Sometimes the best way to connect with your consumer base is through immersive, hands-on experiences and the September 2019 interactive trend round-up highlights what companies have been doing to maintain their place in the minds of individuals.
Tequila-flavored beer company Desperados takes interactivity to the next level with a plethora of parties that are cutting edge — from connected parties and mess-proof get-togethers to phone-free nights and underwater experiences. Other businesses tap pop culture. The September 2019 interactive list draws our attention to the Friends pop-up in New York City. The tribute to the iconic 90s sitcom allows for guests to explore authentically arranged sets and reenact their favorite scenes. The experience is cleverly dubbed 'The One With The Pop-Up.'
Top 50 Interactive Trends in September
52
Augmented Reality Art Tours
Apple & the New Museum Take Urban Art to the Digital Environment
51
Branded Digitally Connected Parties
Desperados Digitally Connects Houses for a Giant House Party
50
Playful Origami Packaging
Some of Nestlé's KitKat Bars in Japan Will Boast Paper-Based Wrappers
49
Futuristic Newsstand Pop-Ups
Adidas' Newsstand of the Future Envisions the Ozweego Style's Legacy
48
Latin Culture-Inspired Pop-Ups
The Latina Bodega by bybabba Boldly Celebrates Latinx Culture
47
Branded Glamping Experience Events
M&M’s Unveiled Its First Glampground at a NASCAR Race
46
Multi-Sensory Infinity Mirrors
This Infinity Mirror Installation Promotes an Unlimited Data Plan
45
High-Energy Alcohol Activations
The Experiential Malibu Games Targets Gen Z with Activities
44
Gin-Sharing Laundromats
Lesley’s Laundrette by Hendrick's Gin is a "Portal to the Peculiar"
43
Social Media Recycling Initiatives
Poland Spring Provides Help with Recycling on Instagram
42
Branded Mountainous Eco-Cabins
'On Mountain Hut' is an Adventurous Activation by Running Brand On
41
Ultra-Playful Tequila Branding Initiatives
As a Brand, JAJA Tequila Boasts a Free-Spirited Ethos
40
Branded Culinary Experiences
Mastercard Launched a Restaurant Collective Called 'Priceless'
39
Snack-Inspired Styling Bars
The Cheetos House of Flamin' Haute Invites Fans to Get "Cheetos-fied"
38
NFC-Enabled Wine Bottles
Böen's Connected Wine Bottles Transport Consumers to the Farmhouse
37
Home-Style 5G Activations
Three's Living Room of the Future Shares the Possibilities of 5G Tech
36
Iconic 90s-Themed Sitcom Pop-Ups
A Friends Pop-Up in New York Celebrates the Show's Anniversary
35
Glow-in-the-Dark Camper Levelers
PaulCamper's Glow Blocks are Ideal For Dark Campsites
34
Experiential Footwear Shops
The Puma Endorphin Store "Prescribes" Mood-Boosting Fitness Treatments
33
Extreme Golf Tournament Pop-Ups
'Smash Room Golf' Will Launch in Toronto to Let You Smash Things
32
Scavenger-Hunt-Style Marketing Campaigns
Olive Garden's $100 Pasta Pass Gives You Unlimited Pasta
31
Candy-Themed Perfume Pop-Ups
Marc Jacobs is Hosting a Fragrance Event with Giveaways and More
30
Voice-Powered Skincare Services
Samsung, Ulta Beauty & Revieve Collaborated on a Diagnostics Tool
29
Anti-Counterfeit Wine Tags
The Penfolds 407 with VeChain NFC Tag Proves the Product's Authenticity
28
Pop-Up Privacy Cafes
London's Facebook Cafe Shows Users How to Protect Themselves on Social Media
27
Gen Z-Targeted Voice-Activation Samples
DKNY Launched the 'Be Delicious' Fragrance Samples
26
Science Fiction-Themed Hotels
