The Penguin Books 'Books for Every Interest' ad campaign not only shows the various genres and topics this company covers, but also how versatile its logo is. The iconic penguin silhouette has been given a variety of treatments, from steampunk to craft and even illustration, in order to visually demonstrate how many different types of books the company carries.
Conceived and executed by the Young & Rubicam ad agency branch based in Malaysia, the Penguin Books 'Books for Every Interest' ad campaign is smart and creative. It was art directed by Hor Yew Pong, Nikken Chong, Foo Guan Foong, Emily Tan, Jillyn Cheoh and Joshua Tay with creative direction by Hoe Yew Pong. The true stars, however, are the illustrators: Cue Art, Emily Tan, Jillyn Cheoh, Hor Yew Pong and Man Man.