The past few years have seen a rise in mobile promotions aimed at targeting Millennial consumers. Unlike older consumers, Millennials have different needs when it comes to the way their phone plans are structured. Companies are paying attention to these needs by offering specialized services such as music streaming and greater amounts of monthly data.
While older consumers primarily use their smartphones to text and make calls, Millennials use their phones for everything from watching videos to checking social media. These applications largely run on data, which means Millennials are more likely to choose phone plans that offer higher amounts of data per month. To meet these demands, companies such as 'Sure' and 'Virgin Mobile' offer customizable plans that allow consumers to replace certain services with greater amounts of data.
Beyond providing more data, companies have also begun offering unique mobile promotions that include custom services. For example, companies such as 'T-Mobile' and 'Virgin Mobile' have joined forces with music streaming platforms to give users the freedom to listen to music on the go.
Instead of simply offering one-size-fits-all phone plans, these promotions give Millennial consumers the freedom to choose a package that will fit their lifestyle.
14 Examples of Creative Mobile Promotions
From Crossover Phone Plans to Seamless Wireless Services:
Katherine Pendrill — Nov 6, 2015 — Marketing
14
Internationally Affordable Smartphones
Obi's Worldphone Appeals to Millennials Around the World
13
Tech-Connected Shoes
These SmartKicks Offer Connectivity From the Ground Up
12
Interactive Mobile Reception Maps
T-Mobile Has Released a Series of Crowdsourced Coverage Maps
11
Consumer-Made Phone Plans
This 'Sure' Store Lets Consumers Build Phone Plans on Huge Touch Screens
10
Roaming-Free SIM Cards
The Sim4Globe Product by Aspenta Will Be Available on Display at CES 2015
9
SIM Card Vending Machines
This Vending Machine Automates the Process of Giving Out Mobile Tech
8
Roaming-Free Phone Plans
'Forbesfone' Offers a Cost-Effective International Phone Plan for Travel
7
Personal Cellphone Towers
The CellSpot Provides Individual T-Mobile Service to Every Home
6
Complimentary Mobile Music Services
The T-Mobile Music Freedom Service Cuts Users' Data Costs
5
Smartphone Replacement Programs
HTC's Uh Oh Program Will Replace Your Broken Phone For Free
4
Crossover Phone Plans
The T-Mobile Network Tackles a Competitor with Incentives for New Customers
3
Customizable Phone Plans
Virgin Mobile Custom Lets Smartphone Users Handpick Their Plans
2
Seamless Wireless Services
Google's Project Fi Transitions Between Wi-Fi & Mobile Networks
1
Wi-Fi Phone Plans
Cablevision's Wi-Fi Mobile Phone is an Affordable Alternative to a Data Plan
Related Ideas
Premium Retro Mobile Phones
Nokia Presents the Nokia 150 and Nokia 130 as 'Dumb Phones'
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Personalized Streaming Merch Features
The Spotify Merch Hub Offers Gear According to Interests
Mini Transparent Smartphone Concepts
The Nothing mini phone by Priyanshu Jaiswal is Customizable
Industrial Cellphone Concepts
The Nokia N90 x Nothing Concept by Viet Doan Duc is Retro and Modern
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Nostalgic Updated Flip Phones
Motorola Marks 95th Anniversary with Exclusive Razr+ Bundle
Phone-Free Festivals
This Never Happened is a Music Event Series and Festival Concept
Gold-Rimmed Foldable Phones
Boost Mobile and Deion Sanders Design a Moto Razr Phone
Sun-Framing Billboards
Minute Maid's New Billboards Help Passersby Get a Daily Dose of Vitamin D
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Millennium-Inspired Cellphones
These New Nokia Phones are Nostalgic with Modern Features
Functionally Fashionable Mobile Accessories
These MOFT Mobile Accessories Debuted at CES 2023
Retro Smartphone Music Systems
The Conceptual 'RE:PLAY' Smartphone Music Player is Nostalgic
Multifunctional Foldable Mobile Devices
The Conceptual 'Move' Mobile Device Replaces Five Devices
Discount Retailer Mobile Apps
Family Dollar Debuted a New Mobile Shopping App for Customers
Reduced Connectivity Mobile Devices
The Minimal Phone Combats Against Too Much Scrolling
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Gen Z Hotline Campaigns
Simply Spiked's 'Peach Responsibly' Campaign Addresses Generational Gaps
Text-to-Shop Retail Services
Walmart Text to Shop Makes it Easier Than Ever to Shop
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Romantic On-Demand Gift Deliveries
