Sometimes the best way to connect with your consumer base is through immersive, hands-on experiences and the September 2019 interactive trend round-up highlights what companies have been doing to maintain their place in the minds of individuals.
Tequila-flavored beer company Desperados takes interactivity to the next level with a plethora of parties that are cutting edge — from connected parties and mess-proof get-togethers to phone-free nights and underwater experiences. Other businesses tap pop culture. The September 2019 interactive list draws our attention to the Friends pop-up in New York City. The tribute to the iconic 90s sitcom allows for guests to explore authentically arranged sets and reenact their favorite scenes. The experience is cleverly dubbed 'The One With The Pop-Up.'
Top 50 Interactive Trends in September
52
Augmented Reality Art Tours
Apple & the New Museum Take Urban Art to the Digital Environment
51
Branded Digitally Connected Parties
Desperados Digitally Connects Houses for a Giant House Party
50
Playful Origami Packaging
Some of Nestlé's KitKat Bars in Japan Will Boast Paper-Based Wrappers
49
Futuristic Newsstand Pop-Ups
Adidas' Newsstand of the Future Envisions the Ozweego Style's Legacy
48
Latin Culture-Inspired Pop-Ups
The Latina Bodega by bybabba Boldly Celebrates Latinx Culture
47
Branded Glamping Experience Events
M&M’s Unveiled Its First Glampground at a NASCAR Race
46
Multi-Sensory Infinity Mirrors
This Infinity Mirror Installation Promotes an Unlimited Data Plan
45
High-Energy Alcohol Activations
The Experiential Malibu Games Targets Gen Z with Activities
44
Gin-Sharing Laundromats
Lesley’s Laundrette by Hendrick's Gin is a "Portal to the Peculiar"
43
Social Media Recycling Initiatives
Poland Spring Provides Help with Recycling on Instagram
42
Branded Mountainous Eco-Cabins
'On Mountain Hut' is an Adventurous Activation by Running Brand On
41
Ultra-Playful Tequila Branding Initiatives
As a Brand, JAJA Tequila Boasts a Free-Spirited Ethos
40
Branded Culinary Experiences
Mastercard Launched a Restaurant Collective Called 'Priceless'
39
Snack-Inspired Styling Bars
The Cheetos House of Flamin' Haute Invites Fans to Get "Cheetos-fied"
38
NFC-Enabled Wine Bottles
Böen's Connected Wine Bottles Transport Consumers to the Farmhouse
37
Home-Style 5G Activations
Three's Living Room of the Future Shares the Possibilities of 5G Tech
36
Iconic 90s-Themed Sitcom Pop-Ups
A Friends Pop-Up in New York Celebrates the Show's Anniversary
35
Glow-in-the-Dark Camper Levelers
PaulCamper's Glow Blocks are Ideal For Dark Campsites
34
Experiential Footwear Shops
The Puma Endorphin Store "Prescribes" Mood-Boosting Fitness Treatments
33
Extreme Golf Tournament Pop-Ups
'Smash Room Golf' Will Launch in Toronto to Let You Smash Things
32
Scavenger-Hunt-Style Marketing Campaigns
Olive Garden's $100 Pasta Pass Gives You Unlimited Pasta
31
Candy-Themed Perfume Pop-Ups
Marc Jacobs is Hosting a Fragrance Event with Giveaways and More
30
Voice-Powered Skincare Services
Samsung, Ulta Beauty & Revieve Collaborated on a Diagnostics Tool
29
Anti-Counterfeit Wine Tags
The Penfolds 407 with VeChain NFC Tag Proves the Product's Authenticity
28
Pop-Up Privacy Cafes
London's Facebook Cafe Shows Users How to Protect Themselves on Social Media
27
Gen Z-Targeted Voice-Activation Samples
DKNY Launched the 'Be Delicious' Fragrance Samples
26
Science Fiction-Themed Hotels
Disney Has Released More Details About Its Immersive Star Wars Hotel
25
Pop-Up Rosé Fountains
For One Day Only, Campo Viejo Wine is Celebrating the Launch of a New Rosé
