Rapper Snoop Dogg is leveraging his cool image by launching a new line of foot-long Snoop Doggs. His brother and business manager said, "Imagine a long, skinny hot dog, just like Snoop." I'm still not sure if that makes me hungry.
Implications - Even the most ridiculous endorsements have garnered enough attention from people who are completely enchanted by celebrity behind it. Businesses started by celebrities establishes their worth drawing in fans as well as outsiders who are curious to see what they can do outside of their original medium. This brings in a large audience who would be more than willing to pay for products that have a famous name attached to them.