Sometimes the best way to connect with your consumer base is through immersive, hands-on experiences and the September 2019 interactive trend round-up highlights what companies have been doing to maintain their place in the minds of individuals.
Tequila-flavored beer company Desperados takes interactivity to the next level with a plethora of parties that are cutting edge — from connected parties and mess-proof get-togethers to phone-free nights and underwater experiences. Other businesses tap pop culture. The September 2019 interactive list draws our attention to the Friends pop-up in New York City. The tribute to the iconic 90s sitcom allows for guests to explore authentically arranged sets and reenact their favorite scenes. The experience is cleverly dubbed 'The One With The Pop-Up.'
Top 50 Interactive Trends in September
52
Augmented Reality Art Tours
Apple & the New Museum Take Urban Art to the Digital Environment
51
Branded Digitally Connected Parties
Desperados Digitally Connects Houses for a Giant House Party
50
Playful Origami Packaging
Some of Nestlé's KitKat Bars in Japan Will Boast Paper-Based Wrappers
49
Futuristic Newsstand Pop-Ups
Adidas' Newsstand of the Future Envisions the Ozweego Style's Legacy
48
Latin Culture-Inspired Pop-Ups
The Latina Bodega by bybabba Boldly Celebrates Latinx Culture
47
Branded Glamping Experience Events
M&M’s Unveiled Its First Glampground at a NASCAR Race
46
Multi-Sensory Infinity Mirrors
This Infinity Mirror Installation Promotes an Unlimited Data Plan
45
High-Energy Alcohol Activations
The Experiential Malibu Games Targets Gen Z with Activities
44
Gin-Sharing Laundromats
Lesley’s Laundrette by Hendrick's Gin is a "Portal to the Peculiar"
43
Social Media Recycling Initiatives
Poland Spring Provides Help with Recycling on Instagram
42
Branded Mountainous Eco-Cabins
'On Mountain Hut' is an Adventurous Activation by Running Brand On
41
Ultra-Playful Tequila Branding Initiatives
As a Brand, JAJA Tequila Boasts a Free-Spirited Ethos
40
Branded Culinary Experiences
Mastercard Launched a Restaurant Collective Called 'Priceless'
39
Snack-Inspired Styling Bars
The Cheetos House of Flamin' Haute Invites Fans to Get "Cheetos-fied"
38
NFC-Enabled Wine Bottles
Böen's Connected Wine Bottles Transport Consumers to the Farmhouse
37
Home-Style 5G Activations
Three's Living Room of the Future Shares the Possibilities of 5G Tech
36
Iconic 90s-Themed Sitcom Pop-Ups
A Friends Pop-Up in New York Celebrates the Show's Anniversary
35
Glow-in-the-Dark Camper Levelers
PaulCamper's Glow Blocks are Ideal For Dark Campsites
34
Experiential Footwear Shops
The Puma Endorphin Store "Prescribes" Mood-Boosting Fitness Treatments
33
Extreme Golf Tournament Pop-Ups
'Smash Room Golf' Will Launch in Toronto to Let You Smash Things
32
Scavenger-Hunt-Style Marketing Campaigns
Olive Garden's $100 Pasta Pass Gives You Unlimited Pasta
31
Candy-Themed Perfume Pop-Ups
Marc Jacobs is Hosting a Fragrance Event with Giveaways and More
30
Voice-Powered Skincare Services
Samsung, Ulta Beauty & Revieve Collaborated on a Diagnostics Tool
29
Anti-Counterfeit Wine Tags
The Penfolds 407 with VeChain NFC Tag Proves the Product's Authenticity
28
Pop-Up Privacy Cafes
London's Facebook Cafe Shows Users How to Protect Themselves on Social Media
27
Gen Z-Targeted Voice-Activation Samples
DKNY Launched the 'Be Delicious' Fragrance Samples
26
Science Fiction-Themed Hotels
Disney Has Released More Details About Its Immersive Star Wars Hotel
25
Pop-Up Rosé Fountains
For One Day Only, Campo Viejo Wine is Celebrating the Launch of a New Rosé
24
Branded Live-Jazz Events
Appleton Estate Hosts Musical Event to Explore Jamaican Jazz Influences
23
Hot Air Balloon Activations
Hendrick's Gin Launched a 'Portal of Peculiarity' Air Installation
22
Canned Cold Brew Coffees
Station Cold Brew's Products are Handcrafted, High-Quality and Dairy-Free
21
Inflatable Action Blaster Events
The Nerf Monster Battle Lets Players Put Their Skills to the Test
20
AR Cocktail Recipes
