In the last few years, rapper endorsements have become ubiquitous in marketing and advertising. This wasn't always the case. In the late '80s and early '90s, rappers provided free endorsements for brands and companies by referencing them liberally in songs. Furthermore, many in the rap community accused any rappers engaged in endorsements as "sell-outs."
The late '90s and early 2000s saw a shift toward widespread acceptance rapper endorsements when those in the community discovered that endorsing products could be even more profitable than rapping itself.
Featured in this collection of some of the most ridiculous rapper endorsements are artists like Snoop Dogg, Dr. Dre, and 50 Cent, all of whom have made a comfortable living by lending their name to products from companies like Hewlett Packard to PETA. Take a look at our collection and see if you spot your favorite rapper hawking some wares.
63 Ridiculous Rap Endorsements
From Fruity Alcohol to Computers, Rapper Ad Campaigns are in Vogue:
Jordan Sowunmi — Jun 7, 2011 — Pop Culture
60
Wild Graphic Tees
Dissizit 2011 Spring Shirts Brings Wicked Designs for the Coming Season
59
Hip Hop Models
Erykah Badu for Tom Ford's 'White Patchouli' Perfume
58
Hip-Hop Denim Couture
Blues Remixed in the Jean-Paul Gaultier Spring 2010 Collection
57
Rapper Street Sneaks
The PONY Nipsey Hussle Will Keep You Looking Good in the Hood
56
Reebok up to speed with rap stars
55
Cereal Box Bling
These Rapper Chains are Inspired by Childhood Memories
54
Change Clothes: Hop-Hop Look Losing Its Bling
53
Snoop Dogg Hot Dogs
52
Hip-Hop Goes Commercial
51
Rapper-Approved Earbuds
Monster ‘Beats by Dr. Dre' Tour Headphones
50
Simpsonized Rap Stars
'No Homer' Portrait is a Puntastic Play on a Popular Rap Lyric
49
Sneak Peek Ad Campaigns
Jay-Z Rhapsody Ad Takes Us Behind the Scenes of a Photo Shoot
48
50 Cent to Launch Hip-Hop Book Line
47
Smithsonian Plans Hip-Hop Exhibit
46
Celeb Bling for Sale
Inaugural 'Hip Hop's Crown Jewels' Auction
45
Viral Dr. Pepper Ad Spoofs Chocolate Rain
Cherry Chocolate Rain by Tay Zonday
44
Rapper Alcohol
Dr. Dre Launches Cognac & Vodka Range and Detox Album
43
Inked Awareness Campaigns
The Waka Flocka Flame PETA Ads Show Some Skin
42
Studded Striped Sneakers
The Adidas Originals Superskate Mid Stud Shoes Blend Classic and Modern
41
Ridiculous Music Almanacs
The Encyclopedia of White Rappers is the Gift That Keeps on Giving
40
Legendary Hip-Hop Fashion
The Babylon Wu T-Shirts Make Me Long for ODB
39
Eco Rap
An Inconvenient Truth Goes Hip-Hop
38
Rappers as Car Reps
Nelly for Ford at SEMA
37
Wu-Tang Shirt Sets
The Akomplice Pen & Shirt Set Proves That the Pen is Mightier than the Sword
36
Rapper Headphones
Sleek by 50 Cent are for OG Audiophiles With Street Cred
35
Rapper Fauxmercials
The Eminem Recovery CD Infomercial is More Awesome than a Shamwow
34
Holiday Jinglevertising
The Gap 'Merry Mix Carols'
33
Wrapper Writers
50 Cent, Snoop Dogg Publish Street Novels
32
Champagne-Infused Fragrance
Sean John Bubbles With Luxury
31
Rapper Cognac
Ludacris Adds to the Celebrity Liquor Market With Conjure
30
Japanese Rapstar Timepieces
The Nixon and NITRO MICROPHONE UNDERGROUND Watches are Sweet
29
Charitable Rapper Auctions
Bid for Kanye Merch in Support of the Kanye West Foundation
28
Fruity Alcoholic Soda
Snoop Dogg Adds Punch to Blast by Colt 45
27
Animated Urban Superheroes
"Mystery Man" by Gnarls Barkley
26
Rapping Pastries
Controversial Duncan Hines Hip Hop Cupcakes Ad Turns Treats Into Rap Stars
25
Wu-Tang Artists
The Rza Art Bombing Shows a Different Side to the Rapper
