Now that Generation Y holds an immense amount of buying power across multiple industries, brands are competing to win over their business and keep them coming back with inventive Millennial loyalty programs.
Many rewards programs are still centered around having members collect points and put them towards a purchase. However, since the Millennial generation tends to value experience more than things, brands are appeasing them by offering trips, VIP events and other exclusive activities for their most loyal supporters.
As much as there is something gratifying about getting a reward, Generation Y also craves entertainment from the way rewards are redeemed. Some programs use gamification, Wi-Fi networks and social media platforms in order to have consumers prove their loyalty, rather than passively logging into an app.
23 Millennial Loyalty Programs
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Movie Collage Campaigns
Scotiabank's Movie Marketing Stunt Shows off Item Collages on Instagram
22
Data-Driven Loyalty Apps
7-Eleven's New Loyalty Platform Trades Free Drinks for Insightful Data
21
Loyalty-Testing Burger Campaigns
This Unusual Burger King Facebook Campaign Intended to Lose Fans
20
Experiential Rewards Programs
Holt Renfrew Icon Privileges Earns Experiences Rather Than Points
19
Social Loyalty Programs
Social Rewards Lets You Earn Loyalty Points by Sharing on Social Media
18
Personalized Travel Deal Sites
Hotelied is a Travel Booking Service that Offers Custom Deals
17
Rewarding Instagram Ads
SnapMyAd is an App that Rewards Brand Enthusiasts for their Photos
16
Smart Discount Cards
Plenty Helps Consumers Clean Up Their Wallet with a Single Card
15
Crossover Loyalty Apps
Plenti by American Express Lets You Use Points from One Place at Another
14
Couch Potato Loyalty Programs
Viggle Rewards You for 'Checking in' to TV Shows
13
Social Loyalty Apps
This Loyalty App Leverages Instagram to Offer Unique Deals to Shoppers
12
Engaging Loyalty Platforms
Kiip Helps Brands Reward Fans with Specialized Perks
11
Crowdsourced Reward Apps
MoPals' Rewards App Provides Incentives to Share Photos, Reviews & Posts
10
Wi-Fi Reward Programs
Subway's Mobile Loyalty Incentive Treats Patrons Who Access Wi-Fi
9
Point-Awarding Browsers
The 'Perk' Browser Pays You to Surf the Web
8
Gamified Rewards Programs
Taco Bell's New Consumer Loyalty Program Will Operate as a Game
7
Restaurant Loyalty Apps
Velocity Lets Patrons Pay for Restaurant Meals & Earn Rewards on a Phone
6
Search Engine Loyalty Programs
The Bing Rewards App Provides Perks to the Platform's Users
5
Tweeted Hotel Bookings
Twitter Users Can Book Their Stays at Loews Hotels with a Tweet
4
Customized Profile Picture Upgrades
The #PimpMyProfile Coors Campaign Upgraded User Photos
3
Discount Dining Cards
The 40 Cards in Epicurious Toronto's Dining Deck Take Money Off of Meals
2
Takeout Loyalty Programs
The Pei Wei My Wei Dining Rewards Program is Ideal for Frequent Foodies
1
Loyalty-Testing ATMs
FNB's Machines Encourage Non-Customers to Switch Banks at a Critical Moment
Related Ideas
Progressive Loyalty Reward Programs
RBC Expands Avion Rewards Access to All Canadians
Gen Z-Focused Fashion Labels
The 'MIXT' Label Caters to Youthful Fashion-Forward Indian Consumers
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Discount Retailer Mobile Apps
Family Dollar Debuted a New Mobile Shopping App for Customers
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Anti-Loyalty Memberships
Dis-Loyalty Actively Rewards Members for Exploring New Destinations
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Digital Rewards-Integrated Cards
