November 2017 personal care trends continue the "self-care" pattern, with brands empowering consumers to take control of their own health-related needs.
One such example is the new 'Anxy,' publication, a physical magazine that is designed solely around the subject of mental health. The magazine covers topics like anxiety, depression, trauma and shame, and gives consumers the chance to better understand mental illness – whether they deal with it themselves, or have loved ones who struggle with their mental health.
e.l.f. Cosmetics is now giving consumers an affordable way to protect themselves from the harms of UV rays and pollution, offering an alternative to the many, more expensive options on the market. Its anti-pollution makeup and skincare items work to protect and repair the skin.
Top 50 Personal Care Trends in November
50
Collapsible Muscle-Massaging Rollers
The Neofit Roller Compacts Down to be Used During Travel
49
Private Outdoor Sauna Capsules
The Wellness Capsule Modular Outdoor Sauna Maximizes Outdoor Space
48
Eco Workout Equipment
Ecowellness Specializes in Eco-Friendly Fitness Equipment for Home Use
47
Elegantly Branded Wellness Centers
WeWork is Introducing a Modern Gym Called 'Rise by We'
46
Massaging Facial Cleansers
e.l.f. Cosmetics' Skincare Gadget is Ultra-Affordable
45
Sculptural Massage Soaps
The Unique Shape of Vella Cosmetics' 'BON' Soap Reduces Swelling
44
Mental Health Magazines
'Anxy' Covers Topics Like Anxiety, Depression, Anger, Trauma and Shame
43
Microneedle Skincare Devices
The 'NMS' Device Performs Microneedle Therapy from Home
42
Aromatherapy Shower Bombs
Level Naturals' Shower Bombs Turn the Shower into a Spa
41
Neck-Worn Air Purifiers
The Anycare Personal Air Purifier Provides Relief in Urban Areas
40
Full-Face Collagen Masks
Knesko Skin's Face Mask Activates the Third Eye Chakra with Gold
39
Pregnancy Fitness Studios
'Fit Pregnancy Club' is a Boutique Fitness Studio for Expectant Mothers
38
Bee Health Protection Systems
The Bee Hospital Offers Solace to Prevent Colony Collapse
37
Male-Targeted Bath Bombs
Whiskey River Soap Co. Created a Scented Bath Bomb for "Bad Hombres"
36
Back-Massaging Jackets
Pauline van Dongen's Touch-sensitive Jacket is Embedded with Sensors
35
Sweat-Proof Makeup Collections
e.l.f. Cosmetics' 'Active' Line Has Pre- and Post-Workout Solutions
34
Beard-Specific Supplements
'Instabeard' is a Beard and Hair Growth Formula for Men
33
Collagen Coffee Creamers
Vital Proteins' 'Collagen Creamers' Offer Health and Beauty Benefits
32
Heated Shiatsu Foot Massagers
The INTEY Foot Massager Reduces Inflammation, Fatigue and Pressure
31
Anti-Inflammatory Tinctures
Naturopathica's Muscle & Joint Tincture Can Be Added to Drinks
30
Fast-Acting Anti-Aging Treatments
Murad's 'Rapid Collagen Infusion' Quickly Reduces Signs of Aging
29
Anti-Pollution Makeup Collections
e.l.f Cosmetics' Beauty Shield Collection Protects the Skin
28
Cashew-Based Algae Milks
The Blue Majik Beverage Offers a Multitude of Health Benefits
27
Skin-Nourishing Supplement Powders
Kora Organics Brands Its Noni Glow as "Skinfood"
26
Development-Supporting Child Supplements
The Meijer Omega Bites Provide Dietary Support for Kids
25
Beautifying Probiotic Capsules
HUM Nutrition's 'Gut Instinct' Supports One's Skin and Health
24
All-in-One Eye Gels
Volition's Helix Am Pm Eye Gel Functions as a Treatment for Day and Night
23
Seasonally Flavored Supplements
These Amazing Grass Green SuperFood Blends Taste Like the Holidays
22
Watermelon Protein Powders
