Metropolitan areas are the ideal place for guerrilla stunts; Trend Hunter has actually covered a few incredible public spectacles created in the name of promotion and awareness.
The following cluster highlights some of the best examples we've seen of brands and advertisers who were unafraid to use public space as their marketing medium. From giant toilet paper rolls to subway parties (and no pants subway rides), here are some of the wildest, most innovative guerrilla stunts in metropolitan areas.
37 Guerrilla Stunts in Metropolitan Areas
36
Guerrilla Sunshine-Spreading
The 'I Love You' Project
35
No Pants Subway Ride
900 Underground Underwear Enthusiasts in NYC
34
Guerrilla Adbusting
Street Artists FTW-Crew Add Photoshop Toolbox to Subway Ads
33
Improv Everywhere
111 Topless Male Shoppers at Abercrombie and Fitch
32
1,800 Nude People as Art
Spencer Tunick Euro 2008 Installation
31
Eating Disorder Guerrilla Campaigns
Bulimia Vomit Stickers for ProMadchen
30
Insane Party Locations
Subway Shindigs Take Public Parties Underground
29
Mini Car Subway Exit
28
Giant Guerrilla Toilet Paper Rolls
Dulcolax Laxative Ad
27
Giant Human Nest
Benjamin Verdonck's Skyscraper Nest
26
Time Standing Still
Frozen Grand Central by Improv Everywhere
25
700 Simultaneous Camera Flashes
Improv Everywhere Celebrates Brooklyn Bridge
24
Guerrilla Light Installations
The Luz Interruptus (Red) Project Domesticates Madrid
23
Human Mirrors on Subways
Improv Everywhere Puts 16 Twins on Subway
22
Fast Food Financial Bailouts
Burger King's Guerrilla Wallet Campaign
21
3-D Tongues
Japanese Subway Ads
20
Peace Murals
LA vs War Installation
19
Guerrilla Marketing for Kids
ChupaChups Lollipop Road Signs
18
Guerrilla Benching
Green-Space Loving Activists Drill Down New Seats Around London
17
Fighting Public Space Pollution
The Guerrilla 'Pop Down Project' Marks Unwanted Ads
16
Musical at a Mall
Thes Latest From Improv Everywhere
15
Lesbian Lipstick Smudges
'The L Word' Guerrilla Ads
14
Hands-On Guerrilla Ads
Clever Supportive Ad Placement
13
Guerrilla Flash Mob Campaigns
Synchronized Dancing at London Liverpool Street for T-Mobile
12
Enormous Guerrilla Plant Tags
Howies Winter Clothing Campaign to Save the Planet
11
Drowning Billboards
Guerrilla Campaign For "Day After Tomorrow"
10
Subway Street Art
The Take a Seat Project
9
Giant Public Jewelry Art
Inges Idee's Shiny Installation
8
Freezing at Taco Bell
Improv Everywhere as Advertisers At Store Opening
7
Economy-Inspired Guerrilla Art
Faux Financial Memorials
6
Guerrilla Anti-Religion Campaigns
UK Atheist Busvertising
5
Guerrilla Shoe Repair Ads
Modern Shoe Hospital Bandage Campaign
4
Guerrilla Tennis Courts
Mischief Making In Supermarket Parking Garages
3
Guerrilla Magazine Placement
'I Left This Here For You to Read'
2
Redecorating Subway Cars
Pranksters Turn Train into a Living Room
1
Vending Machine Votes
Guerrilla Obama Support
Related Ideas
Graffiti-Inspired Branding Campaigns
Mosaic North America Partners with Buffalo Bills
Cheeky Adult Wipe Campaigns
goodwipes Launched a OOH Campaign at the 2025 NYC Marathon
Unapologetic Women-Centric Campaigns
O Positiv Health Hosted an Empowering Event in New York
Large-Scale Apéritif Activations
Aperol Kicked Off its 'Summer of Spritz Campaign' in NYC
texturally artistic fashion stores
The Acne Studios flagship store in Tokyo is eye-catching
Series-Inspired Newspaper Pop-Ups
Peacock Featured a Custom Newsstand for ‘The Paper’
Localized Post-Apocalyptic Campaigns
Max Channels the Theme of The Last of Us into Ad Spaces
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Snow-Accented Beer Ads
These Stella Artois Ads Create the Illusion of a Frothy Chalice
Nationwide Soda Campaigns
America250's Coca-Cola Mini Cans Campaign Spotlight All 50 States
Theatrical Cocktail Experiences
The Theatre by ZLB23 Unfolds at a Seven-Seat Bar
