The May 2022 social good initiatives have seen a spike in accessibility and inclusivity. Brands have turned to the infamous metaverse to communicate their campaigns and social good endeavors with the latest technology available.
One noteworthy metaverse initiative is the new NFT residency for women, designed to empower female creators and close the gender gap within blockchain technology. The inclusive campaign is brought to life by Women Rise in partnership with Voice.
In the physical space, companies continue to innovate their packaging to create more accessible products for consumers with various needs. Purdys, the popular Chocolatier, created a braille box to house its chocolate treats. The new accessible packaging was first launched during the holiday season and will become a mainstay for the chocolate brand.
Top 45 Social Good Trends in May
From Women-Focused NFT Residencies to Braille-Friendly Chocolates:
Elena Rahman — May 7, 2022 — Social Good
45
Origami-Inspired Disaster Relief Pods
These Conceptual Prefab Folding Pods Can Be Setup Anywhere
44
Charitable Anime Fashion Lines
Lady Gaga and Crunchyroll Debuted the 'Chromatica' Collection
43
Temporary Modular Refugee Housing
Balbek Bureau Developed the Modular Town System RE: UKRAINE
42
Empowering Skincare Activations
The Dove Self-Esteem Project Debuted the #DetoxYourFeed Campaign
41
Community-Driven NFT Games
'SkyVerse' is an Open World Online Game Based on Blockchain
40
Inclusive NFT Marriages
'Closeup City Hall' Will Immortalize Marriages on the Blockchain
39
Curvacious Low-Income Housing Complexes
Perkins & Will Debuts Low-income Development Plans in LA
38
Black-Celebrating Apparel
New Balance Unveils New 'Conversation Amongst Us Collection'
37
Braille-Friendly Holiday Chocolates
Purdys Chocolatier Created a Braille Box to House its Treats
36
Clear Effects-Driven Packaging
'Miss Grass' Fully Rebranded to Focus on Product Effects and Design
35
Socially Impactful NFTs
Vogue Launches Cultural-Inspired NFT Collection in Singapore
34
Net-Zero Neurodiverse Schools
NBBJ Designed the Lower School Campus of Westmark School
33
Blockchain-Based Reforestation Platforms
'veritree' is a Data-Driven Platform for Nature Solutions
32
Gamified Recycling Programs
ZeLoop is a Blockchain-Based Gamified Recycling App for Food Packaging
31
Social Good Californian Jewelry
Pura Vida Bracelets Announces its New B Corporation Certification
30
Ethical Canadian-Made Loungewear
Good for Sunday Launches its SS22 Collection in Time for Spring
29
Wildlife Awareness Games
'Animal Cards' Seeks to Bring Attention to Wildlife Conservation
28
Hairstyle-Adorned Social Good Sneakers
The Mullet Volleys Benefit the Black Dog Institute
27
Ukrainian-Supporting Beers
Three Breweries Joined Forces to Create RESOLVE Beer Supporting Ukraine
26
Empowering Postpartum Campaigns
Baby Dove Launches the #OneRealPressure Campaign
25
Environmentally Friendly Candies
PurePlus' FAVES Candies Are Made with Imperfect or Excess Fruits
24
Homelessness Metaverse Campaigns
Will is the First Homeless Person in the Metaverse
23
Beauty-Branded Earth Initiatives
The To the Planet Fund Aims to Raise $1 Million by 2024
22
WOC Pregnancy Support Platforms
Mae Supports Pre-and-Postpartum For Black Women
21
Indigenous Sports Equipment Donations
WestJet and North Star Air Donated Hockey Equipment
20
Celebratory Cannabis NFTs
Trulieve Debuted the '4.20 for All' NFT Collection and Campaign
19
Food Delivery Esports Partnerships
Just Eat Entered the World of Esports Through 'EXCEL Esports'
18
Teacher Appreciation Initiatives
Hat Creek Burger is Giving Free Burgers or Sandwiches to Teachers
17
Women-Focused NFT Residencies
Women Rise and Voice Partner to Present an NFT Residency for Women
16
Family-Supporting Bar Campaigns
Bar Louie's 'Cocktails For A Cause' Supports Workers' Children
15
Privacy-Centered Modular Partitions
Shigeru Ban's Paper Partition System Support Ukrainians
14
Empowering Skincare Campaigns
This Dove Campaign Demonstrates the Effects of Toxic Beauty Advice
13
Anxiety-Reducing Cat Foods
Purina Pro Plan's 'Calming Care' Supplement Will Ease a Cat's Anxiety
12
CBD Brand Activism Campaigns
