Hide your face, hide your true identity, right? People having been wearing masks for centuries, and continue to do so today.
Some facial covers are decorative, like wedding masks, quince masks and those that come to mind when you think of elegant masquerade balls. Masks are also used as a way to protect our orifices, such as gas masks, or more commonly in today’s times, to shield lungs from smog in high-pollution countries like China.
This cluster highlights some of the most innovative masks we’ve seen today, from distraction blinders for office workers, to emotion-disguising bobbleheads, and the more traditional in between.
44 Sneaky Facial Disguises
43
Torture Couture
John Galliano Prisoner of War Fashions?
42
Arresting Attire
TG Military Clothing Makes You Salute
41
Gas Mask Fashion
Aitor Throup's Strange Suit
40
Animal Masks
Putting the Fun in Sterile Masks
39
Gas Mask Baby Art
Freaky Human Anatomy Sculptures by Shu Konishi
38
Death Masks of the Famous
Postmortem Celeb Faces
37
Gothic Masquerade Editorials
Metal Magazine's Masktastic Fashion Spread
36
Faceless Masked Editorials
Maison Martin Margiela Feature in Arena Homme Plus
35
War & Torture Editorials
VMAN “Warriors”
34
Gas Mask Portraits
Michel Valentino's Wasteland Children
33
Distraction Blinder
The Office Collar by Simon Brewster
32
Surrealist Masks
Creepy Wearable Sculptures
31
Superhero Makeup
Supermodels at the Met Ball
30
Personalized Masks to Avoid Annoying People
Decoy Face
29
Humanimal Masks
NorthFur FX Animal Nose Prosthetics
28
Artisan Leather Masks
The Cannabis Leaf Mask Carnival Masks and More
27
Viennese Costume Ball Revival
Cirque D' Soleil Masks Bring Class to Halloween
26
Masquerade Beauty Photography
MASK(p)arade by Julia Pogodina
25
Techy Face Masks
Japanese USB Face Masks For Serious Germ-a-Phobes
24
Incognito Fashion Shows
Martin Margiela's Masked Models
23
Exotic Masked Models
‘Beauty' Editorial by Vogue Italia
22
Cross-Dressing Masked Wrestlers
Mexico's 'Lucha Libre' Troupe
21
Designer Gas Masks
Diddo Velema Dominates Fashion Battlefield
20
Masked Chiaroscuro Editorials
‘Show of Masks' in Vogue Russia
19
Zorro Masks and Saris
Michael Jackson As Mikaeel, The Masked Hero
18
Smog Masks
10 Global Photos
17
Emergency Crews Add Oxygen Masks for Pets
16
Steampunk Gas Masks
Retro Reinvented Safety Gear
15
Political Halloween Masks
Sarah Palin Costume Accessories
14
Electric Anti-Aging Masks
Rejuvenique RJV10KIT Facial Toner
13
Gorilla Masked Models
The Bronx Zoo Drawing Classes
12
Bank Robber Fashion
The Mask as Accessory
11
Olympic Masks
US Cycling Team Prepared for Beijing Smog
10
Drag Queens and Masked Dogs
Venice Carnival
9
Sculpted Skateboards
Corbusboard Gasmask, Skeleton and Artistic Aluminum Decks
8
Emoticon Helmets to Hide Your Feelings
The Mask of Emotion
7
Using Handbags as Masks
Karl Lagerfeld at Paris Fashion Week 2008
6
Paranoia Theftvertising
'Unmask the Truth' Implies Everyone's a Crook
5
Masked Mailmen
Royal Mail Workers Dress Up As Favorite Film Characters for LOVEFiLM
4
Siamese Fashion Twins
Terrifying Catwalk Masks
3
Pixelated Masks
Campaign for Anonymous Tips
2
Pop Culture Masquerade Gear
Half-Masks of Famous Faces
1
