The need for increased action and awareness for local and worldwide social causes is rising, and the November 2022 social good trends spotlight the most innovative initiatives.
One noteworthy example comes from Julie, an emergency contraceptive. The creators believe it is crucial for young women to have access to affordable contraceptive options -- options that are now largely inaccessible in light of the recent overturning of Roe v. Wade. The new startup recently launched a Walmart-exclusive emergency contraceptive pill that targets Gen Z and Millennial women.
Another medical example comes from Uber and DoorDash, who recently partnered with Walgreens to deliver COVID antiviral Paxlovid for free to underserved neighborhoods. "This partnership is yet another way in which Uber’s technology can help Americans recover from the pandemic and make lifesaving healthcare more accessible," Caitlin Donovan, general manager of Uber Health, said in a statement.
Top 30 Social Good Trends in November
33
Workwear-Inspired Footwear Designs
The Converse x Sky High Farm Collaboration Features a New Drop
32
Natural Hair Portraits
Dove's Reclaiming School Picture Day Campaign Recreates Student Portraits
31
Social Good Denim Collections
unspun Debuts Collaboration with Bráulio Amado of Bad Studio
30
Gen Z-Targeted Contraceptives
Julieco Launches Contraceptives for the Younger Generation
29
Branded Feminine Product Donations
SOS and Rael Partner to Give Away 200,000 Free Tampons and Pads
28
Product-Tracking Digital Brochures
'Another Tomorrow' Partnered with 'EVRYTHNG' for Transparency
27
Textural Color-Indicating Buttons
The 'HUEPIN' Buttons Support the Visually Impaired
26
Healthy Eating Grocery Initiatives
Instacart Introduces New 'Instacart Health' Project
25
Cancer Awareness-Raising Tacos
Chef Crenn’s New Baja Style Shrimp Tacos Support Cancer Awareness
24
Offline Coding Databases
Stack Overflow is Working with Kiwix to Bring its Library Offline
23
Curated Digital Alcohol Brochures
'Haus' Augments its Bottles with Curated Recipes and Playlists
22
Service Humans Programs
Mars Petcare & Kaitlyn Bristowe Launch 'Service Humans Needed' Program
21
Uplifting Breast Cancer Initiatives
The Uncovered Project by Rethink Breast Cancer Supports BIPOC
20
Charitable Flower Deliveries
Callia and Breast Cancer Canada Have Partenered for a Good Cause
19
Rum-Infused BBQ Sauces
Sailor Jerry and Grill Your Ass Off Debut a New BBQ Sauce for Veteran's Day
18
Green Coffee Platforms
The Almacena Platform is Working to Connect the Green Coffee Marketplace
17
Restaurant Worker Healthcare
Concorde Introduces Extensive Healthcare For Its Full-Time Workers
16
Celebrity-Branded Pizza Dishes
Papa Johns Brought Back the 'Shaq-a-Roni' Pizza for a Limited Time
15
Doll-Themed Limited-Edition Cars
Maserati Unveiled a Pink Barbie-Inspired 2023 Grecale Crossover
14
Paxlovid Delivery Programs
Uber and Doordash Will Deliver Free Paxlovid to Vulnerable Areas
13
Accessible Outdoor Events
CLIF Donates $50,000 to Expand Nature Canada's NatureHood Program
12
Homeless Awareness Films
Robert Craig Films Debuted 'No Address' to Showcase the Homeless Crisis
11
Veteran-Supporting Energy Cans
C4 Energy Collaborates with the Wounded Warrior Project
10
Digital Poppy Fundraisers
Letters Home Remind Canadians of Wartime Sacrifice for Remembrance Day
9
Charitable Digital Brochures
C.O Cosméticos Partnered with SOS Pantanal on QR Code Initiative
8
Black-Owned Restaurant Initiatives
Pepsi Enlists Chef Carla Hall to Kick-Off 'Pepsi Dig In Day'
7
Diverse Battle Royale Characters
EA Games Announced the Latest Apex Legends Character 'Catalyst'
6
Charitable Face Mists
Om Organics Donated 15% of All Proceeds of Its Limited-Edition Face Mist
5
Charitable Retailer Partnerships
JCPenney & HairToStay are Supporting Low-Income Cancer Patients
4
Halloween Safety Programs
Nissan Canada and Waze partner to Bring Back Glow Guards
3