House of Wise Debuted the 'Justice For All' Campaign for 4/20
11
Charitable Earth Month Campaigns
Navitas Organics is Donating 5% of Its Website Sales in April
10
Prideful Superhero Toys
The Funko Pop! Heroes: DC Pride Pack Benefits the It Gets Better Project
9
Children's TV-Branded Cookies
'Partake Foods' Teamed Up with Sesame Street to Promote Inclusivity
8
Ukraine-Supporting NFT Collections
Dori Desautel Broudy is Auctioning her First NFTs on OpenSea
7
Automated Message Censoring Features
Apple Launched a Communication Safety Feature for iOS Devices
6
Community-Focused Yogurt Activations
Yogurtland Debuts #ShowYOHope Campaign to Treat Local Heroes
5
Women-Celebrating NFT Collections
The Genesis Collection by Venusverse Supports Women's Charities
4
Charitable Fast Food Initiatives
Jersey Mike's Subs is Donating All of its Sales On One Day
3
Shampoo Female Empowerment Ads
Lifebuoy Shampoo Helps Girls in Pakistan Fulfil their Potential
2
Urinary Incontinence Awareness Programs
INNOVO Partners with Women's Wellness Author Joan Lunden
1
Charitable Cranberry Sodas
Ocean Spray Sparkling Pink Cranberry Supports Cancer Research
Related Ideas
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Amorous Immersive Pop-Ups
Museum of Ice Cream & Kendra Scott Partnered for Valentine's
Artisanal Easter Chocolates
The 2024 Easter Collection by Purdys Chocolatier is Decadent
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Wearable Twin NFTs
Luxlock Introduced Unlockable Phygital NFTs During Fashion Week
Multi-Sensory Footwear Pop-Ups
The UGG Feel House is a Comfort-Focused Community Space
Inclusive Mobility-Focused Fashion
The Adaptable Collection by Will&Well Aims for Inclusivity
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Neurodiverse Inclusion Initiatives
LEGO® Group is Championing Inclusivity With 3 New Initiatives
Metaverse Advertising Services
'NFT Plazas' Announced a Billboard Advertising Platform
Digital-First Beauty Brands
Bakeup Explores the Blurred Lines Between Real Life & the Metaverse
Experimental Virtual Sneaker Activations
Fendi Celebrates Its 'Faster' Sneaker in the Metaverse
Digital Sustainable Food Solutions
Special Projects Debuts Eco Lenses to Help with Decision-Making
Virtual Monster Sneakers
LG Electronics is Unveiling Digital Shoe NFTs at CES 2023
Advocate-Themed Cannabis Branding
Best Blnz's Branding is Created by Design Studio Pentagram
Ethical Neighborhood Convenience Stores
The Goods Mart is a Curated Better-for-You Store
Educational Chocolate Campaigns
The Ritter Sport Colorful World of Chocolate is Eye-Catching
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Fairtrade Easter Candy Collections
The Divine Easter 2024 Collection is Packed with Spring Treats
Mood-Boosting Cafe Pop-Ups
Skittles' House of Joy Brightens the Dark Days of February
Women's Day-Celebrating Chocolates
These New M&M’S Packs Celebrate Dynamic Women
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Chocolate Reconnection Campaigns
Purdys Chocolatier's Reconnect Roulette Helps People Reach Out
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
NFC-Enabled Face Stickers
Shu Uemura's Limited-Edition Stickers Create Digital Content
Celebratory Artist-Created NFTs
The NARS Campaign, Dubbed Orgasm, Activated, Launched on July 31st
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Inclusive Shopping Labels
Coca-Cola Debuts NaviLens QR Codes for Visually Impaired Consumers
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Inclusive Fashion Runways
The Runway of Dreams Foundation Returns for New York Fashion Week
Refillable Beauty Brands
Maya's Thoughtfully Designed Cosmetics Combat Plastic Waste
Giving Tuesday Campaigns
Lush Embraces Giving Tuesday with the Charity Pot and the #92 Shampoo Bar
AI-Powered Billboard Campaigns
Revolve Showcases an AI-Generated Billboard Campaign and Collection
Fashionable Phygital Coats
Private Policy AW23 Took to the Metaverse
Branded Feminine Product Donations
SOS and Rael Partner to Give Away 200,000 Free Tampons and Pads
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Digital-First Luxury Apparel
Maison Margiela Unveils a New Digital Product Collection with Mmerch