Multi-Cigarette Smoking Accessories
Cancer Fashion Masks
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Speedo's Sunny G Goggles Deliver UV Protection
Assistive Fragrance Devices
L'Oréal My Aura Empowers People with Upper Limb & Visual Disabilities
Origami-Inspired Holiday Collections
Guerlain Debuts the 2025 ‘Tale of Wonders’ Collection
Retro-Cool Sunglasses Revivals
BluBlocker Shades Make a Return as Summer’s Must-Have Eyewear
Flexible LED Masks
L’oréal Skin Tech Flexible Led Mask is a Skin-Like Ces 2026 Beauty Device
Halloween-Themed Self-Care Collections
Lush's 2025 Halloween Collection is Party-Ready
Laser Facial SoHo Pop-Ups
SEV Laser Hosted a NYF(acial)W Activation
Clarifying LED Patches
Faeves' Playful, Cat-Shaped LED Acne Patch Appeals to Gen Z
Mood-Based Makeup Mirrors
The L’Oréal Mood Mirror is a CES 2025 Beauty-Tech Innovation
Mixed-Reality Makeup Studios
Kosé Corporation Debuted a Beauty-Tech Innovation at CES 2025
Family-Friendly Halloween Essentials
Oriental Trading Creative Decor Options
Immersive Horror Games
Eyes Never Wake's Monster Sees Players Through Their Webcam
Inclusive Beauty Games
e.l.f Beauty's Glow Up! Experience Celebrates Self-Expression & Diversity
Gaming-Inspired Eyewear
Oakley x 100 Thieves Second Collection Merges Optics with Gaming Culture
Cushion Compact Revivals
TirTir Launches the 'Mask Fit Red Cushion'
Cuddly Costumed Dolls
The Barbie Cutie Reveal Care Bears Series Shares Fun Surprises
Sustainable Silk Accessories
Emily's Pillow Launches Beauty-Enhancing Sleep Products in Canada
Privacy Display Features
The Samsung Galaxy S26 Ultra Debuts a Built-In Angle Shield
Bold Eyewear Capsule Designs
Gentle Monster Has Introduced Its 2025 Bold Collection of Eyewear
Accessible Makeup Palettes
Shine Foundation and Cheekbone Beauty are Filling a Beauty Industry Gap
Digital Avatar Makeup
Roblox Expands into Digital Avatar Makeup with Customizable Cosmetics
Halloween Essentials Campaigns
IKEA Turns Home Essentials into Shields for Scary-Movie Nights
Face-Contouring Wraps
Skims Unveils Seamless Sculpt Face Wrap for Jawline-Defining Self-Care
Tech-Driven Beauty Mirrors
SWAN Beauty Mirror Incorporates AI and AR Functionalities
One-of-a-Kind Beauty Campaigns
The Beauty Machine by Dove Challenges Algorithm-Driven Standards
Playful Medical Designs
The ZooBree Nebulizer Reshapes Treatment by Making It Feel Like Play
Scalp-Caring LED Face Masks
Celluma MYSTIQUE Simultaenously Treats Skin Health & Hair Loss
Reusable Under-Eye Masks
Après Beauty's The Everlast Eye Mask is Convenient & Reusable
Playful Plush Advent Calendars
Squishmallows Advent Calendars Offer Holiday and Skincare Surprises
Self-Care Wellness Sets
Grace & Stella’s Self-Care Essentials Glow This Valentine’s Day
Rewards-Based Beauty Devices
Sephora Expanded its Rewards Catalog With High Tech Skincare Tools
LED Beauty Masks
Shark Beauty's CryoGlow LED Face Mask Combines Four Targeted Treatments
Smooth Twist-Up Concealers
LUNA's Grinding Conceal Butter Has a Cap That Doubles as a Palette
Skin-Caring Cosmetics
Versed Makeup Introduces Color Cosmetics That are Beneficial for Skin
Unexpected Artful Headphone Wraps
Johannes Vermeer-Inspired Wrap Turns Headphones into Art
