These viral cosmetic tutorials have provided critical pointers on the subjects of nail lacquer application, lip liner sticks and mascara brands. Bloggers Emily Schuman and Hannah Johnson have imparted their knowledge of product lines and color coding in the clips, enabling viewers to recreate the displayed looks with ease.
Feline-crazed manicures and gothic makeup looks have been associated with the rise of these commonly circulated videos. The thousands of views received speak to just how central these tutorials have become. While basic advice regarding foundation and powder are present, women often seek out these short features when looking to pull off a drastic look. This has come in the forms of waterfall braids, chromatic ombre nail art and glamorous Hollywood hairstyles.
60 Viral Cosmetic Tutorials
60
Glam DIY Hollywood Hair
The Beauty Department 'Simple Vintage Waves' Tutorial is Easy to Follow
59
Sleek Stiletto-Inspired Nails
Land Your Mitts on the Best Dressed List with Louboutin Nails
58
Moustachioed Manicures
Cute Polish's Moustache Nails Tutorial is a Girly Way to Support Move
57
Poised Plait Updos
The Beauty Department Braid Bun Bang is Ballerina Approved
56
Quirky Ribbon Coifs
The Beautylish Hair Bow Tutorial is Simple
55
DIY Kitchen Supply Manicures
The 'Get Nailed' Saran Wrap Nails Tutorial is Stylishly Simple
54
Geometric Colorful Manicures
Refinery 29 Southwest Nails are Worth the Extra Work
53
Purposely Imperfect Manicures
The Refinery 29 'Splatter Paint Nails' Tutorial is Disheveled
52
DIY Interwoven Nail Art
The 'Herringbone' Mani by The Beauty Department is Chic
51
Fierce Avian Fingertips
The Adorable Angry Bird Manicures by YouTube Channel CutePolish
50
Cat Nail Designs
The Meownicure is Perfect for Kitty-Lovers
49
Glam Galactic Nails
The Cute Polish 'Stormtrooper' Manicure is Adorable and Nerdy Chic
48
Ancient Symbol Manicures
The Fashion Magazine All-Seeing Eye Manicure Tutorial is Striking
47
Seaside Tresses DIY Videos
Cup of Jo's Mermaid Braid Tutorial is Instructive and Eye-Catching
46
Proud Americana Nail Makeovers
The Beauty Department 'Festive Fourth' Manicure is Patriotic
45
Avian-Inspired Manicures
The Beauty Department 'Robin's Egg' Nails Tutorial is Gorgeous
44
Adorable Antarctic Nail Designs
Swatch and Learn's 'Penguin Nails' Tutorial is Irresistibly Cute
43
Notebook-Inspired Manicures
The Cute Polish 'Back to School' Manicure is Adorable
42
Cherry Blossom Manicures
The Arizona Tea Nails by Cutepolish are Sunny and Refreshing
41
Geological Nail Designs
The Beauty Department Turquoise Manicure is Gorgeous
40
Festive Fallen Leaf Manicures
These Thanksgiving Nails by Robin Moses are Glittery and Fun
39
Dessert-Inspired Manicures
The 'Candy Warrior' Tutorial by Chalkboard Nails is Scrumptious
38
Feline-Crazed Manicures
The DIY Cat Nail Decals are a Must Try for any Kitty Lover
37
Olympic Nail Art Designs
Pixie Polish Shows You How to Look Great for the London 2012 Celebrations
36
Festive Seasonal Manicures
CutePolish's Holiday Lights Nail Art is Fun and Easy
35
Evil Queen Cosmetic Tutorials
The Maleficent Makeup Transformation is a Great Halloween DIY
34