Inclusive Job Networks
Inployable is an Employment Community for People with Down Syndrome
2
Youth-Benefiting Esports Platforms
Valhallan Acquires Youth Esports Platform NXT UP Esports
1
Tex-Mex Cancer Campaigns
Just in Queso Launches a Campaign for Breast Cancer Research Foundation
Related Ideas
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Pop-Up Reverse Supermarkets
The Give Back Express Invites Shoppers to Buy and Donate Goods
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Unified Grocery Shopping Platforms
Instacart Debuts New All-in-One 'Connected Stores' Platform
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Cosmetic Delivery Services
DoorDash, Sally Beauty and Mac Cosmetics Unite for New Delivery Options
Gen Z-Targeted Contraceptives
Julieco Launches Contraceptives for the Younger Generation
Algorithm-Free Social Media Apps
'RTRO' Connects Users in a More Positive Online Environment
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Food-as-Medicine Programs
The Good Food Prescription Program is Delivered by Instacart
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
Healthcare-Supporting Burrito Campaigns
Chipotle is Giving $1M in Burritos to Healthcare Workers
Conscious Shopping Promotions
Hey Harper is Holding 40% Sales Throughout November
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Seasonal Autumn Treats
Target Launches a Fall-Themed Private Label Sweets Collection
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Romantic On-Demand Gift Deliveries
Minted and DoorDash Have Partnered for On-Demand Delivery
Breakup-Themed Donation Pop-ups
Bumble Launches 'Ex-Boxes' Pop-ups for a Fresh Start
Fashionable Phygital Coats
Private Policy AW23 Took to the Metaverse
Branded Feminine Product Donations
SOS and Rael Partner to Give Away 200,000 Free Tampons and Pads
Gen Z-Centered Health Apps
RTRO Lauches with ChatGPT with a Focus on Mental Health
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Environmental Eating Campaigns
#KnorrDaretoTry Challenges Gen Z to "Eat for Good"
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Beauty Brand Accelerator Programs
Walmart Start™ Returns to Discover Next Gen Beauty Brands
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Experiential Social Clubs
Marshalls' Good Stuff Social Club Empowers & Connects Women
Elevated Private Food Ranges
Bettergoods is the First New Store Brand from Walmart in 20 Years
Digital Wellness Inniaitives
Pinterest Focuses on the Digital Well-being of Gen Z
Healthy Eating Grocery Initiatives
Instacart Introduces New 'Instacart Health' Project
Inclusive Digital Platform Experiences
Google Launches More Inclusive Assistance to its Platforms
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Gen Alpha-Targeted Ice Cream Trucks
Unilever Taps Robomart to Launch 'The Ice Cream Shop'
Retailer Health Goal Apps
'Sincerely Health' from Albertsons Companies is Feature-Rich
Charitable Limited-Edition Leggings
Splits59 & The Goods Mart Create the "Do Good" Leggings
Halloween Food-Delivery Campaigns
Grubhub is Encouraging Customers to Order-In with New Campaign
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Accessible Superfood Beauty Brands
Goop Unveils a New Affordable Beauty Brand at Target and Amazon
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Reusable Bag Retailer Programs
Closed Loop Partners is Managing a Reusable Bag Pilot for Retailers
Boomer-Focused Grocery Services
Baby Boomers Continue to Dominate in Online Shopping Post-COVID
Social Good Clothing Drives
SHEIN and New Circles Join Forces for a Clothing Drive on April 20th
Hyper-Personalized Wellness Apps
28 Seeks to Empower Women on Their Wellness Journey
DTC Health Product Deliveries
Gopuff Unveils Its New Health & Wellness Sub-Label, 'Goodnow'
Next-Gen Contraception Campaigns
Julie Challenges Contraceptive Use Stigma
Wellness-Focused Retailer Ranges
Target is Welcoming More Than 1,000 Wellness Products