24
Branded Live-Jazz Events
Appleton Estate Hosts Musical Event to Explore Jamaican Jazz Influences
23
Hot Air Balloon Activations
Hendrick's Gin Launched a 'Portal of Peculiarity' Air Installation
22
Canned Cold Brew Coffees
Station Cold Brew's Products are Handcrafted, High-Quality and Dairy-Free
21
Inflatable Action Blaster Events
The Nerf Monster Battle Lets Players Put Their Skills to the Test
20
AR Cocktail Recipes
South American Wine Brands Launched In-App Experiences on Drizly
19
Alligator-Themed Beer Promotions
J. Wakefield Brewing Launched its New 'Drain the Swamp' IPA
18
Kindness-Focused QSR Promotions
McDonald’s ‘McCafé It Forward’ Initiative Gives Out Free Coffee
17
Rent-Paying Beer Promotions
Keystone Light is Offering Rent Money to Help New Grads
16
Anniversary-Celebrating Customization Pop-ups
Gap is Celebrating its 50th Year with Workshops
15
Plant-Based Dessert Events
Dessert'd by Ben & Jerry's Shares Plant-Powered Bites & Frozen Desserts
14
Back-to-School Hashtag Challenges
Kroger's Campaign on TikTok Has College Kids Share Dorm Rooms
13
Unconventional Immersive Pop-Ups
Hendrick's Gin Launched the Unique 'Portals to the Peculiar'
12
Acne-Fighting Sheet Masks
Hero Cosmetics is Giving Away Free Acne Patches to College Students
11
Career-Pursuing Promotions
prAna's Dream Job Promotion Will Help Someone Pursue a New Passion
10
Dynamic 3D Typography
OMSE Utilizes Augmented Reality for a Future-Forward Typography Project
9
Branded Bean-Themed Events
Heinz Celebrates 150 Years with 'Beanz Muzeum' and Personalized Cans
8
Dedicated Hard Seltzer Festivals
'Fizz Fight' Will Be the First-Ever Hard Seltzer Festival
7
Bacon-Tasting Internships
Farmer Boys is Hiring a Bacon Intern for a One-Day Job
6
Elephant-Awareness T-Shirts
The Sheldrick Wildlife Trust Launch Awareness-Raising Ele-Tee Shirts
5
Celebrity Father's Day Promotions
Kärcher Partnered with Mike Hosking to Launch the Kärcher Kits
4
Meditative Nature Installations
Ecoterica Surreally Awakens the Senses with Kaleidoscopic Visuals
3
Anti-Sexist Marketing Campaigns
'Approved, Not Approved' Hopes to Change Sexists Laws in Marketing
2
Traveling Tailgate Party Contests
CheapTickets is Looking for the First-Ever 'Tailgate Tourist'
1
Interactive Track-Remixing Videos
The Beat Machine by Bacardi Lets Viewers Put a Twist on a Song
Related Ideas
Playful Student-Targeted Interactive Pop-Ups
Uber One Hits Campuses with ‘The One Arcade'
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
Anti-AI Beer Billboards
Heineken's Latest Ads Poke Fun at AI Friendship Devices
Cocktail-Themed Holiday Campaigns
Aperol is Initiating 'Aperolidays' in 2025
Cocktail-Inspired Tablescapes
The Cocktail Collection & Hestia Harlow Made Holiday Tablescape Kits
Experiential Multisensory Pop-Ups
Pleasing's Immersive PleasingLand Includes a “Scent Arcade”
Gin Cocktail Experiences
Fords Gin Hosted its 'Beyond the Pour' Experience at Rockefeller Center
Ultra-Premium Tequila Experiences
Hacienda PATRÓN Brings the Spirit of Jalisco to Austin City
Customizable Away-From-Home Beverage Platforms
Pepsi Debuts the House of Treats Activation
Social Media-Inspired Retail Apps
Depop Outfits Lets Users Create Moodboards and Collages
Connected Beverage Platforms
Coca-Cola Uses Freestyle Data to Create New Drinks Faster
Theatrical Cocktail Experiences
The Theatre by ZLB23 Unfolds at a Seven-Seat Bar
Festival Vodka Brand Activations
Absolut Launched Its Heat Haus & New RTD Line at Coachella 2026
Event-Inspired Luxury Spirits
Clase Azul Releases a World Cup-Themed Collectible Tequila
Group Chat Meetups
