In the last few years, rapper endorsements have become ubiquitous in marketing and advertising. This wasn't always the case. In the late '80s and early '90s, rappers provided free endorsements for brands and companies by referencing them liberally in songs. Furthermore, many in the rap community accused any rappers engaged in endorsements as "sell-outs."
The late '90s and early 2000s saw a shift toward widespread acceptance rapper endorsements when those in the community discovered that endorsing products could be even more profitable than rapping itself.
Featured in this collection of some of the most ridiculous rapper endorsements are artists like Snoop Dogg, Dr. Dre, and 50 Cent, all of whom have made a comfortable living by lending their name to products from companies like Hewlett Packard to PETA. Take a look at our collection and see if you spot your favorite rapper hawking some wares.
63 Ridiculous Rap Endorsements
From Fruity Alcohol to Computers, Rapper Ad Campaigns are in Vogue:
Jordan Sowunmi — Jun 7, 2011 — Pop Culture
60
Wild Graphic Tees
Dissizit 2011 Spring Shirts Brings Wicked Designs for the Coming Season
59
Hip Hop Models
Erykah Badu for Tom Ford's 'White Patchouli' Perfume
58
Hip-Hop Denim Couture
Blues Remixed in the Jean-Paul Gaultier Spring 2010 Collection
57
Rapper Street Sneaks
The PONY Nipsey Hussle Will Keep You Looking Good in the Hood
56
Reebok up to speed with rap stars
55
Cereal Box Bling
These Rapper Chains are Inspired by Childhood Memories
54
Change Clothes: Hop-Hop Look Losing Its Bling
53
Snoop Dogg Hot Dogs
52
Hip-Hop Goes Commercial
51
Rapper-Approved Earbuds
Monster ‘Beats by Dr. Dre' Tour Headphones
50
Simpsonized Rap Stars
'No Homer' Portrait is a Puntastic Play on a Popular Rap Lyric
49
Sneak Peek Ad Campaigns
Jay-Z Rhapsody Ad Takes Us Behind the Scenes of a Photo Shoot
48
50 Cent to Launch Hip-Hop Book Line
47
Smithsonian Plans Hip-Hop Exhibit
46
Celeb Bling for Sale
Inaugural 'Hip Hop's Crown Jewels' Auction
45
Viral Dr. Pepper Ad Spoofs Chocolate Rain
Cherry Chocolate Rain by Tay Zonday
44
Rapper Alcohol
Dr. Dre Launches Cognac & Vodka Range and Detox Album
43
Inked Awareness Campaigns
The Waka Flocka Flame PETA Ads Show Some Skin
42
Studded Striped Sneakers
The Adidas Originals Superskate Mid Stud Shoes Blend Classic and Modern
41
Ridiculous Music Almanacs
The Encyclopedia of White Rappers is the Gift That Keeps on Giving
40
Legendary Hip-Hop Fashion
The Babylon Wu T-Shirts Make Me Long for ODB
39
Eco Rap
An Inconvenient Truth Goes Hip-Hop
38
Rappers as Car Reps
Nelly for Ford at SEMA
37
Wu-Tang Shirt Sets
The Akomplice Pen & Shirt Set Proves That the Pen is Mightier than the Sword
36
Rapper Headphones
Sleek by 50 Cent are for OG Audiophiles With Street Cred
35
Rapper Fauxmercials
The Eminem Recovery CD Infomercial is More Awesome than a Shamwow
34
Holiday Jinglevertising
The Gap 'Merry Mix Carols'
33
Wrapper Writers
50 Cent, Snoop Dogg Publish Street Novels
32
Champagne-Infused Fragrance
Sean John Bubbles With Luxury
31
Rapper Cognac
Ludacris Adds to the Celebrity Liquor Market With Conjure
30
Japanese Rapstar Timepieces
The Nixon and NITRO MICROPHONE UNDERGROUND Watches are Sweet
29
Charitable Rapper Auctions
Bid for Kanye Merch in Support of the Kanye West Foundation
28
Fruity Alcoholic Soda
Snoop Dogg Adds Punch to Blast by Colt 45
27
Animated Urban Superheroes
"Mystery Man" by Gnarls Barkley
26
Rapping Pastries
Controversial Duncan Hines Hip Hop Cupcakes Ad Turns Treats Into Rap Stars
25
Wu-Tang Artists
The Rza Art Bombing Shows a Different Side to the Rapper
24
Classic Rapper Caps
Acapulco Gold and Janette Beckman Create New Old School Collection
23
Celebrity-Created Kicks
The New Swizz Beatz Kamikaze Hits the Market
22
Hip-Hop Celebration Apparel
Adidas and Def Jam Celebrate Anniversary With Design Line
21
Muppet Hip-Hop Revivals
Alligator Boots by Kanye West
20
Rapper Documentary Shoots
