51 Wicked Wrestling Innovations
Because the Rock Returns to WWE to Host Wrestlemania 27:
Renee Ramsarran — Feb 15, 2011 — Lifestyle
After a 7-year hiatus, The Rock returns to WWE -- much to the delight of his fans. Dwayne Johnson announced he will come back to professional wrestling as the host of Wrestlemania 27 in April. For a generation that couldn't stop screaming "If ya' smell what The Rock is cookin'!," this comeback has been much anticipated. As The Rock returns to the ring, you decide which of these wicked wrestling innovations deserves the title belt or the people's elbow.
49
Catfight Ads
Next Top Model : Battle Begins
48
Bolivian Free Style Wrestling For Women
47
Bikini Vegemite Wrestling
Australians Celebrate with No Holds Barred
46
Sumo Suit Towable Water Toy
45
Light Bulb Wars
Japanese Neon Lamp Fights
44
Chauvinist-Minded Television
Wrestlicious is a Sexy Sketch Comedy Wrestling Show
43
Rejecting Olympic Medals
Swedish Wrestler Ara Abrahamian Loses Due to Politics
42
Mexican Wrestling Mixed With High Fashion
Nendo Brand Destroyer Handbag
41
Paint-Covered Coupletography
Azul De Fazio's 'Book I' Makes a Romantic Mess
40
Fighting Fashion Shoots
'The Wrestler' Esquire Magazine Spread by Phillip Toledano
39
Comics to Promote Coffee
Burger King Joe
38
Fighting with Lighting
Japanese Fluorescent Light Wrestling
37
Wrestlers as Extreme Travel Hosts
Trish Stratus on the Stratusphere
36
Sexy Sumo Wrestlers (UPDATE)
Subaru Forester 2009 Ads Now in Print
35
Sumo Car Wash
Subaru Forester TV Spot
34
Cross-Dressing Masked Wrestlers
Mexico's 'Lucha Libre' Troupe
33
Masked Wrestling Families
The New Quesada Ad Campaign Appeals to "Real Mexicans"
32
Cosplay Wrestling
Kaiju Puts Japanese Movie Monsters in the Ring
31
Sumo Wrestler TV Ads
Lenovo Thinkpad W700 Launch
30
Seductive Sumo Advertising
This 2011 Subaru Forester Commercial is Heavy-Hitting Hilarity
29
Seductive Color + Mexican Wrestling
Artist Paulina Magos
28
Healthy Jell-O Wrestling
Nickycakes Acai Berry Jell-O Does the Body (Really) Good
27
Tiny Sumo Game a Big Hit
Sumotori Dreams
26
Gruesome Movie Posters
Monstrous Artwork Abounds in Ghana's Cinema Posters
25
Cartoonish Portraits
Tiago Hoise's Art is Whimsical and Fun
24
Fierce Wrestler Sidekicks
'The Jeepneys' by Wayne Ford Shows the Musical Duo's Range
23
Far East Lawn Decor
The Sumo & Ninja Garden Gnomes Keep Your Yard Safe from Samurai
22
Wacky Watercolor Masterpieces
Wrestler And Budgies Paintings by Rhys Coren
21
Super Gravy Fights
Over 2000 Litres of Sauce Used in World Wrestling Championship
20
Extreme Luchador Exhibits
Justin Ericksen's El Lucha Monstruo Art Show
19
Wailing Baby Competitions
Nakizumo Festival is a Bizarre Competition Held in Japan
18
Doped-Up Athletes
Sumo Wrestlers Follow Michael Phelps' Trail of Marijuana Smoke
17
Grappling in Gowns
Bolivian Female Wrestling May Be the Next Big Thing
16
Thumb Wrestling Boards
Christopher Lee Vector's Thumb War Card Makes Playing Fair
15
Lucha Libre Dishware
Lucio Bolognesi's Lucha Plates are Inspired by Masked Mexican Wrestlers
14
Latin Wrestling Disguises
Channel Your Inner Nacho Libre with One of These Lucha Libre Masks
13
Watery-Eyed Wrestlers
'Wrestlers' by Khuong Nguyen Swaps Tables and Chairs for Tissues
12
South of the Border Sculptures
MANN Creates Curious Lucha Libre Figures
11
Sumo Omni Bean Bags
Urban Lounge Gear
10
Extreme Toy Recalls
Arm Wrestling Game Literally Breaks Arms
9
Aesthetic Duct Tape Campaigns
Tesapack Ultra Strong Ad
8
Fat Furniture
"Basho" The Sumo Wrestler Table
7
Mexican Wrestling Sacks
Eco Warrior Bag is Tote by Day, Awesome Mask by Night
6
Sumo Chairs
1960's Japanese Design Wrestles Its Way Into the 21st Century
5
Tresling
Tetris + Arm Wrestling
4
Wrestling Mood Light
'Our Lady of Lucha Libre' Candles by Pale Horse.
