The Washington Post Newsroom Stars in Newspaper iPad App Commercial

 - Nov 17, 2010
References: apple & adweek.blogs
The Washington newsroom journalists star in the newspaper iPad app commercial, entertaining the audience with humor and awareness.

The commercial contrasts old-school and new-school ways of receiving info, featuring grumpy journalism legends Bob Woodward and Ben Bradlee. Ultimately, the simple swipes and stunning visual features of the iPad wins these writing veterans over.

They demonstrate how to use the WaPo iPad app while succumbing to the digital world, realizing its viral "voodoo powers." The newspaper iPad app commercial runs for two minutes, but is well worth the watch.