Disney Has Released More Details About Its Immersive Star Wars Hotel
25
Pop-Up Rosé Fountains
For One Day Only, Campo Viejo Wine is Celebrating the Launch of a New Rosé
24
Branded Live-Jazz Events
Appleton Estate Hosts Musical Event to Explore Jamaican Jazz Influences
23
Hot Air Balloon Activations
Hendrick's Gin Launched a 'Portal of Peculiarity' Air Installation
22
Canned Cold Brew Coffees
Station Cold Brew's Products are Handcrafted, High-Quality and Dairy-Free
21
Inflatable Action Blaster Events
The Nerf Monster Battle Lets Players Put Their Skills to the Test
20
AR Cocktail Recipes
South American Wine Brands Launched In-App Experiences on Drizly
19
Alligator-Themed Beer Promotions
J. Wakefield Brewing Launched its New 'Drain the Swamp' IPA
18
Kindness-Focused QSR Promotions
McDonald’s ‘McCafé It Forward’ Initiative Gives Out Free Coffee
17
Rent-Paying Beer Promotions
Keystone Light is Offering Rent Money to Help New Grads
16
Anniversary-Celebrating Customization Pop-ups
Gap is Celebrating its 50th Year with Workshops
15
Plant-Based Dessert Events
Dessert'd by Ben & Jerry's Shares Plant-Powered Bites & Frozen Desserts
14
Back-to-School Hashtag Challenges
Kroger's Campaign on TikTok Has College Kids Share Dorm Rooms
13
Unconventional Immersive Pop-Ups
Hendrick's Gin Launched the Unique 'Portals to the Peculiar'
12
Acne-Fighting Sheet Masks
Hero Cosmetics is Giving Away Free Acne Patches to College Students
11
Career-Pursuing Promotions
prAna's Dream Job Promotion Will Help Someone Pursue a New Passion
10
Dynamic 3D Typography
OMSE Utilizes Augmented Reality for a Future-Forward Typography Project
9
Branded Bean-Themed Events
Heinz Celebrates 150 Years with 'Beanz Muzeum' and Personalized Cans
8
Dedicated Hard Seltzer Festivals
'Fizz Fight' Will Be the First-Ever Hard Seltzer Festival
7
Bacon-Tasting Internships
Farmer Boys is Hiring a Bacon Intern for a One-Day Job
6
Elephant-Awareness T-Shirts
The Sheldrick Wildlife Trust Launch Awareness-Raising Ele-Tee Shirts
5
Celebrity Father's Day Promotions
Kärcher Partnered with Mike Hosking to Launch the Kärcher Kits
4
Meditative Nature Installations
Ecoterica Surreally Awakens the Senses with Kaleidoscopic Visuals
3
Anti-Sexist Marketing Campaigns
'Approved, Not Approved' Hopes to Change Sexists Laws in Marketing
2
Traveling Tailgate Party Contests
CheapTickets is Looking for the First-Ever 'Tailgate Tourist'
1
Interactive Track-Remixing Videos
The Beat Machine by Bacardi Lets Viewers Put a Twist on a Song
Related Ideas
Exclusive Energy Drink Installations
Red Bull Debuts 'Red Bull Mirage' at Coachella
Playful Student-Targeted Interactive Pop-Ups
Uber One Hits Campuses with ‘The One Arcade'
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
Unconventionally Categorized Drinks
Smirnoff ICE Drops a Global Campaign to Celebrate 25 Years
Western Rodeo-Inspired Pop-Ups
The BÉIS Rodeo was an Interactive Stagecoach Pop-Up
Anti-AI Beer Billboards
Heineken's Latest Ads Poke Fun at AI Friendship Devices
Cocktail-Themed Holiday Campaigns
Aperol is Initiating 'Aperolidays' in 2025
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Multi-Sensory Tequila Tastings
Tequila Don Julio Debuts 'Por Amor' an Immersive Tasting Experience
Cocktail-Inspired Tablescapes
The Cocktail Collection & Hestia Harlow Made Holiday Tablescape Kits
Next-Gen K-Beauty Pop-Ups
MUSKAT Hosted a Five Day Immersive Experience in L.A.