Common Profiles Journey to Nylon Magazine Cover Shoot
19
Mobile Hip-Hopvertisements
Gangster Gnomes Sell Brazil Telecom Mobile Phones
18
Hip-Hop Headsets
'Soul by Ludacris' is the Latest Hip Hop-Electronics Collaboration
17
Rapper Sodavertising
Pepsi and Snoop Join Forces for Holiday Refreshments
16
Swine Flu Hip-Hop
Dr. Clarke's Rap Wins H1N1 Video Contest
15
Rapper Inspiration Sites
The Jay-Z Life and Times Portal Focuses on the Good Things in Life
14
Hip-Hop Politicians
The Wyclef Haiti Presidential Bid Vaults Haiti Into the Spotlight
13
Video Game Street Parties
Times Square Xbox ‘Kinect' Launch Takes it to the Streets
12
Rapper Search Engine Games
The Decode Jay-Z Game Tests a Player's Knowledge of Hova with Bing
11
Hip-Hop Dad Ads
The Kia Sportage 'Grand Master Melle Mel' Commercial Is Cool Dad-Approved
10
Hip-Hop Hats
New Era's Vault “Summer in the City” Collection Heats Up the Season
9
Borough-Rep Fashion
The TWON Fall 2009 Lineup Proves Mo Money is Mo Problems
8
Cruising Rapper Commercials
Imported From Detroit Dr. Dre Ad Gives Chrysler Street Cred
7
Celebrity Suitor Campaigns
The Samsung Galaxy Indulge Commercial Ups Snoop Dogg's G's
6
Revamped Hip Hop Scriptures
The Re-Eelease of Legendary Zoo York Mixtape Volume 1
5
Hip-Hop Gamer Fusion
Animated Snoop Dogg Avatar Infiltrates War Video Games
4
Rap Star Charities
Diddy Gives $50,000 to Charities for the '12 Days Of Tag' Online Initiative
3
Blood Orange Liquer
Exotic Solerno
2
Cleveland Rapper Shorts
The Converse Kid Cudi Short Film for the Brand's Music Series
1
Astronaut Rappers
Buzz Aldrin Commemorates 40th Anniversary on the Moon
Related Ideas
Heritage-Driven Boot Campaigns
The Red Wing Made the Hard Way Goes Against Sneaker Drops
Celebrative Icon-Inspired Campaigns
adidas Originals Honors 55 Years with Superstar: The Original
Rapper-Branded Rolling Papers
Snoop Dogg Debuts Dogg Woods Signature Blunt Wraps
Unconventionally Categorized Drinks
Smirnoff ICE Drops a Global Campaign to Celebrate 25 Years
Anti-AI Beer Billboards
Heineken's Latest Ads Poke Fun at AI Friendship Devices
Pop-Star Coffee Partnerships
Dua Lipa Becomes Nespresso's Global Brand Ambassador
Basketball Soft Drink Partnerships
Sprite Returned as the NBA's Official Global Soft Drink Partner
Artist-Centric Networking Events
Adidas x SNIPES Unveil The NYC Superstar & Empower Artists
Lighthearted Beverage Campaigns
Lipton Ice Tea x Ice-T Partner to Launch 'Ice Tea Insurance'
4/20 Marketing Campaigns
Fat Tuesday and Still G.I.N. By Dre and Snoop Limited Offer
Sniffable Deodorant Billboards
Sure's Out-of-Home Campaigns Invites Passersby to Take a Whiff
Nostalgic Y2K-Inspired Commercials
Dove Reinterprets 'Don't Cha' with the 'Hot Like Us' Campaign
Rapper-Approved Functional Drinks
Snoop Dogg and Harmony Craft Beverages Launch Iconic Tonics
Nostalgia-Driven Apparel Partnerships
The Pacsun x McDonaldland Collection is a Whimsical Revival
Diner Culture Footwear
Denny's Introduces the Limited-Edition 'Sticky Kicks' Sneakers
Vintage-Inspired Apparel Capsules
Reebok x Kodak Capture Nostalgia With a Fresh Capsule Collection
Dramatic Cinematic-Style Footwear Campaigns
New Balance Partners with Rosalía on a New Campaign
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
Rapper-Debut Eyewear Collections
A$AP Rocky and Ray-Ban Launch the Blacked Out Collection
Basketball-Inspired Apparel Collections
DraftKings' Artist Series Unites Basketball and Art
Legacy Artist-Themed T-Shirts
Gap Partners with Legendary Artists on its New Shirt Capsule
Nostalgic Soda-Brand Streetwear
Market Studios x Mountain Dew Drop an Exclusive Streetwear Launch
Actress-Supported Footwear Campaigns
Jimmy Choo Partners with Sydney Sweeney on Its New Campaign
Celebrity Coffee Brand Campaigns
Nespresso Launched Its Vertuo World Campaign With Dua Lipa
Culturally Provocative Sponsorship Campaigns
La Roche-Posay Debuts the Shadow Sponsor Campaign
Drug-Themed April Fool's Gags