3
Viral Wrestling Videos
Tag Team Unleashes the Most Illegal Thing in Wrestling
2
Arm-Wrestling Equalizers
‘The Enforcer' Machine Prevents WCA Competitors From Cheating
1
Dictator Wrestler Rap Battles
Hulk Hogan VS Kim Jong Il is a Hilarious Comedy Viral
Related Ideas
Novelty Fried Clam Soaps
HoJo's Original Fried Clam Soap Takes After an Iconic Menu Item
Witchy Movie-Musical Cosmetics
r.e.m. Beayty x Wicked Explores Wicked: For Good's Darker Themes
UFC Athlete-Backed Footwear
Project Rock X Charles Oliveira Partner for a Purpose-Driven Campaign
Heritage-Driven Boot Campaigns
The Red Wing Made the Hard Way Goes Against Sneaker Drops
Reimagined Hotel Menu Items
Howard Johnson® Introduces the 'HoJo's Original Fried Clam Soap'
Human-Centric Display innovations
Hisense is "Innovating A Brighter Life" at CES 2026
Immersive Throwback Sports Events
Michelob ULTRA Launched the 'Run Back the Miracle' Activation
Collectible Pop Culture-Referencing Toys
Mattel Debuts Its 2025 San Diego Comic-Con Showcase
Provocative Soda Stunts
Evolution Fresh x Bretman Rock Hosted a Soda-Powered Car Wash
Gothic Fantasy Film Soaps
Dr. Squatch x Nightmare Before Christmas Collab Embraces the Holidays
Whimsical Theater-Themed Bookends
LEGO Presents the Bold Wicked Bookend Design Set
Branded Jewish Dating Shows
Matchmaking Traditions Inspired a New Manischewitz Matchmakers Show
Witchy Dish Soap Sprays
The Dawn x Wicked for Good Collab Introduces a Fantastical New Scent
Wondrously Witchy Haircare
Wicked: For Good x Kristin Ess Hair Has Limited-Edition Packaging
Mockumentary Product Tests
Robert Irwin vs. 100 Crocs Puts Columbia Sportswear Shoes to the Test
Theare-Inspired Water Bottles
Wicked x Owala Limited-Edition Bottle Conjures Ozian Charm
Film-Inspired Travel Campaigns
Tourism Fiji Introduces 'Wilson's Happily Ever After'
Enchanting Body Washes
Olay x Wicked: For Good Serum Body Washes Celebrate the Magic Within
Sleek Trophy Designs
Michelob ULTRA Unveils the FIFA World Cup 2026™ MVP Trophy
Island-Style Lager Activations
Kona Big Wave Partners with Spotify for Summer-Forward Experiences
Mischievous Gift Deliveries
Walmart’s WhoKnewVille Campaign Had the Grinch Drop Off Surprise Gifts
Scent-Focused Style Boards
The Air Wick x Lindsay Hubbard Collection Elevates Home Gatherings
Spellbinding Building Block Sets
LEGO® Wicked Sets Arrive Ahead of the Film's Second Instalment
Gamer-Approved Soap Products
The Dr. Squatch x Minecraft Range Celebrates the Game and Movie
Limited-Edition QSR Rewards Ranges
The Latest Wendy’s Rewards Drops are for Members Only
Elegant Immersive Brand Experiences
Kohler Co. Invited KBIS Attendees to 'Step into Possibility'
Iconic Draft Activations
At This Year's NFL Draft, Heinz is Crowning the First-Ever "Mr. 57"
Limited-Edition Celeb Bathwater Soaps
Dr. Squatch x Sydney Sweeny Partner for the Bathwater Bliss
Dubai Chocolate Soaps
Whiskey River Soap Co.'s Soap for Dubai Chocolate is Decadently Scented
Collectible Multi-Use Products
A King of the Hill-Themed WD-40 is Launching for a Limited Time
Heroic Protein Commercials
OIKOS' Big Game Ad, The Big Hill, Stars Kathryn Hahn & Derrick Henry
Wafer-Inspired Snack Competitions
The Loacker Great Wafer Bake-Off Showdown Will Take Place Live
Edutainment Mock Press Conferences
