'Unmask the Truth' Implies Everyone's a Crook
lourdes sanchez bayas — November 24, 2008 — Marketing
References: adsoftheworld
'Unmask the Truth' is a print campaign ad created by Lowe Adverting Agency for OKAMI which is, I guess, some sort of financial institution located in Thailand.
The strong and shocking images seem to imply that even underneath the most harmless-looking person, there is a potential thief.
The three different masks shown in the ads look like pleasant and perfectly innocent people, but underneath they reveal pretty mean and angry-looking folks wearing stereotypical black bank robber masks.
The strong and shocking images seem to imply that even underneath the most harmless-looking person, there is a potential thief.
The three different masks shown in the ads look like pleasant and perfectly innocent people, but underneath they reveal pretty mean and angry-looking folks wearing stereotypical black bank robber masks.
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