Metropolitan areas are the ideal place for guerrilla stunts; Trend Hunter has actually covered a few incredible public spectacles created in the name of promotion and awareness.
The following cluster highlights some of the best examples we've seen of brands and advertisers who were unafraid to use public space as their marketing medium. From giant toilet paper rolls to subway parties (and no pants subway rides), here are some of the wildest, most innovative guerrilla stunts in metropolitan areas.
37 Guerrilla Stunts in Metropolitan Areas
37
Guerrilla Sunshine-Spreading
The 'I Love You' Project
36
No Pants Subway Ride
900 Underground Underwear Enthusiasts in NYC
35
Guerrilla Adbusting
Street Artists FTW-Crew Add Photoshop Toolbox to Subway Ads
34
Improv Everywhere
111 Topless Male Shoppers at Abercrombie and Fitch
33
1,800 Nude People as Art
Spencer Tunick Euro 2008 Installation
32
Eating Disorder Guerrilla Campaigns
Bulimia Vomit Stickers for ProMadchen
31
Insane Party Locations
Subway Shindigs Take Public Parties Underground
30
Mini Car Subway Exit
29
Giant Guerrilla Toilet Paper Rolls
Dulcolax Laxative Ad
28
Giant Human Nest
Benjamin Verdonck's Skyscraper Nest
27
Time Standing Still
Frozen Grand Central by Improv Everywhere
26
700 Simultaneous Camera Flashes
Improv Everywhere Celebrates Brooklyn Bridge
25
Guerrilla Light Installations
The Luz Interruptus (Red) Project Domesticates Madrid
24
Gratevertising
Party Store Uses Subway Grates for Promotion
23
Human Mirrors on Subways
Improv Everywhere Puts 16 Twins on Subway
22
Fast Food Financial Bailouts
Burger King's Guerrilla Wallet Campaign
21
3-D Tongues
Japanese Subway Ads
20
Peace Murals
LA vs War Installation
19
Guerrilla Marketing for Kids
ChupaChups Lollipop Road Signs
18
Guerrilla Benching
Green-Space Loving Activists Drill Down New Seats Around London
17
Fighting Public Space Pollution
The Guerrilla 'Pop Down Project' Marks Unwanted Ads
16
Musical at a Mall
Thes Latest From Improv Everywhere
15
Lesbian Lipstick Smudges
'The L Word' Guerrilla Ads
14
Hands-On Guerrilla Ads
Clever Supportive Ad Placement
13
Guerrilla Flash Mob Campaigns
Synchronized Dancing at London Liverpool Street for T-Mobile
12
Enormous Guerrilla Plant Tags
Howies Winter Clothing Campaign to Save the Planet
11
Drowning Billboards
Guerrilla Campaign For "Day After Tomorrow"
10
Subway Street Art
The Take a Seat Project
9
Giant Public Jewelry Art
Inges Idee's Shiny Installation
8
Freezing at Taco Bell
Improv Everywhere as Advertisers At Store Opening
7
Economy-Inspired Guerrilla Art
Faux Financial Memorials
6
Guerrilla Anti-Religion Campaigns
UK Atheist Busvertising
5
Guerrilla Shoe Repair Ads
Modern Shoe Hospital Bandage Campaign
4
Guerrilla Tennis Courts
Mischief Making In Supermarket Parking Garages
3
Guerrilla Magazine Placement
'I Left This Here For You to Read'
2
Redecorating Subway Cars
Pranksters Turn Train into a Living Room
1
Vending Machine Votes
Guerrilla Obama Support
Related Ideas
Temporary Luxury Brand Installations
Burberry's Landscape Series Produces Site-Specific Art
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Phone-Free Festivals
This Never Happened is a Music Event Series and Festival Concept
Branded Interactive Parks
Birkenstock's Birkenfields Invited New Yorkers to Slow Down
Immersive Luxe Fashion Installations
The Burberry Streets Campaign Expands to South Korea
Sink-Inspired Public Restrooms
This Public Washroom is Part of the Tokyo Toilet Project
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Redesigned Hybrid Offices
Mason Studio Redesigned Its Toronto Office For "The Greater Good"
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Live-Painting Sneaker Experiences
The Martell Sneaker Atelier Turns Brainwaves into Unique Styles
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Community-Driven Retail Stores
Stone Island's Munich Store Emphasizes the Importance of Community
Augmented Reality Travel Murals
Tripadvisor's City Murals Entice People to Sunny San Diego
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
High Wire City Stunts
High Wire Walker Philippe Petit Will Put on Another Daring Performance
Graphic Collaborative Streetwear Series
PUMA and STAPLE Join atmos Tokyo on a New Collection
Public-Oriented Furniture Exhibits
Furnishing Utopia's Jean Lee Displays Furniture for Public Use
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Playable Beer Coasters
This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
Art Museum-Inspired Campaigns
Kachorovska's Latest Campaign is Located in a Ukranian Museum
