The top September 2018 media ideas explore the many new ways in which people of all ages are being invited to consume content, specifically with a focus on interactivity and bite-sized formats.
Short attention spans and the ease with which content can be consumed has created a demand for snackable content, which is exemplified by GIF film festivals, short-form video apps and text-based storytelling formats that offer a convenient alternative to reading a book.
In the same way that kids have been able to consume content from Barbie as a vlogger on YouTube, Hello Kitty recently launched her own channel as a new positive role model for kids sharing words of inspiration and motivation. The rise of the digital influencer can also be seen in Balenciaga's Virtual Army, which introduces diverse CGI supermodels.
Top 25 Media Ideas in September
From Cartoon Vlogger Influencers to Short-Form Video Apps:
Laura McQuarrie — Sep 29, 2018 — Pop Culture
25
Empowering Lifestyle Entertainment Companies
Kin Delivers Content to Motivated Women
24
Nostalgic Cartoon Street Apparel
ASOS Design and The Simpsons Joined for a Collaborative Range
23
Online Encyclopedia-Inspired Apparel
The Wikipedia Collection by Advisory Board Crystals is Chic
22
Home-Style Movie Events
Bumble and HBO's 'Stay Home' Activation Played Up Indoor Comforts
21
Wizardly Home Decor Collections
Pottery Barn's New Harry Potter Collection is Magical
20
Virtual Luxury Fashion Models
Balmain's 'Virtual Army' Features Diverse CGI Supermodels
19
Intergalactic Theme Park Cantinas
Oga's Cantina is Set to Serve Booze and Otherworldly Dishes
18
AR Cartoon Home Experiences
Samsung's 'Doorways' Shows Smart Products in the Family Guy Home
17
Motivational Male-Focused Digital Platforms
The BroBible is a Community-Driven Platform for Males
16
Short-Form Video Apps
TikTok and Musical.ly Build a Platform That Enables Creativity & Expression
15
TV-Inspired Browser Extensions
The Good Place Chrome Extension Lets Fans Enter 'The Good Place'
14
GIF-Centric Film Festivals
The GIPHY Film Festival Explores Stories Told in Just 18 Seconds
13
Politically Informed Fashion Ads
SHOOP's Collection is Accompanied by a Playful Fake News Ad
12
Engaging Digital Book Alternatives
Yarn Offers Entertaining Chat & Text Stories to Digital Nomads
11
Mouse Ear Ice Creams
Ample Hills is Rolling Out Three New Mickey Mouse Ice Cream Flavors
10
Villainous Halloween Tea Parties
Disneyland’s Steakhouse 55’s Halloween Tea is Based on Villains
9
Inclusive Content Digital Platforms
The Uproxx Site Caters to the Digital Male Demographic
8
Cartoon Vlogger Influencers
Sanrio's Hello Kitty Just Got an Incredibly Adorable YouTube Channel
7
Theatrical Open-Air Festivals
Secret Cinema's 'Secret Festival' is a 5,000-Person, Five-Hour Event
6
Traditional Pasta-Making Webseries
'Pasta Grannies' on YouTube Makes Authentic Recipes Accessible
5
Behind-the-Scenes Beauty Commercials
In Its New Ad, Dove Gives a Shout Out to the Women Off-Screen
4
Music Streaming Service Podcasts
Spotify is Launching Its Own Branded Podcast, 'Ebb & Flow'
3
Portable Comic Readers
The InkyPen App Will Let Nintendo Switch Owners Access Plenty of Comics
2
Craft Beer Networks
BrewDog Launched Its Own Beer-Centric TV Network and Subscription Service
1
On-Demand Streaming Experiences
The Top-Rated PlayStation Vue Allows for a Multi-Device Stream
Related Ideas
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Doll-Like Selfie Generators
The Barbie Selfie Generator Turns Fans into Favorite Characters
SEO-Optimized Summary Articles
The YouTube Summarizer is a Key Tool in Retaining Information
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
AI-Generated Magazine Covers
Glamour Bulgaria's August Issue Has a 100% AI-Generated Photo
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
AI-Driven News Apps
The Particle News App is the Latest to Enter the Digital Space
SEO-Optimizing Content Solutions
SiteSpeakAI Transforms Videos Into SEO-Optimized Articles
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
AI-Powered Video Content Creation
GoDaddy Studio Launches AI-Powered Instant Video
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Gamified Shopping Apps
Yaysay Combines AI-Powered Personalization & Gamification
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Digital Holiday Dresses
Bershka x DressX Digital Going Out Collection Targets Gen Z Customers
Creative Text-to-Infographic Tools
Infography Converts Blog Posts to Artistic Infographics
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
AI-Powered Content Features
YouTube Enhances its AI Offerings with Two New Creator Features