Virtual Chocolate Stores
Lindt & Sprüngli USA Created Its First-Ever 3D Virtual Online Store
Phygital Fashion Campaign
Pacsun's PacVerse Campaign Shows a Real Life Cast Entering the Metaverse
Vegan Sportswear Pop-Ups
Hylo Athletics' Pop-Up at Harrods Includes a Recycling Component
Interactive Metaverse Branding Experiences
Slim Jim Launched a New Web3 Destination
Luxury Bag Digital Campaigns
LUAR Launches a New Campaign that Spotlights the Ana Bag Design
Neutral-Toned Metaverse Footwear
Toms Expands its Metaverse and NFT Collection to North America
Environmental Eating Campaigns
#KnorrDaretoTry Challenges Gen Z to "Eat for Good"
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Ethically Sourced Chocolate Treats
Tony's Chocolonely's and Ben & Jerry's Advocate Social Justice
Experiential Social Clubs
Marshalls' Good Stuff Social Club Empowers & Connects Women
Digital Wellness Inniaitives
Pinterest Focuses on the Digital Well-being of Gen Z
Inclusive Social VR Programs
Meta Invested in a Social VR Research Team Alongside Universities
Circular Metaverse Capsules
H&M Releases a Metaverse-Inspired Collection at Its Williamsburg Store
Virtual Bag Metaverses
Charles & Keith Taps Virtual K-pop Artist Apoki for its Virtual Campaign
Inclusive Digital Platform Experiences
Google Launches More Inclusive Assistance to its Platforms
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Health-Conscious Gen Z Chocolates
Kyoot's Raspberry Pink Pepper Chocolate is for Next-Gen Snackers
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
Bespoke AI-Powered Art
Coke Asks Consumers to Create AI-Generated Art with its New AI Platform
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Phygital Fashion Platforms
Macy's and Journee Debut the mstylelab Platform for Users
Charitable Limited-Edition Leggings
Splits59 & The Goods Mart Create the "Do Good" Leggings
AI-Assisted Cooking Partnerships
Unilever and Be My Eyes Partnered to Support Shoppers
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Employee-Only Metaverses
Coty Created Coty Campus for Its 11,000 Global Employees
Refreshing Cannabis Brand Identities
RISE Dispensaries Taps Turner Duckworth and Brand Bureau
Holiday NFT Wearables
Prada Launches a Timecapsule NFT Collection for the Holidays
Opulent Branded Holiday Events
Moët & Chandon Unveils a One-of-a-Kind Event in New York City
AI-Powered Gelato Packaging
Sweet Cheeks Partners with Bravo to Debut Gelatos with AI Packaging
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Luxury NFT Beach Shirts
Prada Announces the Fifth Installment of its Timecapsule Collection
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Digital-First Fashion Houses
House of Blueberry Backs Female Design & Aesthetic in the Metaverse
Web3 Start-Up Accelerators
L’Oréal and Meta are Set to Launch a Metaverse 'Startup Accelerator'
Inclusive Diamond Campaigns
Pandora's Diamonds for All Campaign Features Diverse Icons
Virtual Appliance Showrooms
Samsung's Shoppable Instagram Profiles Replace Department Stores
Visually Impaired Puzzle Blocks
LEGO Presents Braille Bricks for an Inclusive Playing
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Avocado-Centric Pop-Ups
Avocados From Mexico's House of Goodness is Coming to the Real World
Immersive Digital Experiences
Kraft and Nexus Studios Join on the Immersive Mayoverse
Ethical Alternative Search Engines
'Take Care' Helps Consumers find Companies Focused on Ethics
AI-Curated Art Exhibits
The Woods Art Institute Launches 'The Art of Trending' Exhibit
All-Female Chocolate Packagings
The Latest M&M's Packaging Celebrates International Women's Day
Mindful Mental Health Ads
Alo Moves 2023 Mental Health Awareness Month Campaign Just Launched
Plant-Based Food Manufacturers
Creatd Ventures Acquired the Health-Focused Food Company 'Brave'
Sustainable Travel Retail Chocolates
The Nestlé Sustainably Sourced Chocolate Range is Flavorful
NFT-Adorned Pops
Dr. Perfy's New Soda Aims to Make Web3 More Accessible for the Hispanic Community
Chocolatier Fundraising Programs
Purdys Chocolatier is Helping Canadians Support a Good Cause