Branded Departure Boards
"Bumble Airlines" Promotes a Premium Dating App Feature
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Psychogeographic-Inspired Streetwear
Patta & Experimental Jetset Launch a Graphic-Heavy Collection
Graphic Garment-Dyed Streetwear
Stüssy and Levi's Join on a New Collection Together
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Vibrant Pop-Up Galleries
Elizabeth Sutton Launches a Pop-Up Gallery and Studio in New York City
Street Art Metaverses
LG OLED & Shepard Fairey Teamed up for a Frieze Los Angeles Exhibition
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Multi-Use Apartments
Another Seedbed is Located in Brooklyn and Doubles as a Performance Space
Fine Art-Inspired Fashion
Pacsun & The Met Collaborated on a Covetable Apparel Capsule
Collaborative Art Museum Stationary
The New Papier x the Met Collaboration is One of a Kind
Sweating Billboards
Netflix's Billboard Conveys the Intense Action of Extraction 2
Popcorn Dispenser Billboards
Streaming Service ITVX Marked Its Launch by Sharing Snacks in the UK
Traveling Fine Art Campaigns
EasyJet's Get Out There Features Mona Lisa, The Thinker and More
Vibrant Multi-Level Office Designs
Gensler Reimagines the Accenture Office Space in Chicago
Heritage-Honoring Artful Posters
Herman Miller Adds to the Archival Poster Collection
Glowing Movie Campaign Murals
Paramount Creates a Teenage Mutant Ninja Turtles Mural
City-Inspired Camping Collections
STAPLE and Poler Unveil City-Inspired Camping Gear and Apparel
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Experimental Prototype Exhibitions
Stephen Burks Creates Designs for Global Crises
Boston Marathon Apparel
The 'Good Hill Hunting' Collection from Bandit Running Just Launched
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Playful Public Seating Designs
The London Festival of Architecture Boasts a Series of Seats
Sporty Upcycled Vintage Collections
Nike Relaunches the Re-Creation Program in London and Paris
Light-Filled Public Restrooms
I IN Uses Yellow and Green to Create Vivid Toilet Interiors
Museum-Approved Artist Collaborations
The Museum of Graffiti is Unveiling Three Exclusive Collabs
Underarm Celebration Initiatives
Dove's #FreeThePits Challenges Stereotypes and Boosts Confidence
Meticulous Paper-Stacked Chairs
Brian Thoreen Creates the Paragraphic in Four Stacks Chairs
Spray Can Fragrances
Step Aboard's Chicago Perfumes Pay Homage to Works of Art
Nature-Emphasizing Outdoor Campaigns
Craghoppers Introduces Its Spring/SSummer 2024 Collection
Tree-Integrated Mysterious Art
Banksy Unveils a Mysterious Tree Mural in London's Finsbury Park
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Opulent Branded Holiday Events
Moët & Chandon Unveils a One-of-a-Kind Event in New York City
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Colorful Metaverse Cities
Space Popular Applies Aldo Rossi’s Ideas to the Metaverse
Micro-City Housing Nooks
Notan Office Transforms an Industrial Site in Brussels
Sporty Laundromat Takeovers
Heineken's LaundroMatch Turns 24-Hour Laundromats into Sports Bars
Sustainable Festival Stands
Mentos' Pure Fresh Gum Stand Will Be Repurposed Post-Use
Cheeky Electric Vehicles Ads
Škoda 'Hijacks' Competitors in Innovative Marketing Campaign
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Transformed Historic Bank Buildings
Ivy Studio Overhauls the Interior of a Historic Building
Musical Monsoon Billboards
Brooke Bond Taj Mahal Tea Made a Record-Breaking Interactive Billboard
Bright Celebratory Olympic Posters
Ugo Gattani Illustrates Paris 2024 Posters Honoring Landmarks
Accessible Subway QR Codes
Colorful QR Codes in New York's Subways Will Help People Navigate
Subterranean Courtyard Galleries
Buzz Designs the Hermit Space Yards in Beijing Park
Waste Tarp-Made Public Seating
The Membran Collective Joins the Urban Networks Project
Street Art-Style Gummy Packaging
These Jolly Rancher Gummies Packs Were Created with Local Artists
Digital City-Inspired Art Works
New Digital Art is on Display in Grand Central Station
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Seasonal Interactive Fashion Installations
Yoshihisa Tanaka Highlights Washi Paper for SS24
Complimentary Sandwich Campaigns
This Subway National Sandwich Day Promotion Rewards Air Travelers
Anniversary-Celebrating Pop-Up Stores
Random Studio Creates the Bodyscape Installation
Sincere Public Toilet Designs
Marc Newson Designs a Toilet with a Copper Roof in Shibuya
QSR Blimp Restaurant Experiences
