These May 2020 marketing trends range from virtual pub quizzes to in-game museum tours.
Standouts include Camden Town Brewery's recent virtual quiz event that was hosted via Instagram. In addition to engaging customers during social distancing efforts, this marketing strategy also spotlights the brewery's contactless delivery service and gave participants a chance to win a variety of fun prizes.
Another notable example is the Monterey Bay Aquarium's recent partnership with popular game Animal Crossing: New Horizons. With the forced closure of museums, aquariums and zoos in recent months as a result of COVID-19, many facilities are offering educational, virtual tours -- something the aquarium is launching to players within Animal Crossing as an added escapist experience within the game.
McDonald's Thank You Meals round off this list and speak to the fast food giant's appreciation for front line workers during an ongoing pandemic. The company is giving healthcare workers and responders a free meal, simply requiring patrons to show a work ID or uniform at participating locations.
Top 30 Marketing Trends in May
30
AR-Enabled Magazine Covers
National Geographic Created Its First Augmented Reality Cover
29
Furniture Activity Catalogs
IKEA Created a Stay-Home Catalog to Offer Family Entertainment
28
Virtual Makeup Consultations
Glossier Live Edit Connects Consumers to the Glossier Team
27
Restaurant-Inspired Virtual Backgrounds
DoorDash's Zoom Backgrounds are for Virtual Dinner Parties
26
Virtual Cinema Clubs
Häagen-Dazs & Secret Cinema Created Secret Sofa for At-Home Entertainment
25
Social Distancing Simulators
Minecraft Created an Interactive Pandemic Simulator Map to Teach Kids
24
AI-Matched Makeup Shades
The AI Smart Shade Finder Makes Individual Recommendations
23
Social Media Cocktail Competitions
The Cocktail Service Created The Drinkstagram Awards
22
DIY Takeout Box Templates
McDonald’s Released a Happy Meal Box Template for At-Home Dining
21
Virtual Day Camp Activities
Dairy Queen's New Play at Home Website Features Activities for Kids
20
Ultra-Exclusive Snack Clubs
The Invite-Only Frito-Lay Snack Society Has Just 22 Members
19
Virtual Pub Quizzes
Camden Town Brewery is Uniting People by Hosting Events on Social Media
18
Pen Pal Campaigns
L.O.L. Surprise! is Helping Kids Connect While Social Distancing
17
Digital Cheers Campaigns
Crook & Marker Created a Campaign for Bartenders During COVID-19
16
Kid-Friendly Educational Videos
Pebbles Cereal Created the Daily Yabba Dabba Doo Video Series
15
In-Game Museum Tours
Monterey Bay Aquarium is Hosting Virtual Tours of Animal Crossing's Museum
14
Relaxing Chip-Dipping Videos
The 'Moe's Queso Relaxation' Video Features Eight Hours of Footage
13
Virtual Motherhood Communities
Motherhood Maternity is Virtually Bringing Moms-to-Be Together
12
Social Media Virtual Concerts
Fiat Chrysler Launches a Virtual Concert Series on Facebook Live
11
Multi-Generation Beauty Campaigns
'Generations of Beauty' Fights Loneliness During the Pandemic
10
Bad Haircut Cookie Discounts
The Cookies for Quarantine Cuts Deal Gives Discounts for Bad Haircuts
9
Restaurant-Branded Online Cookbooks
The Cheesecake Factory's Online Cookbook is Full of Recipes
8
Digital Tourist Experiences
Airbnb's Online Experiences Connects People to Global Hosts
7
All-Female Skate Films
Vans' 'Credits' is a Feature Film About Female Skaters
6
Stay-at-Home Flight Incentives
Thai Airways Encourages People to Stay at Home in a New Campaign
5
Complimentary First Responder Meals
McDonald's is Offering Free Thank You Meals Across the US
4
Virtual Draft Charitable Campaigns
Bud Light Asks NFL Draft Viewers to Boo the NFL Commissioner
3
Co-Created Charity Gins
Salcombe Gin is Co-Creating Expressions with Fans on Social Media
2
Restaurant Noise Playlists
Zaxby's SoundCloud Playlist Shares the Sounds of a Restaurant
1
Touring Hard Seltzer Festivals
Seltzer Land Was Planned to Tour the States in Spring/Summer 2020
Related Ideas
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Cheese-Themed Luxury Spas
The Wedgewater Spa Highlights the Best Cheeses of Wisconsin
Augmented Reality Travel Murals
Tripadvisor's City Murals Entice People to Sunny San Diego
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Immersive Beauty Pop-Ups
