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Pixelated Masks

Campaign for Anonymous Tips

— June 11, 2008 — Marketing
I love this digital pixelated mask promotional marketing piece emphasizing anonymity. Created by MPM Propaganda for Anonymous Tip, the ads imply the organization lets "you call and tip-off with absolute anonymity."

The item was distributed in unprivileged communities where people withhold information about crimes for fear of retaliation. The simple yet effective approach speaks to them directly with information printed on the insides of the mask encouraging them to call and give tips in complete anonymity.

The campaign was created by MPM Propaganda Advertising Agency, Belo Horizonte, Brazil with creative director Augusto Coelho, art director Bruno Ramos, copywriter Guilherme Araujo, and photography of this print ad by Image Bank.
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