AI-Powered Creative Digital Assistants
Adobe Express Presents a New Creative Assistant Tool
Digital Wellness Inniaitives
Pinterest Focuses on the Digital Well-being of Gen Z
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
AI Beauty Shopping Apps
Trendio's Video Shopping App Shares Personally Curated Content
Children-Friendly Content Platforms
YouTube Kids is Officially Launching onto Game Consoles
Video-Style Chat App Features
WhatsApp Instant Video Messages Enables Quick Communication
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
Creator-Endorsed Fruit Snacks
BloxSnacks is Using YouTuber Partnerships to Appeal to Gen Alpha
Text-Based Social Medias
'Artifact' is an Upcoming Article-Focused Social Media Service
Motivating Journaling Apps
MindUp Encourages Users to Maintain a Daily Mindfulness Habit
Relaunched NSFW Digital Publications
Playboy Magazine is Launching in a New Digital Space
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Shoppable Hybrid Apps
Lemon8 is a New Social Media App Combining Aspects of Instagram & Pinterest
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Socialite-Inspired Toy Dolls
Bratz Adds New Red Carpet Styles to its Kylie Jenner Collection
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
AI-Driven Newsletter Summaries
CruiseLetter Summarizes News into Mini Podcasts
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Personalized Podcast Platforms
The 'iListen' Platform Turns Articles into Audio Content
Image-Based Alternative Social Medias
'Noteit' is a Snapchat-Inspired App for Gen Alpha Users
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Text-to-Video AI Avatars
AI Studios Brings Content to Life
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
AI-powered News Curators
Brief is a News Organizing Tool That You Can Personalize
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
Text-Prompted AI Videos
Sora AI Creates Minute-Long Videos with a Text Prompt
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
Gen Z Video Apps
Zigazoo is an Invite-Only App with a Focus on Short-Form Videos & Video Replies
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Professional Short-Form Video Feeds
LinkedIn is Testing a TikTok-Like System on its Platform
AI-Narrated News Articles
Artifact's Text-to-Speech Feature Reads to Users in Celebrity Voices
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Engaging Youth-Focused Platforms
V&A Introduces the Mused Website for Gen Z Digital Natives
Influencer Search Apps
Mavn Connects Influencers with Their Favorite Brands for Paid Opportunities
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Gen Alpha-Focused Podcast Apps
Storybutton Launches as a Generation Alpha-Targeted Radio Channel
Social Media Music Festivals
TikTok 'In the Mix' is a First-of-Its-Kind Music Festival
Child Creator Casting Calls
Kid-Focused Social Network Zigazoo Hosts Casting Call for New Creators
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Digestible Shopping Feeds
Amazon Debuts the Inspire Platform to Drive Sales and Consumer Marketing
Accessible Mixed-Reality Media
Chapter 2 Welcomes New Society to Revolutionize the Media Frontier
Social Media Forecasting Tools
WGSN TikTok Analytics Harness Data, Insights and More
Horizontal Video Applications
TikTok is Testing a Landscape Full-Screen Video Mode for Creators
Social Podcast Video Apps
Algo for Podcasts Helps Podcasters Create Engaging Content
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Visual Payment Apps
Vizme Turns the Experience of Sending or Spending Money Into Stories
AI Social Caption Generators
Submagic Can Create Compelling Captions in Minutes
Streaming Content-Tracking Apps
The 'CineHub' App Keeps an Eye on Content You've Watched and More
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Peer-to-Peer Conversation Campaigns
JOYBA's Real Tea, Real Talk Supports Mental Health in Youth
Celebrity Social Feeds
BeReal Introduces the Celeb-Exclusive 'RealPeople' Feed on its App
Nostalgic Music Discovery Apps
The 'Rewind' App Helps Gen Z Delve Into the Music Of Past Decades
Hidden Social App Mini-Games
Instagram Entices Users with Hidden Games in Their DMs
Content Creator News Sources
Creative Brew Offers Daily Insight and News for Content Creators
Inspirational Learning Management Tools
'Get Inspired' Offers Digestible Snippets of Content
Inspiring Creator-Focused Decks
TikTok Launches a New Creative Content Inspiration Deck
AI Video Summarization Tools
Minimemo Can Transcribe and Pull Insights from Short Videos
Vertical Video Feeds
The Reddit Watch Feed Brings Short-Form Videos to the Platform