SheaMoisture Ran The Silk Press Conference & a New Product
Music Experience-Focused Beer Campaigns
The Heineken House is Back for 2026 Coachella
Exclusive Concert Experiences
The RITZ Salty Club Giveaway Shares a Chance to Win Tickets
Collaboration Snack Cake Shakes
The Johnny Rockets Hostess Cupcake Shake is Arriving Now
Whimsical Otherworldly Stays
Airbnb Experiences Presents Elphaba’s Retreat with Cynthia Erivo
Movie-Musical Vodka Collections
The Absolut-ly Wicked Good Cocktail Collection Makes Drinks Magic
Unconventional Cereal Exchanges
Pebbles Pay Lets Fans Turn in Rocks for Fruity or Cocoa PEBBLES
Nourishing Mind-Body Menus
evian, Daniel Boulud & Frances Tiafoe Made a Limited-Time Menu
Grey Hair-Tackling Shampoos
Rewind It 10 Partners with DJ Khaled to Introduce a New Product
Witchy Nail Design Collections
Kiss x Wicked: For Good Shares Styles Inspired by the World of Oz
Cleaning Mascot Retirements
Mr. Clean Announced He's Stepping Aside After 68 Years
Fan-Powered Reality Competitions
Little Caesars' Pretzel Crust Island Engages YouTube Viewers
Whimsical Theater-Driven Stays
Elphaba’s Retreat Airbnb Offers a Forest Escape for Wicked Fans
Immersive Superhero Attractions
Warner Bros. Gamifies Superman Storytelling with Gameplay
Soccer-Inspired Auto Campaigns
Valvoline Global Debuts the The Original Motor Oil. For the Driven
Rock-Inspired Cosmetics
Ozzy Osbourne x Birmingham-Based Beauty Brand Unveil an Edgy Makeup Line
Business-Focused Wellness Events
Willpower Announced the 2026 Edition of Wellness House
Character-Inspired Beauty Tools
Conair Launches Wicked-Themed Hair Styling Collection
Symbolic Pop-Up Wellness Experiences
Hone Health Hosts Death of Midlife Pop-Up
Stylized Fighting Game Launches
Riot Games is Releasing 2XKO On Consoles Worldwide on Jan 20th
Fandom-Fueled Beauty Series
e.l.f. Cosmetics Partnered with Survivor for e.l.f.ie Advantage
Game-Day Getup Sweepstakes
Ahead of the 2026 World Cup, Axe Wants to See Fans' Craziest Outfits
Joyful Skincare Anthems
Dove & Ciara's 'Drop Your Skin-hibitions' Remixes a Childhood Classic
Guest-Inspired Premium Burgers
Burger King Debuted the 'Ultimate Steakhouse Whopper'
Wrestler-Themed Chocolate Commercials
This Tony’s Chocolonely Advertisement Spotlights Social Good
Streamlined Software Campaigns
Rippling's Rule Your Business Debuts During Super Bowl LX
Inaugural Running Shoe Designs
While on Earth Announces the Debut of the Rhythm Runner
Corporate Travel Trends
Navan Reported Its Corporate Booking Data for FIFA World Cup Host Cities
Olympian-Backed Livestream Events
Walmart Hosted Her Day Made Easy With Laurie Hernandez and P&G
College Football Games
EA SPORTS Has Revealed the Cover Athletes for College Football 27
Humorous Hotel Campaigns
Marriott Bonvoy x Mercedes-AMG PETRONAS Formula One Launch a Social Ad
Host-Inspired QSR Meals
Wendy's and FOX Big Noon Kickoff Partnered for New Combos
Sports-Inspired Streetwear
OVO x WWE Collab Capsule Introduces Co-Branded Apparel and Accessories
Opposing Rocking Benches
The X Bench by the New Raw Uses Mirrored Seating and Shared Motion
Brand Refresh Campaigns
The 'Walmart. Who Knew?' Campaign Challenges Retail Perceptions
Film-Inspired Limited-Edition Jewelry Collections
8 Other Reasons Taps Wicked: for Good for Inspo