Large-Scale Apéritif Activations
Aperol Kicked Off its 'Summer of Spritz Campaign' in NYC
Gin Cocktail Experiences
Fords Gin Hosted its 'Beyond the Pour' Experience at Rockefeller Center
Ultra-Premium Tequila Experiences
Hacienda PATRÓN Brings the Spirit of Jalisco to Austin City
Social Media-Inspired Retail Apps
Depop Outfits Lets Users Create Moodboards and Collages
Theatrical Cocktail Experiences
The Theatre by ZLB23 Unfolds at a Seven-Seat Bar
Group Chat Meetups
Heineken's Group Chat Bar Experience Unites People in Person
Festival Vodka Brand Activations
Absolut Launched Its Heat Haus & New RTD Line at Coachella 2026
House Party Pop-Ups
The Boots Beauty House Party Takes Guests Through a Beauty Routine
Collaborative Cosmo Experiences
Absolut x Paris Hilton Present the 'Absolut House of Cosmo'
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Event-Inspired Luxury Spirits
Clase Azul Releases a World Cup-Themed Collectible Tequila
Subtly Spooky Halloween Decor
The Target 2025 Halloween Collection Debuted Ahead of Summer
Phone-Free Crafting Experiences
Pinterest Brought a Phone-Free Experience to the Desert
Spring Cocktail Menus
Applebee's Launched a Drink Menu With Celebrity Spirit Collaborations
Real-Life Mood-Board Transformations
Pinterest Launches the 'Bring My Pinterest to Life' Series
Festival-Ready Celebrity DJ Activations
Absolut Vodka Welcomes Paris Hilton at the House of Cosmo
Immersive K-Beauty Pop-Ups
TIRTIR Brings Jeju Matcha Skincare to NYC with a Sensory Experience
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Whimsical Gin Pop-Ups
Refreshing Encounters by Hendrick’s Gin is an Invitation to a Curious World
Large-Scale Nail Polish Experiences
OPI Celebrated its 45th Anniversary with an Immersive Event
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
Provocative Tequila Campaigns
PATRÓN's ‘Censored Truth’ Sheds Light on Transparency
Fashion-Inspired Coffee Events
Starbucks Partnered with NYFW2026 and Hosted a Coffeehouse Rave
American Football-Focused Venue Initiatives
Topgolf Ligns Itself with the American Football Season
Hop-Infused Sparkling Water Campaigns
HOPWTR Debuts the 'Drink Whatever You Want' Campaign
Minimalist Co-Branded Mobile Devices
Heineken and Bodega Introduced the Boring Phone
Immersive Video Shopping Experiences
ASOS Live Blends Creator-Led Content with Real-Time Shopping
Friendly Fandom Campaigns
Heineken Kicked Off Fans Have More Friends with a Fun Social Experiment
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Exclusive Poolside Pop-Ups
EDITION and El Silencio Team Up for the 'Summer EDITION'
Experiential Student Activations
Just Eat's Hey U Up Campaign Coincides with Freshers’ Week
THC-Infused RTD Launch Events
TeaPot Hosted a New Beverages Launch Event in Toronto on 4/20
Data-Driven Digital Experiences
Samsung Unveiled a Color-Changing Installation in London
Immersive Haircare Pop-Ups
The Kérastase House of Gloss Shares Hair Transformation & Education
Color-Changing 90s Cocktails
Chili's Grill & Bar's Radical ‘Rita Goes from Pink and Blue to Purple
Sparkling Social Beverages
Mingle Mocktails is Leveraging April Fool’s to Launch Pomegranate Spark
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
House Party-Themed Campaigns
Hiders Keepers Shows Stella Artois’ Clever Take on Party Etiquette
Experimental Beverage Pop-Ups
Nespresso's The Recipe Remix Shares Unusual Flavor Combos
Interactive Beer-Focused Festival Devices
Heineken's Debuts The Clinker at Coachella
Gen Z Soda Campaigns
Enjoy the Moment with a Coca‑Cola Targets a Generation That Wants to Unplug
Immersive Tequila-Inspired Getaways
Cuervo x CheapCaribbean Launch 'Ultimate Margarita Season’
Immersive Curl-Powered Pop-Ups