Playful French Manicures
The Beauty Department 'Fun with French' Tutorial is Cute
33
Killer Splattered Manicures
Try Out a Halloween Bloody Nail Manicure With the Drippy Nail Tutorial
32
Frenzied Fruity Manicures
The DIY Strawberry Nails by The Dainty Squid are Easy and Fun
31
Coffee Confection Manicures
The 'Peppermint Mocha Nails' Design is Sweet and Sparkly
30
Halloween Dress Up Tutorials
LoluFullyLoaded's Gossip Girl Video Profiles Blair Waldorf
29
Hogwarts Cosmetics
This Hufflepuff Eye Makeup is Spellbinding
28
Preppy School Supply Manicures
These ‘Ruler Nails’ Will Make You Stand Out in the Clas
27
Painted Musical Fingertips
These Rhythmic Manicures by Cutepolish are Simple and Cute
26
Airbrush-Inspired Manicures
The Chic Steals No Airbrush Nail Design is Easy to Do
25
Glitzy Celebratory Manicures
The Beauty Department ‘New Years Nails’ are Glittery Perf
24
Glittery Americana Manicures
The Rookie Mag 'Fourth of July' Nail Tutorial is Patriotic and Glam
23
Current Fringe Tutorials
The Salon Guy Side Bang Video Keeps Up with Fashion
22
DIY Metallic-Fading Manicures
This Autumn Ombre Nail Art is Simple and Posh for the Holidays
21
Faded Lipstick Cosmetics
The Beauty Department 'Ombre Lip' is Clever
20
Romantic Twisted Hairstyles
The Heart Braid Turtorial is Enchanting and Chic
19
Couture-Inspired Nail Art
Fashionistas Will Love the Fashion Magazine 'Marc Jacobs' Manicure
18
Bordered Gradual Nails
The Fashion Magazine 'Ombre Outline' Manicure is a New Take on Shades
17
Adventure-Inspired Manicures
This Camouflage Nail Art by Cutepolish is Rugged Yet Chic
16
Patriotic Chrome Manicures
The Fashion Magazine Olympic Nails are Supportive
15
Menacing Undead Manicures
The Nail Buff Zombie Hands Tutorial Takes an Eerie Approach to Pampering
14
Cosmetic Corpse DIY Looks
The 'Gothic Vampire Makeup Tutorial' Instructs Viewers on Dark Beauty
13
Eye-Catching Holiday Makeovers
BeautifulYouTV's 'Christmas Bow Makeup Tutorial' is Ultra Festive
12
Gothic Makeup Tutorials
Flare's 'The Blackened Lip' Video Breaks Down a Dark, Current Look
11
Literary Cosmetic Guides
The 'Halloween Makeup: Edgar Allan Poe's Raven' Tutorial is Scholarly
10
Highlighter-Hued Manicures
The Neon DIY Spring Ombre Nails Combine Contrasting Colors
9
Runway Rocker Hair Tutorials
The DIY Rag & Bone Texturized Rock n' Roll Spring 2013 Hair Look
8
Safari Halloween Makeovers
The 'Leopard Eyes: HD Makeup Tutorial' is Informative and Spooky
7
Celebrity-Focused Cosmetic Tutorials
Makeup by Iman’s Demi Lovato X Factor Clip is Glamorous
6
Unexpected Driver Safety Campaigns
The Volkswagen ‘Don’t Make Up and Drive’ Ad i
5
Skeletal Cosmetic Guides
The 'Sugar Skull Burnt Face Halloween Makeup' Tutorial is Sinister
4
Male Makeup Tutorials
NorwayToNewYork Shows the Best Way for Men to Apply Foundation
3
Viral Korean Pop Manicures
Show off Your Sweet Moves While Wearing Gangnam Style Nail Art
2
Effortless Editrix Makeup Tutorials
The MAC Carine Roitfeld Collection Showcases Her Secrets
1
Cosmetic Blogger Tutorials
The Emily's Concealer Tips Clips Are Done by Cupcakes and Cashmere
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The OPIcons Collection Reimagines Iconic Shades Like Funny Bunny