Innocean Berlin's Glory Over Pain Corporation Campaign is Satirical
Sensitivity Marketing Campaigns
Cetaphil Teams Up with Lil Wayne for Super Bowl Spot
Rapper-Backed Hydration Partnerships
Stanley 1913 x Post Malone Partner for an Exclusive Capsule
Branded Apparel Vodka Campaigns
Smirnoff Partners with Aleali May for We Do Game Days
Cinematic Soda Campaigns
Diet Coke and The Devil Wears Prada 2 Partnered for a New Campaign
Non-Alcoholic Functional Beverage Partnerships
Hiyo Taps Live Nation for a Commercial Partnership
Humorous Brand Ambassador Partnerships
KANE Footwear Taps Yeti Boo Fas Its Latest Brand Ambassador
Drink Mix Activewear Partnerships
Kool-Aid and Nike Teamed Up for Footwear and Refreshments
Streetwear-Inspired Cannabis Products
Hemper Entered a Collaboration with the Popular Rip N Dip
Artistic Hip-Hop-Inspired Cereal Campaigns
Froot Loops Launches 'Follow Your Ears'
Plant-Based Pop Star Campaigns
Alpro and Zara Larsson Partnered for a New Campaign
Celebrity-Backed Non-Alcoholic Beer Brands
Go Brewing Taps Actor and Spokesman Frank Zito
Fat Tuesday 4/20 Campaign
Nationwide Promotion with Still G.I.N. by Snoop Dogg & Dr. Dre
Musician Merch-Inspired T-Shirts
This Collaboration Gap Merch Highlights Iconic Artists
Authentic Footwear Campaigns
Crocs' Wonderfully Unordinary Marks a New Chapter for the Brand
Fizz-Free Musician-Approved RTDs
Dre and Snoop’s Hard Tea & Lemonade Comes in Four Options
Streetwear-Inspired Soda Merch
This New Dr Pepper Merch Includes a Variety of Styles
Celebrity-Backed Luxury Menswear Campaigns
Louis Vuitton Taps Jeremy Allen White and Pusha T
Anti-AI Apparel Campaigns
Pamela Anderson for 100% Aerie Real Rejects AI-Generated People & Bodies
Gamer-Themed Soda Branding
Fanta and Xbox Partnered for Limited-Edition Pack Designs
Soccer-Centric Soda Spots
Pepsi's 'Refresh the Game' Campaign Brings Soccer Icons Together
Playful Juicy Confectionery Commercials
Ferrara's NERDS Launches NERDS Juicy Gummy Clusters
NFT-Tied Energy Drinks
'NFT Energy' Empowers Brands Through Collaborative NFT Ventures
Race-Approved Energy Drinks
Sting Energy is the Official Energy Drink Partner of Formula 1
K-Pop Brand Ambassadorships
Asahi Super Dry Unveiled a Unified Campaign Featuring BLACKPINK
Basketball-Themed Beverage Campaigns
Athletic Brewing Company Debuts 'From Tip-Off to Title'
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Exclusive Musician-Launched Capsules
Quince Partners with A$AP Rocky for the DON'T BE DUMB Album
Cinematic Sneaker Campaigns
Adidas Originals Superstar Campaign Features Icons Such as Jennie
Cleaning Mascot Retirements
Mr. Clean Announced He's Stepping Aside After 68 Years
Celebrity Hot Sauce Ads
Frank's RedHot Partners with Paris Hilton for Crystal-Studded Ad
Paparazzi-Style Cereal Shots
Photos of William Shatner Eating Raisin Bran Tease a Big Game Ad
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Anti-Counterfeit Campaigns
This Vaseline Nigerian Prince Campaign Warns Against Fake Products
Actress-Led Kombucha Campaigns
Health-Ade and Lindsay Lohan Partnered to Promote Kombucha
Movie-Goer-Inspired Soda Campaigns
Evolution Fresh Introduced its 'Fresh Twist on Soda' Campaign
Poetic Secondhand Campaigns
Depop's Where Taste Recognizes Taste Celebrates Style Doppelgangers
Youthful Convenience Store Campaigns
7-Eleven is Running the Roll-Up & Refuel™ Initiative
Beer Brand Artist Refreshes
Terrapin Beer Co. Refreshes Packaging With Artist Collaborations
Music-Oriented Skateboarding Footwear
Vans Unveils its Premium Old Skool Music Collection
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Flavor Mashup Chips
Do The Right Thing Snacks, Rap Snacks and Snoop Dogg Launched Kettle Chips
Comedian-Supported Deodorant Ads
Pete Davidson Stars in AXE's Latest Advertising Campaign
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Athlete-Driven Hydration Campaigns
Gatorade x Kendrick Lamar Partner for 'Lose More. Win More.'