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Personalized Child Education Apps
Sandbox Group Launches the PlayKids+ Application for Ages 2-12
Digital Social Sharing Spaces
The Shilo App Invites Users to Share and Curate What They Love
Youth Intern Social Stunts
Louis Vuitton Hires a 13 Year Old Intern After Sketches Went Viral
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Passion-Sharing List Platforms
MyLikes Helps Users Share What They Enjoy with Curated Lists
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Youth Culture Telecom Campaigns
Deutsche Telekom's Summer Campaign Connects with Gen Z
Empowering Visual Content Campaigns
Getty Images and Hiki Launches #AutisticOutLoud
Mobile Streaming App Stories
Twitch is Rolling Out a Daily 'Story' Feature on its Mobile App
MENA-Focused Influencer Platforms
Mitgo Group Debuts the Takefluence Platform for Content Creators
Video-Enabled Dating Apps
The 'Candid' Dating App Lets Users Show Their Personality with Video
Stigma-Reducing Period Brands
August Relies on Playful and Wholesome Branding
Authenticated News Apps
Digital Trust Network 'Click' Challenges the Threat of Misinformation
Content Creator Streaming Platforms
The 'Quench' Platform Offers Access to Exclusive Content
Publication Audio Journalism Apps
The New York Times Presents its NYT Audio App Software
AI-Powered Bedtime Storytelling
Augie Storytelling Uses Auto-Generated Video Clips
Modern Digitized Bookshelves
September is a Digital Bookshelf Where You Can Display Achievements
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Creator Content Hubs
TikTok Launches a New World Hub to Help Brands Connect with Audiences
Omni-Education Learning Apps
The 'Bytesized' App Offers Quick Educational Lessons Anytime
AI-Powered Video Advertisements
YouTube is Utilizing AI to Enhance its Advertising Approaches
Short-Form Fashion Competitions
#TikTokFashion Challenges Users to Create and Share Their Design
Smartphone-Filmed Festive Campaigns
Apple Celebrates Lunar New Year with Little Garlic Film
Short-Form Gaming Video Apps
'FreshCut' is TikTok for Video Games and Gaming News
Social Telegrammed Messaging Features
Instagram's Broadcast Channels Will Soon Launch Globally
Media-Based Music Expansions
DistroKid Users Now Have Access to TikTok Music for Promotion
AI-Powered Video Summarizers
Summarize.ing Helps People Digest Lengthy Videos
Curated Newsreading Apps
The 'Samsung News' App Offers Access to Diverse News Media Sources
Personalized Holiday Newsletters
Pics & Wishes is a Line of Multi-Media Greetings
Media Release Monitoring Apps
The 'Upcoming' App Helps Users Track Favorite Media and Explore
Tween-Targeted Weekly News Shows
Kelsey Russell is the Newest Co-Host of First Stop News
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Social Media Expansive Features
Twitter Blue Adds New Perk Features Through Uploads
Creator-Inspired Caption Generators
OpusClip Captions Writes Social Posts Inspired by Big Names
Monetized Educational Series
TikTok Series is a New Way for Creators to Share Premium Content
Streaming Service-Backed Games
YouTube Is Testing Its Online Games Category Called 'Playables'
Thought Leadership Assistants
Jessica By Queue Uses AI to Streamline Content Creation
Tween-Oriented Content Series
Claire's Launches a New Media Partnership with Sony Pictures TV-Kids
Year-Long Professional Content Calendars
Content Squeezy Provides Social media Ideas
Lighthearted Meme Apps
Goodday is a Meme App Designed to Inspire Happiness
Long-Form Content Social Platforms
X Allows Premium+ Subscribers to Create Long-Form Articles
Magazine Content Features
Magazine App Flipboard Adds a New Notes Feature for Personalized Content
Bite-Sized Gen Z News
Mata.Today Offers Quick Insights for Gen Z to Easily Digest
Seamless Media Organization
Funlistr Keeps Recommendations from Friends in One Centralized Place
In-App Movie Information
IMDb Partners with TikTok to Share Movies and TV to a Wider Audience
Daily-Prompting Social Journals
Journal. Invites Users to Share Their Thoughts and Feelings
Efficient Fact Generators
Facts Generator Can Produce Interesting Facts About Any Subject
Notification-Silencing App Features
Instagram Debuts 'Quiet Mode' to Encourage Users to Disconnect
Food-Based Video Platforms
FoodVid Describes Itself as "The TikTok for Food"
Live Shoppable Streams
CommentSold Introduces a New Shopify Feature for Live Shopping
International D2C Content Platforms
FlixSnip Launches a New Free Direct-to-Consumer Platform
Creator-Focused Messaging Features
Instagram Launches 'Broadcast Channels' for US Creators
Broadcast-Like Social Channels
Meta is Launching New Broadcast Channels to Instagram and More