DOPE Naturally's 'MELONAID' is Powered by Watermelon Seeds
21
Luxury Hotel Wine Festivals
W Marriott Will Host a Food & Wine Festival at Its Venice Resort
20
Beautifying Protein Mixes
Ketologie's Chocolate Keto Protein Shake is Caffeine and Sugar-Free
19
Anti-Aging Paleo Bars
Paleo Ranch's SKINNY and MEGA Bar Collections are Enriched with Collagen
18
Pain Relief Massage Oils
Saje Wellness' 'Pain Release' Topical Analgesic Eases Bodily Discomfort
17
Microbe-Balancing Skincare Sprays
This Trio of All-Natural Topical Probiotic Sprays Soothe Skin
16
Green Probiotic Supplements
BIOHM Health's Newest Supplement Nourishes with Greens and a Probiotic
15
Exclusive Antioxidant Berries
'Nergi' is a Sweet and Tart Superfood Berry with a Limited Season
14
All-in-One Digestive Supplements
EBOOST's CULTURE is Packed with Probiotics and Enzymes
13
All-in-One Oral Care Devices
The ToothShower is Providing an Enhanced Oral Care Routine
12
Charitable Running Apps
'atlasGO' Raises Money for Every Mile Run by Users
11
Diet-Based Symptom Trackers
mySymptoms Analyzes Dietary Habits to Explain Helath Concerns
10
Prebiotic Skincare Supplements
The Nue Co.'s "Skin Food" Settles the Digestive System and More
9
Topical Probiotic Treatments
The Beauty Chef's Skin Refiner Exfoliates, Hydrates & Boosts Collagen
8
Exfoliating Anti-Aging Cleansers
This Corrective Cleanser from Eminence Features Monoi Oil
7
Marine Collagen Serums
Eminence's Marine Flower Peptide Serum Features Multiple Algae Extracts
6
Memory-Boosting Bike Simulators
BikeAround Uses Google Street View to Assist People with Dementia
5
Protein-Enriched Coffee Beverages
Caffè Lattesso Sport is Branded as a Pre- or Post-Workout Drink
4
Calming Skincare Supplements
Ethical Nutrients' Eczema Shield Soothes Inflamed, Irritated Skin
3
Bone-Based Collagen Powders
Ancient Nutrition's Bone Broth Collagen Supports Healthy Skin
2
Naturally Energizing Mints
'Essential Mints' are Enriched with Functional Herbal Supplements
1
Youth-Targeted Cancer Campaigns
The Rethink Breast Cancer Campaign Takes a More Modern Approach
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Affordable Skincare Holiday Collections
Burt's Bees Launches a Series of Giftable Bundles
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Made-for-Men Makeup Lines
NuNorm is a New Makeup Brand Created Specifically for Men
Refillable Beauty Launches
The Body Shop Debuts Refillable Makeup Packaging with Recycled Aluminum
Doll-Inspired Personal Care Collections
Barbie™ x Lush Cosmetics Launches on August 9th
Laundromat-Inspired Self-Care Capsules
Lush Cosmetics and Lazy Oaf Unite for a Self-Care Capsule
Updated Affordable Cosmetic Ranges
No7 Beauty's Cosmetic Range Gets a New Look in Recent Launch
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Autumn-Inspired Face Mask Collections
ESW Beauty Introduces the Autumn Glow Up Capsule
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Teen Self-Care Collections
H&M Beauty is Launching a Gen Z-Focused Skincare and Body Care Range
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Hilarious Judicial Beauty Ads
e.l.f. Cosmetics Debuts "Judge Beauty" Campaign
Custom Cosmetic Launches
These Curology Personalized Skin Care Products are Arriving at Target
Japanese Skincare Collections
MUJI Enhances the J-Beauty Routine with a Line of Powerful Formulas
Affordable Cosmetics Holiday Bundles
e.l.f. Cosmetics Presents a Makeup Set Range for the Holidays
Makeup Water Brand Collections
Liquid Death Teams Up with e.l.f. Cosmetics for Corpse Paint Makeup
Luxury Skincare Brands