South American Wine Brands Launched In-App Experiences on Drizly
19
Alligator-Themed Beer Promotions
J. Wakefield Brewing Launched its New 'Drain the Swamp' IPA
18
Kindness-Focused QSR Promotions
McDonald’s ‘McCafé It Forward’ Initiative Gives Out Free Coffee
17
Rent-Paying Beer Promotions
Keystone Light is Offering Rent Money to Help New Grads
16
Anniversary-Celebrating Customization Pop-ups
Gap is Celebrating its 50th Year with Workshops
15
Plant-Based Dessert Events
Dessert'd by Ben & Jerry's Shares Plant-Powered Bites & Frozen Desserts
14
Back-to-School Hashtag Challenges
Kroger's Campaign on TikTok Has College Kids Share Dorm Rooms
13
Unconventional Immersive Pop-Ups
Hendrick's Gin Launched the Unique 'Portals to the Peculiar'
12
Acne-Fighting Sheet Masks
Hero Cosmetics is Giving Away Free Acne Patches to College Students
11
Career-Pursuing Promotions
prAna's Dream Job Promotion Will Help Someone Pursue a New Passion
10
Dynamic 3D Typography
OMSE Utilizes Augmented Reality for a Future-Forward Typography Project
9
Branded Bean-Themed Events
Heinz Celebrates 150 Years with 'Beanz Muzeum' and Personalized Cans
8
Dedicated Hard Seltzer Festivals
'Fizz Fight' Will Be the First-Ever Hard Seltzer Festival
7
Bacon-Tasting Internships
Farmer Boys is Hiring a Bacon Intern for a One-Day Job
6
Elephant-Awareness T-Shirts
The Sheldrick Wildlife Trust Launch Awareness-Raising Ele-Tee Shirts
5
Celebrity Father's Day Promotions
Kärcher Partnered with Mike Hosking to Launch the Kärcher Kits
4
Anti-Sexist Marketing Campaigns
'Approved, Not Approved' Hopes to Change Sexists Laws in Marketing
3
Meditative Nature Installations
Ecoterica Surreally Awakens the Senses with Kaleidoscopic Visuals
2
Traveling Tailgate Party Contests
CheapTickets is Looking for the First-Ever 'Tailgate Tourist'
1
Interactive Track-Remixing Videos
The Beat Machine by Bacardi Lets Viewers Put a Twist on a Song
Related Ideas
AR Beverage Launches
Monster Energy Revealed Fantasy Ruby Red in Augmented Reality
Emotionally Rewarding Multiplayer Games
Toca Boca Days Helps Tweens Find a Sense of Belonging
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Amorous Immersive Pop-Ups
Museum of Ice Cream & Kendra Scott Partnered for Valentine's
AI-Created Campaign Images
Martini Launches an AI-Powered Alcohol Campaign with a Flavor Focus
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
VR Tequila Experiences
The Don Julio Apple Vision Pro App Immerses Tequila Enthusiasts
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Lab-Themed Hair Pop-Ups
Garnier Fructis Showcases its New Collection Through a Scientific Pop-Up
Immersive Whiskey Brand Activations
The Johnnie Walker Blue Room is a Pop-Up at Yorkdale Mall
AI-Powered Bartenders
BarGPT is an AI Bartender That Creates Drinks Based on Text Prompts
Beach Nostalgia Capsules
Duvin Design & Pabst Blue Ribbon Present 'Relax with Pabst' Capsule
Augmented Reality Travel Murals
Tripadvisor's City Murals Entice People to Sunny San Diego
Convenience Store Metaverses
7-Eleven is Unveiling an Immersive Virtual World at CES 2023
Video Store Speakeasies
Blockbuster Speakeasy Reimagines the Video Store as a Bar
Hip Hop-Celerbating Margarita Kits
Grand Marnier Teams Up with Teezo Touchdown and UNWRP
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
AI-Generated Cocktail Menus
The Evening Standard's New Cocktail Menu Leverages Generative AI Tools
Premium Canned Tequila Beverages
Tequila Cazadores Launches New Premium Canned Cocktails
Interactive Kiosk Content
Red Dot Digital Media Debuts Outdoor Kiosks to Enhance Guest Experience
Artist Edition Tequila Boxes
Tequila Don Julio is Declaring A Summer of Mexicana with Music & More
Mood-Boosting Cafe Pop-Ups
Skittles' House of Joy Brightens the Dark Days of February
Touch-Reactive VR Experiences
Presence In Bed by Annabelle Schneider Blurs Phygital Worlds
Floral Champagne Pop-Ups
The Perrier-Jouët House of Wonder is an Ethereal Ode to Flowers
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Whimsical Pop-Up Cognac Bars