Playful Valentine's Day Gifts
The Clever Candy 2024 Valentine’s Day Collection Has Been Unveiled
Women-Centric Vegan Summits
Vegan Women Summit Returns to Los Angeles on May 10th
Plant-Powered Egg Tours
The Good Eggs Tour Brings Better Vegan Options to Summer Music Festivals
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Adaptive Intimate Collections
Victoria’s Secret and Pink Team Up to Launch Adaptive Intimates
Conscious Retailer eCommerce Initiatives
The Klarna Conscious Brands Collections is Easy to Shop
Artist-Designed Phygital Sneakers
adidas' Digital Pass Can Be Redeemed for Physical Sneakers
Ability-Focused CSR Campaigns
Decathlon's Ability Signs Reshape the Narrative around Disabilities
Artist-Designed Leather Boots
Dr. Martens Launches a New Boot Silhouette with Artist Loveis Wise
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
QR-Equipped Fashion Collections
Nobody's Child Introduces QR Codes for its New Product Line
Digital Luxury Apparel
Meta and Valentino Have Partnered to Launch a Line of Digital Clothing
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative So Save the Forests
Accessible Mixed-Reality Media
Chapter 2 Welcomes New Society to Revolutionize the Media Frontier
Expansive Valentine's Treat Ranges
The Mars Valentine's Day Products are Here for 2024
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
Beauty NFT Programs
Shiseido Launches the First AI-Powered NFT Community Beauty Program
Star-Led Luxury Fashion Campaigns
PRADA's Re-Nylon Collection Welcomes Renowned Actors
Revamped Freshness Platforms
Mars Announces a New Brand Identity for Its Gums and Mints Brands
Inclusive Gaming Initiatives
RNIB and Twitch are Creating Change for Gamers with Sight Loss
Business-Friendly NFT Tools
Salesforce Introduces NFT Tools to Help Businesses Embrace Web3
Art-Inspired NFT Shirts
Prada Delivers an Art-Themed Shirt for its 'Timecapsule NFT Collection'
Solution-First Beauty Brands
Skincare-Beauty Brand Good Weird Launches its First Collection
Peer-to-Peer Conversation Campaigns
JOYBA's Real Tea, Real Talk Supports Mental Health in Youth
Rescue Pet-Supporting Campaigns
The Hershey Company Brought Back its 'Cadbury Bunny Tryouts'
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Innovation-Focused Digital Metaverses
Forbes Launches a Digital Presence In The Sandbox Metaverse
NFT Shoe Collections
TOMS Middle East Has Launched Its First NFT Collection
Empowering Visual Content Campaigns
Getty Images and Hiki Launches #AutisticOutLoud
Sustainable Media Initatives
BlueTriton and Teads Launch a New Digital Sustainability Initiative
Seasonally Shaped Springtime Treats
The Mars Wrigley 2023 Easter Range is Expansive
Underrepresented Artist Snack Branding
The New SunChips Art Seen Packaging Celebrates 2023 Winners
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Expansive Vegan Candy Campaigns
This Swizzels Campaign Encourages Retailers to Stock Up
Celeb-Backed Advocacy Agencies
Pharrell Launches Progressive Creative Agency Called 'Mighty Dream'
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Health-Focused Staff Programs
SOCIETY Debuts the 'SOCIETY Residents' Employee Welfare Initiative
Lifestyle-Conscious Cannabis Products
Trailblazer Cannabis Products Have Been Relaunched
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Charitable Hygiene Supply Initiatives
Purse Project Collects Personal Care Goods for Those in Need
Empowering Watermark Campaigns
The UNFPA's 'bodyright' Campaign Brings Awareness to Online Rights
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Mother’s Day Spa Giveaways
DOVE Chocolate Celebrates Moms with a Special Mother's Day Initiative
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Social Good Brand Practices
Dignity Coconuts Positions Itself to Combat Human Trafficking
Modernized Confectionery Branding
MARICH Pancrafted Chocolates is Showing Off a Brand Refresh
Social Good Yogurt Lines
Yogurtland Debuts a Branded Apparel and Accessories Collection
Black-Owned Chocolate Kits
Bifties Just Launched a New Gift Box for Black History Month
Senior-Friendly Pride Campaigns
misterb&b and Les Audacieuses et Les Audacieux Target Seniors