Heineken's Group Chat Bar Experience Unites People in Person
Entertainment-Driven Distilleries
Ole Smoky and Yee-Haw create immersive brewery venues
House Party Pop-Ups
The Boots Beauty House Party Takes Guests Through a Beauty Routine
Luxury Eyewear Pop-Ups
Prada Opens an Immersive Eyewear Boutique at The Grove
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Experiential fragrance
CPL Aromas Creates Interactive Scent Worlds for Emotional Engagement
Phone-Free Crafting Experiences
Pinterest Brought a Phone-Free Experience to the Desert
Immersive Soccer Hubs
adidas Unveiled its Toronto Brand Hub for the FIFA World Cup
Real-Life Mood-Board Transformations
Pinterest Launches the 'Bring My Pinterest to Life' Series
Spring Cocktail Menus
Applebee's Launched a Drink Menu With Celebrity Spirit Collaborations
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Immersive K-Beauty Pop-Ups
TIRTIR Brings Jeju Matcha Skincare to NYC with a Sensory Experience
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Tea Experience Bars
HeyTea's Teabar Expands Tea into Desserts, Tastings, and Social Experiences
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Whimsical Gin Pop-Ups
Refreshing Encounters by Hendrick’s Gin is an Invitation to a Curious World
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Provocative Tequila Campaigns
PATRÓN's ‘Censored Truth’ Sheds Light on Transparency
Fashion-Inspired Coffee Events
Starbucks Partnered with NYFW2026 and Hosted a Coffeehouse Rave
American Football-Focused Venue Initiatives
Topgolf Ligns Itself with the American Football Season
Hop-Infused Sparkling Water Campaigns
HOPWTR Debuts the 'Drink Whatever You Want' Campaign
Supper Club Collectibles
Delilah Launched Its FIFA World Cup 2026 Glassware and Team Cocktails
Minimalist Co-Branded Mobile Devices
Heineken and Bodega Introduced the Boring Phone
Immersive Video Shopping Experiences
ASOS Live Blends Creator-Led Content with Real-Time Shopping
Friendly Fandom Campaigns
Heineken Kicked Off Fans Have More Friends with a Fun Social Experiment
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Exclusive Poolside Pop-Ups
EDITION and El Silencio Team Up for the 'Summer EDITION'
Experiential Student Activations
Just Eat's Hey U Up Campaign Coincides with Freshers’ Week
Beer Brand Nature Campaigns
Corona Launched Its Living Is Calling With a Tripadvisor Partnership
Icy Popping Beverages
Tim Hortons' Poppin' Frozen Quenchers are Cooling, Fruity and Sensorial
Data-Driven Digital Experiences
Samsung Unveiled a Color-Changing Installation in London
THC-Infused RTD Launch Events
TeaPot Hosted a New Beverages Launch Event in Toronto on 4/20
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
Sparkling Social Beverages
Mingle Mocktails is Leveraging April Fool’s to Launch Pomegranate Spark
Gen Z-Targeted Wine Campaigns
The I heart kinda Summer Campaign is Launching Soon
Experimental Beverage Pop-Ups
Nespresso's The Recipe Remix Shares Unusual Flavor Combos
Interactive Beer-Focused Festival Devices
Heineken's Debuts The Clinker at Coachella
Immersive Curl-Powered Pop-Ups
göt2b is Helping Gen Z & Millennials Celebrate Their Waves & Coils
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Sensorial Soda Campaigns
Sprite's 'Hurts Real Good With Sprite' Targets Gen Z
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Invite-Only Festival Gatherings
The 818 Outpost Brings an Exclusive Experience to the Desert
Pint-Shaped Margarita Glasses
Casamigos' Quarterita Reimagines Game-Day Drinks for Sports Fans
Cocktail-Themed Oversized Vending Machines
