These examples of Millennial non-branding reflect the alternative way some companies are connecting with Millennial and Gen Z consumers.
Today's youth are highly connected through technology. Social media and the Internet make it easier than ever to provide points of access for brands to consumers, to the point that Millennials and Gen Z members often are aware of how the world is constantly trying to sell to them. Instead of allowing youth to tune out this kind of content, these brands have found a way to connect with Millennial and Gen Z consumers in a tone that projects itself as 'non-branding.'
Those that appear to align their values with the targeted consumers embrace the irony of branding, or connect to their audience on a peer-to-peer capacity. Millennial non-branding experts like 'Glossier,' 'Supreme,' and 'Burger's Preist,' have all been successful at doing at least one of these things, by abandoning traditional marketing techniques for more unconventional ones.
23 Examples of Millennial Non-Branding
From Branded Streetwear Bricks to Feminine Canned Wines:
Mary Van Puymbroeck — Jun 13, 2017 — Marketing
23
Swedish Furniture-Inspired Bralettes
The Fankie Collective Launched an Affordably Priced IKEA Bra
22
Secret Celebratory Burgers
A foodora Burger's Priest Pop-Up Hit Toronto, Montreal and Vancouver
21
Feminine Cosmetics Packaging
This Branding Concept Uses Soft Curves and Feminine Colors
20
Korean Shoemaker Beauty Brands
Korean Shoemaker Sovo Has Launched Nuca Skincare
19
Ironically Luxurious T-shirts
The Newly Released Vetements 'Staff' T-Shirt Costs $175
18
Millennial-Targeted Sunscreens
This Glossier Sunscreen Goes onto the Skin Clear
17
Shameless Feminist Apparel
INU INU's T-Shirts and Hats Encourage Women to Embrace Body Hair
16
Retro Members-Only Bars
Soho Bar 'Disrepute' Celebrates Scandal and Secrecy
15
Political Protest Pins
Sagmeister & Walsh Created a Line of Anti-Donald Trumps to Combat His Views
14
Recycled Ocean Plastic Swimwear
H&M's Brand 'Weekday' Makes Swim Apparel from Ocean Plastic
13
Ironic Sheet Mask Packaging
These Face Masks Capture Consumer Attention Through Their Name
12
Naughty Cereal Branding
Cereal Motel is Making Cereal Branded for Adults
11
Monochromatic Shampoo Branding
'THE PUBLIC ORGANIC' Hair Care Products are Demurely Branded
10
Feminine Canned Wines
Ruza's Rosé is a Refreshing, Millennial-Influenced Wine
9
Branded Streetwear Bricks
Supreme's Newest Accessory is a Designer Brick in Red Clay
8
Silver Lip Glosses
Milk Makeup's 'Supernova' Holographic Lip Gloss is a Cool Metallic Shade
7
Feminist Webzine Branding
Deli Paris is an Empowering Publication Marketed to Young Women
6
Whimsical Luggage Collections
Gucci's Latest Luggage Collection Features Hand-Sewn Patches
5
Relaxation-Inducing Cosmetics
Glossier's Back-To-Reality Trio Encourages Self-Care
4
Personalized Luxury Luggage
Louis Vuitton Now Offers an In-Store Custom Patch Service
3
Fake Feminist Ad Agencies
Jane St. Shows How Brands Capitalize on Female Empowerment
2
Beauty Brand Conversation Stickers
The New Glossier Stickers Help Fans Express Themselves
1
Millennial-Branded Personal Lubricants
Hallelubeyah Personal Lubricant is 100% Organic
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Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Gen Alpha-Focused Eyewear Collabs
Zenni Partnered with FreshCut to Market to Roblox Users
Gen Z-Focused Fashion Labels
The 'MIXT' Label Caters to Youthful Fashion-Forward Indian Consumers
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Candy-Flavored Beverages
Skittles Drinks Reimagine a Favorite Gen Z Candy as a Beverage
Gen Z Coffee Brands
Florence by Mills Coffee Expresses Millie Bobby Brown's Love of Java
Purposeful Empowering Apparel
Living Life on Purpose: Connecting with Customers through Clothing
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Low-Calorie Non-Alcoholic Brews
Partake Brewing's Alternative Brews Challenge Industry Norkms
Teen Self-Care Collections
H&M Beauty is Launching a Gen Z-Focused Skincare and Body Care Range
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
One-of-One Clothing Collections
mmERCH Uses Generative Design to Create "Neo-Couture"
Modern Cannabis Branding Initiatives
Curaleaf is Re-Branding Its Select Cannabis Lifestyle Brand
Advocate-Themed Cannabis Branding
Best Blnz's Branding is Created by Design Studio Pentagram
