The new Quesada ad campaign aims to end the idea that authentic Mexican food is limited to Tex-Mex and chips and salsa. With the tagline "Real Mexicans know where to get real Mexican," the new campaign features various Mexican iconography, including a family of masked wrestlers and a skeleton sitting at a table (representing the Day of The Dead).
I have never eaten at a Quesada so I really have no idea how authentic their cuisine is. Toronto's BBDO advertising agency came up with the new Quesada ad campaign--it remains to be seen how many "real Mexicans" it actually attracts.
Why This Trend Is Growing
- Authentic Mexican Cuisine
- Opportunities for food companies to market authentic Mexican cuisine and cater to consumers looking for an alternative to Tex-Mex.
- Cultural Iconography in Advertising
- Innovative opportunities to use cultural iconography, such as the Day of the Dead and lucha libre, in advertising campaigns to appeal to a broader audience and promote diversity.
- Alternative Marketing Strategies
- The use of unconventional marketing strategies, such as featuring masked wrestlers and other cultural icons, to create a unique and memorable brand identity.
Industries Being Reshaped
- Food Industry
- Marketing opportunities for food companies to break away from the usual Tex-Mex options and offer authentic Mexican cuisine.
- Advertising Industry
- Innovative advertising campaigns that appeal to consumers looking for diversity and cultural authenticity can be a game-changer for brands.
- Retail Industry
- The use of cultural iconography in marketing campaigns can expand the demographic reach of brands and increase sales in various retail sectors.