90s-Inspired Grunge Band Tees
FREAK’S STORE Releases a Collection of Retro Nirvana Tees
Throwback Grocery Campaigns
Economic Nostalgia Inspired Instacart's Summer Like It’s ‘99
Commemorative Rapper Wines
Cali by Snoop Launched Amerikaz Most Wanted Wine
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Hip Hop Artist Partnerships
Kellogg's Frosted Flakes Taps J.I.D to Reimagine an Iconic '90s Jingle
Flavor Anthem Ads
Frank's RedHot is Bringing Flavor to the Big Game with Its Eat The GOAT Campaign
Humorous Energy Drink Campaigns
Lucky Energy Debuts the Shangry Campaign
Rapper-Branded Hemp-Based Beverages
Snoop Dogg Expands Availability of Do It Fluid & Doggy Spritz
Nostalgic Arcade Racing Apparel
The END. x Lacoste Collab Underscores Multigenerational Appeal
Skateboarder-Inspired Footwear Spots
Nike SB Introduced the 'Nyjah 4'
Retro Sports Drink Revivals
Gatorade partners with Stranger Things to relaunch its 1987 campaign
Humorous Star-Studded Chip Campaigns
Pringles Unveiled its 'Call of the Mustaches' Campaign
AI-Powered Hip-Hop Culture Websites
MTB Entertainment Recently Launched Hip Hop Corners
Basketball-Player Streetwear Campaigns
ECKŌ UNLTD x Jalen Williams Partner for a Streetwear Collab
Graphic Tee Rap Tributes
De La Soul x Levi’s Releases Capsule Tees for the FW25 Season
Beverage Brand-Supported Racing Teams
PepsiCo Partners with Mercedes-AMG Petronas Formula One Team
French Beer Marketing Campaigns
1664 Features Robert Pattinson in Its New Acting-Inspired Campaign
Football Athlete-Headed Footwear Campaigns
HEYDUDE and Travis Hunter Launch Unlike Anything
Sneaker-Inspired Art Exhibitions
Roberto Lugo's 'Drip' Explores the Impact of the AF1 on Culture
Advocacy Apparel Capsules
Freddie Shop Debuts a Capsule Collection Supporting PrEP Awareness
AI-Generated Voice Marketplaces
ElevenLabs' Iconic Marketplace Supports Celebrity Audio Licensing
Cheeky Trash Bag Ads
Hefty Expands Collaboration with John Cena, the Face of Its Hefty Trash Bags
Beer-Branded Fictitious Record Labels
Coors Light Launches the Playful Coors Light Records
Music Event-Supporting Partnerships
BACARDÍ Rum Partners for the 2025 MTV Video Music Awards
AI-Enhanced Y2K Ads
Starwash by Carl's Jr. Recalls a 2000s Ad with Paris Hilton
High-Concept Brand Campaigns
The ‘Legitimate You’ Campaign Proves Every Brand Can Look Pro
Gaming Style Capsules
The Nike x Martine Rose Campaign Spotlights Esports Athletes as Modern Icons
Model-Backed Apparel Campaigns
Kendall Jenner and FWRD Reunite for a Curated Spring 2025 Edit
Music Icon-Supported AI Campaigns
Music Stars Spotlight Workday's AI-Powered Enterprise Solutions
Artist-Forward Fashion Partnerships
Pacsun Continues Pac Artist Network Series with Randy Perez
Celebrity Wellness Brand Expansions
Bob Marley's Estate Expanded into Natural Health Markets
Football-Centric Hero Campaigns
Under Armour's 'We Are Football' Campaign Has a Star-Studded Cast
Extra-Fruity Frozen Dessert Flavors
These New Dr. Bombay Ice Creams are Snoop Dogg-Approved
Game-Inspired Energy Drink Campaigns
Monster Energy Piggybacks on the New Call of Duty Release
90s-Era Snack Product Campaigns
The Pringles One You Pop Campaign Revives the Tagline for Gen Z