24
Classic Rapper Caps
Acapulco Gold and Janette Beckman Create New Old School Collection
23
Celebrity-Created Kicks
The New Swizz Beatz Kamikaze Hits the Market
22
Hip-Hop Celebration Apparel
Adidas and Def Jam Celebrate Anniversary With Design Line
21
Muppet Hip-Hop Revivals
Alligator Boots by Kanye West
20
Rapper Documentary Shoots
Common Profiles Journey to Nylon Magazine Cover Shoot
19
Mobile Hip-Hopvertisements
Gangster Gnomes Sell Brazil Telecom Mobile Phones
18
Hip-Hop Headsets
'Soul by Ludacris' is the Latest Hip Hop-Electronics Collaboration
17
Rapper Sodavertising
Pepsi and Snoop Join Forces for Holiday Refreshments
16
Swine Flu Hip-Hop
Dr. Clarke's Rap Wins H1N1 Video Contest
15
Rapper Inspiration Sites
The Jay-Z Life and Times Portal Focuses on the Good Things in Life
14
Hip-Hop Politicians
The Wyclef Haiti Presidential Bid Vaults Haiti Into the Spotlight
13
Video Game Street Parties
Times Square Xbox ‘Kinect' Launch Takes it to the Streets
12
Rapper Search Engine Games
The Decode Jay-Z Game Tests a Player's Knowledge of Hova with Bing
11
Hip-Hop Dad Ads
The Kia Sportage 'Grand Master Melle Mel' Commercial Is Cool Dad-Approved
10
Hip-Hop Hats
New Era's Vault “Summer in the City” Collection Heats Up the Season
9
Borough-Rep Fashion
The TWON Fall 2009 Lineup Proves Mo Money is Mo Problems
8
Cruising Rapper Commercials
Imported From Detroit Dr. Dre Ad Gives Chrysler Street Cred
7
Celebrity Suitor Campaigns
The Samsung Galaxy Indulge Commercial Ups Snoop Dogg's G's
6
Revamped Hip Hop Scriptures
The Re-Eelease of Legendary Zoo York Mixtape Volume 1
5
Hip-Hop Gamer Fusion
Animated Snoop Dogg Avatar Infiltrates War Video Games
4
Rap Star Charities
Diddy Gives $50,000 to Charities for the '12 Days Of Tag' Online Initiative
3
Blood Orange Liquer
Exotic Solerno
2
Cleveland Rapper Shorts
The Converse Kid Cudi Short Film for the Brand's Music Series
1
Astronaut Rappers
Buzz Aldrin Commemorates 40th Anniversary on the Moon
Related Ideas
90s-Inspired Califonian Fashion
Doni Nahmias Recently Debuted the California Poetry Capsule
Fantasy Energy Drink Activations
Monster Energy Ultra Taps Pinky for a New Brand Activation
Rapper-Honoring Streetwear Capsules
Supreme Presents a MF DOOM Collection for the FW23 Season
Rapper-Backed Cereals
Snoop Dogg & Master P are Launching the Broadus Foods Snoop Cereal Brand
Rapper-Honoring Fall Streetwear
LABRUM Joins the Tupac Shakur Estate on a New Collection
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Soda-Branded Fashion Capsules
The Forever 21 x Coca-Cola Collection Exudes a Timeless Allure
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Hater-Created Music Videos
Liquid Death's Greatest Hates Volume III Features Social Media Comments
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Retro Sporty Luxe Accessories
adidas Presents a New Series of Nostalgic Retro Accessories
Soda-Collaborative Dynamic Sneakers
Shaquille O’Neal Presents a Special Shaq Attaq with Reebok
Hip Hop-Themed Purple Boots
Timberland Presents the New Hip Hop Royalty Boot with Stencil
Plastic-Heavy Fashion Campaigns
Anonymous Club and PUMA Debut a New Collaboration
Rapper-Inspired Apparel Collections
WACKO MARIA Releases Its First Tupac Collaborative Apparel
Soda-Branded Sweatsuit Merch Lines
poppi Launched a Stunningly Playful & Stylish Sweatsuit Line
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Revived Collaborative Running Shoes
Joe Freshgoods Joins New Balance on the 1000 Sneaker Collab
Hip Hop-Celerbating Margarita Kits
