Mexican food brand SOMOS is introducing a convenient way for consumers to enjoy the taste of Mexican street food on busy weeknights with its new plant-based Mexican Street Corn White Rice. With fire-roasted charred corn of esquites paired with long-grain white rice and Aztec spices, this dish turns rice from a simple side dish into the main event.
Heat-and-eat meals with street food influence speak to consumers who desire all the convenience of a quick and easy meal with globally inspired flavors. SOMOS recognizes that the average American spends 67 minutes a day in the kitchen on meal preparation and clean up and it's on a mission to "cut that in half, if not more, to give people time back with their families, friends, and themselves to focus on what matters most."
Why This Trend Is Growing
- Convenient Heat-and-eat Meals
- As consumers continue to prioritize convenience, there is an opportunity for brands to offer globally-inspired heat-and-eat options like SOMOS' Mexican Street Corn White Rice.
- Plant-based Meal Options
- With the rise of flexitarian diets, brands that offer plant-based meal options like SOMOS' Mexican Street Corn White Rice are tapping into a growing consumer demand.
- Transforming Side Dishes Into Main Courses
- By elevating a simple side dish like rice with bold flavors and ingredients, brands like SOMOS are catering to consumers who want a satisfying and flavorful main course without the hassle of cooking from scratch.
Industries Being Reshaped
- Convenience Foods
- Convenience food brands can innovate by offering globally-inspired options for busy consumers, akin to SOMOS' Mexican Street Corn White Rice, to keep up with changing consumption patterns.
- Plant-based Food
- As consumers continue to prioritize plant-based options in their diets, there is a growing need for brands like SOMOS that offer delicious, plant-based meal choices.
- Foodservice
- Restaurants can innovate by offering dishes that feature globally-inspired flavors, like SOMOS' Mexican Street Corn White Rice, that can be easily prepared and made available as takeout or delivery orders.