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Western-Influenced Spring Menswear
MNML Launches Its Heritage Capsule for the Pre-Spring Season
Gen Z-Targeted Fruit Snacks
Gushers and Fruit by the Foot Received Logo Refreshes
Graphic Garment-Dyed Streetwear
Stüssy and Levi's Join on a New Collection Together
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Gen Z Deodorants
Miles' Clean Deodorants Help Tweens & Teens Neutralize Odors
Digital Streetwear Collaborations
The Fabricant x Highsnobiety Dropped During Paris Fashion Week
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
Gen Alpha Skincare Brands
Gryt Aims to Simplify Puberty Care with its Gen A Skincare Line
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Next-Generation Plant-Based Milk Campaigns
This Silk Nextmilk Campaign Boasts Plant-Based Diets
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Age-Inclusive Collaborative Streetwear
LL Bean Joins Forces with BEAMS on a Capsule for SS23
Romantic On-Demand Gift Deliveries
Minted and DoorDash Have Partnered for On-Demand Delivery
Solution-Based Menswear
BRIC Boasts Elevated Essentials That are Fitted Perfectly
Gen Z Dating Campaigns
Tinder's 'It Starts with a Swipe' Shows Celebrates How Gen Z Connects
Juxtaposing Artful Denim Capsules
Levi's and Kenzo Join Forces on a New Collection Together
Alcohol-Free Festival Bars
The New Bar is Coachella's First Official Nonalcoholic Partner
Food-Inspired Branded Streetwear
The New Spam Clothing Line Highlights the Iconic Umami Flavor
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Togetherness Seltzer Campaigns
White Claw's Grab Life By The Claw Targets the Loneliest Generation
Interactive Metaverse Branding Experiences
Slim Jim Launched a New Web3 Destination
Gen Alpha Bodycare Brands
Australian Gen Alpha Brand 'Allkinds' Made its United States Debut
Re-Imagined Furniture Identities
Herman Miller's 2024 Brand Refresh is Vibrant and Functional
Digital Wellness Inniaitives
Pinterest Focuses on the Digital Well-being of Gen Z
Gen Z-Focused Board Games
Mattel Launches Scrabble Together for Non-Competitive Gen Z Consumers
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
Gen Z Pet Product Collections
florence by mills is Launching Apparel & Accessories for Pet Parents
Creator-Endorsed Fruit Snacks
BloxSnacks is Using YouTuber Partnerships to Appeal to Gen Alpha
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Phygital Fashion Platforms
Macy's and Journee Debut the mstylelab Platform for Users
Nourishing Gen Z Skincare
'Nutritious' is a New Collection from Estée Lauder
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Bbrand Identity
Outdoor-Inspired Collaborative Capsules
Merrell 1TRL & Trippin Unveils the Natural Highs Campaign
Genderless Self Care Lines
Prohibition Wellness Offers Premium Wellness Products for Everyone
Eco Tech Accessory Pop-Ups
The CASETiFY Style Lab Highlights the Work of Gen Z Fashion Students
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Understated Collaborative Denim Series
JJJJound and Levi's Work Together on a New Capsule
Affordable Gen Z Apparel
Foundry by Cover Story Clothing Enters the Fashion Scene Through AJIO
Rebranded Offbeat Sodas
Dr Pepper's New Cans and New Campaign Embrace Weirdness
Pop-Up Interview Stores
Trainline's Fashion Pop-Up Preps Gen Z for Interviews with Free Clothing
Curated Non-Alcoholic Collections
Sèchey Recently Unveiled Its Second Curated Selection at Target
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Community-Focused Whiskey Clubs
Jameson Connects is a "Not So Serious" Whiskey Club
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Youthful Undergarment Brands
Maidenform Introduces its Younger, Gen Z-Focused Brand, M
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Splashy Canned Water
Drink Weird Sets Itself Apart with Bold Branding & Convenient Cans
Artist-Styled Nostalgic Lookbooks
AURALEE and New Balance Reimagine Archival Fashion Designs
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Young Professional Community Apps
Yuppie Helps Gen Z and Millennials Connect with One Another
Denim-Themed Beauty Collections
e.l.f. x American Eagle Speaks to Gen Z's Love of Self-Expression
Gen Z Mental Health Platforms
Batiste's Cause Marketing Platform Supports Gen Z Mental Health
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Celebrity Sportswear Capsules
