Wash' Campaign
Multifaceted CSR Funds
Merlin Venues is Supporting Children, Families, Aquatic Life, and More
Charitable Esports Projects
Epic Foundation Launches the Esports for Good Initiative
Pickle Juice Campaigns
The Pickle Juice Company Urges People to #SavethePickles
India-Based Senior Campaigns
The Alappuzha Social Justice Department Launches an Elderly Campaign
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids