Mexican Wrestling Mixed With High Fashion
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Future Festival & Malcolm Gladwell - Early Bird Deadline
Luxurious Dorky Accessories
Chromatically Illustrated Shoes
Luxury Camera-Branded Timepieces
Sophisticated Youth Streetwear
This project was for Vogue Nippon. The challenge was to modify a luxury brand handbag into the designer’s own creation. Nendo’s concept was to mask the brand’s essence in such a way to make the owner curious as to what’s behind the mask. I like this piece simply because they have turned a an extremely expensive fashion object into a glittery Mexican wrestler. So, Prada is now Nacho Libre. It destroys the brand by dominating it, as if it were in the ring.