göt2b is Helping Gen Z & Millennials Celebrate Their Waves & Coils
Anti-Digital Social Campaigns
Heineken Partners with Joe Jonas for 'Socials Off Socials'
Sensorial Soda Campaigns
Sprite's 'Hurts Real Good With Sprite' Targets Gen Z
Tiki-Inspired Cocktail Pop-Ups
Omni Hotels & Resorts' Tiki Social Shares Curated Summery Cocktails
Feedless Social Platforms
Bond Eliminates Feeds to Focus on Real-Life Experiences
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Invite-Only Festival Gatherings
The 818 Outpost Brings an Exclusive Experience to the Desert
Feel-Good Kombucha Pop-Ups
Lipton Ice Tea's Komboomcha Box Shared the Joy of Dance & Music
Cocktail-Inspired Beers
Tip Top Cocktails' Kindred Spirits Series Explores Brewery Collabs
Conversation Insight Analytics
Messages Wrapped Turns Texts to Shareable Year-In-Review Summaries
Flea-Market-Inspired Brand Experiences
CASEKOO Hosted a DIY Experience in Beijing
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Pride Month-Focused Mixology Events
Ilegal Mezcal and wayOUT Launch the celebratingYOU Campaign
Cocktail-Themed Oversized Vending Machines
The BuzzBallz Capsule Toy Vending Machine is Immersive
Mocktail Advent Calendars
Upside Drinks' Festive Countdown Shares Curated Non-Alcoholic Cocktails
Production-Led Live Commerce Events
P.Louise Launches Get Unteddy With Me on TikTok Shop
Anti-Algorithm Social Platforms
Buzzfeed’s Branch Office Creates Interactive AI-Powered Apps
LDA Gen Z-Focused Delivery Apps
Instacart Launches a Dedicated App for Party Hosts
Throwback Grocery Campaigns
Economic Nostalgia Inspired Instacart's Summer Like It’s ‘99
Limited Edition Peelable Bottles
S.Pellegrino Redesigns its Bottles to Spark Social Interaction
Interactive Luxury Brand Storytelling
Hermès Presents the Interactive Mystery at the Grooms
Colleague-Connecting Pubs
The Office by Heineken Celebrates the Best Part of Work Culture
Premium Tequila Cocktail Expansions
Pimentae Expands Its Tequila Cocktails into Sainsbury’s
Mixology Evoked Campaigns
1800 Tequila x Handshake Speakeasy Partner for 'Obsessed with Taste'
Nostalgic Brand Ambassador Revivals
Dos Equis Reintroduces the Most Interesting Man in the World
Social Listening Parties
Spotify's Wrapped Party Unites Users for Shared Experiences
Offline Dating Experiences
Beyond Debuts Social Club Prioritizing In Person Connections
High-Impact Beverage Business Platforms
HOTELEX Shanghai Debuts the Bar & Drinks Shanghai Division
Nostalgic Branded Pop-Up Events
AriZona Iced Tea Launches a New York City Pop-Up Event
Celebrative Mexican-Heritage Events
Hornitos Tequila will Host a 'Mex Gala' for Cinco de Mayo
Whimsically Festive Menus
Betty Buzz/Betty Booze & Serendipity3 Debut Limited-Edition Holiday Menu
Playful Tokyo Pop-Ups
Duomart Introduces a Themed Convenience Experience in Tokyo
Seasonal Restaurant Menu Refreshes
Emmy Squared Pizza Enhances Its Food and Beverage Offerings
One-Off Canned Cocktails
Curatif Crafted Two Bartender Spotlight Cocktails for Canned Cocktail Day
Science-Backed Adventure Collaborations
Toyota, AllGear Digital & Immersion Neuroscience Partner
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
Expansive Pride Activations
Smirnoff is Amplifying Its Support for the 2SLGBTQI+ Community
Shoppable Recipe Collaborations
ALDI and Digitas Launch ALDIfy to Deliver Trendy Shoppable Recipes
Pop-Up Sports Hospitality
Toronto’s FIFA Fan Festival Turns Urban Spaces into Immersive Fan Hubs
Collaborative Electric Tequila-Brand Events
PATRÓN x Boiler Room Partner for an Exclusive Series
Streaming Moments Surge
Spotify’s Wrapped 2025 Engages Users with Personalized Year-in-Review
Interactive Traveling Marketing Initiatives
Heinz Pllayfully Spotlights the Heinz Ketchup Zero
