e.l.f. Cosmetics has partnered with the San Francisco-based accessories brand Jenny Lemons to create two limited-edition hair clips — the Power Grip Clip and the Power Grip Drip Clip. Both hair accessories draw inspiration from the gripping power of e.l.f. Cosmetics' popular face primer.
The smaller Power Grip Clip serves individuals with fine to medium hair and shorter lengths. The accessory offers a lightweight hold for twists, bangs, and half-up styles without pulling or snagging. The larger Power Grip Drip Clip features additional teeth and is designed for medium to thick hair and longer lengths. It is suitable for buns, French twists, and full updos.
e.l.f. Cosmetics' collaboration with Jenny Lemons, which is known for playful and colourful designs, adds an element of self-expression that goes beyond basic drugstore clips.
Image Credit: e.l.f. Cosmetics
Why This Trend Is Growing
- Beauty-accessories Collaborations
- Co-branded hair accessories blend cosmetics brand equity with designer aesthetics, enabling novel product extensions that capture both beauty and fashion consumers.
- Functional Fashion Hair Hardware
- Demand for ergonomically designed clips that combine grip technology with playful design reveals opportunities to reinterpret utilitarian hair hardware as fashion statements.
- Limited-edition Aesthetic Drops
- Scarcity-driven, collectible releases tied to cultural aesthetics create premium perceived value for mass-market brands and foster repeat engagement.
Industries Being Reshaped
- Cosmetics
- Makeup companies can leverage accessory partnerships to extend their product ecosystems beyond topical products into tactile touchpoints that reinforce brand rituals.
- Fashion Accessories
- Accessory makers benefit from integrating functional tech like improved grip materials and modular components to elevate everyday items into higher-margin, design-forward products.
- Retail & E-commerce
- Digital-first retailers and DTC platforms can monetize limited collaborations through curated drops, exclusive bundles, and data-driven scarcity strategies.