Supermarket Tourism Campaigns
K-Supermarket's Tripadvisor Listings Share a Taste of Food Culture
Reimagined Artwork-Based Travel Campaigns
Plaza Premium Group Debuts 'The Art of Travel'
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Live-Printed Billboards
HP Showed Off the Power of Its Smart Tank Printers One A4 Sheet at a Time
Analog Creativity-Inspired Installations
Moleskine Presents 'Unleash Your Genius' at BASE Milano
Faux Food Pop-Ups
MoMA Design Store Unveils an Immersive 'MoMA Mart' Pop-Up for NYC
City-Themed Luxury Fashion Campaigns
Burberry’s Back to the City Campaign Celebrates London
Panda-Inspired Sport Campaigns
Panda Station Dresses Panda Statues in Tracksuits for an Activation
Interactive Advertising Installations
Intimissimi's 'Feel the Billboard' Uses Tactile Advertising
New York Streetwear Collections
Gap and Awake NY Launch a 90s-Inspired NYC Culture Capsule
Viral Temporary Renamed Stores
67-Eleven Replaced 7-Eleven Branding at a Stockholm Location
Night QSR Campaigns
The Mcdonald’s Night Posters Turn Post-Party Cravings into Glowing Urban Art
Urban Landscape-Inspired Campaigns
The Casablanca Fall 2025 Advertising Campaign is Interesting
Renewed Urban Rooftops
The Heineken Seoul Rooftop Turns Unused Rooftops into Community Spaces
Marathon Running Brand Pop-Ups
Bandit Running is Launching Its Boston Marathon Pop-Up
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Brighton Retail Launch Ads
IKEA Brighton Uses Seagull Splatter Campaign to Win Local Attention
Timeless Patterned Textile Capsules
The Met Joins the Brand to Launch a Chilewich Collection
Typographic Play Structures
Icon Climbers Create Playgrounds Where Alphabet Meets Jungle Gym
Athletic Brand Flagship Stores
Gymshark Launches its First US Flagship Store in Downtown NYC
Cheeky Bar-Focused Campaigns
Heineken Advocates for Financial Support for Bars with Starring Bars
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Limited Collaborative Streetwear
HIDDEN.NY x UGG Classic Boot Becomes Prize in Citywide Contest
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Festive Scratch-and-Sniff Billboards
Subway's Interactive Ad Shares the Aroma of Stuffing
Artistically Expressive Multi-Brand Stores
Sanjay Puri Architects Has Redefined Retail Design
Timely Delivery-Centric Billboards
Pizza Pizza Creates a Truck-Side Billboard Inspired by the LRT
Paris Running Pop-Ups
New Balance Paris Marathon Weekend Activates Run House Cultural Space
Social Media Follower-Celebrating Initiatives
Streets of Toronto Marks 600k Instagram Followers
Analog-Themed Camera Campaigns
Polaroid Launched 'The Camera for an Analog Life'
Groundbreaking Public Transit Models
Argo Debuts a Vertically Integrated Smart Transit System
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Collaborative Recycling Initiatives
National Mall Introduces a Comprehensive Recycling Program
Wellness Brand Experiences
Pilates and Influencer Events Are Shaping Lifestyle Marketing in Peru
Grocer-Inspired Installations
FREITAG Launches Mini Market Pop-Up at Dover Street Market Ginza
Cinematic Denim Campaigns
Levi’s Enlists Shaboozey and Matty Matheson to Reimagine Western Staples
Mobile Beauty Retail Activations
Cardi B Debuts Beauty Truck for Her Haircare Brand
Traveling Fashion Showcases
The Guess Bus in Sydney is an Example of Experimental Marketing
Personalized AI Billboards
Mercado Libre's Custom Billboards Analyze Their Surroundings and Adapt
Gamified Scent Marketing Experiences
Axe's Grab The Sweet Turned a Bus Stop into a Claw Machine
Urban Assembly Forums
The RAM Assembles Shanghai by All(zone) Explores Impromptu Urban Life
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Sofa-Centered Marketing Activations
This Sofa Club Activation Encouraged Consumers to Take a Seat
Adaptive Community Hubs
Spaced Agency Designs a Space Supporting Small Businesses and Culture