Cigarette Waste Hats
Olivia Gino Turned an Abundant Source of Litter into a Shearling-Style Hat
Invisible Blemish Protectants
Hero Cosmetics' Mighty Shield Protects Pimples from Dirt & Bacteria
LED Light Therapy Masks
CurrentBody Recently Presented the LED Light Therapy Mask Version Two
Acne-Targeting Chin Masks
Rael's Miracle Clear Retinol Chin Mask Tackles Hormonal Breakouts
Infrared-Blocking Eyewear Designs
Solir Optics Offers Beyond UV Protection with Its Eyewear
Nex-Gen Hair Masks
The Olaplex Hair Masks Deliver Results That Last Up to Five Washes
Runway-Inspired Peel-Off Masks
Pat McGrath's Glass 001 Artistry Mask Easily Creates a Viral Look
Mocktail-Inspired Beauty Masks
ESW Beauty Emphasizes Playful Packaging for Cosmetic Formulations
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Masculine LED Skincare Masks
The Lumin Luminator Tackles Puffiness, Fine Lines and More
Firmness-Enhancing Beauty Masks
YA-MAN's FDA-Cleared Beauty Mask Boasts Ems Technology
Summer-Themed Acne Patches
The Starface Play Pack Collection Takes a Playful Approach to Skincare
Multi-Use Matte Cosmetics
MAC Cosmetics’ Multisculpt Matte is for the Eyes and Face
Sculptural Fragrance Bottle Design
Coverpla Crafts Mystère Bottle for Egoscentrique CliMax & Tell
Powerfully Formulated Sheet Masks
MEDIHEAL Launched Three New Transformative Sheet Masks
Spoof Cosmetics Campaigns
Milani's America’s Next Top Primer Revisits 2000 Reality TV
Limited-Edition Spooky Makeup Collections
Annabelle Cosmetics is Gearing Up for Halloween
Emotional Wellness Neurocosmetics
The Skin-Brain Axis Inspired Gotha Cosmetics' Neuroaura Concept
20-Minute Glass Skin Masks
BYOMA's Bio-Collagen Radiance Facial Mask Provides Real Barrier Care
Anti-Counterfeit Campaigns
This Vaseline Nigerian Prince Campaign Warns Against Fake Products
Fingerprint Application Tools
Real Techniques Introduces Finger-Mimicking Makeup Applicators
LED Lip Masks
The LumiLips LED Lip Mask is a Non-Invasive, Plumping Alternative to Filler
Artful Bandage Collections
The Met x BAND-AID Collaboration Shares Exclusive First-Aid Products
Snow Goggles Innovation Narratives
Oakley Presents 'Snow DNA: Past, Present, Future'
Colorful Pore Strips
Starface Star Strips Visibly Reduce the Look of Pores While Made to Be Seen
Playful Hockey Campaigns
Beard in a Box Campaign Lets Hockey Fans Join the Playoff Beard Tradition
Skin-Loving Cruelty-Free Cosmetics
Lush's New Skincare-Makeup is Nourishing & Multitasking
Transformative Water Filters
Qure Supports Clearer Skin Through Water Filtration
Protective Skin-Brightening Cosmetics
Tanologist Super Shield Offers UV Protection and More
Visual Eyewear Visor Concepts
Mauli Rai Designs the Vision Aid Smart Visor Concept
Transformative LED Face Masks
The Aesthetic Skin LED Face Mask is Plastic Surgeon-Approved
Jelly-Coated Sheet Masks
Avatara Unveils Slushy Jelly Masks That Are Safe for Kids
Sunscreen-Toting Sunglasses
Supergoop! SuperShades Carry Sun Protection in Custom Charms
Customizable Light Therapy Masks
Ulike Debuts ReGlow LED Therapy Mask for Pro-Grade Skincare
Joyful Skincare Anthems
Dove & Ciara's 'Drop Your Skin-hibitions' Remixes a Childhood Classic