Cozy Earth's Fount Society Emphasizes Natural and Sustainable Products
Science-Backed Body Care Sets
Fig. 1's Body Care Trio Consists of Clinically Proven Products
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Affordable Nude Cosmetic Products
about-face Introduces the Nude Beach Collection
Cosmetic Sustainability Projects
LUSH Fresh Handmade Cosmetics Announces Sustainability Initiative
Rejuvenating Springtime Cosmetics
The Tree Hut In Bloom Collection Has New and Returning Favorites
Sensorial Personal Care Products
Osāna Naturals Makes Daily Staples with Functional Fragrances
Conscious Shopping Promotions
Hey Harper is Holding 40% Sales Throughout November
Science-Led Skincare Ranges
Marks & Spencer Launched Its First Own-Brand Skincare in Seven Years
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Beauty Crime Mockumentaries
e.l.f.'s Cosmetic Criminals is a True Crime Parody Documentary
Biodegradable Beauty Packaging
MOB Beauty's Earth-First Packaging Turns into Dirt
Comprehensive Acne Management
Envio®️ Recognizes the Link Between Mental Wellbeing & Skin Health
Disruptive Clean Beauty Brands
Polite Society Challenges the Idea That Clean Beauty is Boring
E-Commerce Beauty Packaging
Aptar Beauty + Home's Redesigned Packaging is "E-Commerce Capable"
Eco-Conscious Cosmetic Products
These New Rimmel London Products Have Clean, Vegan Formulas
Planet-Friendly Personal Care
Canary Launches Eco-Friendly Personal Care Line, Led by Luke Wilson
Mixed-Reality Makeup Apps
e.l.f. Cosmetics Launches a New Shopping App for the Apple Vision Pro
Beauty Brand-Backed Race Cars
e.l.f. Cosmetics is the Newest Sponsor of the Indianapolis 500
Cardboard Cosmetics Refill Pouches
Freshly Refills Reduce Cosmetics Industry Waste
Refillable Beauty Brands
Maya's Thoughtfully Designed Cosmetics Combat Plastic Waste
Cookies-Inspired Personal Care Lines
Native Unveils a Girl Scouts of the USA Personal Care Line
Opulent Beauty Product Expansions
The Prada Beauty Launch Brings the House into a New Realm
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Clean Neurocosmetic Skincare
Justhuman's Clean Products Deliver Results Fast
Nourishing Bronzing Drops
e.l.f. Cosmetics' Affordable Bronzing Drops are Rich in Antioxidants
Gen Alpha Bodycare Brands
Australian Gen Alpha Brand 'Allkinds' Made its United States Debut
Personalized Cosmetic Printers
Color Jam Brings Customized Color Cosmetics to CES 2023
Beauty Recycling Programs
Shoppers Drug Mart Launches Recycling Program for Quo Beauty Cosmetics
Metaverse Beauty Looks
L’Oréal Revealed Its First Virtual Beauty Styles for Web3
Sustainable Skincare Packaging Pivots
Aveeno® Canada Introduces a New Look & Better, Eco Packaging
Retailer-Backed Beauty Categories
Moda Operandi Launches a Curated Beauty Category
Anti-Aging Skincare Formulas
Curology Releases Its Latest Personalized Preventative Aging Product
Luxury Plant-Based Cosmetics
The Baylis & Harding Kindness+ Line is at Target
Foundational Free-From Skincare
Skincare Junkie Helps Consumers Avoid Unproven Beauty Products
Vegan-Friendly Tinted Sunscreens
ästhetik skincare organic tinted mineral sunscreen is SPF 50
Nourishing Holiday Cosmetics
The Tree Hut Holiday Collection Gifting or Self-Indulgence-Ready
Nourishing Gen Z Skincare
'Nutritious' is a New Collection from Estée Lauder
Product-Integrated Filters
NYX and Snapchat Launched the 'Beauty Bestie' Shopping FIlter
Philosophical Beauty Products Expansions
A.P.C. Drops a Skincare Range Inspired by a Special Quote
Personalized Bamboo Cosmetic Palettes