Alcohol-Free Underground Campaigns
TfL and Heineken 0.0 Introduced "Bakerl0.0" for Dry January
Festival-Focused Toilet-Sharing Initiatives
The HEMA Home Toilet Initiative is Unique
World Cup Hospitality Experiences
Stella Artois Turns Bars into Immersive FIFA Viewing Locations
Reimagined Classic Beer Campaigns
Guinness Gives 'A Lovely Day' a Modern Artistic Refresh
Interactive Scented Billboard Ads
LOLA MullenLowe Presents a Scented Lynx/Axe Campaign
Interactive Outdoor Games
City Chase Combines Outdoor Exploration with Fun, Strategic Gameplay
Inaugural Vodka Billboard Campaigns
ALB Vodka Introduces Its First Billboard in New York City
Playfully Branded Crosswalks
OREO Turned Marked Areas Outside Some Kroger Stores into OREO Walks
Interactive Luxury Brand Storytelling
Hermès Presents the Interactive Mystery at the Grooms
Colleague-Connecting Pubs
The Office by Heineken Celebrates the Best Part of Work Culture
Cinematic Golf Pop-Ups
Subway's Happy Place is an Interactive Experience for Happy Gilmore Fans
Localized Game-Day Food Activations
Martha Stewart Joins Pepsi’s Bay Area Local Eats
Nostalgic Branded Pop-Up Events
AriZona Iced Tea Launches a New York City Pop-Up Event
Literary Tourism Innovations
Jane Austen Festival Launches Character Trail Through Bath Streets
Spontaneity-Inspired Travel Campaigns
Wyndham Debuts 'Where There's a Wyndham, There's a Way'
Pop-Up Sports Hospitality
Toronto’s FIFA Fan Festival Turns Urban Spaces into Immersive Fan Hubs
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Underrated Travel Locations
Intrepid Travel Has Released Its Annual Not Hot List
Art Print Bandages
The Met x Band-Aid Collection Applies Museum Works to Adhesive Strips
Men's Footwear Marketing Campaigns
Stuart Weitzman Launches Stuart Weitzman New York
NYC Identity-Inspired Retail Cconcepts
Concrete Amsterdam Designs the Inaugural Steve Madden Store
High-Concept Brand Campaigns
The ‘Legitimate You’ Campaign Proves Every Brand Can Look Pro
Luggage Personalization Stickers
Monos Launched City-Inspired Destination Stickers
Food-Inspired Street Art
Knorr's Dish Pics Campaign Replaces Unwanted, Unsavory Images
Branded Marathon Pop-Up Experiences
Bandit Boasts a Los Angeles Marathon 2026 Pop-Up Experience
Urban Runner Hubs
Seoul's Runner's Bases Add Value to Unused Subway Spaces
Limited-Time Protein Promotions
Subway Launches the Meteor Deal Featuring Protein Picks
Marketing Firm Innovation Hubs
Stagwell is Gearing Up to Open Its New Headquarters in Singapore
Cheeky Sandwich Seat Campaigns
Subway Takes Away the Dread of the Middle Seat with Free Sandwiches
Human Connection-Themed Art Installations
Prada Presents the Satellite Exhibition in Tokyo
Urban Egg Installations
The Diesel Human-Sized Egg Installations Bring Playful Fashion to Milan
Neighborhood Cocktail Bars
Brutes Offers a Unique Way to Choose a Drink with a Martini Barometer
Carrier Pigeon Campaigns
The Travel Agency's Viral Project Pigeon Spiked Social Media Engagement
Athlete-Branded Outdoor Appliances
Ninja Launched a New Campaign For Upgraded Backyard Cooking
Anti-Bias Fashion Unveilings
Primark Created "Kim Parr" to Challenge Preconceptions
Community-Centered Rooftop Events
Heineken's Rooftop Revival Turned Building Tops into Social Hubs
Enigmatic Graffiti Incidents
Toronto's Museum of New Calls Attention to Mystery Graffiti
Taxi Driver-Centric Branded Events
Carlsberg Ran the 'Fare Game' Initiative for Taxi Drivers
Multi-Level Cancer Awareness Campaigns
The United Breast Cancer Foundation is at Times Square
Local Food Discoveries
Streeats Helps You Find Hidden Street Food Gems Recommended By Locals
Subway Cabin Makeovers
British Airways NYC Subway Turns Commute into an In-Flight Experience
Record-Breaking Skate Megaramps
Red Bull's 'Building Drop' Turns Brazilian High-Rise into Ramp
Conscientious Tourism Campaigns
