Reading a book can sometimes help you doze off when you're having trouble sleeping, but this Dr Gav Mattresses ad suggests that a good mattress can be even more effective.
Featuring a cartoon drawing done by advertising agency Gitam BBDO in Israel, the print ad features the book 'Around the World in 80 Days' with an air balloon and world sights like the Eiffel Tower and Statue of Liberty. Attached to the air balloon is the copy 'You won't finish reading the first chapter' accompanied by an image of the mattress itself.
A reminder that a good night's rest largely depends upon what you sleep on, the Dr Gav Mattresses advertisement may make you want to tweek your bedtime snoozing ritual.
What Makes This Trend Stand Out
- Book-inspired Mattress Ads
- Advertisements featuring books and mattresses as a source of good rest.
- Humorous Print Advertising
- Using lighthearted cartoon imagery in print advertising to convey the message.
- Selling Sleep
- Marketing sleep as a commodity that is aided by quality mattresses and comfortable bedding.
Sectors Adopting This
- Mattress Manufacturers
- Opportunity for companies producing mattresses to market their products as essential for restful sleep.
- Publishing Industry
- Potential for publishers to collaborate with marketers to promote their books through unconventional means of advertisement.
- Advertising Industry
- Potential for advertising agencies to showcase creative and humorous campaigns that stand out from traditional advertising methods.
