Encouraging literacy amongst youths and teens can be a challenge, but these creative literary campaigns have utilized unique marketing techniques and outside-the-box themes in order to promote reading in a thought-provoking way.
While reading books and stories are all things that are featured in school at a very early age, youngsters can easily get distracted by other more engaging outdoor activities and technological devices. That's why these creative literary campaigns have sought to utilize unique and thought-provoking techniques to help draw in more people and promote the importance of reading and literary.
From literary ads that feature classic fairytale characters engaged in realistic situations to immersive fiction campaigns and distracted dragon ads, these creative techniques are striving to demonstrate just how important and essential literacy can be, especially to a younger generation.
29 Creative Literary Campaigns
From Eco-Conscious Book Campaigns to Fictional World-Blending Ads:
Tana Makmanee — Aug 30, 2013 — Marketing
29
Versatile Literary Logo Ads
The Penguin Books 'Books for Every Interest' Campaign Appeals to Many
28
Literary Companion Campaigns
These Steimatzky Books Ads Lets You Snuggle Up to Gandalf and Stalin
27
Literal Book Ads
The Gonvill Campaign by Alessandro Volpi is Full of Real Life Adventure
26
Trippy Author Advertisements
Hunter S. Thomson-Inspired Advertisement for Good Books is a Trip
25
Using Fairytale Heroes to Promote Reading
Literacy Foundation Ads
24
Purely Pictographic Publications
The Stephen McCarthy 'Pictograms: The Newspaper' is Concise
23
Hungry Brain Ads
The Penguin 'Jamie's 30 Minute Meals' Campaign Satisfies Two Different Cravings
22
Literary Workout Ads
Federal Agency of Publishing and Mass Communication Campaign Promotes Reading
21
Fictional Morning-After Ads
This Series of Book Ads Shows Readers Sleeping with Iconic Characters
20
Novel Life-Changing Ads
The Arrebato Libros Campaign Morphs People into Book Characters
19
Homeless Fable Character Ads
The So Acao Solidarity Movement Campaign Encourages Book Donations
18
Fictional World-Blending Ads
The Madrid Book Publisher Association Campaign Encourages Reading
17
Classic Fairytale Book Ads
The Gandhi Bookstores Ogilvy Ads are Immersed in Fantasy
16
Protagonist Portrait Campaigns
Mint Vinetu Bookstore Wants You to Become Someone Else
15
Literary Production Videos
'Birth of a Book' Shows the Behind-the-Scenes Creation of Making Books
14
Literary Snoozing Ads
BBDO's Dr Gav Mattresses Ad Features the Book 'Around the World in 80 Days'
13
Bizarre Newspaper Ads
The Metro Everyday Nonsense Campaign Explains Strange Situations
12
Fantastical Bookvertising
The Saida de Emergencia 'Walking Head' Will Take You Away
11
Fictional Character Book Readings
‘Find Your Book' Puts Novels in Protagonists' Hands
10
Alternate Destiny Ads
See the Influence of Books in this Penguin China Campaign
9
Hardcover Character Campaigns
These Book Bienial of Pernambuco Ads Promote a Literary Lifestyle
8
Immersive Fiction Ads
The Wordsworth Books Campaign Asks "Where will the next page take you?"
7
Eco-Conscious Book Campaigns
These Libreria Norma Ads Feature Adam and Eve in the Modern World
6
Literal Literary Life Campaigns
Penguin Audiobooks Ads Make Everyday Activities More Adventurous
5
Distracted Dragon Ads
This Corre Cutia Bookstore Campaign Stresses a Universal Interest in Reading
4
Fictional Male Character Ads
The Men’s Health Campaign States “Welcome to the Real Men
3
Typographic Literary Campaigns
The ‘Read More Movies' Whicoulls Ad Strongly Encourages
2
Imaginative Braille Ads
This Comeco de Vida Campaign Brings Life to Classic Literary Characters
1
Literary Legend Campaigns
The Washington Post Newsroom Stars in Newspaper iPad App Commercial
Related Ideas
Sci-Fi-Honoring Toy Puzzle Books
LEGO and Star Wars Unveils the Force of Creativity Book
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Boomer Cannabis Campaigns
The 'I'm High Right Now' Campaign Promotes Cannabis Use Among Boomers
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Spelling-Error Campaigns
Jimmy Dean's Breakfast Ads Help Child Literacy with Misspelling Scramble
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Bookshelf Board Games
These Classic Board Games are Disguised as Vintage Books
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Curious Whiskey Campaigns
Four Roses' Don't Mention It Campaign Targets Younger Whiskey Drinkers
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
AI-Powered Travel Campaigns
Samsonite's Bring It 2024 Campaign Exudes Timeless Style & Durability
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Cozy Luxury Winter Campaigns
The Burberry Winter 2023 Campaign Has Launched
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Kid-Envisioned Urban Environments
The Little Big Playmat Takes a Creative Path to Design Problems
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
AI-Generated Fatherhood Campaigns
The Glenlivet's Father's Day Campaign Features an AI Script
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Snack-Themed Textbooks
FUNdamental Textbooks by Heinz Make Learning More Playful
Celebrity-Fronted Gardening Campaigns
Miracle-gro Introduces the Gro Like Martha Campaign
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Confident Smile Campaigns
Aquafresh's New Oral Health Campaign Boosts Children’s Dental Confidence
Electronic 3D Book Concepts
The bbook Concept is Designed for the Visually Impaired
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Interactive Recruitment Billboards
easyJet's Campaign Encourages Women to Consider a Pilot Career
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Bookish Advent Calendars