Gen Z-Targeting TikTok Tools
American Express & TikTok Launch the '#ShopSmall Accelerator' Program
Gen Z Anti-Loneliness Funds
Hinge Combats Loneliness for Gen Z - $1M Fund
On-Demand Wellness Deliveries
DoorDash and The Vitamin Shoppe Will Offer On-Demand Delivery
Avocado-Centric Pop-Ups
Avocados From Mexico's House of Goodness is Coming to the Real World
Social Good Hats
The Home Depot Canada Foundation is Releasing a New Social Good Hat
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
Gen Z Sustainability Initiatives
Puma's Voices of a RE:GENERATION is a Project with Changemakers
Quickly Accessible Health Information
YouTube's Announced First Aid Information Shelves
Safer Sex Campaigns
Jems is Launching Its "Use A Condom" Initiative on September 27th
Back-to-School Shopping Services
Staples Teams Up with DoorDash to Release a New Delivery Service
Beauty-Focused Shopping Apps
The 'Trendio' Live Shopping App Offers Access to Beauty Content
At-Home Healthcare Technologies
Best Buy Health and PwC Strategy& are Making Care More Accessible
Viral Oversized Waistband Hoodies
Unfinished Apparel Aims to Support Mental Health Awareness
Audio People Discovery Apps
The 'November' App Offers Users Five Audio Interviews Each Day
Service Humans Programs
Mars Petcare & Kaitlyn Bristowe Launch 'Service Humans Needed' Program
Purposeful Gifting Pop-Ups
The Body Shop's Advent of Change Pop-Up Shares Gifts That Give Back
QSR Drone Delivery Partnerships
Wendy's, DoorDash and Wing Join to Fly Food to Customers
Sustainable Medication Expansions
Cabinet Health is Launching 14 Products at Target
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Anonymous Gratitude-Exchanging Platforms
'A Little Optimism' Let's People Share Weekly Gratitudes
Gen Z-Supporting Benefit Policies
Chipotle Launches a New Benefits Program for its Gen Z Employees
Mental Health Dating Features
Bumble Introduces New Features for Mental Health Awareness Month
Abortion Care-Promoting Campaigns
Hey Jane Debuts a New Billboard Campaign for Safe Abortion Care
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
Eatery-Backed Mental Health Counseling
Original ChopShop Inspires Guests to ‘Just Feel Good’
Eco-Friendly Pregnancy Tests
OVUM is Launching a Recyclable, Early-Detection Pregnancy Test
Friendsgiving Event Series
Butterball and Bumble Foster Togetherness with #FindYourTable
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Youth-Catered Transportation Apps
Uber Introduces Teen Accounts in the Latest Update
Restaurant-Themed Esports Tournaments
DoorDash and Twitch Announce a Restaurant-Themed Tournament
Pizza Craving Campaigns
Domino's Pizza and WorkInProgress Launch the Emergency Pizza Campaign
Recycling Fashion Promotions
&OR Partnered with SuperCircle for Global Recycling Day in November
Simplified Loyalty Programs
CVS Pharmacy Adds Two More Membership Tiers to its Reward Program
Retail Social Platforms
Walmart is Taking Social Media Seriously with 'Walmart Creator'
B2B eCommerce Retailer Platforms
Walmart Business Streamlines Access to Essentials
Peer-to-Peer Conversation Campaigns
JOYBA's Real Tea, Real Talk Supports Mental Health in Youth
Cutesy Cancer Charity Campaigns
One Stop and Young Lives vs Cancer Partnered on a New Campaign
Coupon-Friendly Digital Pharmacies
Amazon Pharmacy Now Automatically Applies Coupons for Savings
Convenient remote healthcare
DrOnCall Offers Quality, Remote Patient Experiences
Surplus Food Grocer Initiatives
Aldi and Too Good To Go Have Partnered to Offer Surplus Food
Wellness-Themed Rental Pop-Ups
Wander Partners with Good Pharma to Showcase its Offerings
Paxlovid Delivery Programs
Uber and Doordash Will Deliver Free Paxlovid to Vulnerable Areas
Social Good Produce Campaigns
Peak Harvest Produce by Lidl Raises Funds for Hospitals
Same-Day Grocer Delivery Benefits
Instacart and SNAP Will Offer Same-Day Delivery for Recipients