Grand Marnier Teams Up with Teezo Touchdown and UNWRP
Late Rapper-Themed Collections
Joshua Vides and Interscope Records Release a 2Pac Collection
Musical Soda Ads
Dr Pepper & Yung Gravy Release 'Strawberries & Creamin' Song
Lighter-Holding Purses
Snoop Dogg and Martha Stewart Collaborate on 'Best Buds Bags'
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Actor-Starring Collaborative Fashion
The Elder Statesman and UGG Join Forces on a Capsule
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Album Launch Merch Collections
SZA Launches Merchandise Celebrating the Launch of her SOS Album
Scent-Inspired Streetwear
The Fresh af Collection Shares Styles That Celebrate 25 Years of Febreze
Vegan Celebrity-Inspired Sneakers
Nicki Minaj Teams Up with Løci for a New Footwear Collaboration
Music-Informed Fashion Collections
Roc Nation and Moncler Join Forces on a New Capsule
Jamaican Artist-inspired Fashion Lines
Bianca Saunders & Farah Tapped Lee “Scratch” Perry's Legacy
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Rapper-Backed Trilogy Merchandise
KAWS and Kid Cudi Debut the 'Man on the Moon' Box Set and Merch
Y2K Shopping Campaigns
Klarna's That's Smoooth Campaign Stars Paris Hilton
Rapper-Backed Sporty Streetwear
NFL and OVO Launch a New Collection of Streetwear Designs
Rapper Smokeless Fire Pit Ads
Snoop Dogg Partners with Solo Stove for Smokeless Fire Pit Campaign
Punk-Informed Streetwear Capsules
MARKET and My Chemical Romance Join Forces on a Collection
Soda-Branded Workwear
Coca-Cola Taps clothsurheon to Develop New Workwear Clothing Capsule
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Potato Chip-Brand Streetwear Series
Ruffles Breaches into New Realms with the RidgeWear Series
Co-Branded Fashion Capsules
Skechers Partnered with Diane von Frustenberg on 'Endless Kisses'
Hip-Hop-Commemorating Shoes
Timberland Launches a New Purple Boot Inspired by Hip Hop's Origins
Actor-Approved Coffee Companies
happy coffee Comes in Three Roasts in Several Formats
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Limited-Edition Hip-Hop Sodas
Sprite Lymonade Legacy Celebrates 50 Years of Hip-Hop
Nostalgic Vodka Concerts
Smirnoff Ice Kicks Off Relaunch Tour with Artists T-pain and Shaggy
Wild Granny Campaigns
Liquid Death's 'Your Grandma’s Energy Drink' Stars Daring Old Women
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Hip Hop Fashion Exhibitions
MFIT Presents Fresh, Fly, and Fabulous: Fifty Years of Hip Hop Style
Hip Hop-Inspired Menswear
HIDDEN.NY Partners with Rap Group N.E.R.D On New Apparel Capsule
Rapper-Inspired Footwear Designs
The Bad Bunny x adidas Collaboration Continues with a New Model
Musician-Fronted Luxury Fashion Campaigns
Jacquemus Launched a Campaign Featuring Bad Bunny
4/20-Inspired Lifestyle Sneakers
adidas Unveil Its Latest Campus 80 'Crop' for 4/20
Hip Hop-Honoring High-Top Sneakers
Nike Launches a New Air Force 1 High in a Classics Colorway
Rapper-Branded QSR Pop-Ups
Snoop Dogg Just Unveiled a Snoopified Dogg in Tha Box Restaurant Pop-Up
Hip-Hop Heritage Jerseys
Mitchell & Ness Partners with Brands to Launch a Special Jersey Range
Street Art-Style Cookies
Cookie Plug Combines Graffiti, Street Art & Hip-Hop Culture
Personalized AI Album Covers
Hennessy Created an AI Tool That Turns Selfies into Hip-Hop Album Art
Rapper-Inspired Technical Jackets
Moose Knuckles Taps Post Malone For 10-Piece Outwear Collection
Rapper-Backed Video Games
Roobet Unveils 'Snoop's High Rollers' in Collaboration with Snoop Dogg
Soda-Themed Merch Collections