Summery Streaming Series Cosmetics
KISS x The Summer I Turned Pretty Products Celebrate the Series
Vampire Film Makeup Capsules
The ColourPop x Twilight: New Moon Collection Features Sultry Hues
Luxury Beauty Brand Launches
La Beauté Louis Vuitton Unveils a New Era of Luxury Beauty
Glamorous Sports Collabs
Glamnetic x Fanatics Collection Brings Game-Day Energy to Your Fingertips
Digital Makeup Zines
MAC Cosmetics is Reviving MACzine, Digitally, for a New Generation
Edible Chocolate Lipsticks
The MAC Cosmetics x Doja Cat Collab Started with a Memorable VMAs Stunt
Playful Cosmetic Collections
The Clinique x Crayola Collaboration Makes Makeup Feel Fun Again
Holiday-Themed Nail Polish Campaigns
Beetles Gel Polish Presents 'Mani Time with Mom'
Crime-Inspired Beauty Mockumentaries
e.l.f. Cosmetics' Vanity Vandals Explores Chaos at the Sink
Blurred Cosmetic Campaigns
MAC Cosmetics and Ella Gross Promote Innovative Powder Kiss Formulas
Vibrant Upscale Makeup Collections
Chanel's Spring 2025 Makeup Capsule Boasts Unexpected Pairings
Empowering Makeup Brand Campaigns
JuJu Watkins Stars in NYX Professional Makeup’s New Campaign
Beautifying Self-Care Bundles
Olive & June x Bubble Collaborated on Skin and Nail Care Kits
AR-Powered Makeup Experiences
NYX Professional Makeup Beauty Bestie 2.0 is Available on Snapchat
Influencer-Approved Beauty Brands
Mikayla Nogueira’s Point of View Beauty Focuses on Makeup Prep
Play-Centered Color Cosmetics
Trouble Maker Makeup Delivers Fun & Affordability to Gen Zalpha
Ice Pop-Inspired Lip Stains
Fun, Fruity Popsicle Pouts Recreate the Look of Popsicle-Stained Lips
Versatile Beauty-Enthusiast-Approved Products
L’Oréal Paris Spotlights its Trending Must-Haves
Beauty Hack-Inspired Campaigns
Vaseline Launched 'Vaseline World' Based on Social Media Content
Glossy Gel Lip Liners
MAC Cosmetics' Lipglazer Glossy Lipliner is Lightweight & Plumping
Beauty Comedy Collaborations
e.l.f. Beauty and Joe Hegyes Shared a GRWM Inspired by Collectibles
Celebrity-Endorsed Nail Polishes
OPI's New Sheer Gel Shade 'Put It In Airplane Mode' is Viral
Hair Styling-Inspired Mascaras
Lancôme Debuts the Lash Idôle Curl Goddess
Mood-Driven Nail Polish Products
The Lights Lacquer Core Collection Has 12 Hues
Playful False Nails
Digi Beauty is a Bold Collab Offering Ultra-Playful Nail Art
Thematic Holiday Makeup Lines
NYX Unveiled its Treat-Inspired Holiday 2025 Collection
Creator-Led Style Collabs
MAC Cosmetics and Depop are Reintroducing Gen Z Shoppers to Lipstick
Crime-Inspired Press-On Nails
The Aprés x Liquid Death Collab Shares Essentials for Killer Nails
Jam-Inspired Beauty Products
Korean Beauty Brand dearcloud™ Embraces Current Viral Makeup Trends
Noir-Inspired Luxury Cosmetic Collections
Chanel Debuts the Alluring Rouge Noir Collection
Black Metal-Inspired Lip Balms
e.l.f. Cosmetics and Liquid Death Launched "Lip Embalms"
Calligraphic Beauty Brushes
The Victoria Beckham Beauty Brushes Include Ergonomic & Custom Designs
Tactile Gel Manicures
Braille Nails Brings Braille into Nail Salons to Boost Beauty Inclusivity
Novel-Inspired Makeup Capsules