Vintage Rap Tees
FREAK’S STORE x 2pac Collection Revives Archive-Style Graphic Prints
Probiotic Soda Basketball Partnerships
The poppi NBA Partnership Has Expanded with New Branding
Cultural-Influence Fashion Capsules
Denim Tears Presents its 5th Quarter Collection
Country-Artist Football Spots
NERDS x Shaboozey Team Up for a Vibrant Super Bowl Commercial
Rapper Merch Collections
Bravado x DMX Merch Collection Launches Official Web Shop and Vinyls
Rapper Alpine Winter Capsules
Moschino x Snoop Dogg Winter Olympics 2026 Capsule Drops Two Pieces
Female-Rapper Protein Beverage Collabs
Dunkin’ Launches 'Protein Milk' with Megan Thee Stallion
TV Personality-Supported Beverage Campaigns
Lucky Energy Drink Taps Brittany Cartwright
Collegiate Athlete-Supporting Brands
C4 Energy Signs 128 Collegiate Basketball Players
Retailer Music Festival Partnerships
7-Eleven and Live Nation Have Partnered for Festival Season
Remixed Artist-Designed Logos
Timeless Vapes Partners with Kevin Lyons for Artist Logo Remix
Celebrity-Signed Rolling Trays
SWED.com Leverages Snoop Dogg's Cultural Influence
Unique Music Merchandise
Strange Music Launched NNUTTHOWZE Siqnaling The Siqly EP Merchandise
Hockey Player-Supported Beverage Brands
Chilly Ones Taps Nathan MacKinnon as a Brand Ambassador
Youth Athlete-Celebrating Initiatives
Gatorade Pays Homage to Two Exceptional High School Athletes
Nu Metal Brand Collaborations
Deftones and Dickies Launch a New Merchandise Collaboration
Icon-Backed Blimp Tours
Ice Cube and Goodyear Announce a Blimp Partnership for the Rapper's Tour
Iconic Band Apparel Series
FREAK’S STORE Band Shirts Honor Legends with Long-Sleeve Designs
Film-Centric Fashion Capsules
Rihanna's Fenty Joins Puma on a Special Smurfs Collection
Timely Actor-Backed Beer Campaigns
Miller Lite Debuts 'Legendary Moments Start with a Lite'
Playfully Branded Skateboarder Partnerships
Kellog's Tony the Tiger Partners with Tony Hawk
Rock Band-Collaborative Iced Drinks
Green Day and 7-Eleven Drops Kerplunk Kandy Grape Slurpee
Pickle Snack Campaigns
Cheetos Flamin’ Hot Dill Pickle Returns with Megan Thee Stallion
Celebrity-Headed Luxury Brands
Christian Louboutin Appoints Jaden Smith as Men's Creative Director
Mixtape Merch Capsules
Nicholas Daley Designs New Merchandise for Echo45 Sound System
Nostalgic Celebrity-Supported Beverage Campaigns
Clearly Canadian Recently Revived Its Brand
Cultural Icon Collabs
Ice Cube x Goodyear Partner for Blimp Partnership During Truth to Power Tour
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Nostalgic Slap Bracelet Giveaway
The Human Bean Gives Slap Bracelets With its 90s-Inspired Drinks
Hip-Hop Artist-Led Spirit Campaigns
Hip-Hop Artist Future Joins Grand Marnier for a Film Series
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Athlete-Backed Pork Rind Campaigns
PorkRinds Marks Pork Rind Appreciation Day with Devin Hester
Cannabis Art Ventures
Snoop Dogg Presented the 'Rich N Infamous: the Joint Venture' Art Launch
Grandmotherly Lunchmeat Campaigns
Eat Your Buddig Spotlights a No-Nonsense Caretaker
Rapper-Inspired Footwear Partnerships
HEYDUDE x Jelly Roll Debut the 'Bradley Boot'