Elate Beauty Boasts Eco Personalized Cosmetic Palettes
Genderless Self Care Lines
Prohibition Wellness Offers Premium Wellness Products for Everyone
Private Label Beauty Ranges
The Rite Aid Ryshi Brand Prioritizes Quality at Accessible Prices
Multi-Sensory CBD Bodycare
Lush's Magik Collection Plays with CBD, Mushrooms and Adaptogens
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Waste-Reducing Beauty Lines
Quo Beauty and Shoppers Drug Mart Debut More Planet Love Package
Accessible Superfood Beauty Brands
Goop Unveils a New Affordable Beauty Brand at Target and Amazon
Fall-Ready Makeup Collections
Elate Beauty Recently Released the Covet Collection
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Unisex Fashion Brand Cosmetics
The A.P.C. SELF-CARE Collection Has Six Products
Protective Color Cosmetics
Screensaver Makes Color Cosmetics with Blue Light-Blocking Benefits
Wellness-Focused Retailer Ranges
Target is Welcoming More Than 1,000 Wellness Products
Sustainable Baby Skincare Lines
'Mini Humans' is Eco-Friendly and Safe for Sensitive Skin
Spot-Correcting Skincare Lines
HYPHEN Debuts a Line of Acne-Fighting Skincare for Indian Consumers
Skin-Caring Hair Brands
Hair Proud is a New Brand That Taps into the "Skinification" of Hair Care
Sustainable Beauty Programs
NUDESTIX Partners with the Canopy Project to Reach Tree-Planting Goal
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Solstice-Inspired Cosmetic Collections
Elate Beauty Launched the Solstice Collection on June 21st
Plastic-Free Personal Care Products
Community Goods Touts Eco-Friendly Solutions and Packaging
Denim-Themed Beauty Collections
e.l.f. x American Eagle Speaks to Gen Z's Love of Self-Expression
Accessible Clean Beauty Platforms
Clean Beauty at Walmart Features More Than 900 Products
Dual-Purpose Mask Powders
Critical Cosmetics Offers 10 Face & Hair Mask Varieties
Sizable Beauty Gift Sets
bareMinerals Releases the All the Good Things Skincare & Makeup Set
Plastic-Free Solid Cosmetics
ATTITUDE's Solid Makeup Line is Housed in Biodegradable Packaging
Canadian Eco Packaging Expansions
The Body Shop Recently Expanded its Refill Program to Canada
Potent Eczema Relief Cosmetics
re/cover Eczema Products Feature Patented Technology
Versatile Vibrantly Packaged Cosmetics
Polite Society Offers a Series of New Makeup Products
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Bitter Orange Skincare
A.P.C. Launches a New Six-Piece Skincare Line Called 'SELF-CARE'
Personal Care Holiday Collections
The Everist Personal Care Kits Make for Perfect Gifts
Vegan Personal Care Collections
H&M's 'OHH!' Line Of Beauty Basics Comprises Cruelty-Free Products
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
Female Empowerment Beauty Bundles
Elate Beauty and Axiology’s Better Bundle is Sustainable
Senior Self-Care Campaigns
L'Oreal Paris is Celebrating the Aging Consumer with 'Age Perfect'
Frosty Holiday Makeup Lines
Elf Cosmetics’ holiday sets are affordable and eye-catching
Mix-and-Match Self-Care Products
The one+other Beauty and Personal Care Brand is Only at CVS
Vegan Personal Care Cosmetics
The Body Shop's Product Portfolio is Certified by The Vegan Society
Skincare Ingredient Checkers
Paula's Choice Debuts the 'Beautypedia Skin Care Ingredient Checker'
Bridal Skincare Sets
The Face Planner Curates 30-Day and Three-Month Skincare Rituals
Travel Beauty Kits
ESW Beauty Launches Two Travel-Friendly Kits for the Holidays
Country-Wide Cosmetic Chemical Bans
New Zealand is the First Country to Ban PFAS from Cosmetics
Kindness-Inspired Beauty Capsules