KimChiChic Beauty Debuts New Line, Inspired by Kim Chi's Novel
Bird-Inspired Ethereal Cosmetic Collections
Guerlain's Fall 2025 Majestic Feathers Line is Chic
Water-Activated Pigment Discs
Leaked Labs Invites Its Community into the Development Process
Cheeky Lip-Gloss Beauty Campaigns
NYX Professional Makeup Launches its 'If You NYX You Know'
Rewards-Based Beauty Devices
Sephora Expanded its Rewards Catalog With High Tech Skincare Tools
Personalized Lash Recommendation Experiences
LashLovr Helps Shoppers Find Styles That Fit Best
Video Game-Inspired Makeup Ranges
The Pat McGrath Labs x Candy Crush Saga Range is Limited-Edition
Y2K Lip Gloss Campaigns
Lancôme’s Juicy Kissing Web Stars Celebs from Hit 2000s Shows
Feel-Good Lip Products
Serotonin Beauty Makes Products for Self-Expression
Color-Changing Beauty Sticks
Sephora Collection's Color Twisters Change Upon Lip or Cheek Contact
High-End Holiday Makeup Capsules
The Chanel Holiday 2025 Makeup Line Explores the Flamboyant Sky
Girl Group Beauty Campaigns
LANEIGE Taps KATSEYE for a JuicePop Box Lip Tint Campaign
Nail Polish-Inspired Cupcakes
The Gourmet Grocery Collection Inspired Baked by Melissa and essie
Sensorial Beauty Pop-Ups
The Pinterest x NYX Gimme Gummy Bar Entices Gen Z with ASMR & More
Gaming-Inspired Cosmetics
Godmode is a New Beauty Brand from Chloe Grace-Moretz & Rina Sawayama
Unhoused Individuals-Supporting Initiatives
Thrive Causemetics & Beauty 2 the Streetz Parttner
Home-Centric Beauty Campaigns
Sally Beauty Debuts the Holiday Beauty at Home Campaign
Nostalgia-Driven Makeup Launches
The Huda Beauty Strawberry Latte Collection is Y2K-Inspired
Functional Mini Cosmetics
MGA’s Miniverse Make It Mini Makeup Features Tiny, Pigmented Products
Adaptive Makeup Accessories
By Storm Beauty Specializes in Silicone-Based Gripping Tools
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Floral High-End Makeup Capsules
Chanel Boasts Its Camélia Futura Makeup Collection This Summer
Runway-Inspired Peel-Off Masks
Pat McGrath's Glass 001 Artistry Mask Easily Creates a Viral Look
Youth-Safe Skincare Hubs
Cult Beauty's Gen A–Z Hub Educates and Empowers Gen Alpha and Gen Z
Co-Branded Beauty Albums
NYX Professional Makeup DroppedNYXTAPE with Indie Female Artists
Virtual Beauty School Experiences
NYX is Taking Over Roblox's Bayside High School
Witchy Nail Design Collections
Kiss x Wicked: For Good Shares Styles Inspired by the World of Oz
Non-Crease-Proof Eyeshadows
Fara Homidi Beauty's Essential Eye Collection Achieves a Lived-In Look
Multi-Use Matte Cosmetics
MAC Cosmetics’ Multisculpt Matte is for the Eyes and Face
Portable Nail Balms
essences's JUICY NAIL Nail Balm Nourishes Nails on the Go
Fashion Brand Cosmetic Collections
Juicy Couture Beauty Products Come in a Variety of Options
Shoppable Beauty Routine Apps
BeautyShelf Helps Users Discover Authentic Recommendations
Color-Centric Makeup Experiences
e.l.f Beauty's color e.l.f.nalysis Suggests Flattering Shades
Musical Makeup Packaging
Rimmel London's Full Volume Makeup Includes Scannable Spotify Codes
Effortless Skincare Campaigns
Garnier's De-Glaze My Makeup with Me Pokes Fun at Beauty Fads
