Do The Right Thing Snacks, Rap Snacks and Snoop Dogg Launched Kettle Chips
Laura McQuarrie — March 14, 2026 — Pop Culture
References: usatoday
In collaboration with Miami-based snack brand Rap Snacks and its sister company, Do The Right Thing Snacks, Snoop Dogg launched a range of healthier, Costco-exclusive kettle-cooked chips made with real vegetables and cooked in 100% avocado oil.
Although snackers can appreciate that the chips are free from gluten, GMO ingredients, artificial colors, trans fat, and added sugars, what they'll likely be drawn to first are fun mashup flavors like Maple BBQ or Sour Cream, Cheddar + Ranch. Additionally, All In takes a more-is-more approach to flavor, combining salt and vinegar, cheddar, BBQ, onion, garlic and more.
Do The Right Thing Snacks launched earlier this year, with bags that feature scannable QR codes that link to content like artist interviews and wellness tips.
Although snackers can appreciate that the chips are free from gluten, GMO ingredients, artificial colors, trans fat, and added sugars, what they'll likely be drawn to first are fun mashup flavors like Maple BBQ or Sour Cream, Cheddar + Ranch. Additionally, All In takes a more-is-more approach to flavor, combining salt and vinegar, cheddar, BBQ, onion, garlic and more.
Do The Right Thing Snacks launched earlier this year, with bags that feature scannable QR codes that link to content like artist interviews and wellness tips.
Trend Themes
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Celebrity-branded Better-for-you Snacks — High-profile musicians and influencers attaching credibility to healthier snack lines creates space for premium, lifestyle-driven product extensions that blend fame with nutrition attributes.
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Flavor Mashup Innovation — Combining multiple bold seasonings into single SKUs signals demand for complex, hybrid taste profiles that can differentiate offerings in crowded snack aisles.
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Content-linked Packaging — Scannable codes on packaging that deliver artist interviews and wellness tips point to packaging as a channel for serialized digital experiences tied to products.
Industry Implications
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Snack Food Retail Costco Exclusives — Wholesale club exclusives that bundle recognizable personalities with value packaging open pathways for scaled trial and rapid market penetration.
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Functional Oils and Ingredient Sourcing — Demand for oils like avocado and real vegetable inputs highlights procurement opportunities around premium, traceable ingredients that support clean-label claims.
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Digital Engagement and QR Commerce — Linking physical products to multimedia content and commerce capabilities via QR codes suggests growth in converged retail experiences blending content, community, and sales.
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