Although variations of the Arrebato Libros ad campaign have been done before, there is a really good reason why. Remember the Mint Vinetu Bookstore 'Become Someone Else' print ads? These booksellers know that one of the main reasons people read books is to find an escape and even become another person.
Conceived and executed by Madrid-based ad agencies Zapping and M&C Saatchi, the Arrebato Libros ad campaign takes a more cartoonish route than the Mint Vinetu Bookstore ads. Each of the Arrebato Libros print ads show a person taking on different character traits depending on what book he or she is reading. From 'The Picture of Dorian Gray' to 'Fever Pitch,' anything is possible.