Yinka Ilori Designed an Eye-Catching Pop-Up at Selfridges
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Pre-Mixed Premium Cocktails
MOJT's Ready-to-Serve Bottled Cocktails Cater to Gen Z
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Seasonal Autumn Treats
Target Launches a Fall-Themed Private Label Sweets Collection
Design-Forward Gin Partnerships
Tanqueray Nº TEN Embarks on a Collaboration with Tastemakers
Sunset-Inspired Tequila Drinks
TSL: Launching Signature Ready-to-Drink Cocktails
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Sensory Surprise Dolls
Barbie Pop Reveal Shares Scented Dolls and Squishy Friends
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
AI-Created Neighborhood Cocktails
Absolut and Ogilvy Canada Made AI-Generated Cocktails
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Toronto Cannabis Workshops
The Cannabinista Hosted an Infused Mocktail Workshop in Toronto
Anniversary-Honoring Vintage Drinkware
Starbucks and Disney Join Forces on a New Collection
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Y2K Shopping Pop-Ups
Klarna's House of Y2K Explores the Evolution of Shopping Since the 2000s
Popcorn Dispenser Billboards
Streaming Service ITVX Marked Its Launch by Sharing Snacks in the UK
Candle-Paired Drink Collections
The New Emotional Illuminations Collection Pairs Scents and Tastes
Elevated Condiment Pop-Ups
Ennismore & the Kraft Heinz Company are Sharing a Taste of Heinz 57
Influencer-Crafted Gin Cocktails
These Tanqueray Gin Holiday Drinks Celebrate Canadian Traditions
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Elevated Tequila Cocktails
DeLeón Tequila's Summer Done Different Series Remixes Classic Recipes
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Summer-Themed Cafe Rewards Games
The Starbucks Summer Game: Adventure Awaits is Interactive
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Color-Blasting AR Games
Samsung's Can You Beat the Box is an Exclusive Digital Game
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Mexican Holiday Tequila Pop-Ups
The 1800 Taste Tiendita Returns for Cinco De Mayo
Extraterrestrial Influencer Campaigns
MoonPie's Alien Acquisition Shares Ads for Extraterrestrials
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Game-Themed Soft Drinks
Coca-Cola Unveils a League of Legends-Themed Zero Sugar Can
Cosmic Beverage Activations
CELSIUS Energy Promotes its Space Vibe Trilogy with a Coachella Event
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
AI-Powered Artful Cocktails
Patrón Releases the New AI Margarita Generator System
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Celebrity-Inspired Cocktail Menus
The Quote Book by Velvet Bar Shares Drinks Based on Icons
Metaverse Dance Classes
Pepsi is Celebrating Latin Music on International Dance Day
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
AR-Powered Cereal Games
General Mills Releases a New Digital Monster Game for Consumers
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
App-Enabled Party Games
Twister Air Takes a Digitized Approach to the Classic Pastime
On-Demand Bubbly Water Campaigns
"Press for Bubly" Keeps Non-Drinkers Committed to Dry January
AR Selfie Booths
BBC's Pop-Up Booth Lets Passersby Try on Augmented Reality Animal Masks
Playful Gen Z Bubble Tea Campaigns
Krak Boba Launches Innovative PersonaliTEA Campaign
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Hydrating Festival Pop-Ups
evian's Club Hydration Refreshes Festival-Goers
Non-Alcoholic Cocktail Campaigns
The Everleaf 'Try January' Campaign Will Offer Free Drinks
Wearable Conference-Focused Technology
Bizzabo Introduces Klik Experiential for Flagship Events
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Movie Launch Beer Popups
Peroni Elevates TIFF Experience with Authentic Italian Flair
AI-Powered Cocktail Subscriptions
The Barsys Subscription Box Service is Debuting at CES 2024
Limited-Time Premium Tequilas
Fuzzy's Taco Shop is Offering the 'Patrón Sidekick' for One Month