Viral Soda Brand Poppi Drops Limited-Edition Sweatsuit Merch
Rapper-Endorsed Footwear Designs
Little Simz Collaborates with Vans on a Unique Slip-On Design
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Rapper-Backed RTD Cocktails
Big Sipz and Iconic Rapper Waka Flocka Flame For a New Flavor
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Creator-Endorsed Fruit Snacks
BloxSnacks is Using YouTuber Partnerships to Appeal to Gen Alpha
Gaming Franchise-Inspired Footwear
Reebok Introduces a New Street Fighter Collection
Record Label Cannabis Pivots
Snoop Dogg Directs Death Row Records to Death Row Cannabis
Rapper-Starred Fall Fashion Campaigns
Mallet London Taps Ghetts for Local Legends Campaign
Deodorant Stick Personable Mascots
Old Spice Introduces Swaggy Spice Which is its New Mascot
Hot Dog-Flavored Chips
Ruffles Hot Dog-Flavored Potato Chips Were Created with Charles Barkley
Rebranded Offbeat Sodas
Dr Pepper's New Cans and New Campaign Embrace Weirdness
Rapper-Inspired Clothing Collections
boohooMAN Collaborated with the American Rapper Toosii
Artist-Inspired Lifestyle Collections
Dumbgood Releases a Range, Inspired by Paul Frank
Cartoon-Themed Streetwear Capsules
Drake's OVO Teams Up with 'Looney Tunes' for a New Collection
Hip-Hop Group-Approved Cookies
Grandma's Cookies Partnered with Salt-N-Pepa to Unveil its Rebrand
Rapper-Backed Tech Accessories
CASETiFY Debuts its First Collaboration with Drake's OVO Label
Nostalgic Emo Band-Inspired Shoes
adidas is Channelling Teen Angst with the Fall Out Boy Sneakers
Automotive Brand Vinyls
The Iconic Playlist Celebrates Mercedes-Benz's Place in Pop Culture
Luxurious Graphic Retro-Tinged Fashion
YSL Presents The Vintage Collection of Band Merch
Vintage Women's Sportswear
Sporty & Rich Partners with adidas to Launch New 'Campus 80s' Capsule
Rapper-Starred Streetwear Campaigns
Loyle Carner Stars in New Always Do What You Should Do Series
Rapper-Backed Apparel Capsules
OVO Recruits Snoop Dogg, Birdman, and More for an NFL Capsule
Hip-Hop Festival-Inspired Skateboarding Capsules
DGK Collaborates with the Rolling Loud Festival
Rapper-Backed Fashion Capsules
Soulja Boy Releases a Fashion Collection with Sprayground
NBA-Themed Collaborative Apparel Collections
OVO and NBA Launch Collaborative City-Edition Apparel
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Gamer Enhancement Drinks
Sly Offers Gamers the Benefits They Need to Keep Playing
Celebrity Sportswear Capsules
Adidas Unveils the 'Z.N.E. Collection' for its New Sportswear Label
Celebrity-Fronted Non-Alcoholic Beer Commercials
Heineken Taps Paul Rudd for Its Super Bowl Ad
Rapper-Backed Poster Books
Frank Ocean's Homer Line Launches New 'Sphere' Collection
Rapper-Honoring Skate Sneakers
Vans Honors Mac Miller with an Authentic Sneaker Model
Rapper-Made Womenswear Capsules
Drake's OVO Released a New Capsule Collection for Women
Music-Joined Graphic Streetwear
N.E.R.D. Joins HIDDEN.NY on a New Collaborative Capsule
Rabbit-Themed Streetwear Capsules
Carrots and Freddie Gibbs Launch the 'Rabbits' Sublabel
Comedian-Backed Razor Campaigns
Annie Murphy and Eric Andre Head the BIC EasyRinse Razor Campaign
Singer-Backed Sneaker Ads
The Skechers Uno Campaign Stars Artist-in-Residence Doja Cat
Basketball-Inspired Fashion Lines
The PUMA x Rhuigi Capsule Draws Inspiration from NYC Basketball
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Artistic Musician-Backed Merch
Pharrell's JOOPITER Label Launches the 'Just Phriends' Merchandise
Music Group Graphic Streetwear
N*E*R*D Delivers the New 20 Years Strong Collection