Extravagant Qsr Menu Reveals
Taco Bell Debuts 2026 Menu Roadmap with Live Más LIVE
Celebrity Tech Retail Partnerships
Shaquille O'neal Joins the Innovation Retail Platform tm:rw
Daily Puzzle Game Shows
The Wordle Game Show Brings the Online Game to Real Life
Crown-Shaped Nuggets
Burger King's Crown Nuggets are Coming Back for the First Time Since 2011
Theatrical Cleansing Balms
farmacy x WICKED! on Broadway Celebrates a Trusted Makeup Remover
Spontaneity-Inspired Travel Campaigns
Wyndham Debuts 'Where There's a Wyndham, There's a Way'
World Cup Hotel Destinations
World of Blue Launched Its Redesigned FIFA World Cup Hospitality Hub
Refreshing Festival Runs
The Stagecoach x Electrolit Resort 5K Energizes Festival-Goers
Boxing Studio Expansions
Rockbox Fitness Franchise is Opening Three New Studios
Dual-Flavor Movie-Inspired Cakes
The Wicked Celebration Cake Was Announced by Finsbury
Early-Stage Global Innovation Competitions
Red Bull Basement 2026 is Accepting Applications
Cheeky Trash Bag Ads
Hefty Expands Collaboration with John Cena, the Face of Its Hefty Trash Bags
Pizza Brand Hockey Podcasts
Bandwagon Hockey Coach is New Podcast from Pizza Hut Canada
Theatrical Shark Drinks
Outback Steakhouse's Viral Aussie JAWSsie Inspired the New Sharkey Temple
Ice Cream Brand Collaborations
Drumstick Partnered with WWE to Launch Its Limited-Edition Cone
Music-Driven Hospitality Concepts
W Montréal and Billboard Launch Billboard Live at W Montréal
Snack-Themed Mascot-Inspired Campaigns
The 2025 Cheez-It Citrus Bowl Welcomes Prince Cheddward
Humorous Beans-Forward Campaigns
Bush's Beans Debuts a First-Of-Its-Kind Ticket Exchange
Celebrity-Backed Whiskey Campaigns
Redbreast Irish Whiskey Taps Andrew Scott for Next Chapter
Handcrafted Jewelry Brands
Pretty Weird Embraces Unconventional Materials with Nostalgic Themes
Online Multiplayer Game Championships
Blizzard Announced a 'World of Warcraft' International
Wrestling-Themed Co-Branded Alcoholic Beverages
WWE and Seagram's Escapes Spiked Partner
Challenge-Park Adventures
The Beast Land Theme Park by Mrbeast Recreates His Stunts in Real Life
Softness-Inspired Branded Apparel Collections
King's Hawaiian Partners with Eli Manning
Outdoor Cooking-Focused Campaigns
Solo Stove Debuts the 'Squash the Beef at the Big Game' Campaign
Stadium Stay Experiences
Marriott Bonvoy Introduces a World Cup Final Sleepover Suite for Fans
Oversized Burger Eating Contests
The Burger King Japan One Pounder Challenge Arrives This Month
Star-Studded Cracker Commercials
RITZ Crackers' Will Debut RITZ Island at Super Bowl LX
AI-Powered Reality TV Expereinces
Your Bravoverse Turns Andy Cohen into a Guide for Bravo Fans
Flavor-Fueled Wrestling Events
Knorr Canada's Flavourmania Spotlights Winning Meal Enhancers
World Cup Hospitality Kits
Newark’s ‘Stay & Play’ Packages Turn Hotels into FIFA 2026 Fan Hubs
Retro Protein Supplement Campaigns
The MET-Rx Level Up Campaign Stars John Cena
Fighter-Approved Pizza Collaborations
Prince Street Pizza Collaborated with Dana White
Theatrical Bakeware Collections
Wicked: For Good x Le Creuset Inspires Magic in the Kitchen
Jelly Shot Cookbooks
The Solid Wiggles Cookbook Shares Recipes for Modern, Boozy Indulgences
Social-First Hosting Campaigns
Out Host with Hisense Responds to the Rise of Home Viewing Parties