Eye Makeup Product Releases
Yves Rocher’s Botanical Eye Essentials Channel Spring Beauty
Beauty Store-Created Docuseries
‘Faces of Music’ Celebrates the Artistry of Beauty and Music
Customizable At-Home Nail Solutions
KISS Products Inc. Has Introduced Its Spring 2025 Lineup
Telenovela-Inspired Makeup Campaigns
The 'Descubre e.l.f.ecto' Campaign is Launching in Mexico
Spoof Cosmetics Campaigns
Milani's America’s Next Top Primer Revisits 2000 Reality TV
Romance Series Makeup Capsules
NYX Drops its Vibrant and Shimmery 'NYX Bridgerton Collection'
Limited-Edition Spooky Makeup Collections
Annabelle Cosmetics is Gearing Up for Halloween
Pigmented Lip Stains
NYX Professional Makeup’s 'Lip Lingerie Lip Stain' Arrives in Canada
Emotional Wellness Neurocosmetics
The Skin-Brain Axis Inspired Gotha Cosmetics' Neuroaura Concept
Fingerprint Application Tools
Real Techniques Introduces Finger-Mimicking Makeup Applicators
Supermarket-Inspired Nail Art Designs
Aldi Dropped a Festival-Inspired Nail Art Collection
Cosmetics-Themed Dog Toys
e.l.f. Cosmetics' Pawer Grip Primer Dog Toy Supports Animal Welfare
Multipurpose Beauty Booster Campaigns
The Many-Trick Pony Features a Horse Voiced by Rebecca Black
Pastry Chef-Approved Nail Polishes
The Sally Hansen x Dominique Ansel Nail Edit Kits are Chic
Beauty Tattoo Pop-Ups
Wonderskin is Celebrating a New, Limited-Edition Black Vinyl Lip Stain
Comedy Horror Cosmetics
The NYX Cosmetics x Wednesday Collection Creates Fun, Dark Designs
Multi-Use Lip Product Holders
ColourPop Cosmetics & PopSockets Teamed Up to Make ColourPopSockets
DIY Semi-Permanent Hair Colors
Manic Panic Has Launched the Inter-Gel-Actic Box Kits
Korean Color Cosmetics Assortments
I'm Meme Debuts a Curated Assortment at Target
Metallics-Forward Makeup Capsules
Morphe Debuts the Dazzling Metallics Collection at Ulta
Spooky Nail Polish Sets
Beetles Gel Polish's Scream on Halloween Gift Box is a Special Collectible
Customizable Makeup Cases
Julia Dantas Debuts 411 Cosmetics
Virtual Beauty Masterclasses
Charlotte Tilbury Beauty's Free Easy Beauty School Sharpens Skills
90s-Inspired Makeup Revivals
MAC Cosmetics' New Collection Revives Beloved Cool-Tone Colors
Inclusive Eye-Makeup Collections
Live Tinted Debuts its Ophthalmologist-Tested 'Legacy Collection'
Serum-Infused Mascaras
Urban Decay Tube Job Tubing Mascara is Launching with Mariah the Scientist
Lash Brand Expansions
Lilly Lips Marks Lilly Lashes’ Expansion Into Color Cosmetics
MUA-Approved False Lashes
Velour X CGonzalez Team Up to Launch Celeb-Inspired Lash Clusters
Men's Temporary Nails
Talons are World's First Designer Nails Engineered for Men
Songstress-Style Lip Kits
The Taylor-Made Lip Kit by Pat McGrath Labs Creates an Iconic Lip Combo
Beauty Brand Development Courses
The Lipstick Lesbians Created the Let's Learn About Beauty Course
Adorable Beauty Sets
KimChiChic Beauty and Caboodles Present a Limited-Edition Set
Transformative Nail Treatments
The ORLY Beauty pH Perfector Reveals a Personalized Pink Hue
Curated At-Home Nail Kits
The Sally Hansen Nail Edit Helps to Recreate Salon-Quality Styles
Playfully Branded Hair Clips
e.l.f. Cosmetics Joined Forces with Jenny Lemons