Music-Themed Cafe Pop-Ups
The Spotify Wrapped Cafe Pop-Up in Paris Served "Wrappucinos"
Festival Friend Matching Apps
Hey! VINA & Absolut are Connecting Coachella Best Festival Friends
Themed Party Generators
Drizly's Party Theme Generator 3000 Helps with Hosting Themed Parties
Co-Branded Digital Travel Hubs
The Corona Global Hub Spotlights Experiences Rooted in Nature
Self-Care Barber Pop-Ups
Glenmorangie's Barber Shop Pop-Up Supports Self-Care Experiences
Immersive Mint Pop-Ups
The Tic Tac Experience Shares a New Strawberry & Cream Flavor
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Avocado-Centric Pop-Ups
Avocados From Mexico's House of Goodness is Coming to the Real World
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
Spicy Virtual Restaurants
The Hot Ones Pop-Up Restaurant Puts Taste Buds to the Test
Mexican Culinary Adventure Giveaways
Celebrate Cinco de Mayo with Topo Chico Hard Seltzer
Festive Phygital Pop-Ups
The Teremana Mana Holiday House Can Be Visited Online and In-Person
Beauty-Focused Shopping Apps
The 'Trendio' Live Shopping App Offers Access to Beauty Content
Branded Ready-to-Pour Cocktails
These Diageo Ready-to-Serve Cocktails Come in Three Options
Artist-Remixed Summertime Drinks
The Sonic Drink Remix Campaign Stars Four Musicians
Immersive Trivia Experiences
The Samsung SmartThings Connected Home Experience is Now Open
Sporty Solo Travel Platforms
SurfYogaBeer is a New York City-based Active & Social Travel Company
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Social Media Music Festivals
TikTok 'In the Mix' is a First-of-Its-Kind Music Festival
AI Cocktail Assistants
Thirsty Bot Offers and At-Home Bartender Experience
Cinco de Mayo Campaigns
Cuervo with Haley Lu Richardson on a Celebratory Campaign
Bartender Collaboration Apps
Drinktank is Changing the Way Brands and Bartenders Collaborate
Genuine Friendsgiving Initiatives
21Seeds Infused Tequila's "It's Giving" Champions Realness
Iconic Show Toronto Popups
Celebrate National TV Day at The FRIENDS Experience: The One in Toronto
Patriotic Boba Drinks
Del Taco Created Three New Independence Poppers for the 4th of July
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Paradise Sparkling Water Activations
Spindrift Debuts Greetings from Paradise for Hot New Yorkers
Rewarding Dance Apps
Desperados Dance Club Brings the Uplifting Benefits of Movement to Gen Z
Friendsgiving Event Series
Butterball and Bumble Foster Togetherness with #FindYourTable
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Cheeky Hangover Contests
Q Mixers Challenges People to Overcome the Hangover Fear
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
Shelf-Ready Cocktail Packaging
BuzzBallz Cocktails is Introducing 12 Packs for the Summer
Modern Digitized Bookshelves
September is a Digital Bookshelf Where You Can Display Achievements
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Fake Mocktail Launches
Celsius and Mamitas Collaborated on April Fool's Special This Year
Fruity Canned Margaritas
Altos' Ready-to-Drink Margaritas Offer Convenience & Quality
Mixed-Reality Treasure Hunts
EE is Kicking Off Its Inaugural Game Day with a Special Treasure Hunt
Immersive Spring-Themed Exhibits
Colors in Bloom Features 12 Immersive Rooms
Alcohol-Inspired Food Flavorings
These Alcohol-Inspired Flavors Have a Delicious Profile
Reimagined Impressionist Paintings
AT&T Partners with Smartify to Highlight 5G Technology and AR
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Interactive Illustrative Refreshment Pop-Ups
The Volvic A Touch of Colour Pop-Up is in London
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Interactive Challenge Platforms
Join and Witness Online Challenges in One Place, at Tigbar
Meat-Themed Brand Experiences
The Jack Link's Meat Retreat Celebrates National Jerky Day
Tropical High-ABV Beverages
Seagram's Escapes Spiked Share Refreshment & a Higher Alcohol Content
Collaborative iGaming Experiences
PopOK Gaming and Salsa Technology Unite for a Gaming Experience