This Advent Calendar for Book Lovers is Filled with 25 Gifts
Kids' Money Management Books
'The Adventures of Ca$hman & Supersaver' Promotes Financial Awareness
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Traveling Fine Art Campaigns
EasyJet's Get Out There Features Mona Lisa, The Thinker and More
Speech-to-Text Assistive Pens
The World Literacy Foundation Creates the Literacy Pen
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Modern-Day Travel Campaigns
Louis Vuitton Invites Gisele Bündchen for 'Horizons Never End'
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Gamified Eyecare Campaigns
LensCrafters Debuts Blinky's Eye Odyssey with Adventure & Eye Care
Science-Backed Literacy Games
Kangaroo Cravings is a Learn-to-Read Game Based on Brain Science
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Historical Humankind Coffee Books
Hungry Minds Presents The Book to Nurture Childlike Curiousity
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative So Save the Forests
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Villainous Board Game Campaigns
The Monopoly All is Fair Campaign Leans into Competition
French Museum-Inspired Graphic Tees
Uniqlo UT Presents the New Writings of the Louvre Series
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
Affordable Back-to-School Campaigns
Staples Canada Embraces the Theme of '90s Throwback Pricing
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Writer's Strike-Supporting Campaigns
Pure Rush Soap Debuts Campaign to Support WGA Writers Strike
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
GenAI Bedtime Stories
SmartDreams Uses AI to Help Kids Craft Their Own Stories
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Women's Literature-Inspired Skincare Stores
Aesop Boasts a Women's Literature Library
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Creator-Celebrating Campaigns
The Frito-Lay My Joy Campaign Celebrates Creators of All Backgrounds
Ad-Enhancing Feedback Tools
Google Ads Launches the 'Creative Guidance' Campaign Tool for YouTube
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Banned Book Clubs
The DPLA's Banned Book Club Challenges Censorship
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Gamified Nighttime Reading
StoryMate Let's Parents Set Reading Goals for Their Children
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Natural Tresspassing Campaigns
Lush and Right to Roam Believe Nature Is For Everyone
Creativity-Celebrating Week-Long Campaigns
Crayola Education Will Kick Off Crayola Creativity Week
AI-Generated Bookstores
BookBud.ai Launched a First-of-Its-Kind Bookstore and Library Hybrid
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
AI Email Marketing Campaigns
Emotsy Creates Personalized Campaigns for Stronger Digital Connection
Child-Friendly Adaptive Storytelling
Zora Learning Teaches Kids to Read in More Engaging Ways
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Vibrant Retro Transport Campaigns
VCCP Creates Public Transport Safety Campaigns for the TFL
Star-Led Luxury Fashion Campaigns
PRADA's Re-Nylon Collection Welcomes Renowned Actors
Educational Book Summary Apps
Bookster Let's People Understand Books in Just 15 Minutes a Day
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Social Reading Apps
Fable is a Social App for Readers That Goes Beyond Book Clubs
Banned Books Campaigns
Penguin Random House is Hitting the Road with Three Other Organizations
Mindful Illumination Holiday Campaigns
Santa & Cole Presents a Warm Embracing Light Campaign
Gut-Friendly Kombucha Campaigns
Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
Youth Art Campaigns
Sun Bum Taps Into the Gen Alpha Market with an Innovative Art Contest
Peer-to-Peer Conversation Campaigns
JOYBA's Real Tea, Real Talk Supports Mental Health in Youth
Personalized Bed Time Reading
BlissFable Lets Kids Be the Protagonists of Their Own Stories
Age-Inclusive Father's Day Campaigns
Brooks Brothers' Latest Campaign Celebrates Dads
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
AI Book Clubs
LillyPad.ai's Open Book Enhances Reading Comprehension & Discussions
Youth Culture Telecom Campaigns
Deutsche Telekom's Summer Campaign Connects with Gen Z
Personalized Bedtime Stories
StoryGenius Let's Parents Insert Their Children Into Books
Inclusive Chosen Family Campaigns
Calvin Klein's 'This Is Love' Campaign Emphasizes True Family
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
London Creative Loafer Campaigns
G.H. Bass Taps Creatives for the Stepping Out Campaign
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Book Matchmaking Services
Bookwish Offers Personalized Monthly Book Selections
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Educational Water Campaigns
Suntory Boasts the Mizuiku-Education Program for Children
Artist-Empowering Streaming Insights
Spotify Campaign Kit Provides Unmatched Streaming Insights
Inclusive Book Campaigns
Indigo is Celebrating Freedom to Read Week by Spotlighting Book
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Personalized Visual Catalogues
With Jotly, users can streamline their online discoveries
Provocative Eco Screensavers
Planet-Saving Screen Savers Encourage Switching Off Devices
Quote-Managing Book Tools
Quotely Let's Avid Readers Scan and Save Quotes for Future Reference
AI-Generated Social Ad Copy
the M1-Project Helps Business Owners Convert Using Social Media
Secure Firearm Campagins
The Ad Council, Brady, and Densu Unveil the Safe Stories Campaign
Boomer-Focused Voter Advertisements
Perth Creatives Launch the New Groom-a-Boomer Voting Campaign
Presidential Note Campaigns
Joe Biden Launches a New Boomer-Focused Campaign Using the Notes App
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic