The ads for Finaland's Next Top Model portray what probably happens when the cameras are off. A full fledged catfight! From hair pulling to WWF wrestling and martial art moves. I think it's a genius play on the cattyness of the show. Meow! The ads are photographed by Petrus Olsson with art direction by Mikael Nemeschnaksy for hasan & partners advertising agency, Finland.
Implications - Consumers are bored of bland images and ads which portray products or services, and are instead seeking shock factor photography. Images like this one are dramatic and shocking, while still remaining chic and fashionable. Industries should embrace the shock factor in advertising if they wish to attract and appear memorable to their target market.