SOMOS is on a mission to help Americans stock their kitchens with real Mexican food that's shelf-stable, slow-cooked and plant-based. As SOMOS Founder & Executive Chairman Daniel Lubetzky explains, "Until now, Americans have had to dine out to enjoy a real Mexican meal. At home, options have been limited to foods that don't actually exist in Mexico like fluorescent molded hard-shell yellow corn tortillas." Inspired by family recipes that have been passed down for generations, the brand shares tacos, nachos, tostadas and chilaquiles that can be made in 10 minutes or less.
As well as having a passion for sharing wholesome and authentic Mexican food with the world, the brand is devoted to supporting Mexico's emerging artists, chefs, musicians and social entrepreneurs by giving them a platform.
Key Themes Behind This Trend
- Authentic Mexican Food
- Opportunity for food companies to create and market shelf-stable, slow-cooked and plant-based Mexican dishes to cater to the demand for real Mexican cuisine in the US.
- Quick Prep Foods
- Innovation opportunity to develop plant-based meal kits that take 10 minutes or less to prepare for customers busy with work or family obligations.
- Supporting Emerging Artists and Social Entrepreneurs
- An innovative approach that other companies can adopt for corporate social responsibility by providing emerging creatives with a platform to showcase their work.
Where This Applies
- Food and Beverage
- The traditional food and beverage industry can leverage the increasing demand for authentic Mexican cuisine to create and launch shelf-stable, plant-based Mexican dishes.
- Meal Kit Delivery
- Startups can disrupt the meal kit industry by developing quick-prep meal kits based on authentic recipes and making them accessible to those with busy lifestyles.
- Corporate Social Responsibility
- Other industries can learn from SOMOS and create platforms to provide emerging artists, musicians, and social entrepreneurs with opportunities to showcase their talents.