AI Face Swapping Tools
Multiple Face Swap Video Effortlessly Swaps Faces in Your Videos
Convertible Shelter Jackets
Shelter Wear is a Jacket Designed to Transform into a Compact Tent
Pro-Grade Light Therapy Masks
The Ulike ReGlow Has Double the LEDs Found in Standard Masks
Smiling Sponge Costumes
Spirit Halloween is Selling Scrub Mommy & Scrub Daddy Costumes
Puzzle Cube Advent Calendars
Benefit's Glam Cube Makeup Advent Calendar Shares Full Sizes & Minis
Dairytale Bridal Tributes
Disney Wedding Dresses Evoke Fairy Tales Through Bespoke Bridal Couture
Ultra-Powerful Light Therapy Masks
Sunlighten's RED Light Therapy Mask is Performance-Driven
Dynamic Art Displays
Mirage Transforms Personal Photos Into AI-Generated Artistic Scenes
Artful Versatile Rug Collections
Nanimarquina Unveiled a Range of Rugs with Various Inspirations
Audio Sleep Masks
The HoomBand Bluetooth Sleep Mask Plays 100 Hours of Bedtime Audio
Reviving Eyecare Sets
The 'Angel Eyes Bundle' Features a Reusable Eye Mask
Smart Wearable Companions
'Friend' is A Wearable Device for Combatting Loneliness
Cut-Out Easter Treat Disguises
Cadbury Created Print Ads That Hide Easter Eggs as Everyday Items
Digital Makeup Meeting Features
The Google Meet Makeup Feature Helps a User Get Camera-Ready
Product-Inspired Halloween Looks
Aldi and EllaDoesFX Created a Look Inspired by Professor Peppy
Bride-Focused Comprehensive Skincare Packages
The Maskād Bride Bundle is Affordable and Effective
Wearable Olfactory VR Modules
Institute of Science Tokyo Introduced Scent Headset Prototype
Surreal Eyewear Collections
Schiaparelli's Fetish Sunglasses Capsule Represents a Bold Evolution
Laser Light Therapy Masks
JOVS Launched the World's First & Only FDA-Cleared Laser Therapy Mask
Discreet Folding Shelf Designs
Secret Shelfie Has Launched a Novel Storage Solution
Depuffing Mung Bean Masks
The beplain Mung Bean Cooling & Slim Face Mask Features Microcell Fabric
Packable Blackout Sleep Masks
Matador Unveils the New Blackout Mask And Mack's Earplugs Kit
Naturally Powered Skincare
The New Lush Skincare Range Features 16 Different Fruits & Vegetables
Clinical-Strength Clarifying Masks
Topicals' Clearly Breakout Mask Reduces Breakouts in 24 Hours
Peel-Off Overnight Masks
SACHEU's Hydra-Peel Off Mask Locks in Moisture with an Occlusive Barrier
Viral Face Generators
CrazyFace Generates Fun, Viral YouTube Faces from a User's Photos
Upcycled Overnight Skincare
The Pleasing Beauty Sleep Mask Features Upcycled Tea Tree Oil
Collectible Baseball Figurines
Ghostwrite x MLB Game Face Taps into the Blind Box Craze
Chic Headphone Cover Designs
Casetify Debuted a New Stylish Airpod Headphone Cover
Micro Skincare Masks
Sephora Collection's Micro Masks Target Specific Areas of the Face
Mulberry Silk Sleep Masks
Dore & Rose Launches a Deep Sleep Mask with Premium Health Benefits
Facial Animation Tools
Expression Editor AI Lets You Instantly Edit and Animate Faces
Hair Clip Blind Boxes
The Limited-Edition Emi Jay Blind Box Features Five Exclusive Products
Mom-Approved Skincare Lines
Bubble is Keeping Mom Covered This Mother's Day Season
Serum-Infused Collagen Eye Masks