Artist-Remixed Summertime Drinks
The Sonic Drink Remix Campaign Stars Four Musicians
Rapper-Themed Terracotta Planters
Chia Pet X Ice Spice Brings an 80s Sensation to a New Generation
Nostalgic Frozen Desserts
Snoop Dogg & Happi Co. Partnered to Create Dr. Bombay Ice Cream
Hip Hop-Honoring Exclusive Campaigns
Hennessy and cHIP sHOP Join Forces on a New Campaign
Rapper-Headed Strawberry Ice Creams
Dr. Bombay Ice Cream Introduces the Strawberry Cream Dream
Nostalgic Shopping Ads
The Rakuten Big Game Campaign Revives Alicia Silverstone as Cher Horowitz
Humorous Slogan Graphic T-Shirts
Navinder Nangla Joins Converse on the City Tees Initative
Rapper-Starring Fall Streetwear
Daily Paper Spotlights Headie One in New FW23 Collection
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
AI-Designed Treat Packaging
Hempacco is Using AI Technology to Generate Snoop Dogg's New Packaging
Canadian Rapper-Launched Fragrance Lines
Drake Goes into Beauty with Better World Fragrance House
YouTuber-Backed Japanese Sodas
Cold Ones Introduces the Japanese-Inspired Pre-Mixed Soda Drinks
All-Black Album Re-Releases
Kendrick Lamar Announces Special Edition of good kid, m.a.a.d city
Physical Wearables Collections
Pharrell Williams Collaborates with Doodles to Launch a Capsule
Rapper-Approved Cannabis Drinks
These Cannabis-Infused Beverages Were Created with Snoop Dogg
Hip-Hop-Inspired Apparel Collections
Stüssy and Gang Starr Announced New Collaboration Collection
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Zebra-Inspired Jacquard Sneakers
Rick Owens and Converse Joins Forces on the TURBODRK Chuck 70
Film Partnership Snack Campaigns
Ruffles and Fast X Partnered on a New Campaign
Show-Sponsoring Branding Partnerships
Coca-Cola, Henkel and Scott’s Sponsor Three Roku Originals
Cozy Rapper-Backed Sneakers
Skechers and Snoop Dogg Team Up for a Multi-Year Sneaker Deal
Rapper-Approved Cannabis Brands
The 'Aphrodisiak' Cannabis Line Was Co-Crafted By Lil Kim
Designer-Approved Western Apparel
Dapper Dan Debuts a New Spring Collection with GAP
Law-Criticizing Ads
Liquid Death Highlights the Absurdity of a Georgian Law in a New Campaign
Celebrity-Starring Skincare Ads
Peter Thomas Roth Recruits Lindsay Lohan for its New Campaign
Rapper-Endorsed Premium Wines
Ja Rule Launches a Premium Alexander Valley Wine Label
Celebratory Hip-Hop Collaborations
Mitchell & Ness Collaborates with Legendary Graffiti Crew Tats
Recycled Records Campaigns
Coca-Cola, Mark Ronson and Madlib to Launch 'Recycled Records'
Equity-Focused Cannabis Companies
Vic Mensa Launches a New Cannabis Brand Called 93 Boyz
Nostalgic NFC-Enabled Sneakers
Puma’s Limited-Edition RS-XL Sneakers Link to Exclusive Content
Cat-Adorned Streetwear Styles
Puma Unveils its Collaborative Collection with RipNDip
Artist-Supported Cannabis Series
Green Thumb Industries Introduces the RYTHM Artist Series
Nostalgia-Branded Cannabis Products
HIGH 90'S is California's Premier Cannabis Brand
Fandom-Exploring Sports Partnerships
NFL and Mitchell & Ness Collaborate to Spotlight Fan Stories
Designer-Backed Regional Wines
Penfolds Teams Up with Nigo to Launch One by Penfolds
Avant-Garde Sporty Fashion Apparel
Rick Owens and Champion Continue their Collaboration
Celebratory Odd Designs
Ridiculous Design Celebrates Weird and Wonderful Ideas Within Design
Sleek Mid-Cut Skateboarding Sneakers
The adidas Forum Mid Gets a New Update with Lil Dre's Help
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Engaging Rap Trivia Games
Rap Trivia is a Fun Hip Hop Trivia Game