Evaneos Advocates Against Overtourism in a New Campaign
Global Product Launch Events
Uber Unveils a New Go-Get Exhibit Featuring Interactive Vignettes
Girded Billboard Posters
Irn-Bru And Lucky Generals Introduced Girders Posters
Marathon Performance Hubs
The PUMA NITRO Lab Transforms ICA into a Multi-Day Running Activation
AI Creator-Centric Campaigns
The Spirit of London Campaign by Beefeater Embraces the City's Energy
Embedded Safety Networks
‘Ask for Angela’ Builds Retail-Based Support Systems Across Toronto
City-Focused Influencer Platforms
Storytime Launches Storytime Marketplace in Cities
Artist Hometown-Inspired Sneakers
adidas Originals and Bad Bunny Launch the Gazelle City Series
Workday Break-Focused Campaigns
KitKat Debuts the 24/7 Teams Meeting Campaign Concept
Scottish Tourism Campaigns
VisitScotland Used NYC Tartan Week to Drive Scotland Tourism In The USA
Sculptural Gallery Art Exhibitions
Kennedy Yanko Presents Two New Galleries in NYC
Seasonal Reservation Street Installations
Uber UK Launches 'Reserve' by Mother
Ball Game-Promoting Urban Initiatives
London Sport and Saatchi & Saatchi Run 'More Ball Games'
Regional Travel Campaigns
Wego and Visit Qatar Partner for a Localized Campaign
Summer-Forward Food Billboards
Waitrose Launched its 'Let Your Summer Side Out' Campaign
Immersive Cultural Dining Experiences
HIRAKUZA Ginza Tokyo Combines Sumo Wrestling with Dining
Granola-Focused Restaurant Expansions
The Granola Bar Restaurant Group Expands in the US
Hot Dog Subway Campaigns
Nathan’s Famous Launches “Follow the (F)rank Line” Subway Campaign
Sun-Drenched Furniture Installations
Corona Cero's Sun Tags Help Urban Workers Reenergize Outdoors
Virtual City Explorers
Citywalki Offers Immersive Virtual Experiences In Over 140 Cities
Expansive Month-Long Fashion Celebrations
Fashion Art Toronto Marks Its 20th Anniversary
Location Sentiment Platforms
Stuntmark Delivers AI Location-Based Content and Sentiment Insights
Halloween Season Candy Campaigns
World Business Chicago is Promoting Chicago-Based Candy
Interactive Traveler-Focused Campaigns
Tessan Will Spotlight the 100 Travelers Campaign
Graffiti-Driven Franchise Interiors
Pablito’s Tacos Unveiled a New Mindful Design Concept
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Public Art Displays
Paul Anthony Smith’s Photographs Appear at 300 City Bus Stops This Summer
Retail Marketing Advancements
Westfield Rise Debuts a Programmatic Targeting Solution For Malls
Record-Breaking Community Hikes
Kathmandu Canada Debuts with Guinness World Record Hiking Attempt
Event-Centric Camping Experiences
Huttopia Hosts World Cup Viewing and Activities at Its Campsites
Balanced Retail Atmosphere
The Capitamall Skyview Reimagines the Mall as an Immersive Urban Street
Urban Material Design Collections
Clarke & Clarke Metropolitan Collection Explores Bold Textiles
Museum Street Art Exhibits
London Museum Preserves Banksy’s Piranha Tank as Permanent Display
Creative Networking Tools
Designer Hikes Builds Community By Connecting Designers Outdoors
Calmly Dimmed Billboard Campaigns
Nescafé Joins Oglivy to Create the Decaf Billboards
Cohesive Modern Workspace Studios
The Studio and Workspace of Unorthodox Designs is Collaborative
Recycled-Steel Bus Stations
The Amazon Bus Station in Belém Cuts Carbon Emissions by 70%
Vibrant City Installations
Craig & Karl Take Over Brisbane Festival with City Pop Art Spectacles
Urban Text Installations
SPREAD installs Peace Love Joy Letterforms Across Central Beirut Streets
Creative Protest Archives
Pocket Protests Showcases Global Creative Resistance Against Fascism
Bus Racing Retail Events
The Saucony Beat the Bus Challenge Celebrated a New Location
Repurposed Workplace Training Hubs
Cachet Group Transformed the Anytime Fitness Basement
Multi-Level Cancer Awareness Ads
The United Breast Cancer Foundation is at Times Square