TranzactCard Introduces the eZ-Power Card to its Fintech Platform
Customer Loyalty Partnerships
tokenproof and adidas Announce a Strategic Long-Term Partnership
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Romantic On-Demand Gift Deliveries
Minted and DoorDash Have Partnered for On-Demand Delivery
Gen Z Dating Campaigns
Tinder's 'It Starts with a Swipe' Shows Celebrates How Gen Z Connects
Gamified Shopping Apps
Yaysay Combines AI-Powered Personalization & Gamification
Luxury Lifestyle Credit Cards
Revolut Ultra Offers Travel, Lifestyle and Investment Benefits
Monetizable Mobile Gaming Apps
'Playbite' Enables Players to Win Gift Cards and Prizes
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Y2K Shopping Pop-Ups
Klarna's House of Y2K Explores the Evolution of Shopping Since the 2000s
Financial Literacy Board Games
Chime Launches a Gamified Financial Literacy Initiative
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Water Digital Wallet Loyalty Cards
Liquid Death Has Introduced the Liquid Death Country Club
Digital Wellness Inniaitives
Pinterest Focuses on the Digital Well-being of Gen Z
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Summer-Themed Cafe Rewards Games
The Starbucks Summer Game: Adventure Awaits is Interactive
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Discounted Cafe Drink Promotions
Starbucks Yay Day is Happening in November for Rewards Members
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
CPG Rewards Campaigns
This Nestlé Promotion Rewards Shoppers with $20 Visa Rewards Cards
Zero-Waste Voucher Solutions
On-us Launches New Technology for Sustainable Event Engagement
Gamified Skincare Memberships
Barefaced's No Sun Club Offers Challenges and Rewards
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Gen Z-Focused Board Games
Mattel Launches Scrabble Together for Non-Competitive Gen Z Consumers
Early-Access Shopping Apps
The J.Crew App Provides Users Access to Sales 48 Hours in Advance
Instant Retail Savings Platforms
formi by Patron Points Offers Universal Savings for Shoppers
Gamified Youth-Focused News Apps
RocaNews Uses Challenges and Quests to Encourage Staying Informed
Progressive Traveler Programs
Ennismore Upgrades its Existing Loyalty Offerings to Include 'Drops'
Refreshed Sandwich Rewards Programs
Subway MVP Rewards is Coming to the US, Canada and Puerto Rico
Young Professional Community Apps
Yuppie Helps Gen Z and Millennials Connect with One Another
Elevated Health Rewards Apps
MassMutual Debuts a Rewards-Focused Wellness App Called LivingWell
Digital Wallet Loyalty Solutions
Loopy Loyalty Adds Loyalty Cards in Apple and Google Wallet
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Coffee Disloyalty Programs
Peet's Coffee Accepts Points from Rival Brands on National Coffee Day
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
Gen Z Budgeting Platforms
Buddy and Klarna Teamed Up to Support Gen Z Financial Health
Rewarding App-Based Games
Pick n Pay Introduces the New 'Smart Hopper' Game for Shoppers
Web3 Loyalty Programs
Wow Bao Created a Next-Gen Loyalty Program with Digital Collectibles
Influencer Search Apps
Mavn Connects Influencers with Their Favorite Brands for Paid Opportunities
Jewelry Rewards Initiatives
Mejuri Launches a New App and Loyalty Program Called Mejuri+
Multi-Generational Travel Deals
easyJet Holidays' Grans Go Free Supports Affordable Family Travel
Digital Loyalty Customer Cards
Passkit Makes Loyalty Cards for Apple and Google Wallet
DIY Retailer Rewards Programs
Lowe’s Launches the MyLowe’s Rewards Loyalty Program
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Personalized TV Recommendation Apps