Adidas Unveils the 'Z.N.E. Collection' for its New Sportswear Label
Youthful Backpack Capsules
Skybags and 'The Archies' Unite for a Gen Z-Focused Backpack Collection
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Gen Z Sustainability Initiatives
Puma's Voices of a RE:GENERATION is a Project with Changemakers
Co-Branded Footwear Designs
Vans Skateboarding Collaborates with Skate Brand Hockey
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
AI-Generated Model Tests
Levi's is Experimenting with AI-Generated Models for E-Commerce Channels
Gen Z Budgeting Platforms
Buddy and Klarna Teamed Up to Support Gen Z Financial Health
Mature Fashion-Forward Brands
'Wit & Wisdom' Launched for Older Consumers to Stay Fashion-Ready
Engaging Youth-Focused Platforms
V&A Introduces the Mused Website for Gen Z Digital Natives
Visionary Youth Platforms
The Collab by Claire's Celebrates and Activates Gen Zalpha Creators
Gen Z Elevated Spring Basics
Grey Bandit Unveils its Spring 2024 Collection
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Influencer Search Apps
Mavn Connects Influencers with Their Favorite Brands for Paid Opportunities
Gen Z-Approved Cartoon Streetwear
BT21 Collaborates with FRAGMENT on a New Streetwear Collection
Gen Z Streetwear Brands
'HOS Wear' Prioritizes Individuality and Self-Expression with its Clothing
90s-Inspired Tween Fashion
John Lewis' New Collection Will Outfit Gen Alpha
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Third-Party Artisanal Marketplaces
Michaels Launches the MarkerPlace Alternative Marketplace
Global Eyewear Brand Platforms
Neso Brands Uses Cutting-Edge Technology to Innovate in the Market
QR-Equipped Fashion Collections
Nobody's Child Introduces QR Codes for its New Product Line
Gen Z-Backed Wholesale Retailers
Princess Polly Enters Wholesale for First Time Through Pacsun
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Non-Alcoholic Beverage Clubs
soft crush and Somm & DINR Launched Somm Grand Cru Zero
Game-Inspired Sustainable Streetwear
Broken Planet Unveils it new Space Trails Collection
Approachable Cannabis Brands
PHASES is Known for Its Effects-Based Approach to the Cannabis Market
Minimal Californian Fashion Brands
A Paper Boy is Defined by its Minimal Oversized Versatile Looks
Solution-First Beauty Brands
Skincare-Beauty Brand Good Weird Launches its First Collection
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Peer-to-Peer Conversation Campaigns
JOYBA's Real Tea, Real Talk Supports Mental Health in Youth
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Summer-Inspired Co-Branded Collections
Soho Yacht Club Joins Forces with the Emerging Limo Boyz
Sustainable Dairy-Branded Apparel
Organic Valley Releases a Collection of Sustainable Apparel
Youth Intern Social Stunts
Louis Vuitton Hires a 13 Year Old Intern After Sketches Went Viral
Interconnected Messaging Ecosystems
Whatsapp to Introduce Support for Messages Third-Party Apps
Youth Culture Telecom Campaigns
Deutsche Telekom's Summer Campaign Connects with Gen Z
Elevated Streetwear Labels
Streetwear Label Vans Launches its New Premium Brand, OTW by Vans
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Sporty Digital Apparel
Roots & Stadium Live Launched a Digital Experience for Gen Z
Youth-Focused Skincare Campaigns
Przm Launches a New Consumer-Centric Campaign for Proactiv
Alcohol-Free Soft Drinks
ZAG Drinks' Social Softs are Designed for Adult Drinking Occasions
Seamless Automotive Shopping Apps
Awin Group of Dealerships Launches Mobile App to Enhance CX
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
Offline Community Marketplaces
Aerie’s Hidden Gem Marketplace Created a Shared Space for Brands
Botanical Alcohol-Free Wines
These New Three Mills Wines Come in Three Varieties
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Parental Gift Generators
The Parent Present Gift Generator Supports Gen Z & Millennial Shoppers
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Branded Film Launches
Oakley Launches Future Genesis and a New Brand Aesthetic
Expressive Piercing Campaigns
The New Visual Identity for Pierced by Claire's Targets Gen Zalpha
Tween-Oriented Content Series
Claire's Launches a New Media Partnership with Sony Pictures TV-Kids
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Bite-Sized Gen Z News
Mata.Today Offers Quick Insights for Gen Z to Easily Digest