UK-based streetwear imprint Broken Planet introduces its new Space Trails collection that is inspired by the Grand Theft Auto franchise. The theme is most prominently seen in the new campaign. The brand is best recognized for its sustainable efforts that are seen through its production processes and post-purchase shipping.
The new collection has been released with the same values. The brand notes that “We don’t even mention our sustainability anymore, I think people just get it and trust us. We don’t do it to make sure we get sales, we just use sustainability to help our thought process internally and to know that’s how we make decisions — we don’t think that we need to scream and shout about it.”
Image Credit: Broken Planet, <a rel='nofollow' href='https://hypebeast.com/uk/2023/4/broken-planet-market-space-trails-spring-summer-2023-collection'>hypebeast</a>, <a rel='nofollow' href='https://www.brokenplanetmarket.com/'>brokenplanetmarket</a>
What Makes This Trend Stand Out
- Sustainable Streetwear
- There is an opportunity for disruptive innovation by creating sustainable streetwear items inspired by popular gaming franchises.
- Game-inspired Clothing
- There is an opportunity for disruptive innovation by creating clothing collections inspired by popular gaming franchises.
- Eco-friendly Fashion
- There is an opportunity for disruptive innovation by developing eco-friendly collections that prioritize sustainable production and shipping.
Sectors Adopting This
- Fashion & Apparel
- Fashion and apparel brands can innovate by prioritizing sustainability in their production processes and shipping.
- Gaming Industry
- The gaming industry can partner with fashion brands to create game-inspired clothing collections that prioritize sustainability.
- Environmental Industry
- The environmental industry can work with fashion brands to develop eco-friendly materials and production processes for sustainable fashion.
