This project was for Vogue Nippon. The challenge was to modify a luxury brand handbag into the designer’s own creation. Nendo’s concept was to mask the brand’s essence in such a way to make the owner curious as to what’s behind the mask. I like this piece simply because they have turned a an extremely expensive fashion object into a glittery Mexican wrestler. So, Prada is now Nacho Libre. It destroys the brand by dominating it, as if it were in the ring.
What Makes This Trend Stand Out
- Fashion-entertainment Hybrid
- Combining elements of high fashion and entertainment creates disruptive innovation opportunities to appeal to a broader audience.
- Luxury Brand Alterations
- Altering luxury brand products to reflect a unique creative vision presents disruptive innovation opportunities to challenge traditional design.
- Unconventional Brand Marketing
- Unconventional brand marketing strategies, such as using Mexican wrestling as inspiration for luxury fashion products, can disrupt the market and generate buzz.
Sectors Adopting This
- Fashion
- The fashion industry can benefit from disruptive innovation through the introduction of unconventional design elements.
- Entertainment
- The entertainment industry can explore opportunities to integrate fashion elements and create new forms of experiential marketing.
- Luxury Goods
- The luxury goods industry can leverage disruptive innovation to attract younger, trend-oriented consumers who are willing to explore unconventional and creative design elements.
