Noonthehighstreet Debuted 'Extraordinary Awaits' Commercial
Grace Mahas — April 19, 2021 — Marketing
Notonthehihgstreet, the online retailer in the UK, recently debuted a new uplifting post-pandemic ad dubbed 'Extraordinary Awaits.' The ad pays homage to the classic Dr. Seuss poem Oh, the Places You’ll Go and reflects the nation's anticipation and trepidation as COVID-19 restrictions begin to lift. The ad focuses on growing lifestyle categories like garden ware, homeware, and food and beverages, inspiring views to "find their extraordinary" when they reconnect with loved ones.
“We know how incredibly tough the last year has been for our customers and how many of them are feeling mixed emotions as we enter into a new post-pandemic time,” said Penny Parnell, the creative and brand director of Friendly Giants and Omnicom’s Hearts & Science.
“This mindset is something we wanted to capture with this campaign – that we know things are changing but also to acknowledge how we have all potentially changed in the process. By being one of the first to work with data match, this innovative tool will allow us to reach our customers with this sentiment and showcase one-of-a-kind finds from our community of artisans, boutiques and designers at Notonthehighstreet that will help our customers to truly feel like themselves again.”
Image Credit: Notonthehighstreet
“We know how incredibly tough the last year has been for our customers and how many of them are feeling mixed emotions as we enter into a new post-pandemic time,” said Penny Parnell, the creative and brand director of Friendly Giants and Omnicom’s Hearts & Science.
“This mindset is something we wanted to capture with this campaign – that we know things are changing but also to acknowledge how we have all potentially changed in the process. By being one of the first to work with data match, this innovative tool will allow us to reach our customers with this sentiment and showcase one-of-a-kind finds from our community of artisans, boutiques and designers at Notonthehighstreet that will help our customers to truly feel like themselves again.”
Image Credit: Notonthehighstreet
Trend Themes
1. Post-pandemic Ads - It is necessary to create uplifting ads that acknowledge the challenges of the pandemic whilst offering hope to customers as we transition to a post-pandemic world.
2. Growing Lifestyle Categories - With the shift to spending more time at home, there is a growing interest in garden ware, homeware, and food and beverages which provides an opportunity for businesses to cater to this market segment with unique products and services.
3. Data Match Technology - Innovative tools like data match technology allow companies to better understand their customers' sentiments and connect with them on a more personal level, creating brand loyalty and increased sales.
Industry Implications
1. E-commerce - The pandemic has accelerated the growth of online shopping, making e-commerce an industry ripe for innovation using consumer data and personalized marketing.
2. Home and Garden - With the increased focus on spending more time at home due to the pandemic, there is a growing need for unique and personalized homeware and garden products and services.
3. Food and Beverage - As people continue to cook more at home due to pandemic restrictions, there is a significant opportunity for innovative food and beverage companies to cater to the growing demand for unique and healthy products.
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