The BuzzBallz Capsule Toy Vending Machine is Immersive
Production-Led Live Commerce Events
P.Louise Launches Get Unteddy With Me on TikTok Shop
Mocktail Advent Calendars
Upside Drinks' Festive Countdown Shares Curated Non-Alcoholic Cocktails
Anti-Algorithm Social Platforms
Buzzfeed’s Branch Office Creates Interactive AI-Powered Apps
Non-Alcoholic Mocktail Launches
Mingle Mocktails Drops Two New Functional Flavors for Summer
Pop-Up Sports Hospitality
Toronto’s FIFA Fan Festival Turns Urban Spaces into Immersive Fan Hubs
Tournament-Inspired Waterfront Takeovers
Tequila Don Julio 1942 Unveiled the 'Port of Champions'
Throwback Grocery Campaigns
Economic Nostalgia Inspired Instacart's Summer Like It’s ‘99
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Limited Edition Peelable Bottles
S.Pellegrino Redesigns its Bottles to Spark Social Interaction
Feedless Social Platforms
Bond Eliminates Feeds to Focus on Real-Life Experiences
Entertainment-Powered Retail Experiences
AT&T Brings Toy Story 5 to Interactive Store Activations
Interactive Artisan Coffee Campaigns
The Illy Summer Campaign Will Immerse Consumers
Bubble Wrap Billboards
Tombola's Interactive Billboards Engage Passersby with a Sensory Activity
Immersive Queue Displays
Samsung Transforms Everland Wait Lines with Interactive 3D Safari Visuals
Colleague-Connecting Pubs
The Office by Heineken Celebrates the Best Part of Work Culture
Premium Tequila Cocktail Expansions
Pimentae Expands Its Tequila Cocktails into Sainsbury’s
Nostalgic Brand Ambassador Revivals
Dos Equis Reintroduces the Most Interesting Man in the World
Offline Dating Experiences
Beyond Debuts Social Club Prioritizing In Person Connections
Social Listening Parties
Spotify's Wrapped Party Unites Users for Shared Experiences
High-Impact Beverage Business Platforms
HOTELEX Shanghai Debuts the Bar & Drinks Shanghai Division
Whimsically Festive Menus
Betty Buzz/Betty Booze & Serendipity3 Debut Limited-Edition Holiday Menu
Playful Tokyo Pop-Ups
Duomart Introduces a Themed Convenience Experience in Tokyo
Activity Gear Billboards
Ocean Spray's Reclaim Happy Hour Activation Got Australians Up & Moving
One-Off Canned Cocktails
Curatif Crafted Two Bartender Spotlight Cocktails for Canned Cocktail Day
Science-Backed Adventure Collaborations
Toyota, AllGear Digital & Immersion Neuroscience Partner
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
Shoppable Recipe Collaborations
ALDI and Digitas Launch ALDIfy to Deliver Trendy Shoppable Recipes
Seasonal Cocktail Solution Platforms
Lucas Bols Launches Its Stock Your Home Bar Incentive
Collaborative Electric Tequila-Brand Events
PATRÓN x Boiler Room Partner for an Exclusive Series
Streaming Moments Surge
Spotify’s Wrapped 2025 Engages Users with Personalized Year-in-Review
RGB-Themed Pop-Up Activations
Hisense Debuted a Pop-Up FIFA Activation at Hudson Yard
Tequila-Branded Tournament Activations
Casamigos Celebrates FIFA 2026 at the Casamigos Club House
Interactive Traveling Marketing Initiatives
Heinz Pllayfully Spotlights the Heinz Ketchup Zero
Soccer-Themed Entertainment Events
Sky Zone Turns Global Soccer Excitement into Active Play
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Immersive Festival Speakeasies
The Pretty Girl Parlour by Kiss Products Transports Festival-Goers
Limited-Edition Beer Campaigns
San Miguel launches a Limited-Edition Beer Campaign for Summer
Gamified Discount Events
Build-A-Bear Uses Mystery Offers to Drive Engagement
High-Quality Tequila Platforms
Hornitos® Tequila Debuts the Tequila De Todos Platform
