Reading a book can sometimes help you doze off when you're having trouble sleeping, but this Dr Gav Mattresses ad suggests that a good mattress can be even more effective.
Featuring a cartoon drawing done by advertising agency Gitam BBDO in Israel, the print ad features the book 'Around the World in 80 Days' with an air balloon and world sights like the Eiffel Tower and Statue of Liberty. Attached to the air balloon is the copy 'You won't finish reading the first chapter' accompanied by an image of the mattress itself.
A reminder that a good night's rest largely depends upon what you sleep on, the Dr Gav Mattresses advertisement may make you want to tweek your bedtime snoozing ritual.
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