Jdez Beauty's Apple Poison Matte Lipstick is a long-lasting product that ensures transfer-free wear. In addition to this best-selling bright red shade, the long wear matte liquid lipstick is also available in neutral shades like Love Me pink, Girl Bye and Shalala nudes and more daring options like Cray Cray purple. Additionally, Jdez Beauty carries a selection of powdered blush products, lip glosses and false lashes.
"Founded by YouTube beauty and lifestyle guru Jackie Hernandez (a.k.a. MakeupByJH), J’dez is an international cosmetics company and online beauty destination dedicated to empowering mujeres through bilingual beauty positive education." The Latina-owned company prides itself on premium, luxury ingredients and formulas that are offered at an accessible price point.
Why This Trend Is Growing
- Long-lasting Lipsticks
- There is an opportunity for disruptive innovation in developing transfer-free lipsticks that provide long-lasting wear.
- Wide Shade Range
- The trend of offering a variety of shades, from neutral to daring, opens the door for disruptive innovation in creating inclusive and diverse lipstick collections.
- Bilingual Beauty Education
- There is an opportunity for disruptive innovation in providing bilingual beauty education to empower and cater to a diverse customer base.
Industries Being Reshaped
- Cosmetics
- The cosmetics industry can explore disruptive innovation in creating transfer-free matte lipsticks with long-lasting wear.
- Beauty and Lifestyle
- The beauty and lifestyle industry can capitalize on the trend of offering a wide shade range in lipsticks to cater to diverse customer preferences.
- Education
- The education industry can tap into disruptive innovation by providing bilingual beauty education to empower a diverse customer base.