African American-Inspired Makeup Collections
Black Radiance Collaborates with Cross Colours
Horror Doll Makeup Campaigns
Urban Decay x M3GAN Team Up for 'Killer Looks Only'
Press-On Nails Rebranding Efforts
Kiss Products Inc. Relaunches Under 'NEW. MORE. BETTER.' Banner
Gel Nail Holiday Collections
Huephoria™ Celebrated the Holidays with a Limited-Edition Collection
Children's Show Makeup Collaborations
The Glisten Cosmetics x Teletubbies Collection is Bold
Faux Reality Drama Campaigns
Maybelline New York's Primer Donnas Stars Ariana Madix
Pre-Paired Lip Kits
Kylie Cosmetics' Glossy Lip Kit Plays Off of Original, Viral Lip Combos
Length-Extending Mascaras
RevitaLash Cosmetics Unveils its Length Define Tubing Mascara
Breast Cancer Awareness-Focused Mascaras
Thrive Causemetics Debuts the Pink Bow Mascara
Nourishing Press-On Nails
The Sally Hansen Salon Effects Perfect Press-On Nail Collection is Vast
Foundational Skincare Classes
MasterClass' Skin Health Series Shares Expert Tips and Guidance
Summer-to-Fall Nail Polishes
The Gelish x Morgan Taylor Living Out Life Range Has Six Shades
Social-First Beauty Retailers
Sally Beauty Joins TikTok Shop
Viral Face Generators
CrazyFace Generates Fun, Viral YouTube Faces from a User's Photos
Effortless Minimalist Makeup Products
No Makeup Makeup® Introduces a New Blush & Lip Color
Patriotic Press-Ons Capsules
Paintbox Releases Ralph Lauren-Inspired Olympic Nail Sets
Star-Studded Lip Gloss Campaigns
Lancôme Celebrates Juicy Tubes Legacy with Y2K with 'Kissing Web'
Social Video Beauty Brands
Time Inc. Unveils 'The Pretty' Social Video-Based Beauty Brand
Liquid Lash Extensions Mascaras
Thrive Causemetics Adds a New Color Option to Its Mascara
Smokey Eye Liners
NYX Professional Makeup Launched the Epic Inky Stix Cream Gel Eyeliners
In-Store Creator Commerce
Mac Cosmetics Turns Retail Employees into Live-Streaming Creators
Ultra-Chic Gel Nail Wraps
Mylee Unveils its New Gel Nail Wraps for At-Home Manicures
Album-Inspired False Lashes
FlutterHabit Debuts the Limited-Edition Showgirl Lash
Whimsically Witchy Cosmetic Collections
The KISS Wicked Collection is Limited-Edition
Glue-Free Natural-Looking Falsies
The Kiss imPRESS Falsies are Hassle Free and Affordable
Color-In Press-On Nails
Tipzy's Color-By Number Sets Bring More Creativity to Nail Art
Two-Step Nail Systems
Essie's Gel Couture Collection Delivers Salon-Quality Results at Home
Tubing Flake-Free Mascaras
Revolution Beauty Wrap Lash Mascara Comes in Three Shades
Personalized Beauty Planners
Makeup Playbook Helps Create, Share, and Explore Beauty Routines
Miniature Lip Liner Sets
Charlotte's Iconic Lip Cheat Trio Supports Affordable Product Discovery
Luxe Plumping Glosses
Kevyn Aucoin Beauty Debuts Nostalgic Multi-Finish Lip Collection
Magnetic Nail Polish Strips
Color Street's Velvet Lounge Collection Has Metallic-Infused Finishes
Blurring Nail Treatments
ORLY Nail Retouch Swipes on for a "Your Nails, But Better" Finish
Puzzle Cube-Inspired Nail Kits
ORLY x Rubik's Sets Create Fun, Color-Blocked Manicures
Classic French Manicure Kits
Bare Hands Presents the Bare French Manicure Kit