Watchworthy Aims to Assist Audiences in Selecting TV Shows
Gen Z-Supporting Benefit Policies
Chipotle Launches a New Benefits Program for its Gen Z Employees
Wellness Credit Cards
The Ness Credit Card Powered by Mastercard Rewards Healthy Living
Exclusive Gamer Gift Cards
Candy Crush Saga Gift Cards Share a 48-Hour Unlimited Lives Bonus
Rejuvenated Fuel Loyalty Apps
The 'Gulf Pay' Program Offers Savings to New & Returning Customers
Rewarding Graduation Cards
Hallmark and Venmo Created Giftable Cards for the Class of 2024
Rewarding Dance Apps
Desperados Dance Club Brings the Uplifting Benefits of Movement to Gen Z
Food Delivery Loyalty Programs
Grubhub Has Reintroduced Its Loyalty Subscription Program Grubhub+
Family Organization Apps
Rejoy Merges Calendars, Lists, meal Planners, and More in One Place
Simplified Loyalty Programs
CVS Pharmacy Adds Two More Membership Tiers to its Reward Program
Alcohol Cashback Programs
Swiftly's Alcohol Cashback Program Redefines the Rebate Process
Personal Shopping Assistants
Klarna Debuts a More Personalized Shopping Feature Dubbed Ask Klarna
Digital Experience Gifting
Memory Crate Lets Users Gift Coupons, Experiences, or Acts of Service
Visual Payment Apps
Vizme Turns the Experience of Sending or Spending Money Into Stories
Millennial Homeowner Hubs
The Home Depot's New Homeowners Hub Equips Millennials with Resources
4/20-Ready Rewards Programs
Curio Wellness Offers a New Loyalty Program Ahead of 4/20
Experiential Gift Registries
Nabu is a Gift Registry Platform to Give Kids Memorable Experiences
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
AI-Enhanced QSR Rewards
Wendy's Leverages Artificial Intelligence for its New Rewards Platform
Card-Linked Loyalty Clubs
Qatar Airways Launches a Privilege Club with Exclusive Card Offers
Loyalty Ecommerce Promotions
Aeroplan Members to Earn 5x the Points When Shopping on Prime Day
Chicken Restaurant Rewards Systems
KFC U.S. Introduces a New Loyalty Program for Frequent Shoppers
Family-Focused Credit Cards
The Greenlight Family Cash MasterCard Helps Families Build Credit
Asian QSR Rewards Programs
Panda Express Launches a New Rewards Program with a Points System
Nostalgic QSR Coin Games
Taco Bell is Relaunching its 'Coin Drop' Game for Rewards Members to Play
Token-Based Rewards Programs
Zenit World Debuts a New Interactive Loyalty Program for its Clients
Chicken Rewards Platforms
Wingstop is Enhancing its Customer Service with the MyWingstop Platform
Interconnected Messaging Ecosystems
Whatsapp to Introduce Support for Messages Third-Party Apps
Exclusive Hotel Vacation Clubs
Hyatt Hotels Launches a New Vacation Club Program for Guests
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Youth Culture Telecom Campaigns
Deutsche Telekom's Summer Campaign Connects with Gen Z
Indigenous-Supporting Cosmetics Brands
Cheekbone Beauty Drives its Loyalty Program with Good Deeds
Gen Z-Targeted Credit-Building Tools
Austin Capital Bank Launches the Freekck Credit Builder
QSR-Backed Rewards Programs
Whataburger Launches New Points-Based Rewards Program at its Stores
Customized Membership Cards
Amaze Technologies Offers Digital Wallet Loyalty Solutions for Brands
Sporty Digital Apparel
Roots & Stadium Live Launched a Digital Experience for Gen Z
Financial Literacy Platforms
Secret U Supports Gen Z Women with Free Tools for Financial Success
Improved Sushi Rewards Apps
Kura Sushi Unveils Enhanced Rewards App for Sushi Enthusiasts
Cooking Show Rewards Promotions
tcc Global Created a MasterChef-Themed Loyalty Rewards Promotions
Delivery App Credit Cards
The DoorDash Rewards Mastercard Adds Value to Everyday Purchases
QSR Summer Promotions