Cosmetica's Experiential Pop-Up Included a Face Mask Experience
Online Merchandise Storefronts
The Panera Shop Gives Access to Bread-themed Apparel & Carb-Couture
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Multicultural Pop-Up Restaurants
OpenTable's Dine London Shares the Taste of Global Destinations
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Metaverse Cocktail Pop-Ups
Patrón is Bringing an Immersive Cocktail Quest to Decentraland
Digital-Oriented Restaurant Redesigns
Wendy's Rolls Out New Design Concept, 'Global Next Gen'
Virtual Camp Experiences
McDonald's is Running a Virtual Camp Called Camp McDonald’s
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
Cafe-Themed Technology Accessories
The Samsung x Starbucks Collection is for Avid Coffee Drinkers
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Playful Cafe Merch Collections
This Dunkin' Merch Celebrates the Summer Season
Swedish Culture-Themed Merchandise
The New ARKET CAFÉ MERCHANDISE Celebrates Fika Culture
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Digital Fast-Food Restaurants
YUM! Brands is Expanding its Technologies for Digital Sales
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Nostalgic Motel Campaigns
Hotels.com Launched the 'Retro Beach Motelier' Giveaway
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
AI Mother's Day Campaigns
Showcase is Simplifying Mother's Day Shopping with ChatGPT
Elevated Condiment Pop-Ups
Ennismore & the Kraft Heinz Company are Sharing a Taste of Heinz 57
Sustainable QSR Merch Launches
Starbucks Releases Eco-friendly Merch and More for Earth Month
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Summer-Themed Cafe Rewards Games
The Starbucks Summer Game: Adventure Awaits is Interactive
AI-Powered Fintech Tools
Square Introduces Ten New Generative AI Features for Content Creation
Virtual Craft Beer Tastings
NCBC & Spyglass Created an Exclusive Beer Tasting Experience with VR
Virtual Bag Metaverses
Charles & Keith Taps Virtual K-pop Artist Apoki for its Virtual Campaign
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Artisan-Inspired Summertime Cafe Menus
This New Dunkin’ Menu Offers New Twists on Classics
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
AR Fragrance Campaigns
Lacoste's Two-Day Experiential Pop-Up Targets Gen Z Shoppers
Back-to-School Metaverse Campaigns
Kickers UK Created a Kids' Footwear Campaign Through Roblox
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
AR Selfie Booths
BBC's Pop-Up Booth Lets Passersby Try on Augmented Reality Animal Masks
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Boomer-Focused Grocery Services
Baby Boomers Continue to Dominate in Online Shopping Post-COVID
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Metaverse Thanksgiving Parades
Macy’s is Holding a Virtual Thanksgiving Day Parade
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Digital Product Care Brochures
'Lolita & Zoitza' Partnered with Tapkit on Informative Brochures
Nugget-Inspired Video Games
McDonalds and The Sandbox Create the McNuggets Land Game
Co-Branded Digital Travel Hubs
The Corona Global Hub Spotlights Experiences Rooted in Nature
In-App NFT Collectibles
Drop Launched a Limited-Edition NFT Series in its Retail Rewards App
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Music-Themed Cafe Pop-Ups
The Spotify Wrapped Cafe Pop-Up in Paris Served "Wrappucinos"
App-Based Marketing Tips
TikTok Launches the Second Season of its Made for TikTok Series
Virtual Appliance Showrooms
Samsung's Shoppable Instagram Profiles Replace Department Stores
Self-Care Barber Pop-Ups
Glenmorangie's Barber Shop Pop-Up Supports Self-Care Experiences
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Virtual Car Meetups
7-Eleven is Inviting Fans to Meet Virtually in Fortnite
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
Avocado-Centric Pop-Ups
Avocados From Mexico's House of Goodness is Coming to the Real World
Immersive Digital Experiences
Kraft and Nexus Studios Join on the Immersive Mayoverse
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
AI-Curated Art Exhibits
The Woods Art Institute Launches 'The Art of Trending' Exhibit
Eco-Friendly Pub Guides
Heineken's Green Pub Guide Spotlights Sustainability Efforts
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
Spicy Virtual Restaurants
