20 Lipstick Shade Innovations

These lipstick shade innovations range from virtual lipstick labs to inclusive lipstick shades.

When it comes to choosing one's perfect lipstick shade, Bite Beauty is a custom lip color pioneer and is known for its unique marketing approach and notable collaborations. In addition to launching its virtual custom Lip Lab At Home -- a direct response to the ongoing COVID-19 pandemic, store closures and social distancing measures -- the company also teamed up with underwear brand Parade for a signature collection of intimates that are perfectly coordinated with Bite Beauty Lip Crayon products.

Filipino beauty brand Sunnies Face is another standout, launching a collection of "nine warm-toned matte lipsticks to truly be modern, universally flattering and provide the best lip ever." The universal lipstick shades are designed to be flattering with a variety of skin tones and include peachy, red-hued and brown-hued shades that are versatile and timeless.