Kaiju could be the best sport in the worldâ€”it's essentially wrestling meets live-action Japanese monster movies. I am more than a little in love with Kaiju.
Kaiju was the brainchild of some Boston art school students who then created an imaginary world where tins of chicken soup, heroes, hot dogs, villains, and lots of animated good guys go head to head in the wrestling ring.
Implications - Any company or brand that can create a product that is a slight alteration of an established commodity stands a good chance of attracting interest from fans of this product and others who have never been interested. By changing the recognized norm, the company immediately demonstrates inventiveness and originality, which strongly attracts consumers.