In an effort to make popular social media platform, Pinterest, more inclusive and authentic, the brand updated its products with the introduction of new skin tone ranges and a virtual lipstick 'Try On' option. In contrast to other AR technologies, the Try On feature doesn't make skin appear smoother or alter the image to make users look less like themselves. The Try On experience boasts over 10,000 shoppable shade from brands like NARS, Thrive Causemetics and YSL.
“Pinterest is the home of inspiration, but it’s hard to be inspired if you don’t feel represented. We’re making each person’s Pinterest experience more relevant to them through new technology and ways to control the beauty results they see. With these updates, Pinterest is becoming a more inclusive place to discover and shop for beauty ideas. No one should have to work extra hard to uncover personalized ideas, and all should feel welcome. A more diverse Pinterest is a more useful, positive and powerful one," commented Annie Ta, Product Manager.
Image Credit: Pinterest