Mexican Street Corn White Rice Reduces Time in the Kitchen
Laura McQuarrie — April 4, 2023 — Lifestyle
Mexican food brand SOMOS is introducing a convenient way for consumers to enjoy the taste of Mexican street food on busy weeknights with its new plant-based Mexican Street Corn White Rice. With fire-roasted charred corn of esquites paired with long-grain white rice and Aztec spices, this dish turns rice from a simple side dish into the main event.
Heat-and-eat meals with street food influence speak to consumers who desire all the convenience of a quick and easy meal with globally inspired flavors. SOMOS recognizes that the average American spends 67 minutes a day in the kitchen on meal preparation and clean up and it's on a mission to "cut that in half, if not more, to give people time back with their families, friends, and themselves to focus on what matters most."
Heat-and-eat meals with street food influence speak to consumers who desire all the convenience of a quick and easy meal with globally inspired flavors. SOMOS recognizes that the average American spends 67 minutes a day in the kitchen on meal preparation and clean up and it's on a mission to "cut that in half, if not more, to give people time back with their families, friends, and themselves to focus on what matters most."
Trend Themes
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Convenient Heat-and-eat Meals — As consumers continue to prioritize convenience, there is an opportunity for brands to offer globally-inspired heat-and-eat options like SOMOS' Mexican Street Corn White Rice.
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Plant-based Meal Options — With the rise of flexitarian diets, brands that offer plant-based meal options like SOMOS' Mexican Street Corn White Rice are tapping into a growing consumer demand.
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Transforming Side Dishes Into Main Courses — By elevating a simple side dish like rice with bold flavors and ingredients, brands like SOMOS are catering to consumers who want a satisfying and flavorful main course without the hassle of cooking from scratch.
Industry Implications
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Convenience Foods — Convenience food brands can innovate by offering globally-inspired options for busy consumers, akin to SOMOS' Mexican Street Corn White Rice, to keep up with changing consumption patterns.
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Plant-based Food — As consumers continue to prioritize plant-based options in their diets, there is a growing need for brands like SOMOS that offer delicious, plant-based meal choices.
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Foodservice — Restaurants can innovate by offering dishes that feature globally-inspired flavors, like SOMOS' Mexican Street Corn White Rice, that can be easily prepared and made available as takeout or delivery orders.
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