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Change Clothes: Hop-Hop Look Losing Its Bling

— November 20, 2005 — Fashion
Sadly, just as you replaced your existing wardrobe, signs are out that the Hip Hop look is losing its bling. Early in November, Detroit's scandalous major Kwame Kilpatrick was reelected only after he removed his diamond stud and renounced his affection for Hip Hop. With the new NBA dress code, players now arrive to the game wearing sport jackets, instead of oversize T-Shirts. This is all the result of the new NBA dress code.

The Washington Post noted the following:
The fashion industry embraced hip-hop style as a kind of classic, in-your-face urban sportswear, making millions of dollars selling baggy jeans to suburbia and high society. But unlike other trends -- hippie chic, punk rebelliousness -- that long ago severed any connection to their origins and became pure aesthetic gestures, hip-hop remains inextricably and problematically linked to its gritty, aggressive beginnings.

Trend Themes
1. Decline of Hip Hop Fashion - Disruptive innovation opportunity: Explore alternative urban sportswear styles that can appeal to a broader audience, beyond the hip-hop community.
2. Shift Towards Formal Dress Codes - Disruptive innovation opportunity: Develop stylish and comfortable alternatives to traditional formalwear, catering to the changing dress code requirements.
3. Reevaluation of Fashion Industry's Relationship with Hip Hop - Disruptive innovation opportunity: Collaborate with hip-hop artists and influencers to create fashion lines that embrace the gritty and aggressive origins of hip hop while appealing to a wider market.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Innovate store formats and online platforms to showcase and sell alternative urban sportswear styles more prominently.
2. Streetwear - Disruptive innovation opportunity: Rebrand and reposition streetwear collections to align with the evolving dress code trends and capture new consumer segments.
3. Global Luxury Brands - Disruptive innovation opportunity: Partner with hip-hop artists to create limited-edition collections that bridge the gap between luxury fashion and hip-hop culture.
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