The Lush Holiday Collection 2022 Focuses on Giving & Community
Makeup-Hiding Accessories
Elf's Cosmetic Security Line Offers a Safe Hiding Space For Your Makeup
Valley-Inspired Hydrating Skincare
Maude Circle International Introduces Apripure Cosmetics
Empowerment-Committed Beauty Lines
Kindness Powered Skincare Boasts Safe and Quality Formulas
Mental Health Dating Features
Bumble Introduces New Features for Mental Health Awareness Month
New Year-Inspired Makeup Collections
NARS' Lunar New Year Collection Boasts a Brush Set & a Powder
Streamlined Age-Defying Skincare
PÜR Beauty's Skincare Range Supports a "Less is More" Approach
Free-From Private Label Cosmetics
Clearly by Best Choice Personal Care Products are Aromatic
Cruelty-Free Everyday Essentials
H&M Beauty Just Launched the New OHH! (OH HEY HERO) Collection
Alluring Pressed Eye-Color Shades
Elate Beauty Introduces Two Shades to Its Pressed EyeColour Line
Preservative-Free Skincare
Skin at Peace Favors Small-Batch Production & Fresh Deliveries
Australian Body Care Launches
Urban Jungle Beauty Launches Two New Personal Care Products
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
Maternity Skincare Brands
Talm Makes All-Natural, Plant-Based and Organic Skincare for Mamas
Cruelty-Free Kohl Liners
Annabelle Cosmetics Unveils 8 New Kohl Eyeliner Collection Shades
Holiday Self-Care Kits
Wellness Brand Waphyto Launches the New Targeted Holiday Kits
Teen-Focused Makeup Lines
Af94's Teen-Centric Makeup Line Features Products Under $10
Festive Anti-Aging Treatments
Shiseido Launches a Limited Edition of Its WrinkleSpot Treatment
Holistic Wellness Cosmetics
GPI Beauty The Harmony Collection Has Cosmetic and Skincare Solutions
Skincare-Inspired Sun Care Cosmetics
Columbia Skincare is Introducing Sun Care Products and More
Vibrantly Packaged Makeup Launches
Polite Society Has Unveiled Three New Products
Exclusive Drugstore Collaborations
about-face beauty Expands into Canada with Shoppers Drug Mart
Indian-Inspired Clay Masks
Junglo Reintroduces Self-Care Through the Lens of Ayurveda
Fall-Inspired Beauty Capsules
Annabelle Cosmetics Unveils Autumn-Inspired Beauty Collection
Age-Decelerating Skincare
A.P. CHEM's Skincare Targets Xennial and Gen X Consumers
Joy-Inspired Beauty Campaigns
Ulta Beauty Launches the Joy Project, a Ground-Breaking Study
Model-Backed Travel Skincare
Madison Headrick Launches a Beauty Brand for Frequent Travelers
Ritualistic Everyday Bodycare
Embodyme Makes Body Care Part of Beauty Routines
Age-Combating Skincare Lines
Nuxe Unveils its Anti-Aging Skincare Range for Traveling Consumers
Stigma-Reducing Period Brands
August Relies on Playful and Wholesome Branding
Self Care Planners
The 2024 Self Care Planner Helps People Prioritize Self Care
Teen Hygiene Collections
Essynce Moore Launches the New Plant-Based Self-Care Products for Teens
Whimsical Hygiene Expansions
Personal Care Brand Clean Age Launches at Walmart Stores
Skincare Cannabis Brand Expansions
Autumn Brands Introduces "now melt," a Self-Care Brand
Weather-Themed Cosmetic Campaigns
This e.l.f. Cosmetics Campaign Stars Meghan Trainor
Tycoon-Style Beauty Games
e.l.f. Cosmetics Launches a Digital Tycoon World on Roblox
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Eco-Friendly Travel Cosmetics
The KinKind Travel Sets Bring Natural Cosmetics on the Road
Comedic Beauty Series
e.l.f. Cosmetics' Vanity Table Talk is a Series That Shares Tips & Real Talk
Charitable Anniversary-Celebrating Initiatives
Earth Therapeutics Emphasizes Mental Health