Minted and DoorDash Have Partnered for On-Demand Delivery
Modern Gifting Services
Fresh Sends Reinvents Flower Delivery & Gift-Giving for a New Generation
Gen Z Dating Campaigns
Tinder's 'It Starts with a Swipe' Shows Celebrates How Gen Z Connects
Cheeky Wireless Service Ads
Visible's New Campaign with Jason Alexander Highlights Transparency
Cross-Functional Device Tools
Motorola and Lenovo Present the Smart Connect Tool at MWC
Low-Cost Telecom Smartphones
The T-Mobile REVVL 6x Smartphones Have 5G Connectivity and More
Fun-Focused Festival Phones
The Brahma Phone is a Pared-Back Device for a Worry-Free Experience
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Emotive Smartphone Camera Covers
Yifan Hu Designs the Emoji-Inspired Smartphone Accessories
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Microcation Planning Services
Going Places Travel Helps Plan the Perfect Short Vacation
MP3 Player Smartphone Wallpapers
These iPod Wallpapers Transform the iPhone into a Retro Device
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Low-Cost Media Plans
Comcast Unveils a Month-to-Month Internet and Phone Program Called NOW
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Digital Travel Companions
Allianz Partners Launches the allyz Mobile App for Consumer Travel Needs
Scannable NFC Business Cards
The OVOU Smart Business Card Sends Users to a Custom Link
Curvaceous Color-Changing Smartphones
The vivo V29e Has an Elegant, Dual-Tone Color Design
Early-Access Shopping Apps
The J.Crew App Provides Users Access to Sales 48 Hours in Advance
Instant Retail Savings Platforms
formi by Patron Points Offers Universal Savings for Shoppers
Esports Telecom Partnerships
'Vodafone Idea' Partnered with 'Team Vitality' in India
Free Rent Giveaways
Jack in the Box Wants to Pay Your Rent for One Month
Omni-Compatible Magnetic Phone Grips
The Latest PopSockets MagSafe Phone Grips are Intuitive
Digital Wallet Loyalty Solutions
Loopy Loyalty Adds Loyalty Cards in Apple and Google Wallet
Dynamic Mobile Fashion Games
Tommy Hilfiger Unveils a New Mobile Fashion Game Called FashionVerse
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
On-Demand Mobile Ice Cream Stores
Mars Teamed Up with Store-Hailing Service Conjure
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Digital Loyalty Customer Cards
Passkit Makes Loyalty Cards for Apple and Google Wallet
Influencer Search Apps
Mavn Connects Influencers with Their Favorite Brands for Paid Opportunities
Artist-Remixed Summertime Drinks
The Sonic Drink Remix Campaign Stars Four Musicians
Jewelry Rewards Initiatives
Mejuri Launches a New App and Loyalty Program Called Mejuri+
Communication App Shopping Experiences
WhatsApp Flows Allow for In-App Booking and Shopping
Feature-Rich VoLTE Cellphones
The JioPhone Prima 4G Has a Small Yet Mighty Design
Customized Convenience Retailer Apps
Family Express is Introducing a Personalized App Experience
Cinco de Mayo Campaigns
Cuervo with Haley Lu Richardson on a Celebratory Campaign
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Co-Branded QSR Milkshakes
The Jack in the Box Mint Mobile Shake Celebrates St. Patrick's Day
Music-Focused Dating Apps
Dating App 'Vinylly' Matches Users Through Their Music Compatibility
Phone-Free Music Festivals
The Over Yondr Festival Requires Guests to Ditch Their Cellphones
One-Cent Soda Promotions
The Wendy's Penny Pops Promotion Offers Almost Free Refreshments
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Youth-Catered Transportation Apps
Uber Introduces Teen Accounts in the Latest Update
Cycle-Syncing Wellness Apps
28 Provides Insights & Guidance for the Four Menstrual Phases
Text-Based Shopping Features
Walmart Unveils a New Shopping by Text Feature for Mobile Shoppers
Digital Experience Gifting
Memory Crate Lets Users Gift Coupons, Experiences, or Acts of Service
Simplified Loyalty Programs
CVS Pharmacy Adds Two More Membership Tiers to its Reward Program
Global Phone Call Solutions
Callmama is a Virtual Phone Numbers App Spanning 150 Counteries
Magenta-Hued Flip Phones
The Motorola razr+ Comes in Pantone's 2023 Color of the Year
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Culturally Inspired Smartphone Accessories
The Samsung Accessories Lineup Showcases Artists
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
SMS Commerce Services
klaviyo Allows Customers and Brands to Sell or Buy Products via SMS
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Nostalgic Music Discovery Apps
