Monster ‘Beats by Dr. Dre' Tour Headphones

 - Dec 3, 2008
References: & engadget
These Monster 'Beats by Dr. Dre' Tour earbud headphones are no mediocre audio accessory. Approved by rapper/producer Dr. Dre, these high-performance headphones deliver heart-thumping bass and clear, high-quality music and are fully compatible with all iPod models--including the tricky iPhone and iPhone 3G.

The Monster 'Beats by Dr. Dre' Tour earbuds also offer what no other headphones can--the world's first tangle-free cable. Interchangeable earlocks and earbud tips ensure your headphones fit inside your ears snugly.

Implications - *Not all companies can afford celebrity endorsements. Think bigger.

Celebrity-branded products are almost assured success, so long as the item and the icon are somewhat relevant. Businesses should look to recruiting both burgeoning and established celebrities in order to support the product, encourage brand awareness and link the company to his or her own success.