Papa Johns has brought back one of its most popular collaborative pizza offerings from 2020, the 'Shaq-a-Roni.' This pizza was created with Shaquille O'Neal, the world renowned basketball player and entrepreneur. O'Neal is a board member and franchisee of Papa Johns, leading to him having a close connection to the restaurant chain.
The Shaq-a-Roni is an extra-large pepperoni pizza with extra cheese, extra pepperoni, and only eight slices. The slices are much larger than a traditional extra-large pizza from Papa Johns, with the justification being that these slices are "Shaq-Sized."
The Shaq-a-Roni pizza is available now at participating Papa Johns locations through December 25th, 2022. It is important to note that $1 USD from each Shaq-a-Roni pizza sold during this time will be donated to The Papa John's Foundation for Building Community.
Image Credit: Papa Johns
What Makes This Trend Stand Out
- Celebrity Collaboration Pizzas
- The popularity of the Shaq-a-Roni pizza can inspire other pizza chains to collaborate with famous personalities to promote their brand and products.
- Limited-time Menu Items
- The success of bringing back the Shaq-a-Roni pizza for a limited time can encourage the restaurant industry to introduce more exclusive and time-limited menu items for customers.
- Cause-related Marketing Promotions
- The initiative to donate $1 USD from each Shaq-a-Roni pizza sold can motivate other food businesses to integrate cause-related marketing promotions into their marketing strategies.
Sectors Adopting This
- Fast Food
- Fast food chains can explore collaborating with celebrities or introducing limited-time menu items to attract customers and stay competitive in the market.
- Cause-related Marketing
- Food businesses can leverage cause-related marketing to increase brand awareness, customer loyalty, and support a charitable cause at the same time.
- Entertainment
- Celebrity-branded food products can be a new untapped market for the entertainment industry to explore and expand their brand presence.
