Notonthehihgstreet, the online retailer in the UK, recently debuted a new uplifting post-pandemic ad dubbed 'Extraordinary Awaits.' The ad pays homage to the classic Dr. Seuss poem Oh, the Places You’ll Go and reflects the nation's anticipation and trepidation as COVID-19 restrictions begin to lift. The ad focuses on growing lifestyle categories like garden ware, homeware, and food and beverages, inspiring views to "find their extraordinary" when they reconnect with loved ones.
“We know how incredibly tough the last year has been for our customers and how many of them are feeling mixed emotions as we enter into a new post-pandemic time,” said Penny Parnell, the creative and brand director of Friendly Giants and Omnicom’s Hearts & Science.
“This mindset is something we wanted to capture with this campaign – that we know things are changing but also to acknowledge how we have all potentially changed in the process. By being one of the first to work with data match, this innovative tool will allow us to reach our customers with this sentiment and showcase one-of-a-kind finds from our community of artisans, boutiques and designers at Notonthehighstreet that will help our customers to truly feel like themselves again.”
Image Credit: Notonthehighstreet