Apres Beauty Boasts the Lift + Restore Collagen Eye Masks
Ultra-Concentrated Sheet Masks
The Glass Skin Collagen Mask Contains a Full-Size Bottle of Serum
Holiday-Inspired Sheet Mask Sets
The 'BIODANCE Holiday Mask Set' Features 16 Masks
Empowerment Beauty Kit Launches
Wanessa Moura's New Release Features an Anti-Rape Whistle
Camera-Equipped Exercise Vests
The Urban Eyes Vest Offers Peace of Mind for Urban Athletes
Autumn-Inspired Sheet Masks
ESW Beauty Boasts a Series of Seasonal Facial Treatments
Personal Deepfake Avatar Features
YouTube Announces Face Swap Avatars in Creator Studio
Portable Hygiene Packs
Kleenex Introduces Durable Tissue Packs with Secure Snap-Shut Lids
Banana-Shaped Eye Masks
Lush's Banana Split Eye Pads Cool, Calm and Hydrate Tired Undereyes
Ultra-Thin Reusable Pasties
Noosh Unveils a New Invisible Nipple Cover for Womenswear
Novel Noninvasive Facelifts
The SKN Institute Boasts About the Emface Procedure
Antimicrobial Pillow Covers
The 100% Mulberry Silk PillowWrap is Infused with Silver Nanoparticles
AI Portrait Enhancers
MimicPhoto Uses AI To Perfect Facial Expressions In Your Photos
Mask-Forward Skincare Sets
Peter Thomas Roth's Mask Blast-Off Mask Kit was for the Holiday Season
Anonymous Sharing Platforms
Cloak Me Enables Anonymous Expression Through Images GIFs And Thoughts
Pearlescent Sculpting Highlighters
5 Point Lift by ISAMAYA Delivers an Immediate, Needle-Free Lift
Weighted Eye Masks
The Nodpod SILK is Marketed as a Comforting Sleep Aid Product
Celebrity Face Matchers
Lookalike is a Novelty Tool Transforming Users to Their Celebrity Twin
Cheeky Gift-Wrapping Campaigns
Scotch Brand and Ego Nwodim Embrace the Resting Gift Face
Multi-Masking Treatments
For Face Sake by Boring Without You Pairs a Jelly with a Whipped Butter
Photo Redaction Tools
Camouflage For iOS Lets Users Redact Faces Instantly With Emojis
Luxury Sleep Mask Sets
PeachSkinSheets' PeachyMink Faux Fur Sleep Mask Set is Award-Winning
Firming Lower Face Masks
Mantra Masks' ‘The Uplift Mask’ is Designed to Sculpt and Hydrate
Maximum-Strength Acne Masks
Peter Thomas Roth's Therapeutic Sulfur Mask Clears & Calms Skin
Anti-Aging Beauty Patches
The Blumbody Face Smoothing Patches are Non-Invasive and Effective
Face Search Tools
Find That Face AI Tracks Where Your Photo Appears Online Instantly
New Customization Updates
On-Together Adds Facial Hair Styles
Soccer-Inspired Makeup Patch Designs
United States Soccer Federation Partners with Fazit
Health Object Art Exhibitions
Out of Orifice Explores Interfaces Between Body, Design, & Intimacy
Sound Therapy Masks
HoomBand Ultimate Shares Over 100 Hours of Calming Sleep Stories
Retro Night Vision Goggles
The Great Jurassic Park Goggles Return with a Nostalgic Twist
Optical Illusion Mirrors
The Hooptical Mirror Plays with Reflection Using Hooped Glass Rings
Caricature Creation Tools
Photo to Caricature Pictures Turns Your Photos into Fun Caricatures
AI Face Swappers
FlipFace Enables Creative Photo And Video Face Swaps Easily
AI-Powered Facial Touch-Ups
Google Rolls Out a Photos Touch-Up Feature for Easy Image Tweaks
Privacy Cloud Storage
Softmask Provides Privacy-First Cloud Storage With Strong Data Control