UFC Athlete-Backed Footwear

Project Rock x Charles Oliveira star in Under Armour and Dwayne Johnson’s latest campaign, developed in partnership with Seven Bucks Marketing. The campaign highlights the launch of the 'Project Rock 8,' the most advanced iteration of the brand’s training shoe, designed for versatility, durability, and peak performance.

Oliveira, a former UFC Lightweight Champion and Brazilian Jiu-Jitsu black belt, exemplifies the Project Rock ethos of resilience, hard work, and discipline. His involvement underscores the brand’s alignment with athletes who embody perseverance and intent-driven training. With video content at its core, the collaboration highlights Johnson’s mission to design gear that pushes athletes beyond their limits, with no excuses.

By partnering with Charles Oliveira, Project Rock strengthens its credibility in combat sports and global MMA culture. The launch of the Project Rock 8 is poised to drive consumer engagement across athletic and lifestyle segments, expanding reach beyond traditional training apparel.

Image Credit: Project Rock x Charles Oliveira