The Hot Ones Pop-Up Restaurant Puts Taste Buds to the Test
Interactive Digital Menus
Tabmeal Empowers Restaurants to Revolutionize the Way Guests Order
Engaging Youth-Focused Platforms
V&A Introduces the Mused Website for Gen Z Digital Natives
QSR-Inspired Graphic Merchandise
McDonald's and Cactus Plant Flea Market Drop a Capsule
Ultimate Playcation Destinations
Chuck E. Cheese is Remodeling All Locations with Summer Décor
Cheerful Beer Store Campaigns
The Beer Store and King Ursa Debut the 'Whatever the Case May Be' Ad
Student-Focused Foodie Tours
Deliveroo The Grub Crawl Offers Free Foodie Tours to Freshers
Plant-Powered Egg Tours
The Good Eggs Tour Brings Better Vegan Options to Summer Music Festivals
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Virtual Oil Tasting Experiences
Corto Lures Consumers in with a Virtual Tasting Experience
Bartender Collaboration Apps
Drinktank is Changing the Way Brands and Bartenders Collaborate
Gamified Hotel Campaigns
Moxy Universe, Play Beyond is an Augmented Reality Experience
Digital CPG Catalogues
Haven's Kitchen Uses QR Codes to Advertise its Product Portfolio
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Sporty Laundromat Takeovers
Heineken's LaundroMatch Turns 24-Hour Laundromats into Sports Bars
Friendsgiving Event Series
Butterball and Bumble Foster Togetherness with #FindYourTable
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Restaurant-Themed Esports Tournaments
DoorDash and Twitch Announce a Restaurant-Themed Tournament
QSR-Backed SMS Marketing
McDonald's Launches a SMS Marketing Campaign Using a New Phone Number
Milk Carton QR Brochures
Aldi Has Begun Promoting its New Digital Brochure on its Milk Cartons
Action-Oriented Mental Health Initiatives
TUNED IN To Mental Health Boosts Support & Curbs Stigma
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Gamified Feature Dating Apps
Plenty of Fish Adds a Cue'd Up Feature to its In-App Experience
Peer-to-Peer Conversation Campaigns
JOYBA's Real Tea, Real Talk Supports Mental Health in Youth
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Mental Health Beer Campaigns
BrewDog and #IAMWHOLE Have Partnered to Support Overall Health
Celebratory Retailer Coronation Pubs
The King in the Castle is the First Pub From Tesco
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Virtual-First QSR Brands
IHOP Unveils a New Expansion for its Virtual Restaurant Concepts
Video Game K-Pop Concerts
PUBG Mobile Announces a Virtual Concert with K-Pop Stars Blackpink
Brewery-Backed Dog Merchandise
BrewDog Launches a Dog Collection for International Dog Day
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Cow-Themed QSR Campaigns
Chick-fil-A Debuts a New Virtual Game and Merchandise Collection
Home Decor Apps
Pottery Barn Kids and Pottery Barn Teen Launch Mobile Apps for E-Commerce Sales
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Stylish QSR-Backed Apparel
Panera Bread Unveils its New Menu-Inspired Merchandise Collection
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Dating App-Themed Store Experiences
Tinder Opens Up a SwipeMart Store Location in Tokyo
Mixed-Reality Treasure Hunts
EE is Kicking Off Its Inaugural Game Day with a Special Treasure Hunt
Interactive Sandwich Billboards
Subway's 3D Billboard Lets Onlookers Build Their Own Sub On-Screen
Expensable Pub Lunches
Greene King is Offering Pub Lunch Breaks with a Productive Twist
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Studio Anniversary Events
Capcom is Celebrating its 40th Anniversary with 'Capcom Town'
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Content-Inspired QSR Meals
McDonald's As Featured In Meal Takes After Meals in Movies and More
Hotel-Led Vintage Markets
The MOB Hôtel Hosted a Vintage Market, an Eco Conference and Workshops
Pizza-Themed Beer Promotions
This Old Golden Hen Promotion Offers Wood-Fired Pizza Ovens
Single-Session Digital Event Features
Zoom Sessions Offers Marketing Teams Additional Options
Stay-at-Home Grocer Deals
Nisa 'The Big Deal' Features Pizza and Beer for a Night in
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Campaign-Led Esports Studios
Guild Launches New Creative Services Division Called ‘Guild Studios’
Patio Behavior Badges
Boston Pizza will Give out Badges to Celebrate Pro Patio Behavior