The Wordsworth Books Campaign Asks "Where will the next page take you?"
Meghan Young — September 26, 2012 — Marketing
References: saatchi & ibelieveinadv
The Wordsworth Books campaign brings attention to the various worlds that the reader will be able to escape to when reading their novels. From witnessing the trials and tribulations of the children in 'Lord of the Flies' to having a front row seat to Captain Nemo's battle with a giant squid in 'Twenty Thousand Leagues Under The Sea.' Interestingly enough, the characters featured in the print ads are interacting with the reader, pointing off the page to bring attention to the tag line, "Where will the next page take you?"
Created by the Saatchi & Saatchi ad agency based in South Africa, the Wordsworth Books campaign was art directed by Gareth Cohen with creative direction by Sammy-Jane Every and copy by Alex Goldberg.
Created by the Saatchi & Saatchi ad agency based in South Africa, the Wordsworth Books campaign was art directed by Gareth Cohen with creative direction by Sammy-Jane Every and copy by Alex Goldberg.
Trend Themes
1. Immersive Fiction Ads - New ad campaigns showcase the immersive and interactive nature of fiction, creating more engaging and memorable experiences for customers.
2. Real-time Interactive Advertising - Using real-time data and AI, advertisers can create custom, interactive ads that respond to customer interactions and provide a more personalized experience.
3. Virtual Reality Bookstores - Bookstores can use VR technology to create virtual spaces where customers can interact with books and explore different genres and authors in a more immersive way.
Industry Implications
1. Publishing Industry - Publishers can leverage immersive advertising to showcase new books and engage readers while also building brand loyalty and driving sales.
2. Advertising Industry - Advertising agencies can use emerging technologies like VR and AI to create more interactive and memorable campaigns for their clients.
3. Retail Industry - Bookstores and other retailers can use VR technology to enhance the customer experience and create a more engaging shopping environment, potentially increasing sales and customer loyalty.
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