Starbucks Canada Offers Mobile Ordering and Rewards at Canadian Airports
Hobby-Funding Sweepstakes
Starburst's Pink Passion Protection Program Fuels Creativity with Cash
Gen Z Debit Cards
Venmo is Introducing a Teen Account & Debit Card for Gen Z
Seamless Automotive Shopping Apps
Awin Group of Dealerships Launches Mobile App to Enhance CX
Consolidated Rewards Apps
This App Offers Benefits For Convenience Store & Coffee Purchases
Crafting Retailer Loyalty Apps
The Hobbycraft Club App Offers Exclusive Discounts and More
Breakfast Rewards Apps
Effin Egg Launches the New Loyalty App for Consumers
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Money-Saving Grocery Apps
Schnuck Markets and Upside Launch a Co-Branded App for Rewards
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Parental Gift Generators
The Parent Present Gift Generator Supports Gen Z & Millennial Shoppers
Tiered Pizza Rewards Systems
Dominos Introduces an Update to its Pizza Rewards System
Retailer-Backed Rewards Cards
Target Launches the New Target Circle 360 Paid Membership
Curated Flight Deal Apps
The Going App Offers Expert and Personalized Travel Deals
Teen-Focused Prepaid Cards
Teen and Tween Prepaid Card App Savii Launches in the UAE
E-Commerce Membership Tiers
Flipkart Introduces the New 'Premium' Membership Tier for Consumers
Digital Wellness-Promoting Apps
AARP Now is a Convenient Membership App for AARP Cardholders
Updated Restaurant App Rewards
California Pizza Kitchen Updated its Mobile App with Perks
Reward-Based Empowerment Platforms
Learn It Live Launches the Learn, Earn, and Win Program
Revamped Grocery Loyalty Apps
Tesco Unveils the New and Improved Digital Clubcard and Grocery App
Customizable Credit Rewards
ila Bank Launches a Credit Card Rewards Program for Clients
Fitness Loyalty Programs
Under Armour Launched its First Official Loyalty Program for Customers
AI-Driven Discovery Features
Yelp Debuts 'Yelp Guaranteed' to Improve Business Discovery
Filter Monetization Initiatives
TikTok Launches the 'Effect Creator Rewards' Program for Effects
Opulent Traveler Rewards
Bank Of America Rewards Program Adds Experiential Perks for its Customers
Automated eMobility Products
Tibber Debuts the Grid Rewards Program in Various European Countries
Expressive Piercing Campaigns
The New Visual Identity for Pierced by Claire's Targets Gen Zalpha
Circular Luxury Clubs
'More' Supports More Conscious Shopping and More Accessible Luxury
Cash-Gifting Greeting Cards
Hallmark + Venmo Cards Simultaneously Share Heartfelt Messages & Money
Incentivized Healthy Eating Programs
Merryfield Learn & Earn Program is Arriving at Earth Fare
Digital Wishlist Organizers
My Wish Vault Houses Wishlists in One Place
Elevated Fuel Reward Programs
The Shell Fuel Rewards Platinum Status Elevates Savings
Comprehensive Business Loyalty Solutions
BusinessQR Helps Brands Build Customer Loyalty
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Coffee-Focused Rewards Programs
The Human Bean Launches a New Rewards App and System
Country-Wide QSR Rewards Campaigns
Subway The Great Canadian Challenge Offers Rewards Points
Experiential Workplace Rewards
Bondly Has Over 300 Experiences for Employers to Reward the Team
Digital Commercial Payment Apps
Mastercard Unveils the Mobile Virtual Card App for Businesses
Presidential Note Campaigns
Joe Biden Launches a New Boomer-Focused Campaign Using the Notes App
Retailer-Rewarding Brand Promotions
This PepsiCo Retailer Competition is Running in the UK
Back-to-School Loyalty Sweepstakes
The Good Rewards Anniversary Sweepstakes is Launching Now
Gas Retailer Rewards Programs
Gas N Wash Unveils its Updated Mobile App and Rewards Program