Actor-Supported Tequila Promotions
Teremana Tequila Relaunches Its 'Guac on the Rock' Promotion
Versatile Rye Whiskey Cocktails
Jefferson's Bourbon Partners with Brooklyn Peltz Beckham
Plant-Based Cuisine QSR Campaigns
This Burger King UK Campaign Stars Pete Wicks
Playful Football-Shaped Crackers
Mondelēz International's RITZ® Returns to the Big Game in 2026
QSR Lookalike Contests
This Wendy's Contest Celebrates World Redhead Day
MMA Fighter Brand Sponsorships
Kalshi Has Sponsored Nate Diaz for His MMA Fight at the Intuit Dome
Film-Inspired Dutch Ovens
Le Creuset Wicked Dutch Oven Collection Arrives in Pink and Green
Opulent Hotel Interiors
Rockwell Group Redesigns the W New York – Union Square Hotel
Worldly Burger Tour Competitions
Hard Rock Cafe Runs Its Annual World Burger Tour Competition
Chinese Wine Awards
Wynn Signature Chinese Wine Awards are Returning for Their Third Year
Wrestling Boot-Inspired Designs
The Vagabond Sky Lace Up Boot are the Epitome of Fashion-Forward
Grand Prix Hospitality Promotions
Hilton Grand Vacations Has Returned to the Las Vegas Grand Prix
Cheeky AI-Backed Avocado Campaigns
Avocados from Mexico® Debuts the Prediction Pit
Integrated Wellness Retreats
1 Hotel Hanalei Bay Launches a Nature-Based Performance Program
Metal Icon Documentary Series
Gibson Films Debuts 'Iommi: the Godfather of Heavy Metal'
Fitness Personality Activations
Mr Motivator Will Be Present at This Year’s Elevate
Soccer Tournament-Long Store Promotions
7-Eleven Debuts the Special FanLand Promotion
Winning Comment Campaigns
Dos Equis Invites Fans to Submit Legend Lines to Appear in a Commercial
Music Memorabilia Auctions
Julien’s Auctions is Hosting Its 'Music Icons' Event at Hard Rock Cafe
Regional Restaurant-Focused Events
The Newark Alliance Presents Newark Restaurant Week
Nature-First Store Concepts
Rocky Embraces Its Nature-First Ethos in the Store Environment
Woman-Led Music Events
The Hard Rock x The Coca-Cola Company Women Empower Series is Launching Now
Chef-Led Resort Culinary Programming
Wynn Resorts is Partnering with Chef's Table
Athlete-Inspired Chicken Sandwiches
Big Chicken Inside The Sandwich Wars has Four Items
City-Wide Wellness Runs
The Exhibition Place Resolution Run Kickstarts the 2026 New Year
Prideful Wrestling Gear Lines
TNA Wrestling Introduces its New Pride Month Capsule
Community-Focused Hybrid Running Events
Runningman Blends Wellness Programs & Community Building
Social Gathering-Inspired Campaigns
Farm Rich Partners with Laura Rutledge on a New Campaign
IP-Driven Attraction Reimagining
Disney Refreshes Rock ’n’ Roller Coaster With The Muppets
Purpose-Driven LGBTQ+ Jewelry Brands
Wicked Fabulous Has Unveiled a Redesigned Website
Wild ’80s Rock Exhibits
The '80s Rock Exhibit at Grammy Museum Mississippi Celebrates Metal Icons
Indulgent Seafood Events
Red Lobster's Lobsterfest 2026 Celebrates Flavor & Innovation
Fan-Fueled Claw Games
Dave & Buster's is Giving Human Crane Players a Way to Win Match Tickets
Film-Themed Energy Products
Sneak Energy and The Rocky Horror Show Partnered on a New Product
Editorial-Documentary Hotel Series
W Hotels Introduces the Latest Season of 'Hotel Tales'
Branded Joint-Rolling Competitions
The Hefestus x Joint Wars Event Kicked Off MJBizCon Week