The 'Rewind' App Helps Gen Z Delve Into the Music Of Past Decades
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Distraction-Free Flip Phones
Consumer Cellular Unveils its 'Shot on Flip Phone' Campaign
Interconnected Messaging Ecosystems
Whatsapp to Introduce Support for Messages Third-Party Apps
Lucrative Mobile Service Programs
Eastlink Introduces the Easytab Flex® Service
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Youth Culture Telecom Campaigns
Deutsche Telekom's Summer Campaign Connects with Gen Z
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Bacon Holiday Ads
Oscar Mayer Partners with Mint Mobile for 'A Side of Bacon' Holiday Campaign
Football Weekend QSR Promotions
The Wendy's Deal-ivery Promotion Offers Ample Deals
Community Sweepstake Initiatives
Verizon Celebrates Hispanic Heritage Month with a Sweepstakes
NFC-Enabled Business Cards
The Mobilo Smart Business Card Works with Any Smartphone
Home Decor Apps
Pottery Barn Kids and Pottery Barn Teen Launch Mobile Apps for E-Commerce Sales
QSR Summer Promotions
Starbucks Canada Offers Mobile Ordering and Rewards at Canadian Airports
Localized Networking Platforms
Presence Connects Users with Like-Minded Individuals Nearby
Seamless Automotive Shopping Apps
Awin Group of Dealerships Launches Mobile App to Enhance CX
Convenience Store Pizza Promotions
These 7-Eleven Pizza Promotions are Launching Soon
Customer-Driven Pizza Menus
The Pizza Guys Fan Favorites Lineup Has Four Options
Visual Merchandising Planning
Visulon Inc.'s is a Cloud-Based Enterprise Solutions Platform
Media-Based Music Expansions
DistroKid Users Now Have Access to TikTok Music for Promotion
Mobile Esports Events
Tribe Gaming Partners with Samsung for a Mobile Gaming Event in Las Vegas
All-in-One Telecom Streaming Services
Verizon +Play Offers Access to Over 20 Services
Collaborative Music Streaming Features
Spotify Jam Enables a Personalized Listening Experience
Video Call Shopping Services
Apple's Specialist over Video Service Enhances Personalization
Media Release Monitoring Apps
The 'Upcoming' App Helps Users Track Favorite Media and Explore
Curated Flight Deal Apps
The Going App Offers Expert and Personalized Travel Deals
Singles Pizza Promotions
Pizza Pizza Changed Its Name to Celebrate Singles on Valentine's
Plant-Based Yogurt Travel Promotions
This Bio&Me On-Pack Promotion Offers a Free Holiday
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Live Streaming Blog Features
Tumblr Recruits Livebox for its New Live Streaming Feature
Social Media Expansive Features
Twitter Blue Adds New Perk Features Through Uploads
Text Message Shopping Services
Textual is a Conversational Commerce Platform for SMS
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Pizza-Themed Beer Promotions
This Old Golden Hen Promotion Offers Wood-Fired Pizza Ovens
Mobile Convenience Apps
Kum & Go Unveils its New Mobile Shopping Platform and Rewards Program
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Comprehensive Business Loyalty Solutions
BusinessQR Helps Brands Build Customer Loyalty
In-Flight Entertainment Services
Delta Air Lines Introduces 'Delta Sync' on Domestic Flights
QSR Rewards Interfaces
California Pizza Kitchen Launches an Updated Mobile App and Perks
Mobile Weenie Wedding Chapels
Oscar Mayer Made a Mobile Wedding Chapel for Springtime Ceremonies
Android-Compatible Esports Apps
ONE Esports Debuts a Mobile App for Southeast Asian Consumers
Content-Focused Map Features
TuneIn Launches an Immersive Map Feature for Global Content Searches
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Weekly Personalized Music Curation
NewMusic Delivers New Tracks to Your Inbox Every Week
Phone-Based User-Targeted Campaigns
PlugSMS Helps Users Launch Campaigns From Their Phones
Celebratory QSR App Promotions
Taco Bell is Offering a Free Crunchwrap Supreme for App Downloaders
Seamless Sports Betting Apps
theScore Bet Debuts New Commercial Spots as part of Fall Campaign
Africa-Focused Finance Apps
Orange Launches the New Super-App 'Max It' for African Markets
Presidential Note Campaigns
Joe Biden Launches a New Boomer-Focused Campaign Using the Notes App
Back-to-School Loyalty Sweepstakes
The Good Rewards Anniversary Sweepstakes is Launching Now
Connected Telecom Laptops
Sky Mobile is Offering Connected Laptops for a Monthly Fee in the UK
Gas Retailer Rewards Programs
Gas N Wash Unveils its Updated Mobile App and Rewards Program
Digital Commercial Payment Apps
Mastercard Unveils the Mobile Virtual Card App for Businesses