Activity Gear Billboards
Ocean Spray's Reclaim Happy Hour Activation Got Australians Up & Moving
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Music Awards-Inspired Promotional Events
Johnnie Walker Hosted an Activation for the Grammys
Limited-Edition Beer Campaigns
San Miguel launches a Limited-Edition Beer Campaign for Summer
Vodka LGBTQIA+ Initiatives
Absolut x Paris Hilton Celebrate Pride at the OUTLOUD Music Festival
High-Quality Tequila Platforms
Hornitos® Tequila Debuts the Tequila De Todos Platform
Presence-Boosting Bar Campaigns
'She's Got a Tab' Revives the SVEDKA Robot & Real-Life Connection
Hospitality Drink Experiences
The West Hollywood Edition Serves Design-Inspired Cocktails
Immersive Summer-Ready Events
Trius Winery is Hosting a Special Event — Party in the Vineyard
Halloween Cocktail Capsules
Bartesian's Spooky Sips Collection Elevates Cozy Evenings at Home
Immersive Festival Speakeasies
The Pretty Girl Parlour by Kiss Products Transports Festival-Goers
Margarita Flavor-Inspired Competitions
Taco Cabana Marks National Tequila Day with a Competition
Balancing New Year Campaigns
Recess' You Don’t Need A New You Challenges Tired January Marketing
Margarita-Inspired Getaway Experiences
Tanteo Tequila Launches the Spicy Margarita Season Getaway
Community-Centered Rooftop Events
Heineken's Rooftop Revival Turned Building Tops into Social Hubs
Alcohol-Free CBD Beverage Menus
The Alchemist and TRIP Partnered for Dry January
Actor-Supported Tequila Promotions
Teremana Tequila Relaunches Its 'Guac on the Rock' Promotion
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Smart Mixology Speakeasies
The Barsys Speakeasy Offers a Look at the Future of Hosting
Interactive Live Shows
Cirque du Soleil's Interactive Experience Offers Multi-Device Exploration
Global Product Launch Events
Uber Unveils a New Go-Get Exhibit Featuring Interactive Vignettes
AI Creator-Centric Campaigns
The Spirit of London Campaign by Beefeater Embraces the City's Energy
Group Chat Insights
Discover WhatsApp Group Trends And Stats With ZapZipped’s Yearly Recaps
Whimsical Desk Rituals
Starbucks Created a Small, Celebratory Post-CNY Activation
Margarita-Focused Loyalty Initiatives
Chili's Debuts the Margarita of the Month Club
Interactive Unboxing Activations
Peperami Created a Dynamic Chicken Tikka Skewers Experience
AI-Powered Customer Engagement Platforms
Inbox Beverage Taps QWERKY AI to Enhance Its Operations
Exclusive Pop-Up Events
Man’s Best Friend Pop-Up Offers Limited Merch & Immersive Album Experience
Guacamole-Inspired Tequila Campaigns
Teremana Tequila Runs the 'Guac on the Rock' Promotion
Instant Commerce Dessert Drops
Gopuff Launches Selena Gomez’s Exclusive Ice Cream Bars
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Social Media-Inspired Streaming Apps
The Netflix App Feed Will Introduce a TikTok-Like Style
Expressive App Icons
The Instagram Teen Icons Deliver Vibrant Customization for Younger Users
Cocktail-Focused Collaborative Events
El Mayor Tequila & Tales of the Cocktail Foundation Partner
Celebratory Cocktail Pop-Ups
Cointreau's Lime of Credit Funds Cinco de Mayo Festivities
Experience Cocktail Workshops
SpiritHouse Toronto Transforms Training into Social Experiences
Interactive Knowledge Plays
TriviaBlaze Offers Engaging Quizzes To Test Knowledge in Categories
Paired-Down Social Media Platforms
Month Friend Boasts a New Experience in the Hyper-Digital World
Event-Centric Camping Experiences
Huttopia Hosts World Cup Viewing and Activities at Its Campsites
Artisanal Brewing-Inspired Cocktails
Tip Top Proper Cocktails Continues Its Kindred Spirits Series
Refreshed Cocktail Menu Variants
Be At One Introduced a Trial-Tested Menu Update