Martini-Themed Immersive Campaigns
No. 3 London Dry Gin Debuts the Martini Fitting Boutique
Immersive Designer-Led Activations
Kohler House Party Reframes Renovation as Social & Inspiring
Presence-Boosting Bar Campaigns
'She's Got a Tab' Revives the SVEDKA Robot & Real-Life Connection
Hospitality Drink Experiences
The West Hollywood Edition Serves Design-Inspired Cocktails
Immersive Summer-Ready Events
Trius Winery is Hosting a Special Event — Party in the Vineyard
Margarita Flavor-Inspired Competitions
Taco Cabana Marks National Tequila Day with a Competition
Sports-Inspired Beverage Collaborations
Kung Fu Tea and Red Bull Launch Soccer-Themed Bubble Tea
Community-Centered Rooftop Events
Heineken's Rooftop Revival Turned Building Tops into Social Hubs
Alcohol-Free CBD Beverage Menus
The Alchemist and TRIP Partnered for Dry January
Social-to-Outdoor Campaigns
Tribesigns Extends TikTok's Super Wish Campaign to Times Square
Smart Mixology Speakeasies
The Barsys Speakeasy Offers a Look at the Future of Hosting
Interactive Live Shows
Cirque du Soleil's Interactive Experience Offers Multi-Device Exploration
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Whimsical Desk Rituals
Starbucks Created a Small, Celebratory Post-CNY Activation
Intimate Social Dinner Concepts
Dinner With Friends NYC Features Low-Pressure Communal Dinners
Intense Carbonation Campaigns
Three Cents Unveiled Its Intense to the Last Sip Campaign
Retail Beverage Experiences
The Paper Store Uses Custom Drink Stations to Boost Engagement
Conversational Video Discovery
Youtube Introduces AI-Powered Search with Interactive Responses
Margarita-Focused Loyalty Initiatives
Chili's Debuts the Margarita of the Month Club
Social Learning Experiences
Lectures on Tap Hosts Expert-Led Discussions in Local Bars
AI-Powered Customer Engagement Platforms
Inbox Beverage Taps QWERKY AI to Enhance Its Operations
Exclusive Pop-Up Events
Man’s Best Friend Pop-Up Offers Limited Merch & Immersive Album Experience
Guacamole-Inspired Tequila Campaigns
Teremana Tequila Runs the 'Guac on the Rock' Promotion
Instant Commerce Dessert Drops
Gopuff Launches Selena Gomez’s Exclusive Ice Cream Bars
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Product Discovery Communities
MillionShip Turns Product Discovery Into A Playful Experiences
Expressive App Icons
The Instagram Teen Icons Deliver Vibrant Customization for Younger Users
Experiential Trade Shows
Wines Experience Reinvents Industry Networking in London
Cocktail-Focused Collaborative Events
El Mayor Tequila & Tales of the Cocktail Foundation Partner
Discovery-Driven Beverage Programs
Dog Haus Expands Drinks Into a Menu Exploration Platform
Experience Cocktail Workshops
SpiritHouse Toronto Transforms Training into Social Experiences
Winning Comment Campaigns
Dos Equis Invites Fans to Submit Legend Lines to Appear in a Commercial
Interactive Knowledge Plays
TriviaBlaze Offers Engaging Quizzes To Test Knowledge in Categories
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
Event-Centric Camping Experiences
Huttopia Hosts World Cup Viewing and Activities at Its Campsites
Paired-Down Social Media Platforms
Month Friend Boasts a New Experience in the Hyper-Digital World
Interactive Entertainment Tools
Quiz Cabin Turns Curiosity to Playable Quizzes & Brain Challenges
Social Entertainment Apps
BuzzWheel Turns Group Gatherings Into Interactive Challenge Experiences
In-Game Music Experiences
Toca Boca Integrates Music From Major Artists Into Gameplay
Refreshed Cocktail Menu Variants
Be At One Introduced a Trial-Tested Menu Update