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Joy-Inspired Beauty Campaigns
Ulta Beauty Launches the Joy Project, a Ground-Breaking Study
Provider-Focused Healthcare Apps
GoodRx's New 'Provider Mode' Automates Presciption Processes
Sitcom-Style Thanksgiving Campaigns
Whipshots & Patti’s Good Life Teamed Up to Make New Traditions
Unpredictable Festive Ad Campaigns
The American Red Cross Launches the New Snowfall Campaign
Gig Worker Safety Features
GrubHub Partners with Rapidsos to Protect Its Employees
Pro-Community Social Media Apps
Take Creates Real Life Interactions Through a Social Network
Healthy Dating Guides
Tinder Partners with No More to Produce Healthy Dating Guides for Users
Sustainable Media Initatives
BlueTriton and Teads Launch a New Digital Sustainability Initiative
Drugstore Delivery Programs
Grubhub Partnered with Rite to Provide On-Demand Medicine Delivery
Social Good Healthcare Initiatives
Superdrug is Donating to Beauty Banks for World Oral Health Day
Trackable Package Return Programs
Uber Launches a New Package Return Service with Live Tracking
Financial Literacy Platforms
Secret U Supports Gen Z Women with Free Tools for Financial Success
Medication Delivery Partnership Campaigns
Mucinex and DoorDash Partnered on a New Campaign
On-Demand Grocer Deliveries
Sprouts Farmers Market and Uber Eats Partnered for Fast Delivery
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Activism-Focused Apparel Capsules
Aéropostale and Global Citizen Launch a New Apparel Collection
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Health-Focused Staff Programs
SOCIETY Debuts the 'SOCIETY Residents' Employee Welfare Initiative
Social Good Ski Initiatives
Christy Sports Launched the Nordica Unleashed Outreach
Food Delivery Employee Benefits
DoorDash Rolls Out New Employee Perks Plan, 'Merchant Benefits'
On-Demand Infant Formulas
Bobbie & Uber Eats Launched a First-Of-Its-Kind NYC Delivery Pilot
Virtual Pharmacy Care Programs
CVS Health Virtual Primary Care Offers 24/7 Support
24-Hour Pharmacy Deliveries
Walgreens Same Day Delivery Will Fulfill Orders 24/7
Prescription Delivery Platforms
Uber Unveils Uber Health for Same-Day Prescription Deliveries
Meal Donation Food Products
O Organics 'Fight Hunger, Serve Hope' Initiative Helps Kids in Need
Third-Party Medication Providers
Lily Launches a Digital Health Experience Called LilyDirect
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Charitable Hygiene Supply Initiatives
Purse Project Collects Personal Care Goods for Those in Need
Healthcare Marketing Deals
Haleon Taps Collectively to Enhance its Influencer Marketing Strategies
Empowering Watermark Campaigns
The UNFPA's 'bodyright' Campaign Brings Awareness to Online Rights
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Period Poverty Initiatives
The Period Promise Campaign Makes Basic Hygiene Goods More Accessible
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Social Good Brand Practices
Dignity Coconuts Positions Itself to Combat Human Trafficking
Collaborative Retailer Health Programs
Kroger and Soda Health Created the Smart Benefits Program
Grocery Delivery Payment Updates
DoorDash Now Accepts SNAP/EBT Online Payments
LGBTQIA + Charitable Auctions
FOLX Health Partnered with The Black Trans Advocacy Coalition
Free CPG Pizza Promotions
Goodfood is Helping College Students in Toronto with Free Pizzas
Charitable Donation Features
Rokt Partners with Pledge to Promote Internal Charitable Giving
Expanded COVID Treatment Deliveries
Walgreens Free Paxlovid Delivery Service Covers 92% of the US
Social Good Yogurt Lines
Yogurtland Debuts a Branded Apparel and Accessories Collection
Empowerment-Focused Holiday Campaigns
OLIVELA Launches the 'Stand With Her' Campaign for Women
Charitable Esports Projects
Epic Foundation Launches the Esports for Good Initiative
Diverse Leadership Inanities
Civic Nation Launched a New Initiative Dubbed the Change Collective