This Acura x Bite Beauty lipstick is part of a recent collaboration between Acura Canada and Toronto's Bite Beauty Lip Lab. Unveiled just in time for Valentine's Day, the lipstick boasts a custom shade of deep red and draws inspiration from the NSX’s Valencia Red Pearl vehicle.
Only 30 of these car-themed lipsticks were created before being raffled off on Acura Canada's Facebook page to a few lucky fans. The social media raffle took place before Valentine's Day 2020, allowing winners to get their prize lipstick delivered before the holiday.
Appealing to car and beauty buffs, this Acura x Bite Beauty lipstick illustrates the importance of the creative process and color selection both when creating a luxury vehicle or developing best-selling makeup.
Image Credit: Acura Canada
Key Themes Behind This Trend
- Custom Collaborations
- Collaborations between brands in different industries can lead to unique and limited edition products.
- Inspired by Design
- Drawing inspiration from design elements can bring a fresh and unique perspective to products in unrelated industries.
- Limited Edition Products
- Creating limited edition products can create a sense of exclusivity and increase demand among consumers.
Where This Applies
- Automotive
- Automotive companies can partner with brands in the fashion and beauty industry for unique and limited edition products inspired by their vehicles.
- Beauty
- Beauty companies can draw inspiration from design elements in unrelated industries to create unique and limited edition products.
- Social Media Marketing
- Social media platforms can be used to create buzz and showcase limited edition products through raffles and giveaways.