The Subway in the Sky Promotion Will Arrive in Four Locations
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Offline Newspaper Publications
County Highway Revives Print Culture
Interactive Playful Public Installations
OMA Joins Forces with UniFor on the PRINCIPLES Square
Car-Free AR Lenses
Bolt's Feels Like Home Campaign Uses AR to Envision Car-Free Spaces
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
Bag-Inspired Large-Scale Installations
IKEA's Iconic FRAKTA Bag Takes the Spotlight in Chicago
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Whimsical Bright Creative Workspaces
Publicis Groupe's New Workspace is in New York's SoHo
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Anniversary-Honoring Graphic T-Shirts
Places+Faces Launch Collaboration Tees for 10 Years
Newly Renovated Fashion Stores
NEIGHBORHOOD Recently Re-Opened Its Shibuya Flagship Store
Humorous Slogan Graphic T-Shirts
Navinder Nangla Joins Converse on the City Tees Initative
Inaugural Graphic Fashion Collaborations
NEIGHBORHOOD and © SAINT M ×××××× Drop a Playful Capsule
Natural Tresspassing Campaigns
Lush and Right to Roam Believe Nature Is For Everyone
Cairo-Based Streetwear Lookbooks
Unknown Taps Rapper Unknown T to Star in its New Campaign
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
NYC Fall-Ready Militaristic Streetwear
maharishi Presents the Art of the Invisible Warrior
Repurposed Waste Transit Tiles
Jeffrey Miller Creates Riles for the London Underground
Vibrant Retro Transport Campaigns
VCCP Creates Public Transport Safety Campaigns for the TFL
Metal-Wrapped Exhibition Spaces
Trace Architecture Office Creates a Structural Steel Wrap
Laser-Cut Urban Artistry
Hubert Roguski Unveils Metropolis, an Exhibition of Laser-Cut City Maps
Game-Inspired Sustainable Streetwear
Broken Planet Unveils it new Space Trails Collection
Suburban-Inspired Art Exhibitions
Stacy Leigh Unveils Her Latest 'Escape to B-Roll' Art Exhibition
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Food Waste-Combatting Smart Stickers
Grey Colombia Unveils a Set of Progressive Produce Stickers
Collaborative NFT Collectibles
Ambush® Works with Terminal & Gasoline on an Exclusive Collectible
Confectionary Graffiti Murals
The Jolly Rancher Gummies with Vibrant Street Art Designs Debuted
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Individualism-Focused Apparel Capsules
Gap Debuts a Collection with The Brooklyn Circus
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
New York Cannabis Lifestyle Events
MARY Fest To Launch in NYC on April 20 2023
Spiky Inflatable Sculptures
Steve Messam Presents His Sculptures During Clerkenwell Design Week
Youth Intern Social Stunts
Louis Vuitton Hires a 13 Year Old Intern After Sketches Went Viral
Vibrant Public Art Installations
Rico Gatson's Installation Brings Life to Penn Station
Multi-City Workout Tours
Movement LIVE by Michelob ULTRA is a Lively Fitness Experience
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Minimal Urban City Apartments
GRT Architects Designs the East Village Apartment in NY
Garage-Converted Box Theaters
Dash Marshall Completes the Transformed Detroit Public Theater
London Creative Loafer Campaigns
G.H. Bass Taps Creatives for the Stepping Out Campaign
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Affordable Public Transport Initiatives
Germany Offers Unlimited Public Transit for €49 Monthly
City Exploration Apps
Concrete is a Social Exploration App Inviting Users to Discover Their City
Dynamic Public Artwork Installations
NEON Creates the Born to Be Wild Installation in the UK
Hotel-Led Vintage Markets
The MOB Hôtel Hosted a Vintage Market, an Eco Conference and Workshops
Inflated Vibrant Futuristic Buses
Midjourney Helped Create the Mutated School Bus Design
Subway Pizza Deliveries
Pizza Hut x Teenage Mutant Ninja Turtles Offers Underground Delivery
Grocer-Backed Community Lunch Clubs
Mini Metro Lunch Clubs are Taking Place in Parks This Summer
Barrel Vault-Topped Metro Stations
KA Architecture Studio Designs the Jahad Metro Plaza
Urban Communal Dining Events
Toronto's Weekly Communal Table Program is Hosted Under a Highway
City Cleaning Campaigns
Patna Launches Mission Chakachak to Target Unauthorized Garbage Dumps
Nomadic Berlin Design Galleries
Forma Presents the The Room I Walk the Line Exhibition
Locally Focused Footwear Stores
The Athlete's Foot Opened a Neighborhood Concept Store in Atlanta
Knitted New York Subways
The Straphangers Lounge Recreates the New York Subway with Crochet